海外网红营销|手机壳CASETiFY怎么样在海外营销到深受明星追捧？！
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/920d2b13b9834fbba6aaeffc7680c183~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726160097&x-signature=yrjsZ5Z8ziytYhpFBclND3CcSv4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">前言</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“什么东西跟口红<span style="color: black;">同样</span>，永远都不会嫌多？”答案可能是<strong style="color: blue;">手机壳</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于手机壳的装饰，<span style="color: black;">青年</span>小姐姐们自有其<span style="color: black;">需要</span>，节假日应景、表达心情、搭配衣服、自己<span style="color: black;">爱好</span>的联名...这些<span style="color: black;">需要</span><span style="color: black;">亦</span>支撑了<span style="color: black;">有些</span><span style="color: black;">机构</span>的手机壳生意，但其中能将生意做成事业、做出品牌的并不多。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">手机壳正在<span style="color: black;">作为</span><span style="color: black;">女子</span>们继口红、项链外的第三件装饰品</strong>。就在这个白热化的<span style="color: black;">制品</span>线，<span style="color: black;">此刻</span><span style="color: black;">已然</span>有多家知名企业逐步脱颖而出。其中就要有号<span style="color: black;">叫作</span>是<strong style="color: blue;"><span style="color: black;">全世界</span>首个<span style="color: black;">亦</span>是最大的个性化手机配件平台之一的<span style="color: black;">CASETiFY</span> 。</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f55ba6c7dec7461face62b21f0c322c9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726160097&x-signature=Jg%2F5QBDnLpyVe0SBU7EE%2FjZJpcw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CASETiFY年均手机壳<span style="color: black;">营销</span>超300万件<span style="color: black;">制品</span>，成立 10 年每年都保持倍数式增长，并<span style="color: black;">连续</span>保持盈利。2021年<strong style="color: blue;"><span style="color: black;"><span style="color: black;">营销</span>额达到了1.2亿美金</span></strong>（约8亿人民币）。CASETiFY还在2021年<span style="color: black;">得到</span>了C资本数千万美元的A轮融资。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CASETiFY<span style="color: black;">怎么样</span>将手机壳<span style="color: black;">这般</span>的品类做到如此规模？跟海玛<span style="color: black;">一块</span>来分析一下吧！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span></span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">CASETIFY手机壳的亮点</span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌创始人吴培燊在2011年用业余时间创立了CASETiFY。当时苹果手机刚出到iPhone4s，市面上可供<span style="color: black;">选取</span>的手机壳<span style="color: black;">亦</span><span style="color: black;">非常</span>有限，有设计背景及经验的吴培燊便萌发了<strong style="color: blue;">把社交网络上的照片<span style="color: black;">做为</span>素材来定制手机壳</strong>的想法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CASETiFY算得上是手机壳界的奢侈品，凭借潮流时尚的设计，2013年在Instagram<span style="color: black;">火热</span>出圈，随后在一众手机壳品牌中脱颖而出。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9fb9f8d7fc1e4ccb9fa9f29161e5d56a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726160097&x-signature=C%2FyUwVdyx5KufGYhwJfOGh%2B%2FOYE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CASETiFY<span style="color: black;">能<span style="color: black;">作为</span>手机壳中的“奢侈品”，<strong style="color: blue;"><span style="color: black;">重点</span>是<span style="color: black;">由于</span><span style="color: black;">她们</span><span style="color: black;">经过</span>个性化定制、IP联名、高颜值和高质量，俘获了Z 世代、千禧一代的心。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">关联</span>调查<span style="color: black;">表示</span>，约半数的Z世代受访者<span style="color: black;">暗示</span>，愿意为心仪的<span style="color: black;">制品</span>支付高价，<span style="color: black;">由于</span>花钱本身<span style="color: black;">便是</span>为了开心和享受。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">POD（Print on Demand）即按需打印，是CASETiFY发家的秘诀。你可能觉得POD如今在跨境电商<span style="color: black;">行业</span>都是老<span style="color: black;">专题</span>了，<span style="color: black;">非常多</span>商家和品牌都在<span style="color: black;">运用</span>，没什么新意了。<span style="color: black;">然则</span>，CASETiFY玩个性化定制时，是在10年前！</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/350270aa22e74b9c84784d902588de72~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726160097&x-signature=Hke3crfwYaXi%2BnUp%2BDsO5l83Pmk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span>正是<span style="color: black;">因此呢</span>，CASETiFY<span style="color: black;">火速</span>在社交<span style="color: black;">媒介</span>上打响了名头，并<span style="color: black;">起始</span>涉足其他电子配件，<span style="color: black;">逐步</span>发展<span style="color: black;">作为</span>最大的个性化手机配件平台之一。