想要亚马逊SOP流程的，存下吧，很难找比这更全的啦！（干货分享）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">五爷跨境圈 </span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上帝视角 · </span><span style="color: black;">长线思维</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/HNlHz0Cytw1gUgxyxx1cRZyBy4IdQPehGQA4GDfwtIHH0lpibia8yYqLHYHgKXwaA1HsznLzELYg2hKgcBvPt7yQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/qspIcnyj4aONUaz1eSeLqD4XumdaQmHiamNib4ynBSFBmxwdOCF6iaRW2FXhDYbbAao8RDzy8Z4IHic7iaMkjTNHzicg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">扫/码/了/解/更/多/活/动</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▶ </span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">卖家精灵&五爷折扣码</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">AMZWUYE72</strong>:单人版72折,1928元/年</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">AMZWUYE78</strong>:标准版78折,3445元起</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">购买链接：https://www.sellersprite.com/cn/price</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▶ sif专属优惠码 ：Amzwuye（全网最低价）</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">旗舰版&高级版—全场88折，续费86折！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">高级版会员<span style="color: black;">:</span>单人版781元/年 、3人版2277元<span style="color: black;">/年</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">旗舰版会员<span style="color: black;">:</span>单人版1661元/年、3人版4741元/年</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">套餐购买<span style="color: black;">位置</span>：https://www.sif.com</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">▶ 飞鱼数据参谋，团购码：WUYE</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">购买链接：</span><span style="color: black;">https://www.feiyushuju.com/home</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">▶ H10，优惠折扣码：AMZWUYE10</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">购买链接：</span><span style="color: black;">https://www.helium10.com/</span></p> <span style="color: black;">正常，一旦<span style="color: black;">显现</span>数据<span style="color: black;">反常</span>，<span style="color: black;">例如</span>销是下跌、转化率<span style="color: black;">反常</span>、流是为0之类的<span style="color: black;">状况</span>，<span style="color: black;">咱们</span>需要<span style="color: black;">即时</span>进行处理。</span><span style="color: black;">关于数据分析，<span style="color: black;">咱们</span>会<span style="color: black;">重点</span>分析店铺流量数据、<span style="color: black;">营销</span>数据和<span style="color: black;">宣传</span>数据等。</span><span style="color: black;">透过这些数据<span style="color: black;">咱们</span><span style="color: black;">能够</span>观察今天的销量<span style="color: black;">是不是</span>有<span style="color: black;">增多</span>和降低,若有问题<span style="color: black;">咱们</span><span style="color: black;">能够</span>准确的<span style="color: black;">晓得</span>是那个环节<span style="color: black;">显现</span>了问题，再进行<span style="color: black;">恰当</span>的<span style="color: black;">调节</span>。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/HNlHz0Cytw11RTw7aWZ4D5HqHpDQOl5DACuEHw2F6YbHuESKlMPXyeLHOnpJpfq9TxarqDmAxJlE2caYVLlxibA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;"> 一 、<span style="color: black;">研发</span>板块： </span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">研发</span></span><span style="color: black;"><span style="color: black;">做为</span><span style="color: black;">第1</span>步是重中之重要<span style="color: black;">思虑</span>的东西有<span style="color: black;">非常多</span>，<span style="color: black;">详细</span>有以下的Sop环节。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、供应链<span style="color: black;">研发</span>：</span></strong><span style="color: black;">产业带分布规划/生产能力/优化<span style="color: black;">制品</span>成本结构/<span style="color: black;">制品</span>设计。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、选定<span style="color: black;">制品</span>：</span></strong><span style="color: black;">现有<span style="color: black;">制品</span>链延展选品/现有供应商<span style="color: black;">制品</span>选品/展会选品/关键词选品/1688选品/亚马逊榜单选品/BA数据库选品/节日选品/材质方向选品/网红<span style="color: black;">制品</span>选品/其他平台选品。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">制品</span>分析：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①用户<span style="color: black;">需要</span>调研：<span style="color: black;">经过</span>谷歌搜索引擎，电商平台数据库，社交<span style="color: black;">媒介</span><span style="color: black;">认识</span>我的客户是谁？<span style="color: black;">她们</span>需要什么样的<span style="color: black;">制品</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②用户<span style="color: black;">需要</span>拆解：节日（圣诞、万圣）/主题（生日、<span style="color: black;">搬迁</span>）/人群（母亲、<span style="color: black;">伴侣</span>）/场景（厨房、浴室）/功能（收纳、应急）/颜色（粉色、蓝色）/尺寸（大、小）/款式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③我的<span style="color: black;">制品</span><span style="color: black;">优良</span>：我的卖点在哪里，改进了<span style="color: black;">那些</span>缺点，<span style="color: black;">处理</span>了买家什么问题，<span style="color: black;">是不是</span>值定的价格，<span style="color: black;">是不是</span>还有改进点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、寻找货源：</span></strong><span style="color: black;">差异化/颜色/尺寸/款式/数量/搭配组合。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、沟通供应商：</span></strong><span style="color: black;">价格/数量/尺寸/包装/发货时间/大货价格/<span style="color: black;">是不是</span><span style="color: black;">能够</span>定制/账期/售后/货期/<span style="color: black;">是不是</span><span style="color: black;">能够</span>打样/认证/专利。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、反馈给运营：</span></strong><span style="color: black;">把以上数据反馈给运营，由运营做深入市场调研之后确定<span style="color: black;">制品</span>要不要立项。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、采样: </span></strong><span style="color: black;">确定好款式颜色，采样测试。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8、采购：</span></strong><span style="color: black;">确定数量，上报采购<span style="color: black;">需要</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HNlHz0Cytw11RTw7aWZ4D5HqHpDQOl5DACuEHw2F6YbHuESKlMPXyeLHOnpJpfq9TxarqDmAxJlE2caYVLlxibA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> 二 、物流板块： </span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">物流的sop流程如下</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、收货：</span></strong><span style="color: black;"><span style="color: black;">制品</span>收货质检，<span style="color: black;">供给</span>质检报告。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、打包：</span></strong><span style="color: black;">重新打包贴标装箱，<span style="color: black;">重视</span>单箱重量不要泡，海运有的限制单箱重量大于10千克，箱标贴4面，每箱上面<span style="color: black;">最少</span>有一个MADE IN CHINA。