外贸营销的6大误区，你中招了吗？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>10000+人已关注加入<span style="color: black;">咱们</span>学习</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/nWUyUBAdCjWV9eIN19F5YYzkgVn6tpSeiblo2QkDvOu0ricHt8iac84z6nNMxOibZibYkydJqdOFetLoJJibsfb15ia5A/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/nWUyUBAdCjWV9eIN19F5YYzkgVn6tpSeyD28Vic67wsyXModdc1EA7BJibCMclHPMgibohqHFnffjL4xRm5RWENjQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/nWUyUBAdCjWV9eIN19F5YYzkgVn6tpSeEoaJQ3Hhyrz1zppic1zNL7aqh50OetyHlg2mXsb0umWZKibm9du6J3Tw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/nWUyUBAdCjWV9eIN19F5YYzkgVn6tpSeoY65QrDkSNFJKWzzGMFz5rIVO44A1tLJDEmHh6dStiapBQQ1WL0Slfg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/nWUyUBAdCjWV9eIN19F5YYzkgVn6tpSeVZzByE5ticcicicia528ibkQxiabFL9HQXTIRo2IOjVKyuhUgJSTKdianNYZA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/nWUyUBAdCjWV9eIN19F5YYzkgVn6tpSerhNibqof6Oibe8m8mH0BtqPBNhfDs8AIfO0G0lNbBQiaXmoicKRhz4S54g/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/nWUyUBAdCjWV9eIN19F5YYzkgVn6tpSe11k4TqswXF2f2ibwialhmP3jJjHyz9PMoXQbqmkf7HR2snBWZcjxBdDA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/nWUyUBAdCjWV9eIN19F5YYzkgVn6tpSegzWiakJfwUWl0b2cX2CbNOUSW492zAgdjRGfpn6JyzibCG2JXdH8Epdw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸营销是外贸业务<span style="color: black;">研发</span>的<span style="color: black;">第1</span>步，<span style="color: black;">非常多</span>外贸人做了很久的营销，却没<span style="color: black;">发掘</span>自己<span style="color: black;">每日</span>都在踩坑。今天<span style="color: black;">博主</span>就给<span style="color: black;">大众</span>总结出六大营销<span style="color: black;">平常</span>误区，帮<span style="color: black;">大众</span>避一避坑。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/LwIBs7cpLmAZqM2ehlFbickibcF96H95OjicCrKr8hxMbLAp35unOkRzjBwELA0pCDT3WRHuxyPywVu0qcvk9b4JA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/LwIBs7cpLmAZqM2ehlFbickibcF96H95Ojp6gAAYqGibPLXZlS4ZD9vhkuh0VGhrYibEctgEOZCiaXvEWADKxfNTiciaw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">缺乏整体计划</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸营销其实同客户<span style="color: black;">研发</span><span style="color: black;">同样</span>，<span style="color: black;">需要有节奏，有计划，<span style="color: black;">知道</span>目的是什么。</span>营销网站是企业的门户，业务员的前台，是所有营销活动的着陆页，最<span style="color: black;">起始</span>就要做好的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>再进行向外的品牌推广：Facebook、LinkedIn是推广平台；SEO优化、Google Adwords带来的是靠前的搜索结果展示位，这些都是为了带来<span style="color: black;">更加多</span><span style="color: black;">揭发</span>，<span style="color: black;">更加多</span>流量。<span style="color: black;">而后</span>流量导向网站，让流量的<span style="color: black;">源自</span>和去向形成闭环，减少潜在客户的流失。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/LwIBs7cpLmAZqM2ehlFbickibcF96H95OjUwTNXWc1tms5pcPkExxqhcpKV3BFibaSvXkqsKk9IFHITJhmwfaXKUQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">茫然</span>跟进访客</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你设计一个与客户互动的营销活动时，总是<span style="color: black;">期盼</span>实现<span style="color: black;">非常多</span><span style="color: black;">目的</span>：高转发、高评论、高点击、涨粉、收集信息等。但<span style="color: black;">不是<span style="color: black;">每一个</span>客户都是真的有<span style="color: black;">需要</span>，假如访客只是随意阅读你的网站而并非有<span style="color: black;">需要</span>，你的客户<span style="color: black;">研发</span>只会糟蹋资源。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">不可</span><span style="color: black;">茫然</span>跟进每一个访客，要深入去分析访客的<span style="color: black;">行径</span>，<span style="color: black;">认识</span>客户<span style="color: black;">是不是</span>对你的<span style="color: black;">制品</span>服务有<span style="color: black;">需要</span>，<span style="color: black;">判断</span><span style="color: black;">是不是</span>有跟进价值，<span style="color: black;">汇集最好的资源花在最有价值的客户上才是最<span style="color: black;">有效</span>的营销。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/LwIBs7cpLmAZqM2ehlFbickibcF96H95OjuHDrVNjW6S2QJCzC4EQYz2epbOytSicHkOiaAmRZrd5tCLzHX3hDcLkQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">太急于求成</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸软件很便利，能够让你对客户的信息一目了然，<span style="color: black;">因此呢</span>你<span style="color: black;">亦</span>可能因而变得太急于求成。