2020亚马逊运营思路全流程(二)
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接着来聊合格的亚马逊运营应该<span style="color: black;">根据</span>怎么样的思路,来经营店铺。<span style="color: black;">倘若</span>你没看到<span style="color: black;">第1</span>部分,<span style="color: black;">能够</span>点击下方链接前往。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">2020亚马逊运营思路全流程(一)</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.Listing 撰写</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.1. Title</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">标题由核心关键词+核心卖点<span style="color: black;">构成</span>,要围绕着用户的<span style="color: black;">需要</span>来写。<span style="color: black;">通常</span>保持在</span><span style="color: black;">80-120</span><span style="color: black;">字符之间<span style="color: black;">就可</span>,</span><span style="color: black;">PC</span><span style="color: black;">端<span style="color: black;">能够</span>展示</span><span style="color: black;">120</span><span style="color: black;">个字符,手机端只<span style="color: black;">表示</span></span><span style="color: black;">74</span><span style="color: black;">个字符。撰写</span><span style="color: black;">TITLE</span><span style="color: black;">时,<span style="color: black;">根据</span></span><span style="color: black;">4-6</span><span style="color: black;">分的原则,百分之</span><span style="color: black;">40</span><span style="color: black;">的关键词分布在标题、卖点、描述中,百分之</span><span style="color: black;">60</span><span style="color: black;">的关键词做</span><span style="color: black;">CPC</span><span style="color: black;"><span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.1.1 标题要素</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">标题就像人体的头部<span style="color: black;">同样</span>,看一眼,你就能对这个人有一个初步判断。有鼻子有眼睛,棱角分明的人,<span style="color: black;">一般</span>会给人深刻的印象,那标题<span style="color: black;">怎样</span>让买家眼前一亮,产生购买欲望呢?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ibuAQY9DktkFEu23TzY3yavNlPyJAYBpSnA9yshIVRx9MeKHR4DjxgA2ZiaHvyqkhLqa2hUJKzQxy2FWOPvJB35w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">一般</span>把以下要素<span style="color: black;">做为</span>标题的五官,<span style="color: black;">一般</span><span style="color: black;">来讲</span>,<span style="color: black;">能够</span><span style="color: black;">根据</span><span style="color: black;">制品</span><span style="color: black;">归类</span>或多或少删减要素,<span style="color: black;">然则</span>,<span style="color: black;">倘若</span>缺少太多,标题难免<span style="color: black;">显出</span>畸形。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">① 关键词:主推关键词+修饰词</span><span style="color: black;">+</span><span style="color: black;">副关键词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于关键词获取<span style="color: black;">办法</span>,我在--2<a style="color: black;">020亚马逊运营思路全流程(一)</a>中有<span style="color: black;">仔细</span>介绍,<span style="color: black;">倘若</span>恰好没看到,<span style="color: black;">能够</span>点击去看一看。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">② 功能:<span style="color: black;">重点</span>功能+次要功能</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>一款室外折叠椅子,它不仅适合户外运动休闲、钓鱼,还适合XXOO, <span style="color: black;">这般</span>看来,说不定次要功能变<span style="color: black;">重点</span>功能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ibuAQY9DktkFEu23TzY3yavNlPyJAYBpS6dr2SNdib4QcIQlHmcT05qxKibPQMkMXGzDWwashLGaUbvAK6icNw6iadA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">额,有人说,Eugene哥,这能写进标题<span style="color: black;">吗</span>?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你说呢......? 举一反三很重要,骚年</span><span style="color: black;">......</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③ 规格、型号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>的规格型号,是针对<span style="color: black;">哪些</span>需要型号对型号,<span style="color: black;">体积</span>对<span style="color: black;">体积</span>的。<span style="color: black;">例如</span>:卖IPHONE 4 手机壳的,需要标注针对型号是</span><span style="color: black;">IPHONE 4, </span><span style="color: black;"><span style="color: black;">这般</span>你的<span style="color: black;">制品</span>就不会被买</span><span style="color: black;">iphone11</span><span style="color: black;">手机壳的买家误买,<span style="color: black;">或</span>点击,你<span style="color: black;">晓得</span>,太多买家点击,<span style="color: black;">然则</span><span style="color: black;">无</span>成交的话,<span style="color: black;">寓意</span>着跳出率高,排名会下降哦</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你的<span style="color: black;">制品</span><span style="color: black;">无</span>规格型号的限制,而你自己给编了一个便于你自己识别的型号,<span style="color: black;">例如</span>:卖杯子的,把各款杯子编著型号如bbtyucc8-13k, 这类的规格<span style="color: black;">或</span>型号就<span style="color: black;">不消</span>添加了,<span style="color: black;">由于</span>没人<span style="color: black;">晓得</span>这个型号是啥,除了你自己。<span style="color: black;">能够</span>标注<span style="color: black;">体积</span>、容量等规格。