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、发货-做发票：</span></strong><span style="color: black;">联系货代取货，并做海运箱单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、<span style="color: black;">制品</span>库存整理：</span></strong><span style="color: black;"><span style="color: black;">认识</span>仓库<span style="color: black;">制品</span>剩余库存，适当提醒<span style="color: black;">研发</span>和运营发货补货。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、<span style="color: black;">营销</span>库存管理表：</span></strong><span style="color: black;"><span style="color: black;">营销</span>和库存管理的<span style="color: black;">名单</span>拉出来（<span style="color: black;">制品</span>什么时候出的货，出的什么<span style="color: black;">途径</span>，出了多少货，预计什么时候到，<span style="color: black;">能够</span>算出来可售时间，看时候都要采购补单和<span style="color: black;">是不是</span>加急出货）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、耗材库存整理：</span></strong><span style="color: black;"><span style="color: black;">包含</span>但不限于纸箱、快递袋、纸盒、标签纸、碳带、A4纸、墨盒、胶带、箱角、打包带、轻小透明袋子、封箱器、<span style="color: black;">泡泡</span>、板车等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、废品处理：</span></strong><span style="color: black;">废纸箱<span style="color: black;">即时</span>卖掉。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HNlHz0Cytw11RTw7aWZ4D5HqHpDQOl5DACuEHw2F6YbHuESKlMPXyeLHOnpJpfq9TxarqDmAxJlE2caYVLlxibA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> 三 、运营板块： </span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（一）市场调研</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">研发</span>反馈给运营<span style="color: black;">制品</span>之后，运营需要做的市场调研，做完之后反馈给<span style="color: black;">研发</span>结果<span style="color: black;">制品</span><span style="color: black;">是不是</span>可行，<span style="color: black;">而后</span>采样。<span style="color: black;">详细</span>做法如下：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、市场容量：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">a.<span style="color: black;">按照</span><span style="color: black;">制品</span>大类排名预估销量，<span style="color: black;">或</span><span style="color: black;">运用</span>sorftime插件判断小类目。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">b.<span style="color: black;">按照</span><span style="color: black;">制品</span>的好评增长率预估，Reviewmeta去判断这个<span style="color: black;">制品</span>的销量好坏。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">c.<span style="color: black;">经过</span>feedback判断店铺出单<span style="color: black;">状况</span>，日均销量=Feedback*3-5倍（<span style="color: black;">按照</span>类目）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">d.存量、增量、变量市场：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①.季节性<span style="color: black;">制品</span>，口罩等这些不属于<span style="color: black;">连续</span>增长。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②.<span style="color: black;">按照</span>top 100评论增长数量什么适合是最猛的，<span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">咱们</span>判断旺季去备货。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③.变量市场理论上是最好做的，<span style="color: black;">倘若</span><span style="color: black;">咱们</span><span style="color: black;">制品</span>有新卖点新技术，很容易占坑位。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④.<span style="color: black;">另一</span>不要选择断层类目，前三名把市场都占完了，<span style="color: black;">咱们</span>进去很难。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、类目分析：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①.评论<span style="color: black;">不可</span><span style="color: black;">表率</span>一切，<span style="color: black;">瞧瞧</span>亚马逊自营数量，大牌的垄断程度，还有<span style="color: black;">便是</span><span style="color: black;">类似</span>品牌（品牌名字，<span style="color: black;">制品</span>，作图风格等）的数量（可能是一家多品牌运营）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②.查看Top100以内的review数量，500以内还<span style="color: black;">能够</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③.<span style="color: black;">按照</span><span style="color: black;">制品</span>的竞争程度找出属于自己的蓝海类目（<span style="color: black;">按照</span>左侧导航栏找到好推广进入的红海类目<span style="color: black;">亦</span><span style="color: black;">能够</span>）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④.分析到对应的位置需要的大概单量，思考对应类目的难易程度。（在后台上传<span style="color: black;">亦</span>卖你直接搜索关键词，<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到<span style="color: black;">区别</span>类目下结果数量和竞争<span style="color: black;">体积</span>，从而<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>做<span style="color: black;">选取</span>最适当的类目）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">制品</span>竞争分析：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①.找到核心大词，查看竞争对手数量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②.利用JS插件分析关键词下<span style="color: black;">制品</span>的日/月销量，查看<span style="color: black;">是不是</span>有品牌垄断。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、谷歌趋势：</span></strong><span style="color: black;">查看<span style="color: black;">制品</span>是<span style="color: black;">处在</span><span style="color: black;">提升</span>期<span style="color: black;">或</span>衰退期，<span style="color: black;">是不是</span>季节性<span style="color: black;">制品</span>，并且<span style="color: black;">能够</span>依据此<span style="color: black;">做为</span>淡旺季补货参考。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、初步竞争对手分析：</span></strong><span style="color: black;">价格/类目/排名/<span style="color: black;">评估</span>数量/星级/上架时间/材质/尺寸/重量/FBA<span style="color: black;">花费</span>/卖点/好评/差评（用户关心的点）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、上架时间：</span></strong><span style="color: black;"><span style="color: black;">经过</span>上架时间判断<span style="color: black;">制品</span><span style="color: black;">处在</span>哪个<span style="color: black;">周期</span>，<span style="color: black;">是不是</span>存在<span style="color: black;">海量</span>新卖家。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、市场价格：</span></strong><span style="color: black;"><span style="color: black;">经过</span>市场价格判断<span style="color: black;">制品</span><span style="color: black;">是不是</span>存在恶意竞争，<span style="color: black;">是不是</span>有利润空间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8、平均星级：</span></strong><span style="color: black;"><span style="color: black;">制品</span><span style="color: black;">是不是</span><span style="color: black;">有没有</span>法改进的差评点，<span style="color: black;">或</span><span style="color: black;">咱们</span><span style="color: black;">是不是</span>有改进空间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">9、<span style="color: black;">评估</span>竞争程度：</span></strong><span style="color: black;">市场<span style="color: black;">全部</span>Review竞争程度怎么样，用户<span style="color: black;">针对</span><span style="color: black;">评估</span>的依赖程度大不大。几万个<span style="color: black;">评估</span>的直接pass。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">十、</span>生命周期：</span></strong><span style="color: black;">新品、发展、成熟、衰退。