论坛 › 山东 › 亚马逊Listing优化攻略：5大SEO文案写作技巧教你加强销量！

lbk60ox 发表于 2024-9-29 18:01:28

亚马逊Listing优化攻略：5大SEO文案写作技巧教你加强销量！

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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">跨境无忧</span></strong><span style="color: black;">ID:STLB-36HAPPY</span></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">跨境电商：找平台，开账号，找<span style="color: black;">制品</span>，缺人才，要培训，欧洲VAT税务，国际商标专利，国内外<span style="color: black;">机构</span>注册，做账报税，银行开户，账号申诉，金融贷款，就上跨境无忧</span></a><span style="color: black;">！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/FkyE2tnk6w9swMcuu7VB1pAgKpvrZ32xN0iaMtdT7CP9icUCGuE7HrrxiaxxJajXGxktROHkj0WThs4s62syUtTFw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">这儿</span>有<span style="color: black;">有些</span>值得思考的数据：</span><span style="color: black;">•<span style="color: black;">截止</span>2020年1月，<span style="color: black;">全世界</span>近25%的人在网上购物。</span><span style="color: black;">•<span style="color: black;">截止</span>2019年2月，66%的美国亚马逊买家在亚马逊上搜索<span style="color: black;">制品</span>，而不是在搜索引擎上。</span><span style="color: black;">•<span style="color: black;">做为</span>美国广受欢迎的购物网站之一，每月有数百万人<span style="color: black;">运用</span>亚马逊。</span><span style="color: black;">这些数据引出了两个关键的推论：</span><span style="color: black;">（1）<span style="color: black;">全世界</span>四分之一的人在网上购物。<span style="color: black;">此刻</span>是<span style="color: black;">研发</span>这个潜在市场的最佳<span style="color: black;">机会</span>。</span><span style="color: black;">（2）</span><span style="color: black;">亚</span><span style="color: black;">马逊是广受欢迎的电子商务市场之一。</span><span style="color: black;">这是跨境电商卖家寻找客户和<span style="color: black;">得到</span>收入的理想平台之一。</span><span style="color: black;">亚马逊文案是独特的部分，以客户为中心，并与算法一致。理想<span style="color: black;">状况</span>下，它应该回答买家的问题，并在排名算法的参数上表现良好。好的文案<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你实现这个<span style="color: black;">目的</span>。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/FkyE2tnk6w9swMcuu7VB1pAgKpvrZ32xXv0rMS5fXge9tLvQ4k46EEqrfwJoccEZfgN736dhZWXzjLZXLoCrfw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">认识</span>亚马逊的排名算法——A9</span><img src="https://mmbiz.qpic.cn/mmbiz_png/FkyE2tnk6w9swMcuu7VB1pAgKpvrZ32xjKNI4AEoSI9Jmsj8BoibbF9oaUib6Lk1mFa1k5U1ptZBcWrJWPTYoBmQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">A9是亚马逊用来过滤搜索<span style="color: black;">查找</span><span style="color: black;">制品</span>listing的排名算法。它基于两个<span style="color: black;">重点</span>的参数——内容的<span style="color: black;">关联</span>性和品牌的成功。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/FkyE2tnk6w9swMcuu7VB1pAgKpvrZ32x7R35YvGfGY20dHFClmn3Wa2edbSReF6k21mxuqH2ZJiaVN06tM0octw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">A9是成熟的算法，它<span style="color: black;">亦</span>在<span style="color: black;">持续</span>的变化和更新。在2019年，它倾向于有机<span style="color: black;">关联</span>性，即<span style="color: black;">经过</span>优化程度判断listing。最新的A9更新被<span style="color: black;">叫作</span>为亚马逊A10(非正式)，并受到以下指标的广泛影响。</span><span style="color: black;">01</span><span style="color: black;">•卖家授权</span><span style="color: black;">•内部<span style="color: black;">营销</span></span><span style="color: black;">•点击率</span><span style="color: black;">•PPC<span style="color: black;">营销</span></span><span style="color: black;">•展示次数</span><span style="color: black;">•转化率</span><span style="color: black;">•<span style="color: black;">营销</span>历史</span><span style="color: black;">•线下<span style="color: black;">营销</span></span><span style="color: black;">•有机<span style="color: black;">营销</span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/FkyE2tnk6w9swMcuu7VB1pAgKpvrZ32xRtX1CrFfc2FicRUQ3Ctb29sN0jMibLzKXqnRsVIcyEd8QLmtINuB9CicQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">简而言之，当A9抓取你的<span