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④ 适用人群</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对<span style="color: black;">制品</span>特点,有的适合老人,有的适合小孩,有的适合成年人,有的适合<span style="color: black;">女性</span>,有的适合猫,有的适合狗。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑤ 适用范围</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>是<span style="color: black;">制品</span>的<span style="color: black;">运用</span>场景,<span style="color: black;">例如</span>有的人用高频振动棒体做爱做的事情,有的拿来按摩肌肉......大千世界,无期不有啊,不要限制你的想象力,多发掘<span style="color: black;">有些</span>场景,说不定就打开了一个新市场。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>疫情<span style="color: black;">时期</span>,厕纸不就有人拿来做口罩了吗?在这之前你拿它擦屁股的时候,想过,它还能遮在嘴上吗?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑥ 品牌</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于品牌<span style="color: black;">是不是</span>填写,说法不一,我个人是不写在标题内的。屌丝卖家,没人搜你品牌,就不占用字符了。<span style="color: black;">倘若</span>你的品牌有<span style="color: black;">必定</span>知名度,还是<span style="color: black;">能够</span>添加的,从SEO<span style="color: black;">方向</span>看,有利于品牌<span style="color: black;">揭发</span>,<span style="color: black;">加强</span>转化率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑦ 参考其他竞争对手做法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>新品<span style="color: black;">咱们</span>都<span style="color: black;">认识</span>的不是非常充分,<span style="color: black;">因此</span>对<span style="color: black;">制品</span>特点、用户<span style="color: black;">需要</span>、<span style="color: black;">运用</span>场景这些不是非常<span style="color: black;">熟练</span>,<span style="color: black;">此时</span>候需要借鉴竞争对手的写法,快速撰写,<span style="color: black;">不可</span>写个title憋三天。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>一上来就参考,那我就要夸夸你了,懂事儿,哈哈......</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.1.2 标题<span style="color: black;">需求</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">① 规定字符不要超</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最长200字符,<span style="color: black;">意见</span></span><span style="color: black;">80-120</span><span style="color: black;">字符搞定,</span><span style="color: black;">PC</span><span style="color: black;">端展示</span><span style="color: black;">120</span><span style="color: black;">字符,手机端展示</span><span style="color: black;">74</span><span style="color: black;">字符</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">② 标题里面的单词不要太多重复</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>,有个聪明的老板卖手机壳,写的标题是<span style="color: black;">这般</span>的 Silicone Case for iPhone SE 2020,</span><span style="color: black;">7 </span><span style="color: black;">,</span><span style="color: black;">8</span><span style="color: black;">,</span><span style="color: black;">8+</span><span style="color: black;">,</span><span style="color: black;">xr </span><span style="color: black;">,</span><span style="color: black;">max </span><span style="color: black;">,</span><span style="color: black;">11</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有勤奋的老板<span style="color: black;">亦</span>卖手机壳,会撰写<span style="color: black;">这般</span>的标题:Silicone Case for iPhone SE 2020 iPhone 7 iphone 8 iphone 8+ iphone xr iphone max iphone 11</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个勤奋的老板恨不得这个标题里一半的字符都塞成iphone这个关键词,然而呢,有用吗?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用处不大......</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎么说呢,这个要讲一个知识点,听完了,你就明白<span style="color: black;">为何</span>了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>写完标题、Bullet point 、</span><span style="color: black;">description</span><span style="color: black;">,<span style="color: black;">而后</span>上传到亚马逊,亚马逊的<span style="color: black;">设备</span>爬虫就出来爬你的这个</span><span style="color: black;">Listing</span><span style="color: black;">内容,<span style="color: black;">重视</span><span style="color: black;">这儿</span>是<span style="color: black;">设备</span>爬虫看你的</span><span style="color: black;">LISTING,</span><span style="color: black;">而不是人工核查,当它爬取聪明的店长的时候,爬到的内容是</span><span style="color: black;">Silicone Case for iPhone SE 2020</span><span style="color: black;">,</span><span style="color: black;">7 </span><span style="color: black;">,</span><span style="color: black;">8</span><span style="color: black;">,</span><span style="color: black;">8+ </span><span style="color: black;">,</span><span style="color: black;">xr </span><span style="color: black;">,</span><span style="color: black;">max </span><span style="color: black;">,</span><span style="color: black;">11</span><span style="color: black;">,<span style="color: black;">然则</span>请<span style="color: black;">重视</span>,爬虫不是按<span style="color: black;">次序</span>爬取,它会<span style="color: black;">根据</span>买家搜索<span