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">11、专利：</span></strong><span style="color: black;"><span style="color: black;">是不是</span>存在侵权<span style="color: black;">危害</span><span style="color: black;">或</span>明星<span style="color: black;">制品</span>、TV品、液体粉末等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">12、痛点分析：</span></strong><span style="color: black;"><span style="color: black;">按照</span>好评差评QA等<span style="color: black;">认识</span>客户的痛点，并查看<span style="color: black;">是不是</span>有改进空间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">13、利润：</span></strong><span style="color: black;">计算竞争对手的利润<span style="color: black;">状况</span>，以及<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>发快递/海运<span style="color: black;">途径</span>，及<span style="color: black;">各样</span>搭配组合的利润分析。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">14、项目财务分析</span></strong><span style="color: black;">：预计推广<span style="color: black;">制品</span>需要多少预算，前期采购+推广需要的花费是多少？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">15、成本结构：</span></strong><span style="color: black;">计算<span style="color: black;">制品</span>的各项成本结构占比（采购成本、FBA<span style="color: black;">花费</span>、<span style="color: black;">营销</span>佣金、头程<span style="color: black;">花费</span>、推广<span style="color: black;">花费</span>、仓储<span style="color: black;">花费</span>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">16、竞争结构：</span></strong><span style="color: black;">以站内<span style="color: black;">宣传</span>白帽运营为主/<span style="color: black;">或</span>以关键词SEO为主/以listing的质量比拼/<span style="color: black;">制品</span>质量设计比拼/<span style="color: black;">或</span>站外推广为主等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（二）<span style="color: black;">制品</span>会议</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>上面调研结果，开<span style="color: black;">制品</span>会议（<span style="color: black;">制品</span>是做什么用的，什么季节卖的，消费群体是什么），完善之后<span style="color: black;">而后</span>把<span style="color: black;">制品</span>分配到品牌/店铺/负责人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（三）<span style="color: black;">制品</span>拍照</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">拿到样品测试后交给设计拍照作图</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（四）竞品分析拆解</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、确定类目：</span></strong><span style="color: black;"><span style="color: black;">按照</span>前面的市场调研确定<span style="color: black;">制品</span><span style="color: black;">选取</span>类目--用核心词去前台搜索，确定类目并记录。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、确定竞争对手：</span></strong><span style="color: black;">到BSR榜单和New Release找和<span style="color: black;">咱们</span>买点相近的竞争对手，各找3个<span style="color: black;">就可</span>，当然时间充足肯定多多益善，比较特殊的对手先不列进来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、确定关键词竞争对手：</span></strong><span style="color: black;">①.<span style="color: black;">运用</span>Sif反查Best Seller的流量。点开关键词最多的变体分析。②.确定核心关键词。③.<span style="color: black;">运用</span>核心关键词搜索确定其他的竞争对手（<span style="color: black;">选择</span>自然排名靠前，卖点相近的Asin）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、确定评论数量<span style="color: black;">需求</span>：</span></strong><span style="color: black;">到BSR榜单查看前100名和40名的最低评论数目从而确定<span style="color: black;">咱们</span><span style="color: black;">区别</span><span style="color: black;">周期</span>的评论<span style="color: black;">目的</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、标题：</span></strong><span style="color: black;"><span style="color: black;">按照</span>关键词，场景，卖点，兼容性四个大的点进行关键词归类。不是要把关键词<span style="color: black;">所有</span>埋在标题里面，是<span style="color: black;">所有</span>埋进listing。至于是标题<span style="color: black;">或</span>5点<span style="color: black;">或</span>是QA等等，<span style="color: black;">咱们</span>都要去映射的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">tips:新品榜单这么差的排名<span style="color: black;">咱们</span><span style="color: black;">为何</span>要记录？<span style="color: black;">由于</span><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">晓得</span><span style="color: black;">第1</span><span style="color: black;">周期</span>的三个排名<span style="color: black;">目的</span>。新品榜单竞品的QA和Reivew<span style="color: black;">亦</span>要<span style="color: black;">做为</span><span style="color: black;">咱们</span>的参考值。<span style="color: black;">咱们</span>搜集到的场景和型号<span style="color: black;">能够</span>埋入到QA里面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、<span style="color: black;">照片</span>：</span></strong><span style="color: black;">记录<span style="color: black;">照片</span><span style="color: black;">状况</span>，是什么，有什么用。 朝向/材质/功能/细节/场景/用作哪里（QA/POST/<span style="color: black;">评估</span>）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、五行、描述、A+：</span></strong><span style="color: black;">对五点里面<span style="color: black;">说到</span>的卖点做整合到<span style="color: black;">照片</span>栏目去。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8、汇总：</span></strong><span style="color: black;">各个对手拆解完之后，<span style="color: black;">咱们</span>要把内容汇总到<span style="color: black;">咱们</span>的10X内容里面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（五）关键词调研整理词库</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、目的：</span></strong><span style="color: black;"><span style="color: black;">认识</span><span style="color: black;">制品</span>的流量属性，要<span style="color: black;">晓得</span>用户的搜索词，<span style="color: black;">制品</span>的流量词，AC词，竞品的出单词是什么，长尾和核心关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、工具：</span></strong><span style="color: black;">ASIN反查，SIF， </span><span style="color: black;">ABA数据库，helium10，keepa,JS,数魔。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、做法：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）：反查与<span style="color: black;">制品</span><span style="color: black;">关联</span>的类目BSR中对标<span style="color: black;">制品</span>前5的<span style="color: black;">优秀</span>关键词（思考这些词好<span style="color: black;">欠好</span>打）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> (2)：反查与<span style="color: black;">制品</span><span style="color: black;">关联</span>类目NR中对标<span style="color: black;">制品</span>前五的<span style="color: black;">优秀</span>关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(3)：利用词频工具，<span style="color: black;">按照</span>高频词确定词根，整理出5-10个（<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>来），两两配对组合成长尾词，去前台测试找到适合自己的关键词或长尾词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> (4)：<span style="color: black;">经过</span>第三方工具筛选适合自己的<span style="color: black;">宣传</span>词，留着备用或用于ST。