外贸B2B官网，应该怎么搭建比较好？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>，<span style="color: black;">咱们</span>在优联荟内部，举办了<span style="color: black;">有些</span>读书的内容，由领读人，还有群里的小伙伴<span style="color: black;">一块</span>参与。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">读的内容<span style="color: black;">能够</span>是一篇博客，一个英文Youtube视频，<span style="color: black;">乃至</span>是付费的视频，<span style="color: black;">大众</span>在<span style="color: black;">一块</span>把内容吃透，我觉得还是非常的有<span style="color: black;">道理</span>的。</span></p><span style="color: black;">读书的<span style="color: black;">行业</span>，都<strong style="color: blue;">是以专题的形式<span style="color: black;">显现</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，<span style="color: black;">例如</span>：</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊Listing撰写</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊竞争对手<span style="color: black;">科研</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B2B官网搭建流程</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>做关键词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>推广网站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>获取流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面分享一篇，关于B2B的内容，<span style="color: black;">文案</span><span style="color: black;">是由于</span>群里的一位学员分享的，感觉对B2B网站，以及流程还是非常<span style="color: black;">仔细</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尤其</span>是<strong style="color: blue;">文末的图形展示</strong>，我觉得是点睛之笔，感兴趣的<span style="color: black;">朋友</span>，<span style="color: black;">能够</span><span style="color: black;">保藏</span>起来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Enjoy...</p>
<span style="color: black;"><strong style="color: blue;">01</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">域名购买</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搭建网站的<span style="color: black;">第1</span>步，肯定是确定<span style="color: black;">机构</span>业务，购买与之匹配的域名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">域名选择 .com，且<span style="color: black;">尽可能</span>简短好记，<span style="color: black;">能够</span><span style="color: black;">运用</span> domainwheel工具进行域名选购拓展，<span style="color: black;">亦</span><span style="color: black;">能够</span>去 expireddomains<span style="color: black;">查找</span>过期的域名。</span></p><span style="color: black;"><span style="color: black;">选取</span>好域名后，要确认域名的历史，<span style="color: black;">是不是</span>被 google 降过权，尝试去搜索引擎搜索域名<span style="color: black;">关联</span>痕迹，并且<span style="color: black;">举荐</span>去网站时光机<span style="color: black;">查找</span>一下，<span style="color: black;">瞧瞧</span>有木有历史记录，<span style="color: black;">重视</span>网站<span style="color: black;">是不是</span>存在黄赌毒之类的黑历史。</span><span style="color: black;"><span style="color: black;">倘若</span>是外贸业务，<span style="color: black;">尽可能</span><span style="color: black;">选取</span><span style="color: black;">能够</span><span style="color: black;">供给</span>隐私服务的域名购买平台，<span style="color: black;">这般</span><span style="color: black;">不易</span>被人搜索到域名的<span style="color: black;">相关</span>人员，<span style="color: black;">能够</span>去 namecheap<span style="color: black;">或</span> namesilo购买，比价便宜。godaddy不是不行，<span style="color: black;">然则</span><span style="color: black;">无</span>免费的域名隐私<span style="color: black;">守护</span>，并且续费非常坑人，土豪首选。</span><span style="color: black;"><span style="color: black;">倘若</span>是国内网站，<span style="color: black;">那样</span><span style="color: black;">能够</span>直接在阿里云<span style="color: black;">或</span>腾讯云购买，差别不大，<span style="color: black;">举荐</span>和主机购买同一个<span style="color: black;">地区</span>，<span style="color: black;">这般</span><span style="color: black;">能够</span>避免<span style="color: black;">非常多</span>额外的手续。<span style="color: black;">倘若</span>网站服务器在国内，请进行域名备案，否则网站<span style="color: black;">没法</span><span style="color: black;">拜访</span>。</span><span style="color: black;"><span style="color: black;">这儿</span>面可能有一个误解，<span style="color: black;">倘若</span>你的网站服务器在国内，<span style="color: black;">那样</span>你就去服务器所在供应商那里备案。</span><span style="color: black;"><span style="color: black;">倘若</span>买的是阿里云，那就去阿里云那备案，<span style="color: black;">倘若</span>是腾讯云，那就去腾讯云备案，<span style="color: black;">由于</span><span style="color: black;">此刻</span>国内的备案系统是直接和主机服务商绑定的，个人是<span style="color: black;">没法</span>备案的，<span style="color: black;">倘若</span>你是自建机房，<span style="color: black;">那样</span>请联系机房那边辅助你备案。</span><span style="color: black;"><span style="color: black;">倘若</span>你的服务器放在国外<span style="color: black;">或</span>港澳台这些<span style="color: black;">地区</span>，<span style="color: black;">那样</span>是<span style="color: black;">没法</span>备案的，即使你的域名在国内购买的。