style="color: black;">兴趣</span>,对你的</span><span style="color: black;">listing</span><span style="color: black;">标题<span style="color: black;">显现</span>的关键词进行组合</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说当爬到聪明的店长标题的时候,得到的结果是<span style="color: black;">这般</span>的:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Silicone Case for iPhone SE 2020</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Silicone Case for iPhone 7</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Silicone Case for iPhone 8</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Silicone Case for iPhone 8+</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Silicone Case for iPhone xr</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Silicone Case for iPhone max</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">......</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看到了吧,<span style="color: black;">咱们</span>无需为<span style="color: black;">每一个</span>型号前面加上iPhone这个关键词,亚马逊的爬虫会返回结果到他的排名程序里,告诉他你的</span><span style="color: black;">title</span><span style="color: black;"><span style="color: black;">经过</span>它的组合以后,是什么样的关键词,<span style="color: black;">而后</span>为你排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">为何</span>勤奋的店长的这种疯狂添加重复关键词行不通呢?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>,浪费字符。亚马逊规定标题最多填200个字符,重复关键词太多占用字符,其他关键词就浪费了,无处<span style="color: black;">安顿</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其次,对排名影响不大。重复的关键词在爬虫看来,会自动忽略,<span style="color: black;">无</span><span style="color: black;">道理</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③ 标题字母<span style="color: black;">体积</span>写恰当<span style="color: black;">运用</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">标题中<span style="color: black;">运用</span><span style="color: black;">体积</span>写格式,介词小写,<span style="color: black;">尽可能</span>不要<span style="color: black;">所有</span>大写,<span style="color: black;">或</span><span style="color: black;">所有</span>小写</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④ 违禁的词汇<span style="color: black;">不可</span><span style="color: black;">显现</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>枪支、弹药等</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑤ <span style="color: black;">显现</span>数字时<span style="color: black;">运用</span>阿拉伯数字</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑥ 非自有品牌,不要添加</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有人为了蹭流量,想着把别人的品牌加到自己的详情中,<span style="color: black;">这般</span>,估计<span style="color: black;">火速</span>要吃小红旗!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.2 <span style="color: black;">照片</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span>和卖点结合起来,讲自己的品牌故事、<span style="color: black;">制品</span><span style="color: black;">优良</span>、核心要点、附加价值、材质的安全性和<span style="color: black;">靠谱</span>性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.2.1 准备<span style="color: black;">那些</span><span style="color: black;">照片</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">① 主图。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主图<span style="color: black;">需求</span>白底、<span style="color: black;">体积</span>1500x1500、<span style="color: black;">制品</span><span style="color: black;">体积</span>占<span style="color: black;">照片</span>比不<span style="color: black;">少于</span></span><span style="color: black;">85%</span><span style="color: black;">。<span style="color: black;">倘若</span>能做到辨识度高、<span style="color: black;">制品</span>定位清晰、色调统一,更能吸引消费者眼球。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">② 尺寸图</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尺寸清晰准确,<span style="color: black;">能够</span>用英寸<span style="color: black;">或</span>厘米去表达,<span style="color: black;">通常</span>国外人习惯英寸的表达方式。布局<span style="color: black;">无</span>限制,只要让客户直观的感受<span style="color: black;">制品</span>的<span style="color: black;">体积</span>就行了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③ 特性图</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个图<span style="color: black;">便是</span>展示<span style="color: black;">制品</span>卖点的图,<span style="color: black;">倘若</span>卖点<span style="color: black;">非常多</span>,<span style="color: black;">能够</span>分两张,<span style="color: black;">意见</span>一张图介绍完卖点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④ 场景图</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么客户在什么场景下会<span style="color: black;">运用</span>这款<span style="color: black;">制品</span>?