亚马逊精细化上架SOP
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">深耕于家居类垂直类目的个人卖家。<span style="color: black;">日前</span>一个人管理三个亚马逊店铺，加起来月均营业额30W美金，其中一间店铺一年半时间从0发展到到140万美金<span style="color: black;">营销</span>额。学习让我<span style="color: black;">愉快</span>，业绩增长40%以上 。<span style="color: black;">把握</span><span style="color: black;">必定</span>的亚马逊的运营技巧和选品技巧，<span style="color: black;">不外</span>还有<span style="color: black;">非常多</span><span style="color: black;">地区</span>需要学习，增长知识的<span style="color: black;">同期</span>优化自己的运营SOP。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我<span style="color: black;">首要</span>思考了什么是一份好的SOP，SOP的定义是标准作业程序，指将某一事件的标准操作<span style="color: black;">过程</span>和<span style="color: black;">需求</span>以统一的格式描述出来，用于<span style="color: black;">指点</span>和规范<span style="color: black;">平常</span>的工作，SOP的精髓是将细节进行量化。<strong style="color: blue;"><span style="color: black;">因此</span>这份作业对我<span style="color: black;">来讲</span>不只是一份作业，而是对自己<span style="color: black;">平常</span>运营工作的一个梳理，再结合课程的内容，把每一个细节列出，形成一个初步的SOP。<span style="color: black;">这儿</span>说明一下SOP并不是一蹴而就的，需要结合自己的认知和执行效果来<span style="color: black;">持续</span>打磨。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实我之前对SOP是没什么概念的，<span style="color: black;">办事</span>比较随性，<span style="color: black;">无</span>准确的方向。不<span style="color: black;">晓得</span><span style="color: black;">大众</span>做运营的时候有<span style="color: black;">无</span>经历过这个<span style="color: black;">周期</span>？<span style="color: black;">每日</span>上班<span style="color: black;">办事</span><span style="color: black;">无</span>方向感，就打开电脑，刷刷业绩，回复下邮件，<span style="color: black;">瞧瞧</span>有<span style="color: black;">无</span>来差评<span style="color: black;">或</span>差的feedback，有的话处理一下，<span style="color: black;">而后</span>打开亚马逊前台，看下竞争对手，<span style="color: black;">而后</span><span style="color: black;">这儿</span><span style="color: black;">瞧瞧</span>，那里<span style="color: black;">瞧瞧</span>，偶尔摸摸鱼，刷一下<span style="color: black;">伴侣</span>圈。<span style="color: black;">火速</span>一天过去了，<span style="color: black;">然则</span>感觉自己一天忙个<span style="color: black;">一直</span>，静下心来想<span style="color: black;">好似</span>又没做过什么。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实这<span style="color: black;">便是</span>对运营的工作<span style="color: black;">无</span>形成系统化SOP的表现，<span style="color: black;">由于</span>对<span style="color: black;">全部</span>运营流程不<span style="color: black;">熟练</span>，<span style="color: black;">引起</span><span style="color: black;">办事</span><span style="color: black;">无</span>方向感。我觉得第二次作业的精细化上架SOP是<span style="color: black;">每一个</span>运营都必须做好的一份SOP，通过这份SOP，<span style="color: black;">咱们</span><span style="color: black;">能够</span>清楚<span style="color: black;">晓得</span><span style="color: black;">全部</span>推新的量化流程，<span style="color: black;">晓得</span>自己在什么时间点做什么事，<span style="color: black;">加强</span>自己乃至<span style="color: black;">全部</span>团队，<span style="color: black;">全部</span><span style="color: black;">机构</span>的工作效率和工作质量。<strong style="color: blue;"><span style="color: black;">倘若</span>是从团队的<span style="color: black;">方向</span>做SOP的话，我<span style="color: black;">意见</span><span style="color: black;">能够</span>加上<span style="color: black;">每一个</span>流程对应的执行<span style="color: black;">分部</span>，并且添加执行反馈，<span style="color: black;">按照</span>执行的效果去<span style="color: black;">持续</span>优化SOP，<span style="color: black;">加强</span>团队的效率和产出。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以下是我的亚马逊精细化运营SOP，我把<span style="color: black;">全部</span>流程分为了几个板块：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.选品 (打样前）</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7d6690cbca6d417a9540b54881d2ea8e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727779723&x-signature=uxEDb%2BSdpCqYcKOF3Ws3lBwVilA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.选品（打样到下单）</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7ac8a15accb14ade98d530c1ea9bd702~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727779723&x-signature=kxtb47Yla9KiHGZNGPOwnlUAoBA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.