跨境电商制品侵权，卖家们该注意哪些点？
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">较长一段时间内，我国<span style="color: black;">针对</span>知识产权并无<span style="color: black;">详细</span>概念。盗版、侵权司空见惯，相比价格<span style="color: black;">来讲</span>，更</span><span style="color: black;">受消费者的欢迎的</span><span style="color: black;">是<span style="color: black;">优惠</span></span><span style="color: black;">的盗版<span style="color: black;">制品</span>。随着跨境电商行业风口，越来越多的中国制造商品乘势出海。但在<span style="color: black;">注重</span>知识产权的欧美市场，中国制造却再度遭遇“围堵”！知识产权、国家专利申请、商标注册等，<span style="color: black;">逐步</span>知识产权<span style="color: black;">守护</span><span style="color: black;">成为了</span>卖家们备受关注的问题……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近些年来，Wish、亚马逊等第三方跨境电商平台<span style="color: black;">亦</span>在<span style="color: black;">持续</span>的出台新规则、新政策去打击各类侵权<span style="color: black;">行径</span>。面对如此境况，中国跨境电商该<span style="color: black;">怎样</span>打破“新壁垒”？智皓国际带<span style="color: black;">大众</span>先来<span style="color: black;">认识</span>一下，跨境电商会<span style="color: black;">触及</span>到<span style="color: black;">那些</span>知识产权方面！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">知识产权侵权有四种<span style="color: black;">重点</span>类型：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.商标侵权</span></strong><span style="color: black;">：<span style="color: black;">指的是</span>未得到品牌方的正规授权，擅自<span style="color: black;">运用</span>人家的商标或者LOGO。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.版权侵权</span></strong><span style="color: black;">：侵犯原创的著作权，例如：迪斯尼卡通<span style="color: black;">名人</span>，国内外著名动漫，独特的设计图案，乃至包装图案等。进行售卖都是需要品牌方授权的，<span style="color: black;">倘若</span>擅自将影视<span style="color: black;">名人</span>印在<span style="color: black;">制品</span>（<span style="color: black;">例如</span>说衣服、鞋子、手机壳等等）上面进行售卖，<span style="color: black;">便是</span>一种侵权<span style="color: black;">行径</span>。外国影视版权<span style="color: black;">认识</span>是非常强的，<span style="color: black;">例如</span>说迪士尼，虽然迪士尼公主在海外非常的受欢迎，但未经许可，将其印在<span style="color: black;">制品</span>上出售，大概率是会被告的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.外观设计专利侵权</span></strong><span style="color: black;">：对<span style="color: black;">制品</span>的图案、色彩、形状及其结合的新设计。<span style="color: black;">关联</span>商品，<span style="color: black;">类似</span>度达60%以上便有可能判定为侵权<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.发明专利侵权</span><span style="color: black;">：</span></strong><span style="color: black;"><span style="color: black;">重点</span>是对原创的设计理念及<span style="color: black;">制品</span>的<span style="color: black;">独霸</span><span style="color: black;">守护</span>，<span style="color: black;">守护</span>范围<span style="color: black;">极重</span>，只要<span style="color: black;">关联</span>理念<span style="color: black;">同样</span>的均属于仿冒<span style="color: black;">制品</span>，<span style="color: black;">包含</span>制作工艺、<span style="color: black;">制品</span>结构等，仿造他人商品出售，即便大幅度修改外观，<span style="color: black;">亦</span><span style="color: black;">一样</span>可能存在侵权<span style="color: black;">行径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">知识产权还有其他值得<span style="color: black;">重视</span>的点：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.相比于外观和专利的侵权，一部分卖家还存在被盗图的<span style="color: black;">懊恼</span>，辛苦<span style="color: black;">疲劳</span>拍好的<span style="color: black;">照片</span>，却被人顺手拿走，<span style="color: black;">乃至</span>被反告侵权。<span style="color: black;">因此</span>卖家上传<span style="color: black;">制品</span>图时，最好是打上水印，<span style="color: black;">帮忙</span>卖家减少被盗图的几率。<span style="color: black;">倘若</span><span style="color: black;">出现</span>版权纠纷，<span style="color: black;">亦</span>能为卖家<span style="color: black;">供给</span>有利的证据。