就<span style="color: black;">好似</span>你在约会时，假如你打<span style="color: black;">tel</span>、发短信太频繁<span style="color: black;">或</span>过度表现你自己，你可能直接就被淘汰了。<span style="color: black;">营销<span style="color: black;">亦</span><span style="color: black;">同样</span>，是要去孵化客户而不是轰炸<span style="color: black;">她们</span>，必须要<span style="color: black;">重视</span>节奏。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你应该慢慢去<span style="color: black;">认识</span>客户的<span style="color: black;">需要</span>，站在客户的立场想想自己能为<span style="color: black;">她们</span><span style="color: black;">供给</span>什么服务，再想想自己的<span style="color: black;">制品</span>能<span style="color: black;">处理</span><span style="color: black;">她们</span>的什么问题，而不是一味<span style="color: black;">举荐</span>客户购买你的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/LwIBs7cpLmAZqM2ehlFbickibcF96H95OjTEJJPjOK0Sb8zuDic9PBB1XmkAQgKjficG9nZlLPTDAaJwtyZ2NRov9w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">局限于邮件</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你的外贸营销<span style="color: black;">第1</span>个过错有可能是把营销和邮件营销划等号。确实，客户<span style="color: black;">研发</span>从邮件<span style="color: black;">起始</span>是个好的开端，但你应该不放过其他的交流互动途径，如Facebook、Linkedin、Twitter等等社交平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要充分利用你能运用的一切途径，让你的客户在<span style="color: black;">全部</span>网络中<span style="color: black;">检测</span>到你的内容和<span style="color: black;">情况</span>，而不是局限于邮件<span style="color: black;">研发</span>。<span style="color: black;">然则</span>这些海外平台在国内需要翻墙<span style="color: black;">运用</span>，在<span style="color: black;">运用</span>时需要<span style="color: black;">重视</span>因频繁更换IP而<span style="color: black;">引起</span>账号被封的<span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/LwIBs7cpLmAZqM2ehlFbickibcF96H95OjiaNmscsI9AZ4apFOgD3hF524G0Apo1NFzVThWpNJedMTgK9EbneROvA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">缺乏个性化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好多外贸企业认为Facebook、LinkedIn运营<span style="color: black;">便是</span>加好友、评论、写<span style="color: black;">文案</span><span style="color: black;">那样</span>简单。<span style="color: black;">这般</span>做SNS<span style="color: black;">媒介</span>运营既<span style="color: black;">无</span>新意、<span style="color: black;">亦</span><span style="color: black;">无</span>格局。<span style="color: black;">想要玩转SNS就要<span style="color: black;">认识</span><span style="color: black;">每一个</span>平台的用户特点，是<span style="color: black;">爱好</span>视频、还是照片、还是短<span style="color: black;">文案</span>或长<span style="color: black;">文案</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">认识</span>这些<span style="color: black;">基本</span>信息之后，还需要对社交<span style="color: black;">媒介</span>运营进行规划，<span style="color: black;">小到标题怎么写，大到传播内容的主题思想是什么，都要进行规划，而不是<span style="color: black;">每日</span>的Ctrl+C、Ctrl+V。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/LwIBs7cpLmAZqM2ehlFbickibcF96H95OjJURuvz0BpS4BKXXfYsFaN5aKwaFXneAWiakYFjYAibc7E04EDgtVQwQA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">不做数据分析与总结</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人在做营销的时候一腔热血，最后却懒得花时间和精力去收集数据做分析总结。<span style="color: black;">不管你的营销过程有多么成功，不去做数据总结和分析，一切都是白忙活。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">即时</span>收集数据做分析，能让你清楚的<span style="color: black;">晓得</span><span style="color: black;">那些</span>战略效果好、你的潜在客户<span style="color: black;">是不是</span><span style="color: black;">精细</span>。<span style="color: black;">数据分析能纠正你的方向性失误，优化你的营销战略，<span style="color: black;">乃至</span>帮你<span style="color: black;">发掘</span>意想不到的转化时机。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸企业在营销中的角色，应该是负责从业务<span style="color: black;">规律</span>出发，<span style="color: black;">知道</span>自己的<span style="color: black;">需要</span>，制定现实的<span style="color: black;">目的</span>，将自己的精力用在核心业务上，才是正确的打开方式。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/fuvhfDwwHB1f7ibIZKSMlMS97qqV1FURVMnh3YBbIykRzqn84eJ8MdnYicPb51g97hCBPewDwMzDSqtyXBdndNyA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
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回顾历史，我们不难发现：无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。
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