</span><span style="color: black;">简单地说，域名备案和网站服务器<span style="color: black;">关联</span>和域名<span style="color: black;">自己</span>位置无关，虽然备案的时候需要绑定域名。</span><span style="color: black;"><strong style="color: blue;">02</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">购买服务器</span></strong></span><span style="color: black;">搭建网站之前，<span style="color: black;">首要</span>需要有一个<span style="color: black;">能够</span>安装网站的服务器，服务器的位置<span style="color: black;">举荐</span>离你用户的位置越近越好，<span style="color: black;">倘若</span>你是一个外贸站，<span style="color: black;">那样</span>就不要把网站放到国内，否则国外的速度可能会很卡。</span><span style="color: black;"><span style="color: black;">此刻</span>云主机比较流行，<span style="color: black;">通常</span>无需自建机房，<span style="color: black;">倘若</span><span style="color: black;">机构</span>有机房的话，<span style="color: black;">能够</span>联系机房技术人员帮你<span style="color: black;">安排</span>网站环境，否则就老老实实地去大品牌的服务商那里购买。</span><span style="color: black;">主机上非常多，国内有腾讯云、阿里云、ucloud 之类的，其实都<span style="color: black;">能够</span>，它们<span style="color: black;">亦</span>有国外的服务器。当然你<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">选取</span>国外的主机商，google 云、微软云、vultr、DigitalOcean、Linode 这些都<span style="color: black;">能够</span>，价格有高有低，<span style="color: black;">通常</span>在五美元<span style="color: black;">一月</span><span style="color: black;">上下</span></span><span style="color: black;">这些主机上<span style="color: black;">供给</span>的<span style="color: black;">通常</span>是 vps 服务，<span style="color: black;">能够</span>简单的看作是一个小型服务器，需要有<span style="color: black;">必定</span>的技术<span style="color: black;">基本</span><span style="color: black;">才可</span>搞定，否则服务器一不小心就可能被别人入侵<span style="color: black;">或</span>当作攻击被人的肉鸡。</span><span style="color: black;">好处是比较自由，你<span style="color: black;">能够</span>在服务器上安装任何程序，<span style="color: black;">这儿</span>有一点可能要<span style="color: black;">重视</span>以下，那<span style="color: black;">便是</span><span style="color: black;">由于</span><span style="color: black;">非常多</span>国内的人把这些服务商的主机当作 vpn 来<span style="color: black;">运用</span>，<span style="color: black;">引起</span><span style="color: black;">非常多</span> IP 被国内的防火墙屏蔽。</span><span style="color: black;"><span style="color: black;">这般</span><span style="color: black;">引起</span>一个很严重的后果<span style="color: black;">便是</span>，<span style="color: black;">倘若</span>你的主机不幸被分配<span style="color: black;">这般</span>的 IP <span style="color: black;">位置</span>，你大概率是<span style="color: black;">没法</span>登录上去的，你<span style="color: black;">能够</span>让尝试让你的主机商<span style="color: black;">帮助</span>你更换 IP，<span style="color: black;">然则</span>有可能会花费额外的成本。</span><span style="color: black;"><span style="color: black;">不外</span>假如你做的是 B2C <span style="color: black;">这般</span>的购物网站，屏蔽国人 IP <span style="color: black;">特别有</span>可能这正是你想要的，可能自然无<span style="color: black;">所说</span>，但<span style="color: black;">倘若</span>你做的是<span style="color: black;">机构</span>网站，搭建的站点<span style="color: black;">没法</span>在国内<span style="color: black;">拜访</span>，<span style="color: black;">那样</span>你的老板可能就要叼你了。</span><span style="color: black;"><span style="color: black;">倘若</span>是流量不高的新站，类似官网这种，我其实更<span style="color: black;">举荐</span>你去购买那种虚拟主机，既便宜后好用，还不需要额外的<span style="color: black;">守护</span>，一年可能只需要一百多人民币。</span><span style="color: black;"><span style="color: black;">独一</span>的限制可能是流量和功能，<span style="color: black;">不外</span><span style="color: black;">创立</span>一个官网是绰绰有余，流量大了在更换<span style="color: black;">或</span><span style="color: black;">增多</span>配置就好，看你自己的<span style="color: black;">选取</span>了。</span><span style="color: black;">购买服务器之后，<span style="color: black;">最少</span>做做测速，ping 一下，<span style="color: black;">瞧瞧</span><span style="color: black;">是不是</span>满足<span style="color: black;">需求</span>，如果买的是 vps，那还需要做<span style="color: black;">有些</span>安全设置，例如关闭<span style="color: black;">秘码</span>登录仅<span style="color: black;">运用</span>密钥登录，停用不必要的服务，设置防火墙，关闭额外的端口等等。</span><span style="color: black;"><span style="color: black;">倘若</span>是虚拟主机，那你啥都<span style="color: black;">不消</span>管，直接<span style="color: black;">安排</span>程序就能够<span style="color: black;">运用</span>了。</span><span style="color: black;"><strong style="color: blue;">03</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">DNS解析</span></strong></span><span style="color: black;">有了域名和服务器之后，需要将域名解析到服务器。<span style="color: black;">倘若</span>是国内官网，<span style="color: black;">能够</span>直接在域名购买的<span style="color: black;">地区</span>设置，前提是必须备案，否则主机商<span style="color: black;">通常</span>会拦截，禁止你<span style="color: black;">拜访</span>。</span><span style="color: black;"><span style="color: black;">倘若</span>是国外网站，<span style="color: black;">举荐</span><span style="color: black;">运用</span> cloudflare 做反向代理，<span style="color: black;">这般</span><span style="color: black;">能够</span>屏蔽原始主机 IP，<span style="color: black;">加强</span>安全性。