36氪专访｜店匠科技 CEO 李俊峰：独立站或是跨境电商商场模型进化的终点
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">｜正文 3983 字，预计阅读 11 分钟｜</span></span></p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">万物皆周期，当一个行业都积极<span style="color: black;">阳光</span>时<span style="color: black;">常常</span>看不到<span style="color: black;">危害</span>，而在悲观时<span style="color: black;">常常</span>又孕育着新机会。</p>
</span><span style="color: black;">跨境电商行业就完美诠释了这一<span style="color: black;">规律</span>。自去年疫情<span style="color: black;">败兴</span>，随着国内快速复工、海外疫情蔓延，跨境电商一时变得火热。</span><span style="color: black;">“宅经济”的发展，<span style="color: black;">亦</span>使得跨境赛道<span style="color: black;">逐步</span>展露在<span style="color: black;">公众</span>面前。<span style="color: black;">因此</span>去年几乎大部分商家业绩都是翻倍。</span><span style="color: black;">然而今年 5 月突如其来的“亚马逊封店潮”，给了跨境电商一脚急刹车，让众多平台商户<span style="color: black;">起始</span>探索<span style="color: black;">将来</span>发展方向。</span><span style="color: black;">与此<span style="color: black;">同期</span>，SHEIN、Anker 的成功模式<span style="color: black;">亦</span>带火了独立站概念。对比第三方平台，独立站更具自主性，能够<span style="color: black;">经过</span>一手数据分析获客，<span style="color: black;">累积</span>高质量私域流量，培养用户的品牌忠诚度。</span><span style="color: black;">但<span style="color: black;">针对</span>平台商户，独立站门槛更高，除了技术层面，还有流量投放等<span style="color: black;">原因</span>。以及，是不是所有品类都适合独立站，<span style="color: black;">非常多</span>卖家都有一个深深的疑问。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">店匠科技（SHOPLAZZA）CEO 李俊峰</span></strong></span><span style="color: black;">就认为，“独立站更符合有个性化、差异化，且客单价还不错的品类，<span style="color: black;">例如</span>时尚类。而客单价极低的品类，<span style="color: black;">例如</span>普通的手机壳等，还是更适合在第三方平台。”</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/hPqEaKqHpQBMYppKW87LAn42icG6cLfiaJ9I5giaDx4jxouicKFP7S8mZlrRALoJalBXoneLVl2rkJXR4QqslmrX6g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">（店匠科技 CEO 李俊峰）</span><span style="color: black;">值得一提的是，早在 2010 年<span style="color: black;">上下</span>，<span style="color: black;">经过</span>自建站出海的方式就曾<span style="color: black;">火热</span>一时。</span><span style="color: black;"><span style="color: black;">不外</span>，彼时<span style="color: black;">因为</span>供应链、跨境物流等<span style="color: black;">基本</span><span style="color: black;">设备</span>存在多重问题，<span style="color: black;">引起</span>众多卖家仍走向了第三方平台。</span><span style="color: black;"><span style="color: black;">因此呢</span>，随着品牌化、精细化运营<span style="color: black;">作为</span>共识，独立站<span style="color: black;">做为</span>品牌化的<span style="color: black;">优秀</span>载体，市场上<span style="color: black;">亦</span><span style="color: black;">起始</span>涌现出一批中国本土的SaaS建站服务商。</span><span style="color: black;">2017 年成立的店匠科技<span style="color: black;">便是</span>其中之一。店匠科技<span style="color: black;">经过</span>一站式零编程的 SaaS 建站系统，为商户<span style="color: black;">供给</span>品牌出海、订单管理等<span style="color: black;">方法</span>。</span><span style="color: black;">2018 年<span style="color: black;">迄今</span>，店匠科技已连续<span style="color: black;">得到</span>云九资本、红杉资本、嘉程资本、前海母基金、磐晟资产等多家<span style="color: black;">公司</span>上亿级融资。今年，店匠科技<span style="color: black;">亦</span><span style="color: black;">作为</span>了 Facebook 在国内的首家电商平台合作伙伴。</span><span style="color: black;"><span style="color: black;">那样</span>，在今年这个特殊节点，独立站经历了什么变化？SaaS 建站服务商的产生，给商户带来了<span style="color: black;">怎么样</span>便利？随着资本<span style="color: black;">海量</span>涌入，独立站<span style="color: black;">是不是</span>会<span style="color: black;">作为</span><span style="color: black;">泡泡</span>？<span style="color: black;">将来</span>独立站的机会又在何方？带着这些疑问，36氪对店匠科技的 CEO 李俊峰进行了专访。