【外贸人必看】六大外贸推广方式利坏处分析及操作意见!
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸推广的方式有<span style="color: black;">非常多</span>，总结起来<span style="color: black;">重点</span>分为六种：<strong style="color: blue;">1.平台推广（B2B平台如阿里、made in china等；B2C平台速卖通、亚马逊等）2.展会推广3.外贸网站推广4.SNS推广（Facebook、YouTube等）5.邮件推广6.海外线下营销（在国外举行营销推广活动）</strong>。这六种方式各有利<span style="color: black;">坏处</span>，分别适合不同的<span style="color: black;">机构</span>和<span style="color: black;">机构</span><span style="color: black;">区别</span>的发展<span style="color: black;">周期</span>。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">外贸平台推广</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台推广这个应该是所有外贸人最<span style="color: black;">熟练</span>的一种推广方式了，做外贸（B2B）的基本都<span style="color: black;">运用</span>过阿里、made in China等平台，过去的若干年，<span style="color: black;">各样</span>B2B平台为中国的外贸事业立下了汉马功劳，<span style="color: black;">非常多</span>外贸<span style="color: black;">机构</span><span style="color: black;">更加是</span><span style="color: black;">由于</span>抢先<span style="color: black;">运用</span>阿里等赚的盆满钵满，<span style="color: black;">因此</span>即使今天平台的效果<span style="color: black;">持续</span>下降，传统平台依旧靠着先发<span style="color: black;">优良</span>和客户惯性坐稳了外贸推广的<span style="color: black;">第1</span>把交椅。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/26eCJfhbt6alYkZAib2zuZJRU6aTeHLYiatqdvehLHPMU7XVJ218UZbInV9XUJn9yKbUUQbVAeFXLQ7ohXZ4HEGQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">外贸平台推广的<span style="color: black;">优良</span>很<span style="color: black;">显著</span>：</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">操作简单（上传<span style="color: black;">制品</span>、站点布局管理、优化排名操作等）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">进入平台的流量绝大部分都是潜在客户，转化率高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户信任度高，平台背书，<span style="color: black;">跨境</span>贸易双方更加<span style="color: black;">安心</span>。</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">但外贸平台推广的缺点<span style="color: black;">亦</span>非常<span style="color: black;">显著</span>，<span style="color: black;">况且</span>越来越<span style="color: black;">显著</span>：</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">同质化竞争越来越严重，同行压价，利润越来越低，<span style="color: black;">由于</span>客户在平台上随便一搜就能<span style="color: black;">显现</span>几百个同类<span style="color: black;">制品</span>，上百个商家，给了卖家太多的对比空间，价格压榨的太难受。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台流量远不如谷歌，客户相对谷歌要少的多，在国外，老外更习惯用谷歌搜索想要的<span style="color: black;">制品</span>，像阿里等<span style="color: black;">非常多</span>平台都在谷歌投放<span style="color: black;">宣传</span>，以此吸引流量，<span style="color: black;">况且</span>阿里当年鼓励用户变换标题多发<span style="color: black;">制品</span>，<span style="color: black;">便是</span>想<span style="color: black;">经过</span>这种<span style="color: black;">办法</span>在谷歌<span style="color: black;">得到</span><span style="color: black;">更加多</span>的长尾词排名，从而为平台导入<span style="color: black;">更加多</span>流量，但即便如此，仍然是有<span style="color: black;">海量</span>的潜在客户是<span style="color: black;">无</span>进入各类平台的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台投入成本高，<span style="color: black;">此刻</span>的外贸<span style="color: black;">机构</span>一年在阿里投入20W的都只算是中小型企业，当然，<span style="color: black;">非常多</span>外贸soho用阿里一年投入2W的<span style="color: black;">亦</span>有，但毕竟是个例！<span style="color: black;">况且</span><span style="color: black;">非常多</span><span style="color: black;">机构</span>不是进入平台就盈利的。拿阿里<span style="color: black;">来讲</span>，刚进入的<span style="color: black;">机构</span>一年投入5W，<span style="color: black;">第1</span>年基本是略亏，第二年投入5到10W，慢慢会持平<span style="color: black;">或</span>略有利润，<span style="color: black;">然则</span>想一下两年的时间加15W的投入才<span style="color: black;">起始</span><span style="color: black;">得到</span>收益，这个成本不是太大了吗？