j8typz 发表于 2024-9-5 21:16:20

壳生巅峰：小手机壳里有大市场！三大举措抢占东南亚市场份额


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">青年</span>人换手机就像女生买衣服<span style="color: black;">同样</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着东南亚智能手机普及，手机壳从一个小品类发展<span style="color: black;">作为</span>巨量级的大市场。一批中国跨境商家得益于产业链<span style="color: black;">优良</span>，已在东南亚手机壳市场站稳<span style="color: black;">第1</span>梯队。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>手机壳具备小而美、复购周期短、利润空间大、投资门槛低等特点，<span style="color: black;">因此呢</span>这几年在手机配件市场一跃而起。有数据<span style="color: black;">表示</span>，<span style="color: black;">全世界</span>75%的智能手机都会配备一个手机壳，其中25%的手机可能还不止配有一个手机壳。<span style="color: black;">能够</span>看出，手机壳<span style="color: black;">已然</span><span style="color: black;">作为</span>一个新风向。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/27032d4802ba4843b380b573f4182c70~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726103645&amp;x-signature=csww%2FjVYESX%2FRGvtkqlR6an1SRY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">东南亚各大站点中手机、平板等电子<span style="color: black;">制品</span>年同比增速最快，<span style="color: black;">已然</span>超过90%，接着<span style="color: black;">便是</span>手机配件，年同比增长约为70%。据Statista预测，2023年手机配件市场规模将达到约930亿美元。手机壳<span style="color: black;">做为</span>手机配件中受众最广的类目，常年稳居Shopee热销榜单。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">01</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">菲律宾市场手机壳<span style="color: black;">需要</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">受<span style="color: black;">全世界</span>疫情影响，国货出海态势良好，其中表现尤为出色的<span style="color: black;">便是</span>小米品牌的电子<span style="color: black;">制品</span>，在东南亚地区很是受欢迎，其中菲律宾<span style="color: black;">青年</span>消费者对此品牌呈现出的消费特点是：设计大方、外观简洁，<span style="color: black;">一般</span>小米红米手机都<span style="color: black;">非常</span>畅销。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与此<span style="color: black;">同期</span><span style="color: black;">伴同</span>的附加消费品手机壳<span style="color: black;">亦</span>呈现良好的畅销形式，菲律宾<span style="color: black;">青年</span>消费者<span style="color: black;">针对</span>手机壳的消费更加倾向于图案比较丰富，创意感十足，且能表达自己内心想法的款式，<span style="color: black;">通常</span>价格设置在100PESO以下或100-200PESO<span style="color: black;">更易</span>被下单。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f8051b13847241c9ba03008e92709c9c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726103645&amp;x-signature=QthnoUd%2BoA3KPDv9RH%2BvuKQRAXs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">针对</span>菲律宾的<span style="color: black;">青年</span>消费者，<span style="color: black;">针对</span>手机及其配件“手机壳”的消费关键词是：<strong style="color: blue;"><span style="color: black;">小米红米、定制化、个性化、创意感强且图案丰富。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">02</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">泰国市场手机壳<span style="color: black;">需要</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">泰国<span style="color: black;">青年</span>消费者审美风格多样化，且能<span style="color: black;">包涵</span><span style="color: black;">区别</span>时尚形态的消费品，相比菲律宾，泰国<span style="color: black;">青年</span>消费者<span style="color: black;">针对</span>手机壳的<span style="color: black;">选取</span>上会综合<span style="color: black;">思虑</span>多种<span style="color: black;">原因</span>，如价格、颜色、图案、材质、型号等等，19Bath以下颜色丰富的基本款和29Bath以下图案丰富，风格化<span style="color: black;">明显</span>的个性款在泰国都广受欢迎。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/11607c6327d34172bd169eab7107e1ce~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726103645&amp;x-signature=3TFJOtKzdcaCkMbObN8vN30Kmi4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">针对</span>泰国的<span style="color: black;">青年</span>消费者，对于手机配件“手机壳”的消费关键词是：<strong style="color: blue;"><span style="color: black;">风格化，潮流品牌，29泰铢以下</span></strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">03</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">马来市场手机壳<span style="color: black;">需要</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而马来西亚消费者对苹果手机壳的<span style="color: black;">需要</span>量很大，“iphone”这个关键词经常<span style="color: black;">处在</span>热搜榜<span style="color: black;">第1</span>。