论坛 › 山西 › 有无必要做Google SEO，怎么做才达到到效果最大化？

6hz7vif 发表于 2024-9-29 11:36:46

有无必要做Google SEO，怎么做才达到到效果最大化？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/abKdc9ptDrdzpvCnvBomF7cNKhdYW8ZC6K9Fc2z3Z4uF5dlCs6O40cttfjIUAoN2eDookbQWLjQBwY1doktTGQ/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">首要</span>，你必须明白一点，谷歌的算法在<span style="color: black;">持续</span>变化。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌巨大的流量和影响力使谷歌排名<span style="color: black;">作为</span>在线营销业务的必需品，而影响排名的<span style="color: black;">原因</span>有网站的内容，网站的<span style="color: black;">外边</span>链接等方方面面<span style="color: black;">原因</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">你说这事关流量，做还是不做？</span></strong></p><span style="color: black;"><strong style="color: blue;">PART </strong><strong style="color: blue;">0</strong><strong style="color: blue;">1</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">什么是谷歌SEO?</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌SEO(Search Engine Optimization)是搜索引擎针对网站的各项指标的优化作出的综合评分，这个评分是实时计算出来的，会影响自然排序结果，<span style="color: black;">因此</span>网站的搜索排名随时都会上下波动。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">获取好的排名并不<span style="color: black;">表率</span><span style="color: black;">能够</span>一劳永逸。谷歌SEO<span style="color: black;">好似</span>一场<span style="color: black;">无</span>终点的赛跑，Google<span style="color: black;">便是</span>你和无数竞争对手的裁判。你可能在上半场落后别人，但只要继续按着比赛规则奔跑，你绝对有机会在下半场从后赶上。</span><strong style="color: blue;"><span style="color: black;">这场比赛除了比技术，还要比爆发力和耐力。</span></strong></p><span style="color: black;"><strong style="color: blue;">PART </strong><strong style="color: blue;">02</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">什么是谷歌SEO?</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我先正面给出结论，是的，<span style="color: black;">特别有</span>必要。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>，Google巨大的<span style="color: black;">拜访</span>量和影响力使得Google排名<span style="color: black;">作为</span>网络营销商家必争之地。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌优化越来越注重网站的客户体验，而<span style="color: black;">不仅</span>是投机取巧、偷偷塞<span style="color: black;">隐匿</span>关键词在原始码中、软件群发外链等来做SEO。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，网站内容才是<span style="color: black;">第1</span>步，做SEO<span style="color: black;">无</span>快捷方式，做SEO<span style="color: black;">寓意</span>着<span style="color: black;">咱们</span>必须跟Google<span style="color: black;">一块</span>来改善用户的网站体验。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做好这些<span style="color: black;">才可</span><span style="color: black;">提高</span>网站的体验，获取点击率，<span style="color: black;">才可</span>在你的同行中名次排得上号...<span style="color: black;">最后</span><span style="color: black;">得到</span><span style="color: black;">更加多</span><span style="color: black;">揭发</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">亦</span>等同于是一个闭环，做得越好流量越多，流量越多迫使你更注重自己的独立站呈现，循环往复。</span></p><span style="color: black;"><strong style="color: blue;">PART </strong><strong style="color: blue;">03</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">做SEO优化有什么<span style="color: black;">功效</span>？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我先给<span style="color: black;">大众</span>简单介绍一下~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，优化后<span style="color: black;">增多</span>网站<span style="color: black;">揭发</span>率和谷歌收录页面数；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其次，做<span style="color: black;">非常多</span>高质量高排名的外链网站发布<span style="color: black;">帮忙</span><span style="color: black;">提高</span>关键词排名；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后，经过整体优化后，<span style="color: black;">明显</span>了<span style="color: black;">提高</span>询盘数量，只要企业后续跟进的好，订单转化自是成正比的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>会有问我，你们老说SEO<span style="color: black;">能够</span>帮<span style="color: black;">咱们</span><span style="color: black;">得到</span>询盘，可</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">此刻</span>不是都在说内容营销吗？是不是<span style="color: black;">已然</span>取代了SEO优化了？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自从前几年内容营销这个术语兴起<span style="color: black;">败兴</span>，关于SEO已被取代，<span style="color: black;">已然</span>穷途末路的<span style="color: black;">专题</span>有<span style="color: black;">非常多</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实，这是绝对不可能的，简单<span style="color: black;">来讲</span>，有搜索框的<span style="color: black;">地区</span>就有SEO的价值。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只是随着搜索引擎算法的<span style="color: black;">持续</span>更新，对用户体验的<span style="color: black;">持续</span><span style="color: black;">注重</span>，以往<span style="color: black;">哪些</span>即使是垃圾内容<span style="color: black;">亦</span>能<span style="color: black;">经过</span>作<span style="color: black;">坏处</span>手段排在搜索结果前几名的“奇迹”是不可能<span style="color: black;">显现</span>了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实，内容营销和SEO不是孤立存在的，两者既有重叠<span style="color: black;">亦</span>有区别。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">重点</span>区别：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">SEO：</span></strong><span style="color: black;">偏技术性，SEO着眼于<span style="color: black;">怎样</span>从技术层面令<span style="color: black;">优秀</span>内容取得高排名，这<span style="color: black;">包含</span><span style="color: black;">运用</span>正确的URL、TDK、ALT标签，关键词布局等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">内容营销：</span></strong><span style="color: black;">偏消费者，<span style="color: black;">况且</span>更广泛，更全面，内容营销以消费者为中心，创造分享人们需要的高质量内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看到<span style="color: black;">这儿</span>，相信你们想到一个词：“相辅相成”，没错，<span style="color: black;">她们</span>的关系确实如此。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">高质量内容是SEO的后盾，<span style="color: black;">无</span><span style="color: black;">优秀</span>内容的网站，单靠SEO是<span style="color: black;">基本</span>不可能排到SERP前几页的。<span style="color: black;">优秀</span>内容可<span style="color: black;">以避免</span>费吸引<span style="color: black;">优秀</span>外链，<span style="color: black;">能够</span><span style="color: black;">得到</span>社交上的高分享和高用户参与度等，这些都是搜索引擎所<span style="color: black;">喜爱</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">SEO是内容营销的点睛之笔，SEO强化内容营销，<span style="color: black;">加强</span>内容价值。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内容营销有seo技术的支持，<span style="color: black;">能够</span>在较短的时间内<span style="color: black;">得到</span>更好的自然排名，让正确的内容在正确的时间出<span style="color: black;">此刻</span>合适的位置，从而<span style="color: black;">得到</span><span style="color: black;">更加多</span>的<span style="color: black;">揭发</span>度，<span style="color: black;">加强</span>品牌知名度等。