分享一波手机壳的外贸独立站
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">手机壳，<span style="color: black;">非常多</span>人听到这个<span style="color: black;">制品</span>，就想着绝对是红海竞争了呀，没错，手机壳确实的红海<span style="color: black;">制品</span>了，<span style="color: black;">然则</span>里面找细分的，还是<span style="color: black;">能够</span>做独立站的呢。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>市面上做的成功的手机壳网站有<span style="color: black;">非常多</span>，例如</p>https://www.casetify.com/
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">https://case-mate.com/</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>今天的<span style="color: black;">文案</span>不分享<span style="color: black;">那些</span>网站，<span style="color: black;">由于</span><span style="color: black;">针对</span>新手<span style="color: black;">来讲</span>很难<span style="color: black;">拥有</span>模仿性，<span style="color: black;">咱们</span>还是<span style="color: black;">瞧瞧</span>新手<span style="color: black;">亦</span><span style="color: black;">能够</span>做的<span style="color: black;">有些</span>手机壳独立站。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1，https://www.artscase.com/</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/69ef16999e8041349fb0634d87b3b167~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103851&x-signature=tQJc7BEPtKwJEZFUgV5AyMaEJEg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">网站卖的手机壳还是挺好看的，感觉<span style="color: black;">亦</span>挺小众的，不会像平台<span style="color: black;">那样</span>普通，<span style="color: black;">因此</span>售价30-50美金，这个<span style="color: black;">不消</span>说利润是挺好的。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/27ecdefd0d084fb89b92009428d1555a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103851&x-signature=l%2BmyrPq6n2eJD5p1dukNxKYLRLU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这个网站上个月从谷歌<span style="color: black;">得到</span>2万<span style="color: black;">上下</span>的访客人次，平均<span style="color: black;">每日</span>有700人，这个网站年初经历过排名大下降，<span style="color: black;">能够</span>看到1月份访客就几百人，<span style="color: black;">显现</span>这种<span style="color: black;">状况</span>，很大的可能<span style="color: black;">便是</span>服务器出问题了，电商网站<span style="color: black;">通常</span>比较少被谷歌算法击中。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">手机壳网站<span style="color: black;">通常</span>会安装机型，<span style="color: black;">名人</span>，动物，植物，图案等等来划分，机型是最好划分的，<span style="color: black;">同期</span><span style="color: black;">亦</span>是最热门的，例如 iphone 12 pro max cases，搜索量很高，<span style="color: black;">然则</span>竞争<span style="color: black;">亦</span>很大。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">根据</span><span style="color: black;">名人</span>，动物等划分，竞争就会直线下降，例如skull phone case，搜索量720，竞争<span style="color: black;">亦</span>小<span style="color: black;">非常多</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2，https://fancyphonecase.com</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2db2a921d6cf44ec8a588e7b44dc48c3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103851&x-signature=FsuygMFF%2FEr9PG93KR33GDyfUEM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个网站这几个月流量都<span style="color: black;">处在</span>稳步下降的趋势，上个月从谷歌只获取了1656访客人次，平均<span style="color: black;">每日</span><span style="color: black;">亦</span>就60个访客人次不到。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/41b529c8b4ce4772a02aa735ee401609~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103851&x-signature=%2BROkiWo%2FzN8cvt2ODO2blV6ek6k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">能够</span>看到主推的关键词排名，sports case排名第5，footballk phone cases排名第2，basketball case排名第6，这几个关键词月均搜索量都不大，<span style="color: black;">因此</span>流量<span style="color: black;">无</span>起来<span style="color: black;">亦</span>是正常。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>有一点挺奇怪的，football case照理应该是足球手机壳，<span style="color: black;">然则</span>这个页面<span style="color: black;">所有</span>是橄榄球的，<span style="color: black;">因此</span>说谷歌有时候<span style="color: black;">亦</span>不是万能的，它只是从页面的标题去<span style="color: black;">认识</span>这个页面的内容。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1091f4ba99654dd18280e46f4c31bb9a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103851&x-signature=uSP3twPMt74jcx0LPsrMPu89h8k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">说到了football case，basketball case，<span style="color: black;">这儿</span>两个<span style="color: black;">归类</span>里面其实有太多的细分了，例如Messi phone case（梅西手机壳），kobe phone case（科比手机壳）等等。