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(5)：反查核心词前五的对标<span style="color: black;">制品</span>的<span style="color: black;">优秀</span>关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(6)：挑选亚马逊前台搜索框（可用KW+0-9，A-Z）/左边导航栏的<span style="color: black;">有些</span>修饰词.PS:搜索框按搜索热度排名/<span style="color: black;">设备</span><span style="color: black;">爱好</span>/消费者并非下单的词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(7)：ABA数据，以及在ABA品牌分析里面<span style="color: black;">能够</span>把关键词放在右侧ASIN那一栏里面去搜索：在1里面，基本上都是围绕该关键词的词根搜索出来的词，<span style="color: black;">然则</span>在ASIN一栏里面输入的时候，会<span style="color: black;">显现</span><span style="color: black;">有些</span>近义词<span style="color: black;">或</span>其他的，这些词都是确定被亚马逊收录的词，<span style="color: black;">亦</span>是一个很好的拓词<span style="color: black;">途径</span>，需要去检测。<span style="color: black;">能够</span>找到<span style="color: black;">制品</span>的词根，<span style="color: black;">而后</span>在ABA里面直接搜索词根，下载下来数据报表，搜索排名3万以外的直接删掉，<span style="color: black;">而后</span>在针对剩下的词剔除不<span style="color: black;">关联</span>的词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(8)：SIF<span style="color: black;">查询</span>编辑<span style="color: black;">举荐</span>词，当<span style="color: black;">咱们</span>的品牌独立站，旗舰店做好<span style="color: black;">状况</span>下，用精美的PPT去联系这些编辑(profile)，放上品牌故事，<span style="color: black;">制品</span>对比（和他<span style="color: black;">举荐</span>的那个Asin<span style="color: black;">或</span>Best Seller对比），品牌初衷，品牌<span style="color: black;">制品</span>线，最后感谢。争取更好的流量。把所有的编辑<span style="color: black;">举荐</span>词都去做一遍。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(9)：用H10反查AC词。不单单止Best Seller，所有竞争对手的Asin都要放进去。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(10)：对手的PPC数据，<span style="color: black;">能够</span>找服务商购买。这个是比较准的，<span style="color: black;">然则</span>要<span style="color: black;">重视</span>，对手的词不<span style="color: black;">必定</span>适合你去开，<span style="color: black;">由于</span>有的词他是<span style="color: black;">经过</span>很长的时间累积上去的，并不是<span style="color: black;">经过</span><span style="color: black;">短期</span>的<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(11)：将以上都整理在表格里，记录魔词中的搜索量，<span style="color: black;">最后</span>确定自己的核心词（搜索量居中已有推广数据<span style="color: black;">能够</span><span style="color: black;">思虑</span>埋标题，搜索量高的词埋在listing中去）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(12)：表格整理出来，由易到难的逐步推进。方便以后关键词排名的跟踪记录。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（六）编撰listing：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、listing埋词做法：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重视</span>事项：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">a.A+埋词是用命名。标签只是<span style="color: black;">咱们</span>自己用的，方便<span style="color: black;">归类</span>。b.A+文案埋词是不会被收录的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">c.<span style="color: black;">意见</span>是一个词一个命名，<span style="color: black;">倘若</span>词<span style="color: black;">非常多</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span>放多个词。d.ST里面的词需要重复标题的词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）.<span style="color: black;">针对</span>SIF拓展出来的关键词，重点把这些词想办法埋进<span style="color: black;">咱们</span>的listing，QA，Post等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）.BA词无论<span style="color: black;">怎样</span>都要埋进listing里面。其他第三方工具词不<span style="color: black;">必定</span>准确，BA的<span style="color: black;">必定</span>是准的。推广经费有限<span style="color: black;">状况</span>下，计算click share和转化share和，找<span style="color: black;">有些</span>百分比均<span style="color: black;">少于</span>60%的词优先推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）.<span style="color: black;">按照</span>BA关键词写标题，埋词。<span style="color: black;">已然</span>埋过的词标色，记录下埋词的位置（标题，五点，QA等）。①.核心词（单词）埋入标题。②.其他埋入五行。③.<span style="color: black;">倘若</span>不是语序埋入的词，加入5点，QA，<span style="color: black;">增多</span><span style="color: black;">关联</span>性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）.<span style="color: black;">倘若</span>是做站外推广，会优先把编辑<span style="color: black;">举荐</span>词埋入QA，<span style="color: black;">照片</span>，五点等等。这些词可能会<span style="color: black;">作为</span><span style="color: black;">咱们</span>站内<span style="color: black;">宣传</span>首打，<span style="color: black;">重点</span>的<span style="color: black;">宣传</span>。<span style="color: black;">同期</span><span style="color: black;">协同</span>这些词语去作图，做相应的<span style="color: black;">照片</span>放到文案<span style="color: black;">或</span>第2-3张<span style="color: black;">照片</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（5）.优先做AC词，AC标其实很好做，它只和转化率<span style="color: black;">相关</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>安排红人送测，用关键词去送测（<span style="color: black;">经过</span>链接购买），前期做3-4个100%转换很容易的，<span style="color: black;">而后</span><span style="color: black;">能够</span><span style="color: black;">火速</span>的得到AC标。能<span style="color: black;">得到</span>额外标签<span style="color: black;">增多</span>点击率。<span style="color: black;">能够</span><span style="color: black;">得到</span>额外的流量入口。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（6）.先不要太纠结其他的词怎么办，<span style="color: black;">咱们</span>先<span style="color: black;">经过</span>这些核心词稳定出单，其他的词慢慢<span style="color: black;">经过</span>QA，ECR，标题，等等再做进去。要把核心的词先抓住，先出单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（7）.泛流量词（配件类）<span style="color: black;">咱们</span>不要<span style="color: black;">经过</span><span style="color: black;">宣传</span>去打，会很亏。<span style="color: black;">咱们</span><span style="color: black;">经过</span>在ST，QA<span style="color: black;">地区</span>埋入这些词，<span style="color: black;">而后</span>偶尔出几单，<span style="color: black;">得到</span>高转化率推上去。前期<span style="color: black;">能够</span>先放到A+。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、权重排序</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">以上</span>分析结合对<span style="color: black;">制品</span>的理解和关键词属性以及市场竞品分析编撰listing，<span style="color: black;">规律</span>是基于以上分析的优化，<span style="color: black;">而后</span>结合listing的权重，标题-五行-描述 - A+ - ST- REVIEW - QA ，<span style="color: black;">选取</span>长尾/<span style="color: black;">精细</span>/核心关键词进行嵌插。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、tips</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当<span style="color: black;">咱们</span>的listing还没准备好，<span style="color: black;">然则</span>却要发货来不及了，怎么办？<span style="color: black;">咱们</span>要填核心的关键词，标题，5点，长描述填上<span style="color: black;">咱们</span>的关键词，让系统收录<span style="color: black;">咱们</span>的关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、参考对象</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）文案很牛的，<span style="color: black;">作为</span>你的文案素材库。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）设计很牛的，<span style="color: black;">作为</span>你的设计灵感库A+设计等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）推广很牛的，<span style="color: black;">作为</span>你的推广<span style="color: black;">科研</span>库短期冲起来的listing，要添加入库。