style="color: black;">制品</span>listing时，它将<span style="color: black;">检测</span>：</span><span style="color: black;">02</span><span style="color: black;">•你的内容<span style="color: black;">是不是</span>匹配用户的搜索<span style="color: black;">查找</span>(内容<span style="color: black;">关联</span>性和关键字意图)</span><span style="color: black;">•用户<span style="color: black;">是不是</span>从你的店铺购买(你将潜在客户转化为<span style="color: black;">营销</span>的能力有多强)</span><img src="https://mmbiz.qpic.cn/mmbiz_png/FkyE2tnk6w9swMcuu7VB1pAgKpvrZ32xRtX1CrFfc2FicRUQ3Ctb29sN0jMibLzKXqnRsVIcyEd8QLmtINuB9CicQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">这<span style="color: black;">寓意</span>着，<span style="color: black;">倘若</span>你想在亚马逊做得更好，你需要重新定义SEO文案的<span style="color: black;">基本</span>。</span><span style="color: black;">亚马逊SEO文案的<span style="color: black;">基本</span>知识</span><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">已然</span>讨论了A9算法的工作原理。亚马逊搜索引擎优化文案服务有这些<span style="color: black;">重点</span><span style="color: black;">目的</span>：</span><span style="color: black;">03</span><span style="color: black;">•让<span style="color: black;">拜访</span>者点击listing</span><span style="color: black;">•满足买方的意图</span><span style="color: black;">•让<span style="color: black;">她们</span>购买</span><img src="https://mmbiz.qpic.cn/mmbiz_png/FkyE2tnk6w9swMcuu7VB1pAgKpvrZ32xRtX1CrFfc2FicRUQ3Ctb29sN0jMibLzKXqnRsVIcyEd8QLmtINuB9CicQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">正确的单词和正确的<span style="color: black;">次序</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span>你描述<span style="color: black;">制品</span>的功能和外观。<span style="color: black;">然则</span>，这只是<span style="color: black;">全部</span>过程的一部分。你还需要说服亚马逊的排名算法，让它相信你在<span style="color: black;">制品</span>页面回答了客户的<span style="color: black;">查找</span>。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/FkyE2tnk6w9swMcuu7VB1pAgKpvrZ32xXv0rMS5fXge9tLvQ4k46EEqrfwJoccEZfgN736dhZWXzjLZXLoCrfw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">经过</span>5个SEO文案写作技巧优化<span style="color: black;">制品</span>listing</span><img src="https://mmbiz.qpic.cn/mmbiz_png/FkyE2tnk6w9swMcuu7VB1pAgKpvrZ32xjKNI4AEoSI9Jmsj8BoibbF9oaUib6Lk1mFa1k5U1ptZBcWrJWPTYoBmQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、简明扼要</span></strong></span><span style="color: black;"><span style="color: black;">按照</span>微软的一项<span style="color: black;">科研</span><span style="color: black;">表示</span>，数字用户的<span style="color: black;">重视</span>力<span style="color: black;">连续</span>时间<span style="color: black;">已然</span>缩短到8秒。</span><span style="color: black;">这<span style="color: black;">包含</span>对许多事物的反应，技术进步、可<span style="color: black;">拜访</span>性和<span style="color: black;">持续</span>增长的信息流。<span style="color: black;">然则</span>，这并<span style="color: black;">不可</span>改变<span style="color: black;">这般</span>一个事实，那<span style="color: black;">便是</span>抓住买家的<span style="color: black;">重视</span>力，比以往任何时候都要困难。在<span style="color: black;">这般</span>关键的场景中，你<span style="color: black;">能够</span>想象到一段冗长、令人厌烦的文字的命运。</span><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">倘若</span>你不想失去潜在的客户，那就需要简明扼要的文案。<span style="color: black;">运用</span>小句子和段落。<span style="color: black;">运用</span>项目符号和图像使描述更具吸引力和互动性。保持标题信息丰富，但要简明扼要。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、将文案与正确的关键字意图匹配</span></strong></span><span style="color: black;">优秀的亚马逊搜索引擎优化文案会告诉你<span style="color: black;">为何</span>关键词意图是搜索引擎优化的重要<span style="color: black;">构成</span>部分。</span><span style="color: black;">亚马逊<span style="color: black;">期盼</span>为用户<span style="color: black;">供给</span><span style="color: black;">关联</span>和有价值的结果。