</span><strong style="color: blue;"><span style="color: black;">以下为采访实录（经编辑）：</span></strong>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">01</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以PLG为导向，走差异化、本土化路径</p><strong style="color: blue;"><span style="color: black;">36氪：</span><span style="color: black;">2017 年店匠科技</span><span style="color: black;">成立有<span style="color: black;">那些</span>机遇？</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">李俊峰</span></strong></span><span style="color: black;">：2015 年<span style="color: black;">上下</span>，亚马逊<span style="color: black;">起始</span>在中国大面积招商，<span style="color: black;">非常多</span>商户<span style="color: black;">选取</span><span style="color: black;">经过</span>平台出海。到了 2017 年，跨境电商的体量和规模达到<span style="color: black;">必定</span>程度，并且国内供应链<span style="color: black;">持续</span><span style="color: black;">加强</span>，跨境电商<span style="color: black;">已然</span>具备了较强的供应链<span style="color: black;">优良</span>。</span><span style="color: black;">而从 2012 年<span style="color: black;">起始</span>，国内<span style="color: black;">非常多</span>互联网企业纷纷<span style="color: black;">起始</span><span style="color: black;">经过</span>工具、<span style="color: black;">宣传</span>等方式在海外变现，这对跨境电商<span style="color: black;">来讲</span><span style="color: black;">亦</span>是一个很好的机会。</span><span style="color: black;">在当时海外有<span style="color: black;">有些</span> DTC（Direct To Customer）企业<span style="color: black;">已然</span>跑出来了，<span style="color: black;">因此</span>我认为<span style="color: black;">经过</span>独立站做 DTC 是国外一个<span style="color: black;">很强</span>的趋势，<span style="color: black;">亦</span>存在<span style="color: black;">很强</span>的机会。</span><span style="color: black;">再加上<span style="color: black;">咱们</span>做海外流量变现<span style="color: black;">关联</span>的互联网经历，<span style="color: black;">因此</span>决定迈入跨境 SaaS <span style="color: black;">行业</span>，事实证明<span style="color: black;">咱们</span>当初的判断<span style="color: black;">亦</span>是正确的。</span><strong style="color: blue;"><span style="color: black;">36氪：当时独立站的市场<span style="color: black;">状况</span><span style="color: black;">怎样</span>？</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">李俊峰</span></strong></span><span style="color: black;">：当时在国内，独立站还<span style="color: black;">处在</span><span style="color: black;">初期</span><span style="color: black;">周期</span>，<span style="color: black;">更加多</span>商户还是会<span style="color: black;">选取</span>第三平台。<span style="color: black;">由于</span><span style="color: black;">针对</span>国内商户<span style="color: black;">来讲</span>，出海的首要<span style="color: black;">困难</span><span style="color: black;">便是</span>流量，<span style="color: black;">因此</span>第三方平台自带的大体量流量，本身<span style="color: black;">便是</span>吸引商户重要<span style="color: black;">原因</span>。</span><span style="color: black;"><span style="color: black;">然则</span>自建<span style="color: black;">途径</span>、自建供应链，<span style="color: black;">亦</span>是商户想要把生意做大的必经之路，<span style="color: black;">因此</span>当<span style="color: black;">她们</span>真要把生意做大时，还是要<span style="color: black;">步行到</span>独立站上，我认为这<span style="color: black;">亦</span>是跨境电商<span style="color: black;">商场</span>模型进化的终点。</span><strong style="color: blue;"><span style="color: black;">36氪：店匠科技<span style="color: black;">初期</span>的定位是什么？<span style="color: black;">为何</span><span style="color: black;">选取</span>面向中小型商户？</span></strong><strong style="color: blue;"><span style="color: black;">李俊峰</span></strong><span style="color: black;">：从成立到<span style="color: black;">此刻</span>，其实<span style="color: black;">咱们</span>定位都<span style="color: black;">无</span><span style="color: black;">出现</span>变化，<span style="color: black;">咱们</span><span style="color: black;">始终</span>以 PLG（Product Led Growth) 为核心增长要素，<span style="color: black;">重点</span>面向中小型商户，<span style="color: black;">帮忙</span>他们走 DTC 模式。