<span style="color: black;">科研</span>它推广策略。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）<span style="color: black;">宣传</span>很牛的，<span style="color: black;">作为</span>你的<span style="color: black;">宣传</span>打法库，闭环流量很强，点开页面所有的其他的listing都是它自己的品牌的，说明它的<span style="color: black;">宣传</span>闭环流量做的很好，添加入库。<span style="color: black;">乃至</span><span style="color: black;">能够</span>购买它的<span style="color: black;">宣传</span>数据。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（5）选品很牛的，<span style="color: black;">作为</span>你的<span style="color: black;">制品</span>灵感库，精铺的卖家，店铺里面的<span style="color: black;">制品</span>基本都是能盈利的，<span style="color: black;">咱们</span>添加入库。<span style="color: black;">咱们</span>去观察<span style="color: black;">她们</span>上<span style="color: black;">制品</span>的节奏，品类和灵感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、竞对符合<span style="color: black;">要求</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）你我的<span style="color: black;">制品</span>卖点，属性差不多，eg.<span style="color: black;">例如</span><span style="color: black;">咱们</span>卖是小蓝牙音箱就<span style="color: black;">不可</span>去参考大的蓝牙音箱。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（ 2）你我的购买人群差不多,<span style="color: black;">倘若</span><span style="color: black;">制品</span>看起来差不多，<span style="color: black;">然则</span>针对的人群不一致，<span style="color: black;">亦</span><span style="color: black;">不可</span>参考。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（ 3）<span style="color: black;">倘若</span>你是白帽卖家，就<span style="color: black;">选取</span>白帽卖家,此时不要去参考黑科技玩家。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（ 4）<span style="color: black;">倘若</span>对方资源很强（大卖），<span style="color: black;">亦</span><span style="color: black;">不消</span>怕，降低<span style="color: black;">自己</span>销量<span style="color: black;">目的</span><span style="color: black;">就可</span>，靠时间去累计（亚马逊绝对不会有一家独大的<span style="color: black;">状况</span>）。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（ 5）<span style="color: black;">非常多</span>时候你<span style="color: black;">选取</span>的竞争对手，决定了你销量的天花板。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、多维度<span style="color: black;">选取</span>竞对</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1)Best Seller 榜单维度（旧势力）。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2)New Release 榜单维度（新势力）。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3)关键词维度（流量层面）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、<span style="color: black;">照片</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）做文案：基于竞品拆解，做所需<span style="color: black;">制品</span><span style="color: black;">照片</span>文案，交给美工作图，写出<span style="color: black;">详细</span><span style="color: black;">需求</span>。。一个模仿的过程：参考感觉做的很不错的竞品（五家<span style="color: black;">上下</span>），<span style="color: black;">经过</span><span style="color: black;">照片</span>，A+等，找到几家做的很不错的竞品，拖到文档里面，进行整理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）<span style="color: black;">重视</span>事项：①.平时看到好的素材随时记录，复制到运营文档，先<span style="color: black;">不消</span>太在乎格式。②.10张<span style="color: black;">照片</span>完全上传满了，哪怕后面上传白底图，<span style="color: black;">亦</span>要<span style="color: black;">所有</span>做满，<span style="color: black;">增多</span>listing质量得分。③.<span style="color: black;">倘若</span>你的<span style="color: black;">制品</span>有<span style="color: black;">太多</span>的白边，<span style="color: black;">那样</span>在关键词搜索页面系统会帮你裁掉，点进去listing才恢复正常。此时需要调大<span style="color: black;">照片</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）素材网站：免费-Pixabay, Pexel, Picjumbo, Life of pix, Raumrot, Bing浏览器（Bing搜索）。付费-Envato Elements（包月收费），<span style="color: black;">包括</span>了，PPT，音乐，海报等等素材。高清素材网内容省钱版下载。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）主图：主图负责点击。1.<span style="color: black;">照片</span>的差异化，主图要做到80%--主图添加标签or文字技巧（违规慎用），<span style="color: black;">意见</span>是80%，<span style="color: black;">然则</span><span style="color: black;">实质</span>上会做到90%<span style="color: black;">乃至</span>95%。2.适当夸张有的卖家做的很炫酷，用了渲染图。3.配件<span style="color: black;">亦</span><span style="color: black;">能够</span>放上去。4.朝左朝右，<span style="color: black;">方向</span>的<span style="color: black;">选取</span>-引导客户<span style="color: black;">重视</span>力（贵-不看价格，便宜-价格）。5.拍照<span style="color: black;">根据</span>事物长宽高比例，贴近实物，要直观、清晰、大气；添加<span style="color: black;">必定</span>的PS效果（灯光/倒影等），有美感，不失真，激发顾客购买欲，可参照对应的头部大麦。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（5）2-3张图：2-3张图负责转换。1.把核心卖点放在里面第<span style="color: black;">2、</span>三张<span style="color: black;">照片</span>。第二张<span style="color: black;">照片</span>放自己最核心的卖点，市面上别人都<span style="color: black;">无</span>的，<span style="color: black;">仅有</span><span style="color: black;">咱们</span>自己有的。第三张放多功能的<span style="color: black;">照片</span>，展示<span style="color: black;">咱们</span>的<span style="color: black;">制品</span><span style="color: black;">包括</span><span style="color: black;">那些</span>功能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（6）4-6张图：4-6张负责场景和<span style="color: black;">需要</span>暗示。1.<span style="color: black;">需要</span>不要自己创造，<span style="color: black;">必定</span>是基于你的竞争对手，要做的比竞争对手更好，别人有的<span style="color: black;">咱们</span><span style="color: black;">亦</span>要有，要更优。2.<span style="color: black;">目的</span>关键词<span style="color: black;">倘若</span>是<span style="color: black;">需要</span>词or卖点词，加上去，场景图要<span style="color: black;">按照</span><span style="color: black;">需要</span>词去做，图文相映。3.<span style="color: black;">按照</span>ST关键词去做<span style="color: black;">照片</span>设计，当<span style="color: black;">咱们</span><span style="color: black;">发掘</span><span style="color: black;">咱们</span>所有的<span style="color: black;">精细</span>词<span style="color: black;">已然</span>推上去了，<span style="color: black;">咱们</span>的ST<span style="color: black;">能够</span>写<span style="color: black;">有些</span>Best Gift，Gift等比较泛的词，让系统去发散。<span style="color: black;">同期</span><span style="color: black;">咱们</span>场景图<span style="color: black;">能够</span>添加<span style="color: black;">有些</span>送礼，季节性的<span style="color: black;">照片</span><span style="color: black;">做为</span>辅助。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（7）第7张图：第7张负责品牌故事—展示品牌实力。1.<span style="color: black;">例如</span><span style="color: black;">咱们</span>的品牌很环保，<span style="color: black;">咱们</span>就在<span style="color: black;">这儿</span>写环保的特点，消费购物最<span style="color: black;">留意</span>的三点<span style="color: black;">原因</span>分别是：物流，价格和环保。2.<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>写<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>在多少<span style="color: black;">媒介</span>被<span style="color: black;">说到</span>。