f9yx0du 发表于 2024-9-29 18:10:50

实战：50位亚马逊运营创立起了系统化的运营SOP【附：笔记精选】


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/8RtX7mVky0fgm2ckh78LeFwYVoPpdwcgssuBXHdZDibrwbXLtkpHIon039zia8MBcw35FjAtyhrWHRC29tx5FiayA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">大众</span>之<span style="color: black;">因此</span>亚马逊做<span style="color: black;">欠好</span>，大部分<span style="color: black;">原由</span>都<span style="color: black;">能够</span>归结于颗粒度<span style="color: black;">不足</span></span></strong></span><span style="color: black;">。</span><span style="color: black;">颗粒度这个词，可能听起来有点<span style="color: black;">鲜嫩</span>，<span style="color: black;">然则</span>却影响到<span style="color: black;">全部</span>亚马逊行业的<span style="color: black;">每一个</span>角落。</span><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">做为</span>亚马逊人，<span style="color: black;">咱们</span>参与其中，能改变的是竞争赛道上的速度和加速度，</span><span style="color: black;"><span style="color: black;">每一个</span>企业对个人<span style="color: black;">或</span>团队的专业度<span style="color: black;">需求</span>越来越高。</span><span style="color: black;">专业度不仅是<span style="color: black;">需求</span>在<span style="color: black;"><strong style="color: blue;">供应链，物流、财税、运营、营销、售后和资本</strong></span>等各个环节都更加垂直深耕，</span><span style="color: black;">还<span style="color: black;">需求</span>团队整体的<strong style="color: blue;"><span style="color: black;">组织效率</span></strong><span style="color: black;">持续</span>的<span style="color: black;">提高</span>，<span style="color: black;">亦</span><span style="color: black;">便是</span><strong style="color: blue;"><span style="color: black;">执行力</span></strong>。&nbsp;</span><span style="color: black;">团队执行效率一方面源于组织内部个人的专业技能素养，另一方面源于团队的工作流程和SOP标准，</span><strong style="color: blue;"><span style="color: black;">标准化<span style="color: black;">寓意</span>着可复制，可复制<span style="color: black;">寓意</span>着可规模化。</span></strong><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/8RtX7mVky0fgm2ckh78LeFwYVoPpdwcgvFic5TG59OKCpLiceFrH58yNf4NDwDn0ribColVoVwpJmva0oI5y7aVOg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">关于设计SOP的体系，从三个维度去设计：</span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">第1</span>个维度是SOP的流程，<span style="color: black;">便是</span><span style="color: black;">全部</span>项目的流程，<span style="color: black;">全部</span>运营的流程<span style="color: black;">或</span>各个<span style="color: black;">分部</span>之间的流程。</span></span><span style="color: black;"><span style="color: black;">第二个维度是协同办公的制度，<span style="color: black;">怎样</span><span style="color: black;">经过</span>数据表格实现运营之间沟通，跨<span style="color: black;">分部</span>沟通以及协同，老板跟运营之间<span style="color: black;">怎样</span><span style="color: black;">经过</span>数据进行交互，主管和运营之间怎么做数据的监察跟管理以及优化，<span style="color: black;">机构</span>要有一套协同办公流程。</span></span><span style="color: black;"><span style="color: black;">第三个维度是绩效管理，换言之<span style="color: black;">便是</span>得有一套制度去<span style="color: black;">保准</span><span style="color: black;">大众</span>更好的去参与。<span style="color: black;">经过</span>绩效管理让<span style="color: black;">大众</span>把这套SOP体系更好的去学习，执行，落地。</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>SOP流程</span></strong></span><strong style="color: blue;"><span style="color: black;">（1）SOP的流程的<span style="color: black;">第1</span>个核心是项目整体工作流</span></strong><strong style="color: blue;"><span style="color: black;">程</span></strong><span style="color: black;">。