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3，https://kittycoreboutique.com/</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这个网站并不是专门卖手机壳的，<span style="color: black;">况且</span>是专注于hello kitty周边的<span style="color: black;">制品</span>的，网站建站<span style="color: black;">亦</span>就几个月的时间，<span style="color: black;">日前</span>引流最多的是hello kitty phone case。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c0f1fbd59ed346278b6c8fcad104d802~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103851&x-signature=ysB3Bp4hOmUgh0xmaVsNAUampFM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">能够</span>看到hello kitty phone case这个关键词在美国市场月均搜索量是14800，<span style="color: black;">日前</span>这个网站排名是13。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6b069b73615c4aaa97d70416fb7f7e29~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103851&x-signature=DqqbbCJnksyhfrBTT%2BZckI9ERZM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">hello kitty phone case这个关键词首页排名出了亚马逊，etsy，ebay，shein，casetify这些大的第三方网站，<span style="color: black;">然则</span>这个才几个月的网站为啥还能够<span style="color: black;">明显</span>重围呢，<span style="color: black;">得到</span>了13的排名。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">https://kittycoreboutique.com/products/all-sanrio-characters-iphone-case-with-charms-key-chain</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">能够</span>看到<span style="color: black;">制品</span>页面的描述里面是<span style="color: black;">海量</span>堆砌了关键词的，这个网页排名<span style="color: black;">能够</span>说后期肯定会掉下去。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/62ed8b62005b4bd3811c8d330eb7b0b2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103851&x-signature=0xpTMKgT985M4AtiKOrQvzcnRx8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>页面对排名有<span style="color: black;">帮忙</span>的<span style="color: black;">便是</span><span style="color: black;">必定</span>要有reviews，<span style="color: black;">日前</span>不管是采集的reviews还是人工手写的，谷歌其实都<span style="color: black;">无</span>太严格的去审查，这个<span style="color: black;">制品</span>的页面reviews<span style="color: black;">便是</span>采集的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8c98f95e6e8044ac863ae163f34c39d4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103851&x-signature=1Aqk6fO0b59lil9KVXiIR4E1TP0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4， https://athletevisuals.com/</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个是新网站，网站卖的手机壳非常的贵，如下图，都是一百几十美金的，手机壳主打篮球运动员和橄榄球运动员的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d31272d3d95e431cacc0461c0df74e26~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103851&x-signature=54AKdZbnMOInabBPHPeFI4VtYoA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">能够</span>看到流量是<span style="color: black;">提升</span>的，<span style="color: black;">然则</span>并不是<span style="color: black;">非常多</span>，<span style="color: black;">由于</span><span style="color: black;">制品</span><span style="color: black;">归类</span>页面并<span style="color: black;">无</span>布局sport case等大词，<span style="color: black;">因此</span>只能以单个<span style="color: black;">制品</span>页面去竞争排名。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8d406b6bb8c24df8b8bb740d9d287a36~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103851&x-signature=nweXbAfmpnPQYtrLsWezXlAcWac%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>有贾斯汀·杰斐逊手机壳，斯蒂芬·库里手机壳，勒布朗·詹姆斯手机壳等关键词都<span style="color: black;">得到</span>了谷歌前十的排名，可惜这些名人不给力呀，关键词月均搜索量都<span style="color: black;">仅有</span>几百。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0303bd242c8d42f5b139d58554135883~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726103851&x-signature=FoMrMLqrFXFv4wSvvyJwdbw9WgY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">手机壳是一个表面看起来红海的市场，<span style="color: black;">然则</span>还是有<span style="color: black;">非常多</span>细分<span style="color: black;">能够</span>去做的，除了上面介绍的这些网站，还有<span style="color: black;">非常多</span>手机壳网站是专门跑谷歌<span style="color: black;">宣传</span>的，跑谷歌<span style="color: black;">宣传</span>就对款式，利润<span style="color: black;">需求</span>更高了，<span style="color: black;">由于</span>好的款式，好的利润才<span style="color: black;">能够</span>支撑你去投放，我有个学员手机壳网站，专门投放谷歌<span style="color: black;">宣传</span>，<span style="color: black;">一月</span>3万美金的营业额，<span style="color: black;">然则</span><span style="color: black;">宣传</span>费要去掉1.2-1.6万美金，再减去成本，自己赚的还<span style="color: black;">无</span><span style="color: black;">宣传</span>费多呢，这个是谷歌<span style="color: black;">宣传</span>投放很大一部人的<span style="color: black;">状况</span>。</span></span></p>
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