</span><span style="color: black;"><span style="color: black;">由于</span>对比头部大卖，中小商户能够投入的资源更少，在技术方面<span style="color: black;">亦</span>存在短板，<span style="color: black;">她们</span>很难专门组建一个技术团队。<span style="color: black;">因此</span><span style="color: black;">针对</span><span style="color: black;">她们</span><span style="color: black;">来讲</span>，在独立站上面，享受到同等的技术和<span style="color: black;">制品</span><span style="color: black;">薪水</span>是一个刚需。</span><strong style="color: blue;"><span style="color: black;">36氪：<span style="color: black;">然则</span>在<span style="color: black;">初期</span>，跨境电商里有<span style="color: black;">非常多</span>非品牌商户，<span style="color: black;">那样</span>当时做独立站 SaaS 的市场空间在哪？</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">李俊峰</span></strong></span><span style="color: black;">：即便到了<span style="color: black;">此刻</span>，中国企业出海<span style="color: black;">优良</span><span style="color: black;">重点</span>还<span style="color: black;">源自</span>于性价比，而品牌是需要时间<span style="color: black;">累积</span>的。<span style="color: black;">因此</span>这是两种<span style="color: black;">区别</span>的思路，<span style="color: black;">针对</span>品牌<span style="color: black;">来讲</span>，SaaS <span style="color: black;">供给</span>了将品牌价值更大化的<span style="color: black;">功效</span>；但<span style="color: black;">针对</span>非品牌<span style="color: black;">来讲</span>，SaaS 能够带来的<span style="color: black;">便是</span>极致的性价比。</span><strong style="color: blue;"><span style="color: black;">36氪：对比国外<span style="color: black;">已然</span>跑出的 Shopify，店匠科技在国内走出了<span style="color: black;">怎么样</span>的本土化、差异化的道路？</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">李俊峰</span></strong></span><span style="color: black;">：<span style="color: black;">首要</span>在定位上，店匠科技定位是一家做<span style="color: black;">全世界</span> B2C 电商的 SaaS <span style="color: black;">机构</span>，跨境电商只是<span style="color: black;">咱们</span>服务的一个子集。</span><span style="color: black;">其次，差异化<span style="color: black;">重点</span><span style="color: black;">表现</span>在<span style="color: black;">制品</span>上，在国内<span style="color: black;">咱们</span>会<span style="color: black;">研发</span><span style="color: black;">有些</span>更<span style="color: black;">拥有</span>本土化的功能，<span style="color: black;">例如</span>语言、功能、还有操作流程，都更吻合国内商户的<span style="color: black;">运用</span>习惯。并且<span style="color: black;">经过</span>大数据反哺，<span style="color: black;">帮忙</span>商家<span style="color: black;">处理</span><span style="color: black;">危害</span>问题。</span><span style="color: black;">而在服务侧，<span style="color: black;">咱们</span><span style="color: black;">亦</span>进行了本土化优化，<span style="color: black;">尤其</span>是客服层面。例如，<span style="color: black;">针对</span>国内 DTC 商户，<span style="color: black;">咱们</span>专门组建了团队，能够<span style="color: black;">供给</span>全套<span style="color: black;">处理</span><span style="color: black;">方法</span>。并能与商家进行无缝沟通，<span style="color: black;">保准</span>中国商家的最新<span style="color: black;">需要</span>与变化，能够被快速响应和<span style="color: black;">处理</span>。</span><span style="color: black;">对比海外 SaaS 服务商更专注于做本地买家和卖家的生意，店匠科技则更关注<span style="color: black;">怎样</span>助力商家做好中国品牌出海的生意。</span><strong style="color: blue;"><span style="color: black;">36氪</span><span style="color: black;">：对比 2010 年时兴起的自建站，你认为独立站发展到今天经历了<span style="color: black;">那些</span>变化？</span></strong><strong style="color: blue;"><span style="color: black;">李俊峰</span></strong><span style="color: black;">：2010 年<span style="color: black;">上下</span>做自建站，当时的市场还有<span style="color: black;">非常多</span>环节不成熟，不单是技术层面，还有物流、供应链等。