Review<span style="color: black;">不足</span>的<span style="color: black;">状况</span>下，把来自于网红红人博主<span style="color: black;">她们</span>对<span style="color: black;">咱们</span><span style="color: black;">制品</span>的评论做成品牌宣传<span style="color: black;">照片</span>，放在第七张。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（8）8-9张图：第<span style="color: black;">8、</span>九张<span style="color: black;">亦</span>很重要<span style="color: black;">增多</span>额外权重，<span style="color: black;">能够</span><span style="color: black;">增多</span>listing完整性。<span style="color: black;">无</span>图的话即使上传一张白底图<span style="color: black;">亦</span>要填满它。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（9）Swatch图技巧：<span style="color: black;">倘若</span><span style="color: black;">咱们</span>不去改这个图，变体的Swatch图是不清晰的（主图的缩写）。1.用色块去<span style="color: black;">表率</span>颜色。2.用数字去<span style="color: black;">表率</span>尺寸（1M, 2M, 3M）。3.<span style="color: black;">倘若</span>有活动or主推，在搞活动的变体那张<span style="color: black;">照片</span>添加标签去引导点击。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（10）示例：1.主图立体三围图。2.多<span style="color: black;">方向</span>卖点展示图：恰当的文字说明、插图、背景、品质细节等，完美<span style="color: black;">诠释</span><span style="color: black;">制品</span>细节和特点，人无我有，人有我优；3.对比效果图：弥补无实物体验的缺陷；4.<span style="color: black;">运用</span>场景图：生活化的场景，<span style="color: black;">加强</span>真实度；5.<span style="color: black;">制品</span>包装/尺寸图：配件之外，展示卖家态度和品牌印象。6.生产工艺流程图和<span style="color: black;">制品</span>内核拆解图。7.品牌故事图。以上在发货前给到美工，并<span style="color: black;">需求</span>出图时间，<span style="color: black;">保证</span>到货前<span style="color: black;">照片</span>没问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8、标题</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重视</span>事项：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①.<span style="color: black;">同期</span>加上<span style="color: black;">咱们</span>的核心卖点词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②.<span style="color: black;">重视</span>字符字数限制，<span style="color: black;">每一个</span>类目的字符限制<span style="color: black;">区别</span>，<span style="color: black;">意见</span>能<span style="color: black;">掌控</span>在140个字符是最好的，<span style="color: black;">同期</span><span style="color: black;">重视</span><span style="color: black;">检测</span>前70个字符<span style="color: black;">是不是</span>okay（用于手机端），它会影响<span style="color: black;">咱们</span>SP<span style="color: black;">宣传</span>，ASIN定位的<span style="color: black;">宣传</span>等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③.前期先写多一点，后面再改精简（老外的思路）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④.用<span style="color: black;">区别</span>的颜色标注<span style="color: black;">区别</span>的词语。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑤.<span style="color: black;">咱们</span><span style="color: black;">必定</span>要优先<span style="color: black;">思虑</span>BA词语，<span style="color: black;">由于</span>是最准确的。BA数据之统计180w，被统计的词<span style="color: black;">必定</span>是有流量的，比第三方数据库的词流量大<span style="color: black;">非常多</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑥.有的词在标题里<span style="color: black;">倘若</span>不是有序的<span style="color: black;">显现</span>（被<span style="color: black;">掰开</span>），需要在五点，QA等再埋<span style="color: black;">增多</span>权重。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑦.标题里面的关键词从左到右权重和流量都是递减的。<span style="color: black;">因此</span><span style="color: black;">咱们</span>要把最<span style="color: black;">优秀</span>的词写在前面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑧.关于最前边的词，不要放长尾词，<span style="color: black;">由于</span>长尾词<span style="color: black;">一般</span>你开一下<span style="color: black;">宣传</span>，出个几单就有排名了，你放到前面去，很浪费<span style="color: black;">全部</span>标题的权重。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑨.标题其实是<span style="color: black;">能够</span>修改的，<span style="color: black;">然则</span>修改的<span style="color: black;">同期</span><span style="color: black;">咱们</span><span style="color: black;">必定</span>要记录下来。<span style="color: black;">例如</span>说什么词调动了位置，什么词删除了。<span style="color: black;">倘若</span>这些词<span style="color: black;">咱们</span>删掉了，<span style="color: black;">必定</span>要去<span style="color: black;">跟踪</span>它的自然排名，<span style="color: black;">倘若</span>一个核心词的自然排名调动的很厉害，<span style="color: black;">那样</span><span style="color: black;">咱们</span>要赶紧再加回来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑩.<span style="color: black;">每一个</span>首字母要大写，<span style="color: black;">不可</span>有特殊符号，商标符号，<span style="color: black;">机构</span>促销，所有数字要写阿拉伯数字，<span style="color: black;">不可</span>有SKU，批量要写Pack of， 多用途的只写一种等等。（<span style="color: black;">另一</span><span style="color: black;">倘若</span>是我来打这个<span style="color: black;">制品</span>，前期不会写ST，经费有限的话，<span style="color: black;">增多</span>权重主攻核心词。<span style="color: black;">由于</span>它的长尾词流量占比不大，加起来不到15%（连BS都<span style="color: black;">无</span>什么流量），<span style="color: black;">重点</span>流量在核心词，并且写的越多<span style="color: black;">咱们</span><span style="color: black;">宣传</span>就越发散。后期listing打造起来之后，ST会放<span style="color: black;">有些</span>泛流量词，<span style="color: black;">例如</span>SellerMotor<span style="color: black;">查找</span>出来的泛词 Automotive Exterior Accessories.）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）写法1：关键词极权写法-后面有一个逗号分隔开来。这种写法能让<span style="color: black;">咱们</span>的这个关键词有微弱的集权。eg:核心关键词，+品牌名+（特性词/功能词/属性词）+其他（被收录的品牌<span style="color: black;">能够</span>放句首）→用于后期站内<span style="color: black;">宣传</span>推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）写法2：权威关键词写法-标题前五个关键词是权威链接关键词加横杠的写法。eg：五个关键词- +（特性词/功能词/属性词）+其他→用于后期站外推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">两种写法比较：两种写法取决于<span style="color: black;">咱们</span>的推广手段。<span style="color: black;">倘若</span><span style="color: black;">咱们</span>产品是主打站内，<span style="color: black;">那样</span><span style="color: black;">咱们</span>采用<span style="color: black;">第1</span>种微弱集权的写法。<span style="color: black;">倘若</span><span style="color: black;">咱们</span>主打站外，<span style="color: black;">那样</span>采用权威链接的写法。<span style="color: black;">咱们</span>站外的流量是<span style="color: black;">能够</span><span style="color: black;">同期</span>助推5个关键词在谷歌的收录，还有亚马逊站内的排名（5个词下的长尾词）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">9、五行</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重视</span>事项：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①.有卖家用这个符号【】，这个中文符号，老外看不懂<span style="color: black;">咱们</span>不要用。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②.总结性的文字提炼，<span style="color: black;">例如</span><span style="color: black;">有些</span>核心的卖点放在最前面，<span style="color: black;">而后</span>大写，<span style="color: black;">然则</span>不要<span style="color: black;">全部</span>标题都大写。