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>品牌联名，玩转IP流量</span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">联名是CASETiFY吸引<span style="color: black;">青年</span>消费者的另一个大招！</span>除了纯原创设计外，CASETiFY还<span style="color: black;">持续</span><strong style="color: blue;">与知名IP、时尚潮流品牌进行联名合作</strong>，<span style="color: black;">例如</span>迪士尼、宝可梦、海贼王、NBA、龙珠Z等<strong style="color: blue;">文化IP</strong>；CLOT、BE@RBRICK、ADERERROR等<strong style="color: blue;">潮流品牌</strong>；Basquiat、Keith Harrings、卢浮宫等<strong style="color: blue;">艺术宝库</strong>；鱿鱼游戏、星球大战等<strong style="color: blue;">影视IP</strong>；BlackPink等等.......</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e5a93826ff85469da7690075ee034d13~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726160097&x-signature=tCGGnAjA0A9aLncWNfUACiG7G5w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2ae7218f119046e095ef2af6293ec394~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726160097&x-signature=mI73FJTQ0Vfw7Mh3LwX%2FzjF2Eyg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/bf0189c012b34f37a33718f100f52df4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726160097&x-signature=v7cey%2F3MwcYFJgqdPnwCU8qAjuI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">迄今为止已与几十个品牌和IP达<span style="color: black;">成为了</span>合作，<span style="color: black;">精细</span>地击中了千禧一代和Z世代的<span style="color: black;">爱好</span>，<span style="color: black;">极重</span>地<strong style="color: blue;"><span style="color: black;">加强</span>了<span style="color: black;">自己</span>品牌在<span style="color: black;">青年</span>人中的影响力</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CASETiFY的爆火不是<span style="color: black;">无</span><span style="color: black;">原由</span>，它<strong style="color: blue;"><span style="color: black;">创立</span>起自己独有的文化体系，以社交<span style="color: black;">媒介</span>为中心，<span style="color: black;">持续</span>吸引粉丝，<span style="color: black;">创立</span>起稳定且有粘性的私域流量，一只小小的手机壳<span style="color: black;">成为了</span>其内容分发载体。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>玩转海外社交<span style="color: black;">媒介</span>营销</span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">CASETiFY的出名，除了联名以外，最离不开的还是社媒和网红的<span style="color: black;">帮忙</span>。</span>出色的<strong style="color: blue;">营销手段</strong><span style="color: black;">亦</span>是CASETiFY成功重要的<span style="color: black;">原因</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CASETiFY<span style="color: black;">重点</span><span style="color: black;">目的</span>用户群为千禧一代、Z 世代<span style="color: black;">青年</span>人，<span style="color: black;">她们</span><span style="color: black;">亦</span>是<span style="color: black;">日前</span><span style="color: black;">重点</span>活跃于互联网和各大社交<span style="color: black;">媒介</span>平台最多的群体。CASETiFY在多个海外主流<span style="color: black;">媒介</span>上均有布局，<span style="color: black;">涵盖了YouTube、Facebook、Twitter、Instagram、TikTok等主流社媒平台，形<span style="color: black;">成为了</span>一个完善的社媒矩阵。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">01.YouTube</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">YouTube是CASETiEY品牌独立站的<span style="color: black;">重点</span>流量<span style="color: black;">源自</span>，虽然其在该平台仅有1万粉丝，其内容是联名视频</span>还有<strong style="color: blue;">部分关于<span style="color: black;">制品</span>抗摔性能的测试，以此展示<span style="color: black;">制品</span>的质量和品牌硬实力</strong><span style="color: black;">，对受众<span style="color: black;">拥有</span>极强的吸引力。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f5cd13248ea64eb7b27bcde8923b473f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726160097&x-signature=7MHPUj%2Bp457k359dqVzubhzZYX4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">02.Facebook</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CASETiFY在Facebook上共累计粉丝198万，其账号发布内容<strong style="color: blue;">大多还是围绕<span style="color: black;">制品</span>来展开，</strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">更加多</span>与生活化场景相结合，让人有亲切感</strong>。</span><span style="color: black;">例如</span><span style="color: black;">有些</span>新品的发售、联名款的宣发等等。