这<span style="color: black;">便是</span><span style="color: black;">为何</span>它偏爱经过<span style="color: black;">调节</span>以匹配关键字意图的描述。</span><span style="color: black;">这<span style="color: black;">寓意</span>着你应该<span style="color: black;">熟练</span>买家搜索你的<span style="color: black;">目的</span>关键字的<span style="color: black;">原由</span>。当你<span style="color: black;">晓得</span><span style="color: black;">她们</span>需要什么，你<span style="color: black;">能够</span><span style="color: black;">供给</span><span style="color: black;">她们</span>正在寻找的信息。这自动<span style="color: black;">增多</span>了你的<span style="color: black;">制品</span>在买家心目中的整体可信度和价值。</span><span style="color: black;">例如，<span style="color: black;">倘若</span>你把“cheap smartphones”<span style="color: black;">做为</span>关键词，引导用户<span style="color: black;">拜访</span>349美元的手机<span style="color: black;">营销</span>页面，那么A9就不会接受了。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、不要将关键字塞入文案中</span></strong></span><span style="color: black;">寻找关键字和匹配用户意图是一回事。描写亚马逊描述时，在<span style="color: black;">全部</span><span style="color: black;">制品</span>页面中<span style="color: black;">安置</span>它们是另一个需要<span style="color: black;">思虑</span>的问题。</span><span style="color: black;">最好是针对<span style="color: black;">制品</span>页面标题中的<span style="color: black;">重点</span>关键字。在项目符号中<span style="color: black;">运用</span>重要的关键字<span style="color: black;">亦</span>是一个好主意。</span><span style="color: black;"><span style="color: black;">然则</span>，在编写亚马逊描述或尝试超越关键字密度时，不要太过了。填充并<span style="color: black;">不可</span>改善你的排名。相反，它会损害你的店铺和品牌的声誉。更<span style="color: black;">不消</span>说，<span style="color: black;">思虑</span>到当前的A9标准，关键字填充是浪费时间和资源。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、优化标题和描述以达到最佳效果</span></strong></span><span style="color: black;"><span style="color: black;">倘若</span>你的品牌在你的<span style="color: black;">目的</span>受众中相当受欢迎，那就展示你的品牌。<span style="color: black;">按照</span>关键字对购买者的重要性，在功能列表中<span style="color: black;">运用</span>关键字(项目符号)。<span style="color: black;">包含</span><span style="color: black;">有些</span>展示<span style="color: black;">优良</span>的<span style="color: black;">描述</span>，而不是平淡地<span style="color: black;">描述</span>功能。</span><span style="color: black;">当然，要以功能为重点。<span style="color: black;">运用</span>小标题分解长段落。为listing拍摄专业的<span style="color: black;">照片</span>。总体而言，阅读时应保持舒适、简单和美观。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、<span style="color: black;">重视</span>客户<span style="color: black;">运用</span>的关键词</span></strong></span><span style="color: black;"><span style="color: black;">运用</span>用户的语言。利用客户在浏览<span style="color: black;">制品</span>时可能<span style="color: black;">运用</span>的语言、短语和术语。对任何关键词<span style="color: black;">运用</span>“<span style="color: black;">关联</span>搜索”。<span style="color: black;">运用</span>同义词和替换词。<span style="color: black;">科研</span>你所在<span style="color: black;">行业</span>内其他表现良好的listing，并查看用户生成的内容(评论、<span style="color: black;">举荐</span>等)。<span style="color: black;">而后</span>，模仿与<span style="color: black;">制品</span><span style="color: black;">关联</span>的常用单词和短语。这是<span style="color: black;">加强</span><span style="color: black;">制品</span>页面排名机会的好<span style="color: black;">办法</span>。</span><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/ia9AekmCCtGCt7d33gJGHA222bbuyLzrib1aAwpQFQ5DLBhicYDMVIZgBzD0Rn1hICkmxEqfZh1oUYjv10w7ian4UA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></strong><span style="color: black;">防疫<span style="color: black;">制品</span>出口欧美市场准入有<span style="color: black;">那些</span><span style="color: black;">需求</span>？疫情<span style="color: black;">时期</span><span style="color: black;">怎样</span>快速有效申请CE认证？