解析 DNS 的操作很简单，直接去域名后台，设置 A 记录，将其设置为服务器的 IP <span style="color: black;">位置</span>。</span><span style="color: black;"><span style="color: black;">这儿</span>有个小技巧，先去域名的后台设置好 DNS 解析记录，<span style="color: black;">而后</span>再去 cloudflare 添加该域名，cloudflare <span style="color: black;">能够</span>自动提取你<span style="color: black;">已然</span>设置好的记录，无需再次修改。</span><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">运用</span> cloudflare ，<span style="color: black;">那样</span>在添加域名的<span style="color: black;">过程</span>后，cloudflare 会提示你到域名后台更改 DNS 服务器的<span style="color: black;">位置</span>，更改后 cloudflare 才会生效。</span><span style="color: black;">除了 A <span style="color: black;">位置</span>之外，<span style="color: black;">倘若</span>有企业邮箱，还需要设置 MX 记录，这个遵循你企业邮箱的设置说明<span style="color: black;">就可</span>，设置好后，你就<span style="color: black;">能够</span><span style="color: black;">运用</span>以域名为后缀的邮箱了。</span><span style="color: black;"><strong style="color: blue;">04</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">安排</span>程序</span></strong></span><span style="color: black;"><span style="color: black;">安排</span>程序这一步<span style="color: black;">按照</span>你<span style="color: black;">选取</span>网站程序的<span style="color: black;">区别</span>而<span style="color: black;">区别</span>，我相信大<span style="color: black;">都数</span>的官网都<span style="color: black;">运用</span>的是 PHP 搭建的，当然<span style="color: black;">亦</span>有 ASP、JSP 之类的，<span style="color: black;">不外</span>数量不多，<span style="color: black;">针对</span>外贸网站<span style="color: black;">或</span>官网，还是<span style="color: black;">举荐</span><span style="color: black;">运用</span> WordPress，成熟<span style="color: black;">靠谱</span>，虽然笨重了<span style="color: black;">有些</span>，<span style="color: black;">然则</span>功能齐全，非常方便。</span><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">安排</span> WordPress 网站，你<span style="color: black;">首要</span>需要在服务器安装 PHP 环境和 MySQL 数据库。</span><span style="color: black;">安装的方式有<span style="color: black;">非常多</span>，<span style="color: black;">能够</span><span style="color: black;">运用</span>脚本、宝塔、docker，<span style="color: black;">乃至</span>是本机安装，看你<span style="color: black;">熟练</span>哪个<span style="color: black;">招数</span>就按哪个来就好，<span style="color: black;">尽可能</span>不要把 MySQL 暴漏到公网上，容易被攻击。</span><span style="color: black;"><span style="color: black;">倘若</span>你用的是虚拟主机，<span style="color: black;">那样</span>就无须头疼了，直接在后台点击安装<span style="color: black;">安排</span><span style="color: black;">就可</span>，大部分后台面板都会自带 WordPress 一键<span style="color: black;">安排</span>功能，非常方便。</span><span style="color: black;">理论上安装成功后，<span style="color: black;">此时</span>候就<span style="color: black;">能够</span><span style="color: black;">运用</span>域名<span style="color: black;">拜访</span>咱们的 WordPress 博客了，接下来才到咱们的主题，官网内容搭建。</span><span style="color: black;"><strong style="color: blue;">05</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">基本</span>调研</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">完善网站内容，<span style="color: black;">首要</span>要做的<span style="color: black;">便是</span>调研，大体上有几个方向：</span></p><span style="color: black;">调研<span style="color: black;">机构</span>业务</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个是<span style="color: black;">首要</span>需要<span style="color: black;">晓得</span>的，你需要<span style="color: black;">认识</span><span style="color: black;">机构</span>的业务范围，<span style="color: black;">知道</span><span style="color: black;">机构</span>的<span style="color: black;">制品</span>和资料，<span style="color: black;">包含</span><span style="color: black;">机构</span>的<span style="color: black;">制品</span><span style="color: black;">归类</span>、资质认证、<span style="color: black;">机构</span>规模、发展历程。</p>
</span><span style="color: black;">这些资料不需要<span style="color: black;">仔细</span><span style="color: black;">把握</span>，但<span style="color: black;">最少</span><span style="color: black;">晓得</span><span style="color: black;">机构</span><span style="color: black;">处在</span><span style="color: black;">全部</span>行业的位置，是大<span style="color: black;">机构</span>还是小<span style="color: black;">机构</span>，是生产商还是采购商之类的，你需要心中对<span style="color: black;">机构</span>有个整体定位。</span><span style="color: black;">调研<span style="color: black;">机构</span>对手</span><span style="color: black;">这个比<span style="color: black;">认识</span><span style="color: black;">自己</span>更重要，你需要清楚地<span style="color: black;">晓得</span><span style="color: black;">机构</span>的竞争对手，<span style="color: black;">那些</span>是行业内顶尖的<span style="color: black;">机构</span>，而又有<span style="color: black;">那些</span>是<span style="color: black;">咱们</span><span style="color: black;">日前</span>的对手，竞争对手有<span style="color: black;">那些</span><span style="color: black;">制品</span>线，和咱们的<span style="color: black;">制品</span>有<span style="color: black;">那些</span><span style="color: black;">区别</span>之处，咱们在比较重有什么优劣势，<span style="color: black;">详细</span><span style="color: black;">能够</span>咨询<span style="color: black;">机构</span>的业务人员。