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/479b9d9818fd4acda4dda452dd3f39c9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726160097&x-signature=QR7K72ftagFPb7ILVqQv5Qlyczg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">03. TikTok</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">CASETiFY在TikTok上<span style="color: black;">亦</span>有一系列账号，其中主账号@casetify有58万粉丝，账号的内容视频</span>围绕着<span style="color: black;">制品</span>外观、<span style="color: black;">制品</span><span style="color: black;">运用</span>场景、<span style="color: black;">制品</span>性能展开，<span style="color: black;">同期</span>在视频元素中<span style="color: black;">增多</span><span style="color: black;">青年</span>人的兴趣点-萌宠、颜值、情侣等，将视频包装在拆箱，合拍等形式下。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/05c892ea37b44002877b2deb5e4dfdc6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726160097&x-signature=amVnERshJIT%2FPHo6XnLJIEgvV%2BU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">04.KOL网红大V营销</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CASETiFY最早的出圈是<span style="color: black;">由于</span><span style="color: black;">持有</span>百万粉丝的网红大厨Jamie Oliver在Instagram上分享了他定制的手机壳，许多粉丝都在帖子下评论<span style="color: black;">暗示</span>自己<span style="color: black;">亦</span>想要CASETiFY的手机壳，品牌的官方账号还在帖子下进行互动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">不论是在镜子前舞弄身姿的颜值博主，科技圈的<span style="color: black;">注重</span>设计的电子博主，<span style="color: black;">也</span><span style="color: black;">或</span>是海内外的明星大咖，CASETiFY的手机壳都是入镜常客。</span></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1282cc0331b14fc49a9abe40d8e1c669~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726160097&x-signature=dvPrX%2FGwd3JaAiGjK0WvzUHZd1Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">CASETiFY还积极</span><strong style="color: blue;"><span style="color: black;">与<span style="color: black;">区别</span>量级的网红进行合作</span></strong><span style="color: black;">，<span style="color: black;">不仅</span>与<span style="color: black;">持有</span>百万粉丝的时尚博主teresuch推出联名款，还与YouTube上的许多<span style="color: black;">持有</span>几千至十几万粉丝的中小量级网红合作开箱种草视频。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/36cd62949a4d4150b38c7c625a578bcf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726160097&x-signature=teLusgc706ZlkwxkXsPGSN8NPQ0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CASETiFY成功的秘诀在于<span style="color: black;">善于</span>解码Z时代的时尚消费观念，在这个时代，<span style="color: black;">仅有</span>两种手机，iPhone和其他手机，而庞大的苹果手机用户正是CASETiFY的<span style="color: black;">安身</span>点；<span style="color: black;">她们</span>够时尚，有消费能力，<span style="color: black;">处在</span>鄙视链顶端，手机壳在<span style="color: black;">她们</span>看来不只是<span style="color: black;">守护</span>手机壳的务实工具，<span style="color: black;">也</span>是手机<span style="color: black;">运用</span>者表达自我的媒介，<span style="color: black;">她们</span>迫切需要将个性的种子洒满社交面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以手机壳为画布，以创意为颜料，让Z时代得到<span style="color: black;">她们</span>所追求的设计美学和独一无二。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">海玛观品牌</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">用做潮牌的思路去理解CASETiFY，就不难明白<span style="color: black;">为么</span>其<span style="color: black;">制品</span>定价会高于同行。</span>手机壳这品类上新速度快，竞争力度强，<span style="color: black;">倘若</span>想要更好地征战手机壳市场，扩充品类。从设计和<span style="color: black;">需要</span>上发力，周期性孵化爆品，关注手机壳<span style="color: black;">潜能</span>爆品画像，从活动和搜索流量两个维度优化，从带动店铺流量的销量的转化，把握这三个关键点就<span style="color: black;">显出</span>尤为重要。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>多方位的联名合作、个性时尚的设计、出色的在线与门店体验和强大的在线影响力，CASETiFY将手机壳业务推向了海外，让品牌走向<span style="color: black;">全世界</span>，讲述了一个中国品牌成功出海的故事。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">以上<span style="color: black;">关联</span><span style="color: black;">宣传</span>素材均采集于公开之信息，仅为<span style="color: black;">科研</span>分析所用，<span style="color: black;">关联</span>版权归原著者所有。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">【</span>海玛国际传媒，专注海外网红营销，助力中国品牌出海，<span style="color: black;">供给</span><span style="color: black;">全世界</span>化视野的数字营销<span style="color: black;">方法</span>、执行与落地，<span style="color: black;">帮忙</span><span style="color: black;">更加多</span>品牌<span style="color: black;">经过</span>网红营销货通<span style="color: black;">全世界</span>，Haima-Summer<span style="color: black;">】</span></span></p>
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