每一环都需要投入较高成本，<span style="color: black;">因此呢</span>很难<span style="color: black;">经过</span><span style="color: black;">营销</span>额和利润维持它的<span style="color: black;">商场</span>模式。<span style="color: black;">因此</span>在当时，独立站可能并不是一个好的<span style="color: black;">商场</span>模式。</span><span style="color: black;"><span style="color: black;">然则</span>发展到<span style="color: black;">此刻</span>，随着<span style="color: black;">各样</span>建站 SaaS 等服务软件成熟后，<span style="color: black;">最少</span>独立站商户<span style="color: black;">能够</span>在技术方面降低成本。</span><span style="color: black;">另一方面，<span style="color: black;">此刻</span>流量<span style="color: black;">途径</span><span style="color: black;">亦</span>更为丰富，商户<span style="color: black;">能够</span>有<span style="color: black;">更加多</span>方式获取流量。并且随着供应链、物流等环节逐步<span style="color: black;">稳妥</span>，可能商户<span style="color: black;">此刻</span><span style="color: black;">营销</span>额更高，<span style="color: black;">然则</span>成本反而降低了<span style="color: black;">非常多</span>。</span>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">02</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作为</span> Facebook 合作伙伴后，更注重生态开放</p><strong style="color: blue;"><span style="color: black;">36氪：</span><span style="color: black;">今年店匠科技<span style="color: black;">作为</span> Facebook 在国内首家电商平台合作伙伴，是源于什么契机？</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">李俊峰</span></strong></span><span style="color: black;">：Facebook <span style="color: black;">针对</span>每一个 Partner 都有严格的<span style="color: black;">选取</span>标准与评判细节，一方面是<span style="color: black;">制品</span>的各项数据与指标都非常好；另一方面，是在双方合作中能为 Facebook 带来<span style="color: black;">必定</span>价值。</span><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">首要</span>是<span style="color: black;">由于</span><span style="color: black;">咱们</span>在 Facebook 上呈现的各项数据指标都很好。</span><span style="color: black;">其次是<span style="color: black;">咱们</span>覆盖的用户范围不止是国内，还<span style="color: black;">包含</span>北美、加拿大等地。<span style="color: black;">因此</span>店匠科技能给 Facebook 带来的附加价值，<span style="color: black;">亦</span><span style="color: black;">包括</span>了打通各个区域的反馈<span style="color: black;">途径</span>等。</span><strong style="color: blue;"><span style="color: black;">36氪：<span style="color: black;">将来</span>双方计划在<span style="color: black;">那些</span><span style="color: black;">行业</span>达成合作？</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">李俊峰</span></strong></span><span style="color: black;">：<span style="color: black;">咱们</span><span style="color: black;">将来</span>的合作，<span style="color: black;">更加多</span>会<span style="color: black;">表现</span>在<span style="color: black;">制品</span>和技术侧<span style="color: black;">有些</span>深度的对接与交流中。</span><span style="color: black;">一方面是双方合作<span style="color: black;">帮忙</span>商家<span style="color: black;">提高</span>品牌认知，<span style="color: black;">包含</span>以消费者体验度、满意度，以及<span style="color: black;">提高</span><span style="color: black;">营销</span>额为导向，进行<span style="color: black;">有些</span>联动与探索等。</span><span style="color: black;">另一方面是<span style="color: black;">创立</span>一个有效的反馈<span style="color: black;">途径</span>。基于<span style="color: black;">日前</span>中国商户出海的困境，<span style="color: black;">包含</span>流量投放时可能遇到的阻力，<span style="color: black;">咱们</span>能够进行提炼并<span style="color: black;">即时</span>反馈给 Facebook，<span style="color: black;">促进</span><span style="color: black;">她们</span>优化、改进<span style="color: black;">自己</span>的<span style="color: black;">制品</span>。</span><strong style="color: blue;"><span style="color: black;">36氪：这次合作<span style="color: black;">针对</span>店匠科技<span style="color: black;">来讲</span>，对<span style="color: black;">将来</span>的布局有哪些影响？