</span><span style="color: black;">逐一排查对手的官网的各个模块和信息，取长补短，为接下来网站搭建做些准备。</span><span style="color: black;">调研行业关键词</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在了解<span style="color: black;">自己</span><span style="color: black;">机构</span>的定位和对手之后，<span style="color: black;">咱们</span>应该对所处行业有了<span style="color: black;">必定</span>的<span style="color: black;">认识</span>，<span style="color: black;">那样</span>接下来就要确认当前行业的热门关键词有<span style="color: black;">那些</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些关键词<span style="color: black;">那些</span>和<span style="color: black;">日前</span><span style="color: black;">机构</span>的经营范围相匹配，调查与关键词相符的<span style="color: black;">相关</span>问题，询问<span style="color: black;">机构</span>客服，客户经常咨询的问题有<span style="color: black;">那些</span>？<span style="color: black;">那些</span>是客户经常关注的？<span style="color: black;">那些</span>是互联网上的热门问题？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分析竞争对手的关键词，<span style="color: black;">那些</span>是竞争对手主打的关键词，它们的排名怎么样，有<span style="color: black;">无</span>取缔的操作空间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">根据</span>流量的<span style="color: black;">体积</span>排序，挑选<span style="color: black;">有些</span>与<span style="color: black;">机构</span><span style="color: black;">制品</span>分配<span style="color: black;">关联</span>的大词，用来<span style="color: black;">安排</span><span style="color: black;">机构</span><span style="color: black;">制品</span>的导航栏，再找<span style="color: black;">有些</span>长尾关键词，整体有<span style="color: black;">必定</span>流量，竞争程度在 50 一下的词，用来接下来的主打内容。</span></p><span style="color: black;">调研外链<span style="color: black;">途径</span></span><span style="color: black;"><span style="color: black;">能够</span>从竞争对手的外链<span style="color: black;">途径</span>入手，查看它们的外链有<span style="color: black;">那些</span>，<span style="color: black;">根据</span>域名的权重排序，逐一排查，寻找<span style="color: black;">有些</span>高质量的外链平台，去行业论坛和行业网站调查，看<span style="color: black;">是不是</span>有发布外链的机会。搜集一批<span style="color: black;">能够</span>发布外链的<span style="color: black;">途径</span>，为接下来的内容建设打<span style="color: black;">基本</span>。</span><span style="color: black;"><strong style="color: blue;">06</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">搭建网站</span></strong></span><span style="color: black;">调研结束后，就<span style="color: black;">能够</span>尝试搭建网站了。<span style="color: black;">首要</span>应该先确定网站的配色，这个<span style="color: black;">能够</span>参考行业的顶尖网站，是沉稳大气的，还是色彩明亮的，<span style="color: black;">区别</span>的行业可能<span style="color: black;">选取</span>会有不同，最好还是参考它们的网站配色，稍微<span style="color: black;">调节</span><span style="color: black;">就可</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来<span style="color: black;">便是</span>网站装修，<span style="color: black;">首要</span>确定网站的导航栏，<span style="color: black;">根据</span>前面调研的行业<span style="color: black;">归类</span>关键词和对手网站的布局，<span style="color: black;">能够</span>初步布局几个模块：首页、<span style="color: black;">制品</span>列表、<span style="color: black;">处理</span><span style="color: black;">方法</span>、<span style="color: black;">机构</span>动态、关于等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">首页<span style="color: black;">能够</span>展示下面的模块</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">hero 模块，<span style="color: black;">机构</span>主推<span style="color: black;">制品</span><span style="color: black;">或</span>新品发布、<span style="color: black;">机构</span>服务、<span style="color: black;">机构</span><span style="color: black;">制品</span>、why choose us、宣传视频、客户<span style="color: black;">评估</span>、OEM 简介、行业<span style="color: black;">资讯</span>、联系方式、首页导航和页脚导航。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">该页面比较重要，是用户的<span style="color: black;">第1</span>印象，最好将页面弄得美观大方一点，看起来更专业<span style="color: black;">有些</span>，<span style="color: black;">这般</span><span style="color: black;">才可</span>让用户产生信任感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span>列表页</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重点</span>介绍<span style="color: black;">机构</span><span style="color: black;">制品</span>，<span style="color: black;">能够</span>分门别类地介绍，清晰地划分<span style="color: black;">区别</span>类目的<span style="color: black;">区别</span><span style="color: black;">制品</span>，方便用户浏览。