新手小白外贸网站推广怎么做？干货分享从0到1的外贸网站推广流程
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近段时间写了<span style="color: black;">非常多</span>关于外贸网站推广的内容，想<span style="color: black;">帮忙</span>迷茫的外贸人为<span style="color: black;">她们</span>打开思路，<span style="color: black;">然则</span>我<span style="color: black;">发掘</span>，还有<span style="color: black;">非常多</span>外贸小白<span style="color: black;">基本</span>不<span style="color: black;">晓得</span>怎么从0到1进行外贸网站推广，<span style="color: black;">因此</span>我今天就专门为小白分享一下，外贸网站推广从0到1的一<span style="color: black;">全部</span><span style="color: black;">过程</span>流程，<span style="color: black;">已然</span><span style="color: black;">晓得</span>的小伙伴<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">瞧瞧</span>，加深印象。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> <span style="color: black;">1、</span><span style="color: black;">选取</span>域名</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">域名是什么?通俗的说<span style="color: black;">便是</span>网址，<span style="color: black;">亦</span><span style="color: black;">便是</span>浏览器那栏的URL。域名的后缀有.com .net .cn .hk .org .gov等等，.cn<span style="color: black;">指的是</span>中国，.com指国际，<span style="color: black;">亦</span>是用得最广泛的域名，<span style="color: black;">咱们</span>做外贸网站推广，那要<span style="color: black;">选取</span>.com域名，<span style="color: black;">由于</span>谷歌搜索引擎对.com比较友好，.com全世界通用。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">域名应该怎么选?<span style="color: black;">选取</span>域名<span style="color: black;">重点</span>符合2点就行了，<span style="color: black;">第1</span>点<span style="color: black;">便是</span>跟你的<span style="color: black;">制品</span>或品牌<span style="color: black;">关联</span>，第二点<span style="color: black;">便是</span>简单好记忆。<span style="color: black;">咱们</span>做外贸网站推广，域名不要用拼音，要用英语单词，<span style="color: black;">由于</span><span style="color: black;">咱们</span>的<span style="color: black;">目的</span>群体是老外，用单词<span style="color: black;">她们</span>就会<span style="color: black;">火速</span>明白你的网站是做什么的。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ba8693b3b638403b97226f96b6a038e1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726095499&x-signature=vmjHcFZWreaSNoA2EpjWVQwKRms%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>准备服务器</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最少</span>是搭建网站，<span style="color: black;">必定</span>要有服务器，服务器是承载<span style="color: black;">咱们</span>网站的，<span style="color: black;">咱们</span>网站的内容和资料<span style="color: black;">所有</span>都是储存在服务器上面，服务器的<span style="color: black;">选取</span>很重要，<span style="color: black;">必定</span>要足够稳定，且打开速度要快，<span style="color: black;">否则</span>客户找到您的网站，<span style="color: black;">倘若</span>页面加载太慢，用户就会关闭去看下一个网站，<span style="color: black;">这般</span>子是做不了外贸网站推广的，客户流失很大。服务器的安全性<span style="color: black;">亦</span>很重要，<span style="color: black;">倘若</span>服务器<span style="color: black;">不足</span>安全，<span style="color: black;">那样</span>就会有黑客去攻击你的网站，<span style="color: black;">或</span>给你的网站做<span style="color: black;">转</span>，<span style="color: black;">转</span>到色情网站或赌博网站等。像国际知名的Facebooke就爆出被黑客攻击，<span style="color: black;">引起</span>用户数据<span style="color: black;">泄密</span>的<span style="color: black;">状况</span>;虽然<span style="color: black;">咱们</span><span style="color: black;">无</span>facebook<span style="color: black;">那样</span>知名，<span style="color: black;">亦</span>不会有黑客盯上<span style="color: black;">咱们</span>，<span style="color: black;">然则</span>外贸网站推广是个<span style="color: black;">长时间</span>的过程，<span style="color: black;">因此</span>服务器的安全性，稳定性，速度型同等重要。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>网站定位</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站定位是什么?<span style="color: black;">便是</span>说你这个网站是做什么的，要卖什么东西，这要<span style="color: black;">按照</span>您的业务来自己定了，<span style="color: black;">一般</span>外贸企业网站都是自己<span style="color: black;">机构</span>的门面照片，<span style="color: black;">因此</span>定位<span style="color: black;">必定</span><span style="color: black;">不可</span>太杂，像杂货店那样就<span style="color: black;">欠好</span>了，要结合自己的<span style="color: black;">制品</span>属性来，<span style="color: black;">例如</span>卖汽车配件的，<span style="color: black;">便是</span>汽车配件网站，卖零食的，要看是什么零食，卤味零食?甜点零食?要以主力款细分。网站定位确认好以后，就要确定要推广的关键词，所有的SEO操作都是围绕关键词进行。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3979564c0ea644d6a0c7d3b7cbc7b67c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726095499&x-signature=nFRC1deUlBehvhgj0w1%2FPYMuC8o%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>确定关键词</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸网站推广<span style="color: black;">便是</span>谷歌SEO推广，SEO推广说白了<span style="color: black;">便是</span>关键词推广，<span style="color: black;">由于</span>SEO的意思<span style="color: black;">便是</span>把关键词排名到谷歌搜索引擎首页，让用户一搜索这个关键词就能看到<span style="color: black;">咱们</span>的网站，从而实现外贸网站推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词应该怎么选?