（数据来自一全老师对客户案例的总结）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台规则变动<span style="color: black;">引起</span>排名急变，<span style="color: black;">非常多</span>平台排名规则都是自己说了算，<span style="color: black;">引起</span>排名规则经常变动，经常是好<span style="color: black;">不易</span>排名上去了，规则一变以前的<span style="color: black;">奋斗</span>付诸东流，稳定性比谷歌差出十万八千里。</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">一全老师<span style="color: black;">针对</span>外贸平台推广的<span style="color: black;">意见</span>：</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">已然</span>在平台<span style="color: black;">得到</span>稳定收益的<span style="color: black;">机构</span>，<span style="color: black;">意见</span>继续优化<span style="color: black;">运用</span>。<span style="color: black;">针对</span>还未尝试或<span style="color: black;">已然</span>放弃的<span style="color: black;">伴侣</span>，<span style="color: black;">意见</span><span style="color: black;">运用</span>免费平台结合外贸网站推广，成本投入低，营销效果好，<span style="color: black;">针对</span>免费平台，下面的内容中我将讲给<span style="color: black;">大众</span>。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">外贸展会推广：</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸展会<span style="color: black;">亦</span>是一种非常传统的营销推广方式，在当时还<span style="color: black;">无</span>平台的时候，<span style="color: black;">非常多</span>的外贸交易都是<span style="color: black;">经过</span>展会成交的。<span style="color: black;">做为</span>传承时间最长的一种方式，存在即<span style="color: black;">恰当</span>，即使<span style="color: black;">此刻</span>受到<span style="color: black;">非常多</span>人的诟病，但对<span style="color: black;">非常多</span>企业<span style="color: black;">来讲</span>，展会推广依旧不可或缺。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/26eCJfhbt6alYkZAib2zuZJRU6aTeHLYiaErJFIicghL04kHGH7bIvcjiawFUv2XNyOQWD8GqeRrRghh1QYZ0Y8YHg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">外贸展会推广的<span style="color: black;">优良</span>：</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">面对面交流<span style="color: black;">更易</span><span style="color: black;">得到</span>信任，沟通更加清楚。毫无疑问，在展会上沟通的效力远<span style="color: black;">强过</span><span style="color: black;">tel</span>、邮件和其他网络沟通方式，<span style="color: black;">因此</span>，<span style="color: black;">非常多</span>外贸人会把<span style="color: black;">有些</span>正在谈单的客户邀请到展会去，见面后一举成单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">来参展的都是潜在客户，<span style="color: black;">况且</span><span style="color: black;">能够</span>直接接触展商高层，机会众多。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最少</span><span style="color: black;">能够</span>收名片，一趟展会下来，收几百张明天都算正常，为以后营销<span style="color: black;">供给</span>了大大的便利。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">展示<span style="color: black;">机构</span>形象和实力。</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">外贸展会推广的劣势：</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">展会成本高，一次展会（3-7天）投入个几万块钱实在是再正常<span style="color: black;">不外</span>，<span style="color: black;">针对</span>中型、大型外贸<span style="color: black;">机构</span>当然无<span style="color: black;">所说</span>，<span style="color: black;">然则</span><span style="color: black;">针对</span>小型外贸<span style="color: black;">机构</span>和soho<span style="color: black;">来讲</span>，压力不小。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">依旧是同质化竞争严重，同行过度集中，价格透明，展会<span style="color: black;">时期</span>同行竞相压价，拿到订单利润<span style="color: black;">亦</span>被压的惨不忍睹。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">展会效果越来越差，拿广交会<span style="color: black;">来讲</span>，每年供应商<span style="color: black;">持续</span><span style="color: black;">增多</span>，买家却<span style="color: black;">持续</span>减少，成单越来越难。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">展会前中后期都有需要<span style="color: black;">海量</span>的工作，牵扯<span style="color: black;">非常多</span>时间和精力，然而性价比不高。