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>的<span style="color: black;">仔细</span>页面<span style="color: black;">能够</span>介绍<span style="color: black;">制品</span>的卖点、<span style="color: black;">制品</span><span style="color: black;">照片</span>和视频、<span style="color: black;">仔细</span>的规格参数、<span style="color: black;">制品</span>符合的资质认证、<span style="color: black;">机构</span><span style="color: black;">供给</span>的额外服务、在页面的下方<span style="color: black;">能够</span><span style="color: black;">安置</span>询盘表单。<span style="color: black;">重点</span>介绍<span style="color: black;">机构</span>的<span style="color: black;">制品</span>和参数，方便用户进行对比。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>的<span style="color: black;">处理</span><span style="color: black;">方法</span><span style="color: black;">重点</span>介绍<span style="color: black;">区别</span>行业需要用到的<span style="color: black;">相关</span><span style="color: black;">制品</span>、<span style="color: black;">能够</span><span style="color: black;">仔细</span>介绍<span style="color: black;">区别</span>行业<span style="color: black;">机构</span>主推的<span style="color: black;">区别</span><span style="color: black;">制品</span>搭配，<span style="color: black;">详细</span>的<span style="color: black;">制品</span>列表、客户案例、现场<span style="color: black;">照片</span>、客户反馈等等。<span style="color: black;">重点</span>让用户<span style="color: black;">知道</span><span style="color: black;">制品</span>的<span style="color: black;">运用</span>场景和搭配方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">机构</span>动态页面<span style="color: black;">能够</span><span style="color: black;">安置</span>行业动态<span style="color: black;">资讯</span>、新品介绍、<span style="color: black;">机构</span><span style="color: black;">资讯</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span>为了额外引流<span style="color: black;">发布</span>一下行业看法，热点事件和问题的答疑，以及客户真实反馈，<span style="color: black;">制品</span>改进等等。<span style="color: black;">重点</span><span style="color: black;">能够</span>为<span style="color: black;">机构</span>官网引流，做<span style="color: black;">有些</span>行业答疑。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于模块<span style="color: black;">重点</span><span style="color: black;">能够</span><span style="color: black;">安置</span><span style="color: black;">机构</span>的办公地点、联系方式，<span style="color: black;">倘若</span>有海外办事处<span style="color: black;">或</span>分销<span style="color: black;">途径</span><span style="color: black;">能够</span>用谷歌地图标准，方便用户直观的看到。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除此之外，还<span style="color: black;">能够</span>介绍<span style="color: black;">机构</span>的品牌故事、发展历程、<span style="color: black;">机构</span><span style="color: black;">得到</span>的资质、<span style="color: black;">机构</span>整体的<span style="color: black;">营销</span>数据、合作的供应商品牌等等，<span style="color: black;">重点</span>展示<span style="color: black;">机构</span>的实力。</span></p><span style="color: black;">最后不要忘记在网站上<span style="color: black;">供给</span>隐私政策提示，<span style="color: black;">尤其</span><span style="color: black;">针对</span><span style="color: black;">有些</span>欧洲等国外用户，那边可能有<span style="color: black;">有些</span>这方面的<span style="color: black;">需求</span>。</span><span style="color: black;"><strong style="color: blue;">07</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">网站检测和优化</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站整体搭建好之后，<span style="color: black;">咱们</span>需要对网站进行<span style="color: black;">检测</span>和优化。<span style="color: black;">重点</span>有几个方面：</span></p><strong style="color: blue;"><span style="color: black;">网站<span style="color: black;">拜访</span>核查</span></strong><span style="color: black;">网站<span style="color: black;">是不是</span>能够打开，网站移动端<span style="color: black;">是不是</span>正常<span style="color: black;">表示</span>，<span style="color: black;">重视</span><span style="color: black;">区别</span>屏幕规格<span style="color: black;">引起</span>的网站布局变化，<span style="color: black;">保证</span>网站搜索功能可用，网站<span style="color: black;">是不是</span>添加了 SSL 证书</span><span style="color: black;"><span style="color: black;">是不是</span>支持 https <span style="color: black;">拜访</span>，查明证书的有效期，<span style="color: black;">是不是</span>存在自动续期功能，<span style="color: black;">保证</span> www 二级域名的正确<span style="color: black;">转</span>，<span style="color: black;">倘若</span>是老站新翻，<span style="color: black;">重视</span>历史网页的 301/302 <span style="color: black;">转</span>。</span><span style="color: black;">查看<span style="color: black;">是不是</span>设置 robots.txt 文件，确认 sitemap.xml 文件正常，配置 404 页面等等。</span><strong style="color: blue;"><span style="color: black;">网站结构核查</span></strong><span style="color: black;"><span style="color: black;">检测</span>网站的功能模块<span style="color: black;">是不是</span>齐全，<span style="color: black;">是不是</span>满足一<span style="color: black;">起始</span>的设计，整体风格<span style="color: black;">是不是</span>一致，网站配色<span style="color: black;">是不是</span>突兀，<span style="color: black;">尤其</span><span style="color: black;">重视</span>页面的<span style="color: black;">归类</span><span style="color: black;">是不是</span>简洁明了，<span style="color: black;">针对</span>的 URL 层级<span style="color: black;">尽可能</span>不要超过三层，子页面<span style="color: black;">是不是</span>有面包屑导航等等。