这个<span style="color: black;">照片</span><span style="color: black;">便是</span>用来回答这个问题的,同一张<span style="color: black;">照片</span><span style="color: black;">能够</span>多个场景,<span style="color: black;">亦</span><span style="color: black;">能够</span>单个场景,针对<span style="color: black;">区别</span><span style="color: black;">制品</span>,可按需<span style="color: black;">调节</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑤ 细节图</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">着重强调<span style="color: black;">制品</span>做工、质量</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑥ <span style="color: black;">运用</span>说明图</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些<span style="color: black;">制品</span>对<span style="color: black;">运用</span>者有<span style="color: black;">必定</span>技术<span style="color: black;">需求</span>,<span style="color: black;">或</span>有<span style="color: black;">尤其</span>需要<span style="color: black;">重视</span>的<span style="color: black;">地区</span>,<span style="color: black;">能够</span>做个说明图<span style="color: black;">或</span>放上说明书</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4.2.2 </span><span style="color: black;"><span style="color: black;">照片</span>资源获取</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有时候,<span style="color: black;">咱们</span>测试新品的时候,<span style="color: black;">常常</span>需要做些自己的<span style="color: black;">照片</span>,来跟其他卖家区<span style="color: black;">掰开</span>,<span style="color: black;">然则</span>,又不<span style="color: black;">晓得</span>这款<span style="color: black;">制品</span>怎么样,前期可能就不会浪费太多钱去请专业团队拍图。去</span><span style="color: black;">Google</span><span style="color: black;">吧,又担心能<span style="color: black;">不可</span>商用。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面我给<span style="color: black;">大众</span>介绍<span style="color: black;">有些</span>获取高清大图,又能用作<span style="color: black;">商场</span>用途的<span style="color: black;">照片</span>资源<span style="color: black;">途径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">① </span><span style="color: black;">500px</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://web.500px.com/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ibuAQY9DktkFEu23TzY3yavNlPyJAYBpSJeQ1oDnOUUaYVgzrFMDibZ2RBKyGmlXuBcMcxRmFhJrsrkxWsYxeV3Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个网站<span style="color: black;">运用</span>的比较多,相信<span style="color: black;">大众</span>都比较<span style="color: black;">熟练</span>。里面的<span style="color: black;">照片</span>及其精美,聚合了非常多的优秀摄影师。<span style="color: black;">不外</span>好多<span style="color: black;">照片</span>都是需要付费的,我用过一段时间,<span style="color: black;">亦</span>付费过,很值得哦。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">② </span><span style="color: black;">Flickr </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://www.flickr.com/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ibuAQY9DktkFEu23TzY3yavNlPyJAYBpSupUdBhxkDWAVCJmbcU2hdJdUvqjdia67Pk2qC49Tyj4bibeHf5hD935w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">flickr</span><span style="color: black;">上面<span style="color: black;">照片</span>资源非常多,支持繁体中文搜索,方便<span style="color: black;">查询</span>资源。只要你认真挖掘,数不清的资源在等着你</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③ </span><span style="color: black;">Piexels</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://www.pexels.com/zh-cn/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ibuAQY9DktkFEu23TzY3yavNlPyJAYBpSuS8KUvU8EoHxXZiaibic450J68icgQXBOEY7wgzttdRqKBIjwxWDM6uKyw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>面有<span style="color: black;">非常多</span>免费<span style="color: black;">照片</span>,<span style="color: black;">运用</span>时,直接加<span style="color: black;">制品</span>关键词进行搜索,出来的<span style="color: black;">非常多</span>素材都<span style="color: black;">能够</span>直接</span><span style="color: black;">P</span><span style="color: black;">上<span style="color: black;">制品</span>图<span style="color: black;">运用</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④ </span><span style="color: black;">Pixabay</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://pixabay.com/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ibuAQY9DktkFEu23TzY3yavNlPyJAYBpSzhDicRynzicSDiaDl3fm5k1Cz7YJtKEvCaJKJYQwibicOdLNehc5WHOriclg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">支持简体中文搜索,可<span style="color: black;">按照</span>需要<span style="color: black;">调节</span>下载<span style="color: black;">照片</span><span style="color: black;">体积</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑤ </span><span style="color: black;">Zoommyapp</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://www.stockvault.net/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ibuAQY9DktkFEu23TzY3yavNlPyJAYBpSrw959p4sy2Cf0d0Cib8c6W4AE3dTxBAMI3aKZDMzW2dqsicsvpxhpEgw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑥ </span><span style="color: black;">Stockvault</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://www.stockvault.net/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ibuAQY9DktkFEu23TzY3yavNlPyJAYBpSdDibSS3jh0icXS8QCz8SkcD1GSUKQRicqVx75SxDLico5g6eUARvR5ic9UA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>面的部分<span