</span></strong><strong style="color: blue;"><span style="color: black;">李俊峰</span></strong><span style="color: black;">：<span style="color: black;">咱们</span>会更注重生态的概念，更加开放生态。一方面是<span style="color: black;">研发</span>者生态，另一方面是服务商生态。</span><span style="color: black;"><span style="color: black;">区别</span>于传统 SaaS 服务商，跨境电商独立站服务<span style="color: black;">触及</span>建站、营销、选品、支付、物流、融资等多个环节。不是一家企业<span style="color: black;">能够</span><span style="color: black;">处理</span>的，<span style="color: black;">因此</span>不论是<span style="color: black;">研发</span>者还是服务商，都需要<span style="color: black;">一起</span>合作，<span style="color: black;">帮忙</span>商户<span style="color: black;">处理</span><span style="color: black;">实质</span>问题。</span><span style="color: black;"><span style="color: black;">因此呢</span><span style="color: black;">咱们</span><span style="color: black;">亦</span>愿意将平台上<span style="color: black;">更加多</span>商户开放出来，对接给更合适的服务商、<span style="color: black;">研发</span>商，<span style="color: black;">经过</span>生态的方式将<span style="color: black;">大众</span>联合在<span style="color: black;">一块</span>。</span><strong style="color: blue;"><span style="color: black;">36氪：如今在海外，TikTok <span style="color: black;">已然</span><span style="color: black;">作为</span>一股新的趋势，<span style="color: black;">那样</span>对比 Facebook 等流量<span style="color: black;">途径</span>，你认为 TikTok 里有<span style="color: black;">那些</span>新机会？</span></strong><strong style="color: blue;"><span style="color: black;">李俊峰</span></strong><span style="color: black;">：像 TikTok <span style="color: black;">这般</span>短视频与直播的场景，天然地与带货<span style="color: black;">拥有</span>互补属性，这一点<span style="color: black;">已然</span>被抖音<span style="color: black;">剧烈</span>验证了。</span><span style="color: black;"><span style="color: black;">因此</span>我认为，在<span style="color: black;">将来</span> TikTok 里的机会<span style="color: black;">更加多</span>还是要靠视频内容，<span style="color: black;">尤其</span>是创作能力较强的商户，在流量将<span style="color: black;">拥有</span>很大<span style="color: black;">优良</span>。</span><span style="color: black;">另一方面，在海外以前的视频创作<span style="color: black;">更加多</span>依赖 YouTube 等长视频。但相对而言，短视频制作的成本会更低，<span style="color: black;">更加多</span>人<span style="color: black;">能够</span>尝试进入。</span>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">03</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今年做独立站的商户<span style="color: black;">显著</span><span style="color: black;">增加</span></p><strong style="color: blue;"><span style="color: black;">36氪：</span><span style="color: black;"><span style="color: black;">针对</span>跨境电商<span style="color: black;">来讲</span>，今年是极为特殊的一年，<span style="color: black;">尤其</span>是<span style="color: black;">更加多</span>商户<span style="color: black;">起始</span>关注独立站后，你在今年有<span style="color: black;">那些</span><span style="color: black;">尤其</span>的感知？</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">李俊峰</span></strong></span><span style="color: black;">：今年确实能感到涌入独立站的商户<span style="color: black;">更加多</span>了。<span style="color: black;">不外</span>我认为，做独立站本身与亚马逊“封号潮”并<span style="color: black;">无</span>直接关系，<span style="color: black;">由于</span>商户想要做出规模，就必须<span style="color: black;">持有</span>自建<span style="color: black;">途径</span>与稳定的供应链。</span><span style="color: black;">只<span style="color: black;">不外</span>这次突发事件，加速了商户<span style="color: black;">针对</span>独立站的认知。它<span style="color: black;">同期</span>提醒了<span style="color: black;">非常多</span>平台商户，今后更需要平衡<span style="color: black;">危害</span>与收益关系，并且在<span style="color: black;">自己</span>发展方面，<span style="color: black;">亦</span>要<span style="color: black;">创立</span>更为多元化的<span style="color: black;">途径</span>。