</span><strong style="color: blue;"><span style="color: black;">网站内容核查</span></strong><span style="color: black;">查看网站各个模块<span style="color: black;">是不是</span>正常，网站内容<span style="color: black;">是不是</span>存在错别字，语言用词<span style="color: black;">是不是</span>地道，配图<span style="color: black;">是不是</span>完善等等。</span><strong style="color: blue;"><span style="color: black;">网站速度核查</span></strong><span style="color: black;"><span style="color: black;">保证</span>网站<span style="color: black;">拜访</span>速度符合 google 的<span style="color: black;">需求</span>，测试<span style="color: black;">区别</span>环境下 google <span style="color: black;">拜访</span>的<span style="color: black;">状况</span>，<span style="color: black;">重视</span>地理位置和<span style="color: black;">拜访</span>时间的差别，并<span style="color: black;">连续</span>监测网站<span style="color: black;">是不是</span>存在宕机的可能。</span><span style="color: black;">查看页面<span style="color: black;">是不是</span>做了 zip 压缩，查看网站<span style="color: black;">是不是</span>做了其他缓存设置，查看网站<span style="color: black;">是不是</span>做了 CDN 设置等等。</span><span style="color: black;">除了上面这些，接下来做技术性 SEO 检测：</span><strong style="color: blue;"><span style="color: black;">移动端优化</span></strong><span style="color: black;">有些工具会提示你爬取的效果，<span style="color: black;">乃至</span>标记出对比颜色不符合规定的<span style="color: black;">地区</span>。</span><strong style="color: blue;"><span style="color: black;">页面加载速度</span></strong><span style="color: black;">工具<span style="color: black;">能够</span><span style="color: black;">详细</span>地测试页面加载速度，测试的时候<span style="color: black;">重视</span>地域问题。</span><strong style="color: blue;"><span style="color: black;">连接<span style="color: black;">拜访</span>性检测</span></strong><span style="color: black;">网页中<span style="color: black;">是不是</span>存在死链，工具<span style="color: black;">能够</span>爬取所有页面自动标记。</span><strong style="color: blue;"><span style="color: black;">重复内容检测</span></strong><span style="color: black;">检测网页<span style="color: black;">是不是</span>存在重复内容，google 禁止<span style="color: black;">区别</span>的 URL <span style="color: black;">表示</span>相同的内容。</span><strong style="color: blue;"><span style="color: black;">schemas 数据检测</span></strong><span style="color: black;">检测 schemas 数据格式<span style="color: black;">是不是</span>正常，有些工具支持查看可视化效果。</span><strong style="color: blue;"><span style="color: black;">爬取错误检测</span></strong><span style="color: black;">检测<span style="color: black;">是不是</span>存在爬虫爬取失败的<span style="color: black;">地区</span>，防止 google <span style="color: black;">没法</span>爬取你的网站。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">表示</span>检测</span></strong><span style="color: black;">查看<span style="color: black;">照片</span><span style="color: black;">是不是</span><span style="color: black;">能够</span>正常<span style="color: black;">拜访</span>，alt 标签<span style="color: black;">是不是</span>设置，<span style="color: black;">照片</span>名<span style="color: black;">叫作</span><span style="color: black;">是不是</span>为无<span style="color: black;">道理</span>的字符。</span><strong style="color: blue;"><span style="color: black;">网站安全</span></strong><span style="color: black;">网站中的链接<span style="color: black;">是不是</span>为全站 https，非 https 链接会提示标注。</span><strong style="color: blue;"><span style="color: black;">Canonical 标签</span></strong><span style="color: black;">这个标签<span style="color: black;">重点</span>是为了告诉 Google 你需要展示排名的页面<span style="color: black;">位置</span>，这<span style="color: black;">重点</span>是为了动态参数<span style="color: black;">供给</span>的，例如你<span style="color: black;">运用</span>搜索框的时候，搜索的结果是随机不可确定的，并且大<span style="color: black;">都数</span>是临时生成的</span><span style="color: black;"><span style="color: black;">倘若</span> Google 抓取<span style="color: black;">这般</span>的页面，<span style="color: black;">能够</span>抓取成千上万，为了<span style="color: black;">保准</span><span style="color: black;">独一</span>，你<span style="color: black;">能够</span>在搜索结果中<span style="color: black;">增多</span> canonical 标签，并将其指向<span style="color: black;">独一</span>的有效页面。</span><span style="color: black;">上面这些内容<span style="color: black;">能够</span>找<span style="color: black;">有些</span><span style="color: black;">平常</span>的在线工具进行自动化检测，多找几个测试一下对比<span style="color: black;">是不是</span>有遗漏的问题需要修复。</span><span style="color: black;"><strong style="color: blue;">08</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">内容优化</span></strong></span><span style="color: black;">网站的核心还是<span style="color: black;">重点</span>看内容，好的内容会<span style="color: black;">持续</span>地吸引自然流量。