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">非常多</span>卖家在选品的时候会跟卖爆款热卖款，而爆款<span style="color: black;">制品</span><span style="color: black;">常常</span>都有知识产权<span style="color: black;">守护</span>的，冒然跟卖会有侵权<span style="color: black;">危害</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.有卖家可能会问，我<span style="color: black;">已然</span>在国内注册过商标<span style="color: black;">或</span>在国内申请过专利了，这种<span style="color: black;">状况</span>下从事跨境贸易会有侵权的<span style="color: black;">危害</span>吗？是的，会有侵权<span style="color: black;">危害</span>。<span style="color: black;">由于</span>商标<span style="color: black;">亦</span>是有地域限制，中国的商标在美国<span style="color: black;">无</span>是法律效力的，美国注册了商标<span style="color: black;">亦</span>不<span style="color: black;">寓意</span>着在欧盟就<span style="color: black;">能够</span>受到<span style="color: black;">守护</span>。</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">跨境行业<span style="color: black;">将来</span>发展趋势是<span style="color: black;">怎么样</span>的？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对跨境电商行业<span style="color: black;">来讲</span>，<span style="color: black;">制品</span>为王。想在跨境电商道路上长远发展，打造品牌是势在必行的，而不侵权<span style="color: black;">实质</span>上<span style="color: black;">便是</span>打造品牌的<span style="color: black;">基本</span>，毕竟<span style="color: black;">无</span>哪个消费者会对一个侵权品牌抱有较高的信任度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">必定</span>要注重<span style="color: black;">制品</span>的创新。<span style="color: black;">持续</span>对<span style="color: black;">制品</span>进行改革，自主设计的外观和<span style="color: black;">制品</span>，并<span style="color: black;">即时</span>对<span style="color: black;">制品</span>做好专利<span style="color: black;">守护</span>。<span style="color: black;">亦</span>能与其他卖家产生差异，更能吸引消费者的<span style="color: black;">重视</span>。给卖家带来强有力的竞争<span style="color: black;">优良</span>，<span style="color: black;">同期</span>有利于卖家塑造品牌效应。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">该<span style="color: black;">怎样</span>避免侵权问题<span style="color: black;">出现</span>呢？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1. 无论是什么牌子，出货前先上</span><span style="color: black;">海关知识产权备案<span style="color: black;">查找</span></span><span style="color: black;">网站，核实<span style="color: black;">关联</span>生<span style="color: black;">制品</span>牌<span style="color: black;">是不是</span>有在海关知识产权系统进行备案。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海关知识产权备案<span style="color: black;">查找</span>,商标权备案,著作权备案,专利权备案 - 商品编码<span style="color: black;">查找</span>网 - HScode.com.cn</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. <span style="color: black;">倘若</span>已备案，<span style="color: black;">第1</span>时间跟品牌方协商，<span style="color: black;">是不是</span>能拿到该品牌的授权。<span style="color: black;">倘若</span><span style="color: black;">能够</span>的话，让他联系权利人那边，授权给<span style="color: black;">关联</span>出口报关<span style="color: black;">机构</span>。<span style="color: black;">倘若</span>权利人那边不愿意的话，<span style="color: black;">亦</span><span style="color: black;">能够</span>授权给生产工厂。在出口申报时，报关单上有一栏是生产<span style="color: black;">营销</span>单位，将授权的工厂抬头填上去，<span style="color: black;">倘若</span>海关进行查验，查到品牌方有授权到该工厂，<span style="color: black;">那样</span><span style="color: black;">亦</span>是<span style="color: black;">能够</span>放行的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 随着国家对知识产权<span style="color: black;">守护</span>越来越<span style="color: black;">注重</span>，智皓国际<span style="color: black;">这里</span>提醒广大外贸企业应该严格合规操作，促进中国制造出海！</span></p>
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