style="color: black;">照片</span>无需注册就<span style="color: black;">能够</span>下载</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑦ </span><span style="color: black;">Rgbstock</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://www.rgbstock.com/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ibuAQY9DktkFEu23TzY3yavNlPyJAYBpSNPbINNeTQ0xx9tlUIKuNgkFjr3tmTQvjfbOhQfWnibGDppjqbNAEf6Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑧ </span><span style="color: black;">Bigbigwork</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">http://www.bigbigwork.com/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ibuAQY9DktkFEu23TzY3yavNlPyJAYBpSBfxic8qwqYA9icOgUiaYHvT9No7bIQibicoWxQWFkGlfiaaEMjtKdbicL0CGA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个网站有个功能是搜索<span style="color: black;">全世界</span>各大<span style="color: black;">照片</span>网站资源,你<span style="color: black;">能够</span>输入你想要的关键词,它会自动搜索匹配资源给你,省心省力,有<span style="color: black;">无</span>!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑨ </span><span style="color: black;">New old stock</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://nos.twnsnd.co/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ibuAQY9DktkFEu23TzY3yavNlPyJAYBpS2EUl8aZOxv0o1ZicTQVFg1fChmw67sPknWz19YYSFQVFk8EM8u5mudw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑩ </span><span style="color: black;">Picjumbo</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://picjumbo.com/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ibuAQY9DktkFEu23TzY3yavNlPyJAYBpST9ZTj7saXlIjWGSQFXQ3RlVWs5V38fRRwQ5tiboVmjvJcicwpLHshxlw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.3 Bullet point</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4.3.1 </span><span style="color: black;">五点描述的参考维度</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">① 功能介绍</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">② <span style="color: black;">制品</span><span style="color: black;">优良</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③ 外观设计</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④ <span style="color: black;">详细</span>用途</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑤ <span style="color: black;">重视</span>事项</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑥ 质量<span style="color: black;">保准</span>、售后<span style="color: black;">保证</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑦ <span style="color: black;">制品</span><span style="color: black;">包括</span>什么</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从<span style="color: black;">区别</span>维度描述<span style="color: black;">制品</span><span style="color: black;">关联</span>特点,<span style="color: black;">插进</span>关键词,<span style="color: black;">尽可能</span>让</span><span style="color: black;">5</span><span style="color: black;">点描述与<span style="color: black;">照片</span>形成呼应效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4.3.2 </span><span style="color: black;">五点描述<span style="color: black;">需求</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">① 前三行非常重要。这就类似高考写作文<span style="color: black;">同样</span>,一个好的开头,瞬间抓住监考老师的眼睛,起码印象分低不到哪里去。</span><span style="color: black;">Bullet point</span><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">同样</span>,<span style="color: black;">咱们</span>换位思考下,<span style="color: black;">倘若</span><span style="color: black;">咱们</span>是买家,去东西的时候,<span style="color: black;">咱们</span>会一家一家的看完所有人的详情内容吗,<span style="color: black;">咱们</span><span style="color: black;">那样</span>多的卖家<span style="color: black;">能够</span><span style="color: black;">选取</span>去对比,不可能所有的都认真看一遍,大概<span style="color: black;">亦</span><span style="color: black;">便是</span>一目十行。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>能<span style="color: black;">不可</span>抓住顾客的心,关键就在这前几行里面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">② 每行首字母大写。毕竟<span style="color: black;">咱们</span>针对的国外客户,<span style="color: black;">运用</span><span style="color: black;">她们</span>的写作习惯,看着<span style="color: black;">亦</span>顺眼。有人说,</span><span style="color: black;">Eugene</span><span style="color: black;">哥,我就想小写,有问题吗?没问题,反正亚马逊<span style="color: black;">亦</span>不会<span style="color: black;">由于</span>你首字母不大写倒闭。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③ <span style="color: black;">能够</span>用特殊符号。<span style="color: black;">例如</span>有人用对号、心形、五角星等,起到吸引买家点击查看的效果。