</span><span style="color: black;"><strong style="color: blue;">4月28日 15:00-16:00</strong></span><span style="color: black;">，轻工<span style="color: black;">制品</span>实验室，PPE技术专家Jack为您<span style="color: black;">诠释</span>防疫<span style="color: black;">制品</span>出口与认证<span style="color: black;">平常</span>问题分析及<span style="color: black;">处理</span><span style="color: black;">方法</span>！</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/FkyE2tnk6w9swMcuu7VB1pAgKpvrZ32xQ21S568oicmyV3s5JGWT0EM0QLAFwFaEU9WyiblvIch6mUw1U7eRx5oA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/ia9AekmCCtGCt7d33gJGHA222bbuyLzrib1aAwpQFQ5DLBhicYDMVIZgBzD0Rn1hICkmxEqfZh1oUYjv10w7ian4UA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></strong></p><span style="color: black;">想<span style="color: black;">认识</span>德国本土电商<span style="color: black;">潜能</span>和热销品类？</span><span style="color: black;">欧洲VAT税务，<span style="color: black;">怎样</span>成功避开<span style="color: black;">哪些</span>坑？&nbsp;</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4月23日19:30</span></strong></span><span style="color: black;">，走进德国本土两大电商平台Rakuten.de &amp; Real.de，千亿欧元市场在等你！立即扫码预约直播~</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/FkyE2tnk6w9swMcuu7VB1pAgKpvrZ32xkt2tTiaicB683lHibZzvNIoIS1UzokBMBVxERxYSxJDiah9RREKEiaY8LVw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;">（<span style="color: black;">文案</span><span style="color: black;">源自</span>：跨境电商BB机）</strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">觉得<span style="color: black;">文案</span>有<span style="color: black;">帮忙</span>的话，分享给别人看到</span></strong><span style="color: black;"><strong style="color: blue;">吧</strong></span><strong style="color: blue;"><span style="color: black;">！</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">以上内容如有侵权，请<strong style="color: blue;"><span style="color: black;"><span style="color: black;">即时</span></span></strong></span></strong><strong style="color: blue;"><span style="color: black;">联系<span style="color: black;">咱们</span></span></strong><span style="color: black;"><strong style="color: blue;">处</strong></span><strong style="color: blue;"><span style="color: black;">理。</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">征稿：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">需求</span>是原创作品，跨境电商的运营干货<span style="color: black;">或</span>经验分享，稿费优厚，欢迎来稿！（来稿请添加<span style="color: black;">微X</span>号：stlb-yu）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">三头六臂跨境电商联盟官方平台：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">长按<span style="color: black;">拜访</span>三头六臂官方平台</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/FkyE2tnk6wicvugfJIG1e37SxBpBEQ2UZJkmgy5OIXiaf5Bt3mTVwM6L7iaTYTicABDR5R1iczdErvbbhPrmYiafNCIw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">举荐</span>收款方式：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">长按获取Payoneer申请链接</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/FkyE2tnk6wicvugfJIG1e37SxBpBEQ2UZ5xUIlEk5p3I41ibBdchAQGm7mgUBGQKVMjxaRB6rwWtZuXueKfbic6pg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">长按获取连连支付申请链接</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/FkyE2tnk6wicvugfJIG1e37SxBpBEQ2UZxTTpTXpHkyN6uNzvRJDMgztia33fNMx0yLWic36RKUpWkjxYO5JFrXdg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/FkyE2tnk6wiciaCf4qJPRHw0JIORll5iaSyHx9wJVicnKKgfONn15o6NfMTHAEkgsg8bak47cbATTQ8ksonVqmcVxw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/FkyE2tnk6wibLrz3qmBh5hxrN3EUwWMz1QKLibYOhyjz3rrSLEHrhGubhY3rUMIecyJvSRvw6HXDrrgKrCDUOT0w/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">↓点击</span><span style="color: black;">阅读原文</span><span style="color: black;"><span style="color: black;">拜访</span>三头六臂官方平台！</span>

j8typz 发表于 2024-10-8 01:33:59

楼主节操掉了，还不快捡起来！

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