</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">对展会推广的<span style="color: black;">意见</span>：</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不要盲从随大流，要有自己的主见，切实<span style="color: black;">思虑</span>展会<span style="color: black;">是不是</span>适合自己，<span style="color: black;">倘若</span>有<span style="color: black;">非常多</span>潜在客户，<span style="color: black;">能够</span>约展会，<span style="color: black;">倘若</span><span style="color: black;">无</span>什么准备，<span style="color: black;">意见</span>不要<span style="color: black;">茫然</span>参加。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">外贸网站推广：</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸网站推广是最<span style="color: black;">青年</span>的一种外贸推广方式之一，<span style="color: black;">重点</span><span style="color: black;">经过</span><span style="color: black;">创立</span>外贸营销型网站并以此为<span style="color: black;">基本</span>，<span style="color: black;">经过</span>谷歌等搜索引擎来推广<span style="color: black;">制品</span>和服务的方式。<span style="color: black;">重点</span>方式有两种，谷歌AdWords付费推广和外贸网站SEO推广，<span style="color: black;">咱们</span>需要分别<span style="color: black;">来讲</span>一下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/26eCJfhbt6alYkZAib2zuZJRU6aTeHLYiatMhmQBTNU1mvvLvUmKkQ9H1etq7uDKTTiavvxjialMVib4ic4pibOc9GGgQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">谷歌AdWords付费推广<span style="color: black;">优良</span>：</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">见效快，投放就会有流量，就会有询盘和订单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">覆盖面非常广，几乎<span style="color: black;">能够</span>将全世界<span style="color: black;">每一个</span>角落都覆盖到，只要投入够，搜索引擎上的客户几乎<span style="color: black;">能够</span><span style="color: black;">所有</span>网罗到。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新兴趋势，越来越多的老外习惯从谷歌找供应商，效果比传统的平台和展会好，操作得宜的话成本比展会和平台要低。<span style="color: black;">无</span>平台和展会竞争激烈拼命压价的缺点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对股谷歌SEO优化有<span style="color: black;">必定</span>好处。</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">谷歌<span style="color: black;">宣传</span>推广的劣势：</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">需要<span style="color: black;">持续</span>花时间优化<span style="color: black;">宣传</span>内容，从而<span style="color: black;">增多</span>转化节省成本。需要<span style="color: black;">必定</span>的时间学习和<span style="color: black;">熟练</span>操作，这中间投入的美元相当于学费了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相比于外贸网站SEO优化，成本不低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只要账户美元烧光，<span style="color: black;">宣传</span><span style="color: black;">马上</span>停掉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>：找专业的AdWords<span style="color: black;">宣传</span>优化师来操作，<span style="color: black;">或</span>先学习<span style="color: black;">认识</span>一下再进行操作。最好结合外贸网站SEO<span style="color: black;">一块</span>进行。</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">外贸网站SEO推广的<span style="color: black;">优良</span>：</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">成本相对较低，每月只需要投入<span style="color: black;">必定</span>的优化<span style="color: black;">花费</span>和人力成本<span style="color: black;">就可</span>完成。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">排名优化到首页之后，稳定性好，无需后续<span style="color: black;">花费</span>，网站就会<span style="color: black;">始终</span>有流量和询盘。（相当于养了一只母鸡，<span style="color: black;">起始</span>下蛋了。）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新兴趋势，用谷歌搜索客户的人<span style="color: black;">更加多</span>，<span style="color: black;">因此</span>你<span style="color: black;">能够</span><span style="color: black;">得到</span>比平台和展会<span style="color: black;">更加多</span>的潜在客户，<span style="color: black;">况且</span>避免了同质化竞争和压价。