<span style="color: black;">亦</span><span style="color: black;">不消</span><span style="color: black;">每一个</span></span><span style="color: black;">Listing</span><span style="color: black;">都用,说实在的,并<span style="color: black;">无</span>神奇效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④ 保持在</span><span style="color: black;">100</span><span style="color: black;">字符<span style="color: black;">上下</span>最好,简洁明了</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑤ 不要放<span style="color: black;">机构</span>信息和网站链接</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑥ 避免过度添加重复关键词。如标题中关于关键词的用法说明<span style="color: black;">同样</span>,五点描述<span style="color: black;">能够</span><span style="color: black;">恰当</span>埋词,不要过度<span style="color: black;">乱用</span>关键词,影响买家体验。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑦ 避免<span style="color: black;">运用</span><span style="color: black;">太多</span>的标点符号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑧ 不要<span style="color: black;">显现</span>语法、单词错误。要是一眼就瞄出单词拼写错误,<span style="color: black;">显出</span>多</span><span style="color: black;">LOW</span><span style="color: black;">啊,最起码<span style="color: black;">咱们</span>要装作<span style="color: black;">咱们</span>是大<span style="color: black;">机构</span>,团队协作卖货的专业<span style="color: black;">机构</span>,而不是小作坊,是吧!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑨ <span style="color: black;">倘若</span>你的</span><span style="color: black;">Listing </span><span style="color: black;">可能被跟卖,换句话说你<span style="color: black;">不可</span><span style="color: black;">保准</span>你的</span><span style="color: black;">listing</span><span style="color: black;">百分之百没人敢跟卖,那就不要在描述中写其他卖家可能做不到的承诺,<span style="color: black;">例如</span>送样品,赠品,惊喜小礼物等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是<span style="color: black;">为何</span>呢?</span><span style="color: black;"><span style="color: black;">例如</span>,我卖得是一款运动鞋,无品牌备案,这款鞋卖得挺好,我在</span><span style="color: black;">Bullet point</span><span style="color: black;">里面说,买鞋送高品质备用天空蓝鞋带</span><span style="color: black;">+</span><span style="color: black;">活力橙鞋垫。结果<span style="color: black;">忽然</span>来了几个个差评:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">差评</span><span style="color: black;">1</span><span style="color: black;">:卖家送的不是承诺的颜色礼物,送了活力黄鞋带</span><span style="color: black;">+</span><span style="color: black;">石墨黑鞋垫,<span style="color: black;">基本</span>不配我的气质好么,差评,再<span style="color: black;">亦</span>不在亚马逊购物了,都是骗子</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">差评</span><span style="color: black;">2</span><span style="color: black;">:卖家<span style="color: black;">基本</span><span style="color: black;">无</span>送我礼物,说好的鞋带,鞋垫呢?我打算退货了,</span><span style="color: black;">WTF</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">差评</span><span style="color: black;">3</span><span style="color: black;">:</span><span style="color: black;">MMP, </span><span style="color: black;">什么破鞋带、烂鞋垫,我儿子拽了一下,瞬间烂掉,这<span style="color: black;">便是</span>无良卖家,我要投诉</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看到差评,慌的一批,赶紧查了下,</span><span style="color: black;">没这几个单子啊,又看了</span><span style="color: black;">Listing, </span><span style="color: black;">才恍然大悟,原来出在跟卖身上。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跟卖没<span style="color: black;">那样</span>大权限更改</span><span style="color: black;">Listing</span><span style="color: black;">内容,为了出货,只能<span style="color: black;">根据</span>你写的来操作,结果画虎不成反类犬,搞得一塌糊涂。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看,不是你的错,你只是背了口黑锅<span style="color: black;">罢了</span>,真真是口嚼黄连,有苦难言啊,算了,找服务商,打死跟卖狗吧!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">处理</span><span style="color: black;">办法</span>:品牌备案</span><span style="color: black;">、</span><span style="color: black;"> vine</span><span style="color: black;">计划 、赶跟卖(治标不治本)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑩ <span style="color: black;">恰当</span>分布次要关键词、<span style="color: black;">相关</span>关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">既然标题中<span style="color: black;">运用</span>了<span style="color: black;">精细</span>关键词,<span style="color: black;">那样</span><span style="color: black;">咱们</span>的次要关键词和<span style="color: black;">相关</span>关键词就要<span style="color: black;">恰当</span>埋在五点描述、详情描述中</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好了,讲了<span style="color: black;">那样</span>多,<span style="color: black;">大众</span>应该<span style="color: black;">重视</span>到,标题说完,应该还有价格啊。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">事实上,我搜集了一个比较<span style="color: black;">仔细</span>的亚马逊</span><span style="color: black;">FBA</span><span style="color: black;">、亚马逊自发货的成本核算</span><span style="color: black;">EXCEL</span><span style="color: black;">表格,<span style="color: black;">已然</span>内置了计算公式,<span style="color: black;">大众</span>可套用表格计算自己的成本,及<span style="color: black;">最后</span>价格。参考下图</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
页:
[1]