<span style="color: black;">亦</span>是<span style="color: black;">按照</span>您的<span style="color: black;">制品</span>和业务来，<span style="color: black;">重视</span>，<span style="color: black;">这儿</span>不要<span style="color: black;">按照</span>您的品牌来选关键词，除非您的品牌<span style="color: black;">特别有</span>知名度，<span style="color: black;">例如</span>高盛、亚马逊等等。这类网站的品牌<span style="color: black;">公众</span>都<span style="color: black;">晓得</span>，但<span style="color: black;">咱们</span>比不了，<span style="color: black;">咱们</span><span style="color: black;">必定</span>要结合自己的<span style="color: black;">制品</span>和业务来<span style="color: black;">选取</span>，<span style="color: black;">例如</span>你是卖猪肉的，关键词就<span style="color: black;">能够</span>从猪肉下手，关键词的<span style="color: black;">选取</span>是门学问。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>做外贸网站推广是要<span style="color: black;">选取</span>非常多的关键词的，网站分为首页，内页，首页当然是推广竞争和流量最大的关键词，内页<span style="color: black;">一般</span>推广长尾关键词，以量取胜。<span style="color: black;">况且</span>关键词<span style="color: black;">不可</span>太宽泛，<span style="color: black;">亦</span><span style="color: black;">不可</span>太冷门，关键词<span style="color: black;">亦</span>不能凭借<span style="color: black;">咱们</span>的感觉去<span style="color: black;">选取</span>，要看数据<span style="color: black;">选取</span>，<span style="color: black;">由于</span><span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">没法</span>判断用户会搜索什么关键词，谷歌有专门的工具<span style="color: black;">能够</span>帮<span style="color: black;">咱们</span><span style="color: black;">查找</span>关键词搜索量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于关键词的<span style="color: black;">选取</span>，博大精深，<span style="color: black;">况且</span><span style="color: black;">咱们</span>做英文网站和中文网站都有差异，做海外推广肯定是选英文关键词，<span style="color: black;">亦</span><span style="color: black;">便是</span>英语单词，<span style="color: black;">由于</span>对象是老外；可能今天这篇<span style="color: black;">文案</span><span style="color: black;">没法</span>讲解完全，后面我会专门写一篇关键词<span style="color: black;">选取</span>的<span style="color: black;">文案</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> <span style="color: black;">5、</span>网站优化</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span>好了域名，准备好了服务器，确定了网站定<span style="color: black;">位置于</span>关键词，最后<span style="color: black;">便是</span>做网站优化了，<span style="color: black;">亦</span><span style="color: black;">便是</span>SEO的操作，网站优化的细节非常多，例如关键词布局，代码优化，页面优化，内容优化，H1标签等等，网站优化是个<span style="color: black;">长时间</span>的过程，还要结合谷歌算法去进行<span style="color: black;">调节</span>，后续<span style="color: black;">亦</span>需要<span style="color: black;">长时间</span>的更新来进行<span style="color: black;">守护</span>。需要有专业的技术团队，<span style="color: black;">亦</span>需要<span style="color: black;">必定</span>的周期。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/61a997c85f844dcd83c7d00950292fad~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726095499&x-signature=qXYge0M2yvtu%2FM1ga1L7PrCtixo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站优化是个持之以恒的过程，<span style="color: black;">咱们</span>把<span style="color: black;">每一个</span>细节做到位，网站的排名自然就会上去，一旦有了排名，谷歌的流量<span style="color: black;">不消</span>说都<span style="color: black;">晓得</span>，<span style="color: black;">每日</span><span style="color: black;">全世界</span>上亿人都会去搜索，<span style="color: black;">那样</span><span style="color: black;">咱们</span>网站的<span style="color: black;">揭发</span>就会非常大，网站的访客和询盘<span style="color: black;">亦</span>会稳定<span style="color: black;">提升</span>。<span style="color: black;">况且</span><span style="color: black;">咱们</span>还能<span style="color: black;">经过</span><span style="color: black;">查找</span>用户的搜索词来确定新的关键词，从而继续进行关键词优化推广，形成一个良性循环的过程。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好了，以上<span style="color: black;">便是</span>优易化<span style="color: black;">机构</span>为<span style="color: black;">大众</span>分享的从0到1外贸网站推广流程，新手老手应该都能看得懂，从0到1<span style="color: black;">便是</span><span style="color: black;">这般</span>的一个流程，<span style="color: black;">无</span><span style="color: black;">大众</span>想的<span style="color: black;">那样</span><span style="color: black;">繁杂</span>，<span style="color: black;">然则</span>细节却<span style="color: black;">非常多</span>。<span style="color: black;">咱们</span>做外贸网站优化，其实从<span style="color: black;">第1</span>步，域名的<span style="color: black;">选取</span>就<span style="color: black;">已然</span><span style="color: black;">起始</span>进行了，每一步都要做好精益求精，相信各位的网站<span style="color: black;">必定</span><span style="color: black;">亦</span>会有排名和流量的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">倘若</span>您的企业需要系统化的外贸网站推广策略，<span style="color: black;">经过</span>本站下方的联系方式和<span style="color: black;">咱们</span>优易化的海外营销专家联系，<span style="color: black;">咱们</span>将<span style="color: black;">供给</span>1对1的专属服务，为您的企业外贸网站推广推广<span style="color: black;">供给</span>全方位的服务</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">Google谷歌SEO优化推广_谷歌海外网络推广_外贸网站推广-优易化</a></p>
你的见解真是独到，让我受益匪浅。
页:
[1]