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③.文案的例子需要<span style="color: black;">累积</span>，<span style="color: black;">咱们</span>平时看到哪怕是一个词，一个句子觉得好都要<span style="color: black;">累积</span>起来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）从<span style="color: black;">那些</span><span style="color: black;">方向</span>写？A.<span style="color: black;">制品</span><span style="color: black;">处理</span>了什么问题。B.<span style="color: black;">制品</span>什么人在用。C.历史的<span style="color: black;">方向</span>。D.<span style="color: black;">运用</span>指南介绍，<span style="color: black;">例如</span>相应的<span style="color: black;">运用</span>场景。E.性价比，不要直接说<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>便宜，要说性价比高。F.<span style="color: black;">怎样</span>升级的。G.<span style="color: black;">制品</span>的季节性<span style="color: black;">运用</span>场合。H.<span style="color: black;">制品</span>的感官入手。I.从人的情感上去呼唤。J.与品牌联盟，展示品牌实力。K.介绍<span style="color: black;">制品</span><span style="color: black;">运用</span><span style="color: black;">办法</span>的多样性。L.列出多个你<span style="color: black;">能够</span>值得购买的理由（①.<span style="color: black;">能够</span>用诙谐幽默的卖点去做解说，不枯燥，<span style="color: black;">增多</span>阅读趣味+停留。②.在<span style="color: black;">制品</span>附加值上<span style="color: black;">增多</span><span style="color: black;">表现</span>。③.<span style="color: black;">机构</span>实力）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）示例写法格式参考：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖点1-3：<span style="color: black;">制品</span><span style="color: black;">明显</span>的靓点（我有的，别人<span style="color: black;">无</span>的/别人没写出来的），<span style="color: black;">按照</span>买家的<span style="color: black;">需要</span>，吸引客户眼球，激发购买的<span style="color: black;">需要</span>和欲望（最基本的三个<span style="color: black;">需要</span>）。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖点4：前3个卖点直击客户痛点和<span style="color: black;">需要</span>后，卖点4需要<span style="color: black;">协同</span>创造“客户惊喜”。<span style="color: black;">例如</span>这个是有独特的包装的，非常适合节日送礼，并且赠送的小礼品实用性<span style="color: black;">尤其</span>强，<span style="color: black;">不仅</span>是<span style="color: black;">能够</span>和<span style="color: black;">咱们</span>卖的<span style="color: black;">制品</span>配套<span style="color: black;">运用</span>，在其他场景<span style="color: black;">亦</span>能<span style="color: black;">运用</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 卖点5：取得客户信任，消除客户顾虑，尤其是高客单价的<span style="color: black;">有些</span><span style="color: black;">制品</span>，需要<span style="color: black;">经过</span><span style="color: black;">有些</span><span style="color: black;">保准</span>进一步刺激客户下单-多久时间<span style="color: black;">能够</span>回复客户的问题<span style="color: black;">亦</span><span style="color: black;">能够</span>写下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">十、</span>描述</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）说明型—列出<span style="color: black;">制品</span>的专业参数。<span style="color: black;">倘若</span><span style="color: black;">咱们</span>的<span style="color: black;">制品</span>功能很好，<span style="color: black;">能够</span><span style="color: black;">思虑</span>写说明型的。<span style="color: black;">然则</span>不要直接把工厂的说明书拿过来用，消费者看不懂。<span style="color: black;">怎样</span>写？参考本土大牌官网。<span style="color: black;">例如</span>雷蛇的耳机，人家光是参数就有一大页。<span style="color: black;">咱们</span>去参考，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>的<span style="color: black;">制品</span><span style="color: black;">亦</span>符合那就写进<span style="color: black;">咱们</span>的参数表。<span style="color: black;">咱们</span>的参数表<span style="color: black;">必定</span>是动态的，看到一条好的就加上一条，<span style="color: black;">例如</span><span style="color: black;">咱们</span>某天在其他大牌官网看到一个新的参数<span style="color: black;">咱们</span><span style="color: black;">亦</span>符合，<span style="color: black;">那样</span>马上加上去。Listing需要<span style="color: black;">连续</span><span style="color: black;">持续</span>的优化<span style="color: black;">咱们</span>的Listing。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）故事型。1)请他人讲-A.用户晒图，用户晒图<span style="color: black;">能够</span>放到第七张<span style="color: black;">照片</span>，用户说的话。B.请对方<span style="color: black;">办事</span>，客户说的话。C.运用好评。D.明星代言，红人是怎么说的。E.客服收集。F.用户留言。G.与<span style="color: black;">资讯</span>稿<span style="color: black;">或</span>纪录片专业人士合作—Media Press，Anker<span style="color: black;">爱好</span>用的<span style="color: black;">招数</span>，说<span style="color: black;">她们</span>的<span style="color: black;">制品</span>在福布斯刊登，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>的<span style="color: black;">制品</span>有和红人合作，<span style="color: black;">那样</span>要写下来。<span style="color: black;">咱们</span>做Media Press放到A+里面，相当于所有<span style="color: black;">媒介</span>红人的汇总。。2)自己讲-A.教用户<span style="color: black;">怎样</span>操作。B.<span style="color: black;">运用</span>典型案例讲故事。C.用创业经历讲故事，eg：单亲妈妈创业的故事。D.<span style="color: black;">制品</span><span style="color: black;">开发</span><span style="color: black;">背面</span>的故事。E.讲<span style="color: black;">平常</span>问题总结成问题栏目。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）万能公式-1.陈述问题。2.表达自己<span style="color: black;">亦</span>受苦恼。3.表达自己要<span style="color: black;">处理</span>这个问题。4.展示<span style="color: black;">怎样</span><span style="color: black;">处理</span>这个问题。5.把<span style="color: black;">制品</span>与自己的价值观相结合。eg:用咖啡为例子。我<span style="color: black;">爱好</span>喝咖啡，<span style="color: black;">然则</span>咖啡杯子容易倒，每次喝咖啡都会洒出来。（<span style="color: black;">描述</span>问题）。有一次在办公室喝咖啡的时候，洒了出来，弄脏了我一份很重要的文件。（苦恼）。我决定<span style="color: black;">必定</span>要<span style="color: black;">处理</span>这个问题。（表达<span style="color: black;">处理</span>问题）。在我做了<span style="color: black;">海量</span>的数据之后，<span style="color: black;">科研</span>了千百个日夜，<span style="color: black;">最终</span>找到完美<span style="color: black;">处理</span>这个问题的杯子。（<span style="color: black;">怎样</span><span style="color: black;">处理</span>问题）。目的是为了咖啡<span style="color: black;">兴趣</span>者能功能享受咖啡<span style="color: black;">兴趣</span>的时间，而<span style="color: black;">不消</span>再担心咖啡洒出来。（和价值观结合），老外非常<span style="color: black;">爱好</span>用这种<span style="color: black;">招数</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">11、ST</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）不和标题重复，官方有严格的说明不准，不<span style="color: black;">准许</span>堆砌。如堆砌会降权。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）埋词数量，取决于<span style="color: black;">制品</span>竞争<span style="color: black;">状况</span>，<span style="color: black;">倘若</span>说竞争很激烈，<span style="color: black;">咱们</span>关键词<span style="color: black;">非常多</span>，写长一点可能<span style="color: black;">得到</span><span style="color: black;">更加多</span>的流量入口。