</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">外贸网站SEO优化推广的劣势：</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">排名优化难度<span style="color: black;">很强</span>，前期需要投入<span style="color: black;">很强</span>的时间、人力及金钱成本。<span style="color: black;">此刻</span>大<span style="color: black;">都数</span>外贸色SEO<span style="color: black;">机构</span>不<span style="color: black;">可靠</span>，拿钱打水漂的几率很大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化周期长，<span style="color: black;">通常</span>见效在4到6个月，效果真正超越绝大<span style="color: black;">都数</span>推广方式<span style="color: black;">常常</span>是在一年以后。</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">对外贸网站推广的<span style="color: black;">意见</span>：</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span><span style="color: black;">起始</span>，立刻马上进行外贸网站SEO优化工作，最好同谷歌推广<span style="color: black;">一块</span>进行，<span style="color: black;">倘若</span>你<span style="color: black;">不可</span>确定你找到的外贸优化推广<span style="color: black;">机构</span><span style="color: black;">可靠</span>，你最好自己学习谷歌优化推广技术。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">SNS营销推广</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SNS社交推广<span style="color: black;">能够</span>说是<span style="color: black;">此刻</span>所有外贸推广方式中最<span style="color: black;">青年</span>的一种了，它的效果<span style="color: black;">已然</span><span style="color: black;">显现</span>，尤其是<span style="color: black;">针对</span>B2C商城<span style="color: black;">来讲</span>，<span style="color: black;">能够</span>说是最好的推广方式，<span style="color: black;">然则</span><span style="color: black;">针对</span>B2B，它的推广效果却不是很稳定，因<span style="color: black;">制品</span>和行业以及手法而异。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/26eCJfhbt6alYkZAib2zuZJRU6aTeHLYiaMNUibbCQsRQuf9icDZl6cAeSxakD67CVIkaNu5PiaTmZGLc3VLHaDhib8w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">SNS营销推广的<span style="color: black;">优良</span>：</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">将推广和社交结合起来，维系客户，<span style="color: black;">累积</span>粉丝，操作好的话，推广更软，受众<span style="color: black;">更易</span>接受，<span style="color: black;">更易</span>成交。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交推广因为奇特的指数传播性质容易形成病毒营销，从而一下子爆红。<span style="color: black;">因此</span>相比于其他推广方式，利用SNS病毒营销能取得最大的推广效果却只花费最小的成本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新兴方式，可<span style="color: black;">研发</span><span style="color: black;">潜能</span>依然很大，市场前景远好于其他推广方式。</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">SNS营销推广的劣势：</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交账号需要自己经营，需要寻找和<span style="color: black;">累积</span>潜在客户到<span style="color: black;">必定</span>程度才可能出单，这个过程<span style="color: black;">必定</span>程度上要靠运气，<span style="color: black;">况且</span>有的行业适合，有的行业不适合。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">非常多</span>新手<span style="color: black;">来讲</span>，依靠SNS成单太不稳定，需要<span style="color: black;">必定</span>的操作经验和时间<span style="color: black;">累积</span>，<span style="color: black;">非常多</span>东西<span style="color: black;">更加是</span>需要自己摸索。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交会<span style="color: black;">引起</span><span style="color: black;">必定</span>的隐私<span style="color: black;">泄密</span>，<span style="color: black;">显现</span>诈骗的几率更大。</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">对SNS营销推广的<span style="color: black;">意见</span>：</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>外贸人都应该把社交<span style="color: black;">注重</span>起来，深挖潜在客户，把<span style="color: black;">她们</span><span style="color: black;">所有</span>变成你Facebook、Twitter等社交平台上的好友，让你自己时时刻刻出<span style="color: black;">此刻</span><span style="color: black;">她们</span>的视野中，<span style="color: black;">制品</span>推广要花心思，将SNS和你的外贸网站整合起来，做全网营销。