手机配件手机壳在马来市场上展现的特点<span style="color: black;">重点</span>有以下几个方面：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">●马来手机壳市场价格<span style="color: black;">重点</span>分布在RM0-10，该价位段的手机壳占据了70%以上的市场，将价位定在这个区间的手机壳能得到平台更高的流量和支持。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">●“iphone”这个关键词常常<span style="color: black;">位置于</span>搜索榜单<span style="color: black;">第1</span>名，这<span style="color: black;">亦</span>直观<span style="color: black;">显示</span>马来<span style="color: black;">青年</span>群体对iphone类型手机壳<span style="color: black;">需要</span>更高。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">●出于对手机的<span style="color: black;">爱惜</span>，<span style="color: black;">拥有</span>磁性自动吸附的皮质翻盖手机壳能很好地<span style="color: black;">守护</span>手机屏幕，此类型手机壳较受当地<span style="color: black;">青年</span>人<span style="color: black;">爱好</span>。加上雨季到来，有防水功能的手机壳<span style="color: black;">需要</span>量<span style="color: black;">起始</span><span style="color: black;">提升</span>。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ef1af7955f5347d88a9eee7a98d3538f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726103645&amp;x-signature=imjPbBu8aWGaH4vc8TQcvblcuQQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">针对</span>马来的<span style="color: black;">青年</span>消费者，<span style="color: black;">针对</span>手机配件“手机壳”的消费关键词是：<strong style="color: blue;"><span style="color: black;">10马币以下，防水、皮制翻盖</span></strong>等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从整体上来看东南亚偏好小清新和卡通风。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">手机壳这一品类上新速度快，竞争激烈，极为考验商家对市场消费偏好的<span style="color: black;">把握</span>。扩充品类、周期性孵化爆品、打开流量入口或将会是手机壳卖家抢占市场份额的三大重点<span style="color: black;">措施</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>扩充选品，品类、设计双向发力</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">受益于宅经济，游戏手柄、按键、指套等手游配件销量<span style="color: black;">火热</span>，卖家们不妨抓住这一<span style="color: black;">火热</span><span style="color: black;">需要</span>在店铺原手机配件的定位上进行拓展，从手机壳到手机贴膜再到手机数据线、充电器、充电宝、游戏手柄等，延伸出一系列手机配件。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>值得<span style="color: black;">重视</span>的是，如今的手机壳与前几年相比，已在创意和质量有了<span style="color: black;">显著</span><span style="color: black;">提高</span>，消费者的审美观<span style="color: black;">需要</span><span style="color: black;">亦</span>与之前<span style="color: black;">出现</span>了改变，<span style="color: black;">公众</span><span style="color: black;">再也不</span>认为“随便买个价格便宜的配件能用就行”，而是认为“<span style="color: black;">倘若</span>好看，质量好，宁愿多花点钱<span style="color: black;">亦</span>愿意”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>在设计上更需要迎合当下的流行趋势，例如镭射、奶油胶、拼凑小玩偶等元素，推出了许多做工更为精良，色彩图案更加别致的<span style="color: black;">制品</span>。<span style="color: black;">另外</span><span style="color: black;">包含</span>私人定制、DIY定制手机壳的服务，使得手机壳的类型更加多元化。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d5eae9d7f57e460b941862876a2a5283~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726103645&amp;x-signature=nbtGXXESl3T2qH96z10oDFe14Rc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，手机壳更新换代快、流行趋势多变、周期生命短的品类，<span style="color: black;">因此</span>还需<span style="color: black;">连续</span>发布新品，保持店铺关注度和热度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>周期性孵化爆品</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>对市场调研不到位，缺乏准确、有效的信息，容易<span style="color: black;">显现</span>过度判断或判断不足的问题，<span style="color: black;">因此</span>卖家们需要时刻关注手机壳<span style="color: black;">潜能</span>爆品画像， 深入了解各国站点热卖款趋势和热搜词参考，实时<span style="color: black;">跟踪</span>爆品趋势。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span>打通流量入口</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从活动流量和搜索流量两个维度做有效优化，<span style="color: black;">持续</span><span style="color: black;">提高</span>店铺排名。前期以让利引流为主，利用“吸睛价”薄利多销<span style="color: black;">乃至</span>是以非盈利的方式来聚焦于店铺引流，借此带动店铺整体流量的<span style="color: black;">海量</span>导入和促成转化。</span></p>




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