上架前文案准备</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b8e2cfaaeda442dd9edb6bf652f8be3e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727779723&x-signature=LvV%2BZ6eLGtsbbE%2BF5Vll4QnKQFA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.上架前主图准备</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/869e9f6e717f44b4adc1cfb0d11e4f79~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727779723&x-signature=vBwKBdBM9SvFjUuN10LVzoxdZwI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5.上架前A+准备</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0f750cee876744d0a65a28d11c75036a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727779723&x-signature=IP5bokhUkQwv0kbqaym0aEiPfj8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6.上架前其他准备</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/84fbb0162f4a431780cea8f87ac23d34~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727779723&x-signature=t%2BY2xIex%2BOlsHWHHOJBstyhrmNw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7.上架后链接培养</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/dc4eacb84d164cde8dac0305862f131a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727779723&x-signature=FtgU5IT7or0pCmlpZdKMgeAmTRk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8.上架后开启<span style="color: black;">宣传</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/57dca31954714422af7fc870710e2b14~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727779723&x-signature=5Wa8vyOAGebf%2BNjgCzZ1U1cs6k4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">9.上架后规划站外推广</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d5f33fe5951f44e5aa514a54cb796539~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727779723&x-signature=4CUQu%2FcBXbh91qSPUnvjXq2Jq0E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">这儿</span>再分享一下我的选品流程：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>我是一个人运营，<span style="color: black;">因此</span>我会把<span style="color: black;">全部</span>运营的重心放在选品上，<span style="color: black;">经过</span><span style="color: black;">优秀</span>，有差异化的<span style="color: black;">制品</span>去开拓市场。<strong style="color: blue;">我始终觉得<span style="color: black;">制品</span>是<span style="color: black;">全部</span>运营流程的根基，根基打稳了，其他操作<span style="color: black;">才可</span>事半功倍，<span style="color: black;">倘若</span>根基没打好，就算你<span style="color: black;">宣传</span>，站外玩得再花，<span style="color: black;">亦</span><span style="color: black;">不外</span>是昙花一现。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我自己的规划是1年上4-6款新品，整体来每款新品在上架前会花费我2-3个月时间。我<span style="color: black;">此刻</span>有个习惯<span style="color: black;">便是</span>每周会抽一天时间出来分析深耕类目的市场，要很清晰地<span style="color: black;">晓得</span>市场里面谁进来了，谁<span style="color: black;">提升</span>了，<span style="color: black;">她们</span>是怎么做到的，我会把这些链接收集起来，再观察1-2周，<span style="color: black;">倘若</span>稳定<span style="color: black;">提升</span>，证明<span style="color: black;">她们</span>的<span style="color: black;">制品</span><span style="color: black;">或</span>运营还是做的不错的。这个时候我会再结合sorftime，sif，后台ABA和keepa去拆解<span style="color: black;">她们</span>的<span style="color: black;">制品</span>和运营动作。<span style="color: black;">倘若</span><span style="color: black;">制品</span>是有<span style="color: black;">潜能</span>的，我会想办法去在<span style="color: black;">她们</span>的款式<span style="color: black;">基本</span>上再升级，升级的方向要<span style="color: black;">按照</span>市场<span style="color: black;">需要</span>，而不是自嗨。升级方向的<span style="color: black;">选取</span>有材质，颜色，套装数量，功能<span style="color: black;">或</span><span style="color: black;">制品</span>结构，基本上是这些。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">按照</span>我的测试，在有<span style="color: black;">潜能</span>的新品上进行<span style="color: black;">制品</span>升级会比在卖了很久的老<span style="color: black;">制品</span>进行<span style="color: black;">制品</span>升级的成功率会高<span style="color: black;">非常多</span>，<span style="color: black;">大众</span><span style="color: black;">亦</span>不妨测试一下。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天先说这么多，<span style="color: black;">期盼</span>我的分享能给<span style="color: black;">大众</span>带来一点启发，谢谢~</p>
你的见解真是独到，让我受益良多。 谷歌网站排名优化 http://www.fok120.com/
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