内容优化是一个<span style="color: black;">长时间</span>课题，需要<span style="color: black;">持续</span>的优化和改进，最<span style="color: black;">重点</span>的是围绕<span style="color: black;">机构</span>的<span style="color: black;">制品</span><span style="color: black;">查询</span>与之匹配的关键词。</span><span style="color: black;"><span style="color: black;">而后</span>找<span style="color: black;">有些</span>有流量且竞争小的长尾关键词优化，<span style="color: black;">不外</span>有一点需要记牢，那<span style="color: black;">便是</span>关键词、<span style="color: black;">文案</span>内容要和<span style="color: black;">机构</span><span style="color: black;">制品</span>相符，<span style="color: black;">仅有</span>相符<span style="color: black;">才可</span>有转化，否则有流量<span style="color: black;">亦</span>是无用功。</span><span style="color: black;">关键词<span style="color: black;">能够</span>从竞争对手那里找，<span style="color: black;">倘若</span>仍然<span style="color: black;">没法</span>找到，就去寻找业内的长尾关键词、用户经常关心的问题、行内名词概述啥的都给弄上。</span><span style="color: black;">有了关键词属性之后，咱们要分析关键词<span style="color: black;">背面</span>的意图。<span style="color: black;">重点</span><span style="color: black;">包括</span>几个类别：</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">信息类的</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这类关键词用<span style="color: black;">文案</span>来优化引流，<span style="color: black;">机构</span>的博客<span style="color: black;">资讯</span>啥的<span style="color: black;">能够</span>引用这些关键词，优化的时候<span style="color: black;">文案</span>的 URL 名<span style="color: black;">叫作</span>、标题和前 100 字里面都需要<span style="color: black;">包括</span>主打的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这类<span style="color: black;">文案</span><span style="color: black;">重点</span><span style="color: black;">亦</span>是为了引流，<span style="color: black;">倘若</span>关键词<span style="color: black;">欠好</span>找，那就搞<span style="color: black;">有些</span>行业小百科，用信息图的方式介绍行业内的知识，回答<span style="color: black;">有些</span>互联网上经常被人关注的行业问题，慢慢<span style="color: black;">累积</span>，自然而然的就会有流量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">导航类的</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这类词<span style="color: black;">通常</span>都是为了寻找某些东西，这类似的<span style="color: black;">目的</span>用户比较<span style="color: black;">知道</span>，比较难转化，<span style="color: black;">能够</span>在网站的后期关注，前期还是主打信息类的长尾词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">调查类的</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这类似客户的购买意向比较强，<span style="color: black;">能够</span>在<span style="color: black;">制品</span>的详情页主打这类词，<span style="color: black;">尽可能</span><span style="color: black;">明显</span><span style="color: black;">制品</span>的<span style="color: black;">优良</span>、<span style="color: black;">知道</span>列出<span style="color: black;">制品</span>的参数和资质认证，为<span style="color: black;">制品</span>背书。<span style="color: black;">倘若</span><span style="color: black;">能够</span><span style="color: black;">能够</span>尝试写<span style="color: black;">有些</span>专门的<span style="color: black;">文案</span>来比较各个品牌<span style="color: black;">区别</span>型号的差异，来潜<span style="color: black;">认识</span>的给自己网站引流。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">本地类的</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这类关键词<span style="color: black;">重点</span>负责线下，<span style="color: black;">不外</span>咱们<span style="color: black;">能够</span><span style="color: black;">协同</span> google 地图引导客户线上<span style="color: black;">拜访</span>，<span style="color: black;">或</span>真的<span style="color: black;">供给</span>线下交流的场所，<span style="color: black;">通常</span>线下交流比线上成交率要高<span style="color: black;">非常多</span>，毕竟人家都特意登门拜访，肯定是抱着很大的采购意愿的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">交易类的</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这类词本身<span style="color: black;">便是</span>客户<span style="color: black;">已然</span>想要购买了，<span style="color: black;">能够</span>尝试在<span style="color: black;">制品</span>页面优化这类似词。这类词和调查类的词转化率<span style="color: black;">通常</span>都比较高，<span style="color: black;">能够</span>尝试用网站的专业性转化用户，做好客户服务和信息沟通。</span></p><span style="color: black;">内容优化是一个持之以恒的课题，走农村<span style="color: black;">包裹</span>城市的<span style="color: black;">招数</span>，先优化小词再优化大词，<span style="color: black;">尽可能</span>找<span style="color: black;">有些</span>母语的人来撰写内容，<span style="color: black;">保证</span>语言的地道，多多分析对手排名的<span style="color: black;">优良</span>之处。</span><span style="color: black;">查看对应关键词排行榜的前两页的<span style="color: black;">每一个</span>网站，<span style="color: black;">瞧瞧</span>它们网页的内容是什么，识别搜索引擎<span style="color: black;">背面</span>对这个关键词的<span style="color: black;">归类</span>，尝试迎合搜索引擎，<span style="color: black;">供给</span>类似的内容，并<span style="color: black;">保证</span>内容的干货程度上超过对手网站，听说排名首页不是梦。