竞争不激烈写短一点<span style="color: black;">每一个</span>词<span style="color: black;">能够</span><span style="color: black;">得到</span>更高权重。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）取决于推广经费。<span style="color: black;">倘若</span>说经费有限，<span style="color: black;">咱们</span><span style="color: black;">能够</span>不写ST，权重<span style="color: black;">所有</span>在标题。<span style="color: black;">倘若</span>其他的词都做上去了，<span style="color: black;">咱们</span><span style="color: black;">能够</span>填<span style="color: black;">有些</span>广泛词，<span style="color: black;">乃至</span>节日词，去发散。<span style="color: black;">非常多</span>人会去搜索，男<span style="color: black;">伴侣</span>礼物，女<span style="color: black;">伴侣</span>礼物这种词语，<span style="color: black;">况且</span>流量非常大。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）不堆砌关键词，<span style="color: black;">无</span>好的词<span style="color: black;">能够</span>先不填。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（5）<span style="color: black;">能够</span>放入核心关键词，<span style="color: black;">宣传</span>主推词，前期3-5个，后面慢慢<span style="color: black;">按照</span>自己的<span style="color: black;">宣传</span>数据再添加。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">12、QA</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重视</span>事项：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①.提前准备好QA库，并随时<span style="color: black;">弥补</span>新的问题进去。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②.回答要<span style="color: black;">相关</span>键词，<span style="color: black;">然则</span><span style="color: black;">不消</span>刻意的去堆砌。<span style="color: black;">此时</span>候<span style="color: black;">咱们</span>可以埋<span style="color: black;">非常多</span>词，<span style="color: black;">因此</span><span style="color: black;">不消</span>担心关键词太多埋不完。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）QA的<span style="color: black;">功效</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①.<span style="color: black;">提高</span><span style="color: black;">咱们</span>的ECR。②.<span style="color: black;">提高</span><span style="color: black;">咱们</span>的一个关键词权重，<span style="color: black;">由于</span>它<span style="color: black;">这儿</span>是<span style="color: black;">能够</span>埋入关键词的，<span style="color: black;">亦</span>是<span style="color: black;">能够</span>被收录的。③.介绍售后，把<span style="color: black;">咱们</span><span style="color: black;">制品</span>不具备的功能在里面写出来。④.<span style="color: black;">经过</span><span style="color: black;">运用</span>场景按时，用户人群<span style="color: black;">需要</span>按时，<span style="color: black;">增多</span>转换率。⑤.<span style="color: black;">按照</span>点赞的数量（点赞的数量影响排序，<span style="color: black;">咱们</span><span style="color: black;">必定</span>要理解，一个<span style="color: black;">需要</span>场景不是<span style="color: black;">咱们</span>写了就okay的，<span style="color: black;">咱们</span>要<span style="color: black;">持续</span>的穿插在listing里-标题、五行、描述、QA、<span style="color: black;">评估</span>等。eg:<span style="color: black;">咱们</span>标题写了防水，<span style="color: black;">照片</span>要展示防水的场景，五点要写防水特点，QA要有人问防水性怎么样）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）QA的数量-不是越多越好<span style="color: black;">此刻</span>，是讲究QA的质量，QA有多少互动。有3-4个人回答说明这个问题是很热门的。<span style="color: black;">能够</span>做1Q多A。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）QA的内容怎么来？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①.把竞争对手点赞比较多的放到自己的QA里面。②.把竞争对手一星差评转换为问题。③.放入自己的美国<span style="color: black;">机构</span><span style="color: black;">tel</span>，<span style="color: black;">这般</span>能<span style="color: black;">极重</span>的<span style="color: black;">增多</span>你的一个品牌可信度。④.<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">能够</span>埋入<span style="color: black;">有些</span>文案<span style="color: black;">无</span>写完整的卖点，<span style="color: black;">运用</span><span style="color: black;">办法</span>这些等等。<span style="color: black;">此刻</span>QA<span style="color: black;">能够</span>上视频了，版块比较大。操作比较<span style="color: black;">繁杂</span>的，去上一个安装的视频，<span style="color: black;">增多</span>停留度。④.<span style="color: black;">能够</span>用<span style="color: black;">有些</span>幽默搞笑的段子去<span style="color: black;">增多</span><span style="color: black;">大众</span>的留评互动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）QA营销用法延展：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①.老Asin用QA推广新Asin，发布促销信息。②.在对手的Asin里添加QA，<span style="color: black;">制品</span>对比，在竞品里面添加Q<span style="color: black;">而后</span>把A<span style="color: black;">亦</span>做了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（5）QA节奏：第<span style="color: black;">1星期</span>5Q5A（一条链接一天不超2Q2A，<span style="color: black;">重视</span>安全），QA第<span style="color: black;">一月</span>到十个就行了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">13、<span style="color: black;">评估</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）<span style="color: black;">按照</span>反查竞争对手及BSR的排名<span style="color: black;">状况</span>，先制定一个评论的数量需要达到多少<span style="color: black;">才可</span>进入小类100，<span style="color: black;">而后</span>预计第<span style="color: black;">一月</span>内每周安排测评，<span style="color: black;">平衡</span>到每周去（假设第<span style="color: black;">一月</span>需要50个，可能<span style="color: black;">咱们</span>要自己人为<span style="color: black;">干涉</span>20-30）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）<span style="color: black;">重视</span>内容布局，有<span style="color: black;">要求</span>的自己去写，<span style="color: black;">无</span><span style="color: black;">要求</span>的从<span style="color: black;">此刻</span><span style="color: black;">起始</span>要有<span style="color: black;">认识</span>去做<span style="color: black;">要求</span>。哪怕<span style="color: black;">仅有</span>5-10个人给你推新品<span style="color: black;">亦</span>是不<span style="color: black;">同样</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）<span style="color: black;">重视</span>卡位细节-A.数量卡位,<span style="color: black;">按照</span>竞品<span style="color: black;">区别</span>排名的平均<span style="color: black;">评估</span>数量上评。B.3星卡位，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>前期不去给自己上一个三星评论的话，一星的评论杀伤力会很大。<span style="color: black;">能够</span>自己安排一个3星的评论，<span style="color: black;">例如</span>说“<span style="color: black;">制品</span>很好，<span style="color: black;">然则</span>我很挑剔，<span style="color: black;">因此</span>我留了三星的评论” <span style="color: black;">或</span>是“不要买，买了就上瘾，占了我<span style="color: black;">非常多</span>时间！<span style="color: black;">不消</span>就难受，让人很气愤” 反向营销。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）加入Vine,变体拆分玩法，先提交子体，注册成功后合并。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（5)Vine计划第<span style="color: black;">1星期</span>提交最多5个（<span style="color: black;">因为</span>回评率低，提交数量<span style="color: black;">太多</span>，会浪费名额）</span></p>
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