</span></p><span style="color: black;"><strong style="color: blue;">PART </strong><strong style="color: blue;">04</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">SEO怎么做？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>做能达到效果最大化</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO最关键的是选词，<span style="color: black;">由于</span>接下来的所有SEO工作都是围绕着这些选好的关键词来做，选词<span style="color: black;">通常</span>需要经过三个<span style="color: black;">过程</span>，整理—分析—综合数据筛选。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>一家14年专业外贸建站和谷歌推广服务的<span style="color: black;">机构</span><span style="color: black;">来讲</span>，尽管<span style="color: black;">咱们</span><span style="color: black;">把握</span>SEO优化技术，但技术并不是捷径。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO工作比较枯燥需要<span style="color: black;">长时间</span><span style="color: black;">保持</span>来做，SEO工作离不开做外链、做内链、更新网站信息、发软文几个<span style="color: black;">基本</span>工作。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">换句话说，保质保量，持之以恒。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">通常</span>是<span style="color: black;">怎样</span>选词的？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）排除单个词，大类词，范围广，<span style="color: black;">无</span>优化价值；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）排除品牌词，<span style="color: black;">通常</span>不要用<span style="color: black;">机构</span>简<span style="color: black;">叫作</span><span style="color: black;">或</span><span style="color: black;">制品</span>名词去做优化，假如网站还<span style="color: black;">无</span><span style="color: black;">必定</span>知名度的话，做这种词的搜索量是极低的；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）参考竞争对手网站的关键词；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）把词放在谷歌浏览器搜索栏，有下拉菜单，证明有人搜这种类型的词，<span style="color: black;">能够</span><span style="color: black;">保存</span>一下；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（5）词在谷歌浏览器搜索之后，<span style="color: black;">显现</span>的搜索结果，<span style="color: black;">倘若</span>大部分是百度百科解说、<span style="color: black;">文案</span>、大品牌企业，说明这个词<span style="color: black;">商场</span>价值不高。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">......</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">谷歌SEO工具</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这<span style="color: black;">亦</span>给<span style="color: black;">大众</span>分享<span style="color: black;">有些</span>常用的谷歌SEO工具</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词工具：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Semrush：https://www.semrush.com/</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ahrefs:：https://ahrefs.com/</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Adwords：https://ads.google.com/</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站架构及代码检测：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Screaming Frog：https://www.screamingfrog.co.uk/seo-spider/</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google响应式检测工具：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://search.google.com/test/mobile-friendly?utm_source=mft&amp;utm_medium=redirect&amp;utm_campaign=mft-redirect</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google 最新动态：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://developers.google.com/search/blog/</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Search Console：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://search.google.com/search-console/about</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Analytics：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://analytics.google.com/</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Tag Manager：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://tagmanager.google.com/</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google YouTube：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA/?sub_confirmation=1</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google 结构化测试工具：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://search.google.com/structured-data/testing-tool/u/0/?hl=zh-TW</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站<span style="color: black;">拜访</span>速度工具Speed Insight：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://developers.google.com/speed/pagespeed/insights/?hl=zh-TW</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span>编辑工具：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://www.fotojet.com/tw/apps/?entry=edit</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://www.canva.com/</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://snappa.com/</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google 最新<span style="color: black;">信息</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://developers.google.com/search/blog</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，关于Google SEO的内容，有什么问题<span style="color: black;">能够</span>随时找我，<span style="color: black;">亦</span>随时欢迎<span style="color: black;">大众</span>找我相互学习探讨。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正<span style="color: black;">由于</span>你需要，正<span style="color: black;">由于</span><span style="color: black;">咱们</span>专业，需要外贸营销建站和SEO优化等技术服务的时候，<span style="color: black;">咱们</span>时刻待命。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/P93OM4oibgVFLbOP5VMdp5PQQjNIK0R1lJVS6Ys6rx4rf9Evrn25FnaQReDSwK9IDibmV1q6ZZic0caUdkmowslww/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">往期<span style="color: black;">举荐</span></strong>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><a style="color: black;"><strong style="color: blue;"><span style="color: black;">10月外贸新规，请<span style="color: black;">重视</span>查收！</span></strong></a></h1>
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    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><a style="color: black;"><strong style="color: blue;"><span style="color: black;">什么样的外贸报价单，会让国外客户更<span style="color: black;">爱好</span>？</span></strong></a></h1>
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7wu1wm0 发表于 2024-10-14 00:58:28

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7wu1wm0 发表于 2024-11-1 12:03:14

“BS”（鄙视的缩写）‌

m5k1umn 发表于 2024-11-7 17:10:03

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1fy07h 发表于 2024-11-8 09:00:45

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