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">外贸邮件推广</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">邮件推广<span style="color: black;">亦</span><span style="color: black;">叫作</span>为EDM，<span style="color: black;">亦</span>是比较传统的一种外贸推广营销方式，<span style="color: black;">此刻</span>成系统的邮件营销<span style="color: black;">重点</span><span style="color: black;">运用</span>软件来操作，从寻找客户邮箱到<span style="color: black;">每日</span>、每月的群发<span style="color: black;">所有</span>一体化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/26eCJfhbt6alYkZAib2zuZJRU6aTeHLYiamf9PJufw714jYw32Uib8JDTYy5MfnuByhxjQFwcknJJhkrFYT7IRZBg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">外贸邮件营销的<span style="color: black;">优良</span>：</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">广撒网，邮件营销的网撒的非常广，<span style="color: black;">非常多</span>软件直接采集海关数据，一个行业的潜在客户邮箱能扫到百分之八九十，当然，谷歌中的行业邮箱采集对它们<span style="color: black;">来讲</span><span style="color: black;">亦</span>比较简单，<span style="color: black;">因此</span>覆盖面是极广的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">邮件营销推广非常<span style="color: black;">精细</span>，直接将推广信打入潜在客户邮箱，<span style="color: black;">倘若</span>对方正好有<span style="color: black;">需要</span>，成单的几率非常高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">邮件营销专业软件使营销变得简单而<span style="color: black;">有效</span>，一个两月的时间就<span style="color: black;">能够</span>对数万潜在客户进行多次轰炸。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">老外打开邮件的概率远高于国内。</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">外贸邮件营销的劣势：</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软件<span style="color: black;">运用</span>价格不菲，好<span style="color: black;">有些</span>的软件<span style="color: black;">一月</span>的<span style="color: black;">花费</span>就要几千美金。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>邮件营销的<span style="color: black;">运用</span>越来越泛滥，邮件的投递成功率和打开率越来越低。</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">对外贸邮件营销推广的<span style="color: black;">意见</span>：</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有实力的企业依旧<span style="color: black;">举荐</span><span style="color: black;">运用</span><span style="color: black;">优秀</span>软件来进行邮件营销推广，并且将你的外贸网站和SNS整合进去，进行整合营销。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">海外线下推广：</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>国外的展会<span style="color: black;">亦</span>属于海外线下推广，当然最重要的是在国外组织的推广活动，<span style="color: black;">由于</span>这类方式，大部分外贸企业做的比较少，<span style="color: black;">因此</span>一全老师<span style="color: black;">得到</span>的一手信息<span style="color: black;">亦</span>比较少，<span style="color: black;">这儿</span>关于它的优劣势，只是简单的说一下：</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">海外线下推广<span style="color: black;">优良</span>：</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">别人做的少，竞争自然<span style="color: black;">亦</span>就小。</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">海外线下推广劣势：</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">成本高，缺乏成熟的推广流程。</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">对海外线下推广<span style="color: black;">意见</span>：</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有实力<span style="color: black;">或</span>有<span style="color: black;">要求</span>的<span style="color: black;">机构</span>尽管尝试。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于六种外贸推广方式的利<span style="color: black;">坏处</span>，在<span style="color: black;">这儿</span>只是简单的分析，一全老师还是<span style="color: black;">期盼</span><span style="color: black;">大众</span>以外贸网站推广为主，以SNS社交营销为辅，整合其他外贸推广方式，进行全网营销，<span style="color: black;">这般</span>不仅<span style="color: black;">能够</span>将<span style="color: black;">各样</span>推广方式的<span style="color: black;">优良</span>利用起来，<span style="color: black;">况且</span>还<span style="color: black;">能够</span>产生1+1远大于2的效果。</p>
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