</span><strong style="color: blue;"><span style="color: black;">36氪：独立站对品类有<span style="color: black;">那些</span>限制？什么样的品类会更适合独立站？</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">李俊峰</span></strong></span><span style="color: black;">：独立站更符合有个性化、差异化，且客单价还不错的品类，<span style="color: black;">例如</span>时尚类。而客单价极低的品类，<span style="color: black;">例如</span>普通的手机壳等，还是更适合在第三方平台。</span><span style="color: black;"><span style="color: black;">原由</span>在于独立站的流量，是要靠自己采买。<span style="color: black;">因此</span>做独立站的关键是<span style="color: black;">怎样</span>把买来的流量发挥出更大价值，并且<span style="color: black;">营销</span>额<span style="color: black;">能够</span>覆盖住各方面的成本。</span><span style="color: black;"><span style="color: black;">例如</span> 3C 类，<span style="color: black;">倘若</span>复购上不去，<span style="color: black;">那样</span><span style="color: black;">第1</span>次就能赚到钱<span style="color: black;">亦</span><span style="color: black;">能够</span>做独立站；而<span style="color: black;">例如</span>高复购品类，<span style="color: black;">那样</span>即便第三次能赚到钱<span style="color: black;">亦</span>是<span style="color: black;">能够</span>的。<span style="color: black;">因此</span>本质上它是一个<span style="color: black;">商场</span><span style="color: black;">规律</span>，与品类的关系并不大。</span><strong style="color: blue;"><span style="color: black;">36氪：近年来流量成本<span style="color: black;">出现</span>了<span style="color: black;">怎么样</span>的变化？<span style="color: black;">针对</span>独立站商户<span style="color: black;">来讲</span>有<span style="color: black;">那些</span>影响？</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">李俊峰</span></strong></span><span style="color: black;">：<span style="color: black;">此刻</span>的流量相较于之前是变贵了。<span style="color: black;">因此</span><span style="color: black;">针对</span>商户<span style="color: black;">来讲</span>，更要精细地测算每次获取流量的成本。还要<span style="color: black;">思虑</span><span style="color: black;">怎样</span><span style="color: black;">提高</span>自己的客单价，<span style="color: black;">例如</span><span style="color: black;">经过</span><span style="color: black;">制品</span>附加值、个性化设计、更好的工艺等。</span><strong style="color: blue;"><span style="color: black;">36氪：今年<span style="color: black;">败兴</span>，随着<span style="color: black;">更加多</span>资本关注到独立站，你认为资本涌入后独立站<span style="color: black;">是不是</span>会<span style="color: black;">作为</span><span style="color: black;">泡泡</span>？</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">李俊峰</span></strong></span><span style="color: black;">：疫情加速了跨境电商发展，<span style="color: black;">亦</span>把独立站推到了人们眼前。</span><span style="color: black;"><span style="color: black;">首要</span>是品类方面，每一个品类都具备做消费品牌的能力，<span style="color: black;">因此呢</span>独立站的市场容量很大；其次是消费者，<span style="color: black;">全世界</span>的消费市场很广，<span style="color: black;">因此</span>我认为资本进来并不会对<span style="color: black;">全部</span>生态产生什么影响。</span><span style="color: black;">反而我认为资本进来之后，商户们会更<span style="color: black;">思虑</span><span style="color: black;">长时间</span>发展。在<span style="color: black;">无</span>资本之前，人们会更关注当期的<span style="color: black;">报答</span>和价值，反而忽略了打磨品牌的价值。</span><span style="color: black;">而当有了资本助力后，<span style="color: black;">更加多</span>商户会去思考<span style="color: black;">怎样</span>打造一个品牌，做<span style="color: black;">有些</span><span style="color: black;">将来</span>的准备，这不见得是坏事。</span><span style="color: black;"><span style="color: black;">以上便是 店匠科技 CEO 李俊峰</span><span style="color: black;">接受 <span style="color: black;">36氪 </span>专访的<span style="color: black;">所有</span>内容，</span><strong style="color: blue;"><span style="color: black;">倘若</span>想<span style="color: black;">认识</span><span style="color: black;">更加多</span>独立站运营干货，关注店匠 软文发布平台 http://www.fok120.com/
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