</span><span style="color: black;"><strong style="color: blue;">09</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">外链建设</span></strong></span><span style="color: black;">外链建设和网站的内容建设是相辅相成的，好的内容<span style="color: black;">特别有</span>可能自然而然的就会被别人链接。</span><span style="color: black;">常用的外链<span style="color: black;">办法</span>有<span style="color: black;">非常多</span>，<span style="color: black;">然则</span>最核心的是<span style="color: black;">关联</span>性，外链建设要符合网站的核心内容。</span><span style="color: black;">外链建设最用的手段<span style="color: black;">便是</span><span style="color: black;">监测</span>对手在<span style="color: black;">那些</span><span style="color: black;">地区</span>做了外链，<span style="color: black;">不外</span>这不<span style="color: black;">寓意</span>着咱们<span style="color: black;">亦</span>必须去做一条，还是需要审核一下，网站的权威性<span style="color: black;">怎样</span>，<span style="color: black;">是不是</span>有操作的机会，外链在精不在多。</span><span style="color: black;">在<span style="color: black;">保持</span>博客更新的<span style="color: black;">基本</span>上，<span style="color: black;">能够</span>在每次<span style="color: black;">发布</span><span style="color: black;">文案</span>时候尝试转发的<span style="color: black;">区别</span>的社交<span style="color: black;">媒介</span>，<span style="color: black;">包含</span> facebook、twitter 之类的平台，<span style="color: black;">倘若</span><span style="color: black;">文案</span>内容好，很可能自带传播效果。</span><span style="color: black;">再有<span style="color: black;">便是</span>主动投稿，<span style="color: black;">能够</span>尝试将<span style="color: black;">文案</span>投稿的专业的平台，<span style="color: black;">重视</span>平台的业务范围<span style="color: black;">是不是</span>和咱们的<span style="color: black;">文案</span>一致，<span style="color: black;">仅有</span>一致<span style="color: black;">才可</span>获取<span style="color: black;">精细</span>的流量。</span><span style="color: black;">除了<span style="color: black;">文案</span>之外，<span style="color: black;">亦</span><span style="color: black;">能够</span>制作<span style="color: black;">有些</span>信息图，免费分享到各个平台，<span style="color: black;">或</span>投稿出去，<span style="color: black;">能够</span>尝试联系网站的管理员免费给他<span style="color: black;">运用</span>，<span style="color: black;">瞧瞧</span>能否换来一条高质量的外链。</span><span style="color: black;">除此之外<span style="color: black;">便是</span>小北老师讲的，<span style="color: black;">创立</span>品牌库，<span style="color: black;">或</span>是 how to、what is 之类的行业小百科，不仅<span style="color: black;">能够</span><span style="color: black;">显出</span>咱们很专业，<span style="color: black;">况且</span>慢慢的<span style="color: black;">能够</span><span style="color: black;">累积</span><span style="color: black;">有些</span>口碑和流量。</span><span style="color: black;">还有<span style="color: black;">便是</span>短视频，这<span style="color: black;">一起</span>的流量不可小觑，<span style="color: black;">能够</span>运营<span style="color: black;">有些</span><span style="color: black;">机构</span>账号，发<span style="color: black;">有些</span><span style="color: black;">机构</span>的<span style="color: black;">制品</span>线<span style="color: black;">平常</span>视频，<span style="color: black;">瞧瞧</span><span style="color: black;">制品</span>是<span style="color: black;">怎样</span>生产出来的，有<span style="color: black;">非常多</span>人会对此感兴趣，<span style="color: black;">能够</span>引流到咱们的官网。<span style="color: black;">不外</span>这类流量可能比较泛，转化率不是<span style="color: black;">尤其</span>高。</span><span style="color: black;">最后，还<span style="color: black;">能够</span>运用<span style="color: black;">有些</span>专业账号，去各个行业论坛<span style="color: black;">或</span>问答社区回答<span style="color: black;">有些</span>专业问题，<span style="color: black;">不外</span>尺度<span style="color: black;">必定</span>要把握好，否则而很容易被封号，<span style="color: black;">能够</span>多养<span style="color: black;">有些</span>号备用。</span><span style="color: black;"><strong style="color: blue;">10</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">总结</span></strong></span><span style="color: black;">最后感谢棉花糖小姐姐能够组织<span style="color: black;">这般</span>的读书会活动，更感谢<span style="color: black;">咱们</span>的领读 Jack老师和<span style="color: black;">一块</span>学习的<span style="color: black;">朋友</span>们，从<span style="color: black;">她们</span>的分享中我学习到了<span style="color: black;">非常多</span>。</span><span style="color: black;"><span style="color: black;">此刻</span>能对 B2B 的 SEO 优化有了一个基本的<span style="color: black;">认识</span>，接下来<span style="color: black;">瞧瞧</span>有<span style="color: black;">无</span>独自操盘的机会实战一下，期待以后可能将成果和<span style="color: black;">大众</span>分享，感恩！</span><span style="color: black;">下面是我正在弄的一个首页展示图，其它的页面就不画了，太费事了 论坛外链网http://www.fok120.com/ 回顾历史，我们不难发现：无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。 祝福你、祝你幸福、早日实现等。
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