<span style="color: black;">包含</span><span style="color: black;">制品</span>的立项，<span style="color: black;">制品</span>的<span style="color: black;">开发</span>，采购，物流出货，库存管理，listing资料的制作，<span style="color: black;">照片</span>拍摄<span style="color: black;">需要</span>，关键词调研，竞品调研，流量结构分析，市场调研，项目进度等，这个SOP流程建设的底层<span style="color: black;">规律</span>是什么，是每一个岗位乃至<span style="color: black;">机构</span>的<span style="color: black;">全部</span>组织<span style="color: black;">针对</span>工作的理解。SOP的流程的底层<span style="color: black;">规律</span>是<span style="color: black;">必定</span>是基于<span style="color: black;">机构</span>和工作的定位，属性，资源，先理解<span style="color: black;">机构</span>的工作<span style="color: black;">需要</span>以及任务，列成执行<span style="color: black;">名单</span>。</span><span style="color: black;">（2）<strong style="color: blue;">SOP的第二个核心<span style="color: black;">便是</span><span style="color: black;">创立</span>运营<span style="color: black;">名单</span>，</strong><span style="color: black;">便是</span>要把项目流程拆解成<span style="color: black;">详细</span>的工作内容<span style="color: black;">名单</span>并<span style="color: black;">有效</span>执行，<span style="color: black;">首要</span><span style="color: black;">能够</span>该岗位需要做的<span style="color: black;">所有</span>事情，<span style="color: black;">而后</span>再把每一个工作进行<span style="color: black;">归类</span>，<span style="color: black;">每日</span>需关注的，订单，流量，关键词排序，库存数量，<span style="color: black;">宣传</span>数据等。每周汇总一次的，<span style="color: black;">例如</span>退货，VOC买家之声，差评等。月度总结的，<span style="color: black;">例如</span><span style="color: black;">全部</span>项目的<span style="color: black;">发展</span>，盈利<span style="color: black;">状况</span>，财务分析，每一个<span style="color: black;">制品</span>的<span style="color: black;">宣传</span>投入，整体的毛利润，净利润，各方面成本的占比高低。</span><span style="color: black;">（3）<strong style="color: blue;">SOP的第三个核心<span style="color: black;">便是</span>运营知识手册，</strong><span style="color: black;">为何</span>重要？<span style="color: black;">非常多</span>公司<span style="color: black;">无</span>办法做SOP的执行，<span style="color: black;">或</span>SOP做完了之后，运营<span style="color: black;">无</span>得到<span style="color: black;">提高</span>，很重要的<span style="color: black;">原由</span>是<span style="color: black;">非常多</span>人不<span style="color: black;">晓得</span><span style="color: black;">为何</span>要做SOP，<span style="color: black;">为何</span>要参与到<span style="color: black;">机构</span>的SOP流程，<span style="color: black;">为何</span><span style="color: black;">每日</span>要记录/做数据，<span style="color: black;">因此</span>制完了流程后，<span style="color: black;">必定</span>要有一个运营知识手册，辅助运营去执行。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">23年底<span style="color: black;">起步</span>了航海<span style="color: black;">第1</span>期，和50位学员<span style="color: black;">经过</span>1个月线上学习，<span style="color: black;">创立</span>起来了系统化的运营思维，以下是<span style="color: black;">第1</span>期学员思维笔记精选目录，扫码可领取完整内容：</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/8RtX7mVky0fgm2ckh78LeFwYVoPpdwcgnaC4qUibWOGZiaSXFR93ErPQwEMNz0iaplFY7mEgHY5icPNVcYianL14oBQ/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/8RtX7mVky0fgm2ckh78LeFwYVoPpdwcgbNT6ibMhs5WeNozQ6G00F6rlop0ysDIqjkaibjic2W7zbd7mPoTpMOcBA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">第二期亚马逊运营SOP航海训练营第二期<span style="color: black;">此刻</span>正式<span style="color: black;">起步</span>招生，期待和<span style="color: black;">大众</span><span style="color: black;">一块</span>继续迭代：</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/8RtX7mVky0fgm2ckh78LeFwYVoPpdwcgnTm8XESGeSJVpJJljUhicTkkwMHLac9UdbaC5hDQpqolMEsE8UpviauA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></a></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">




m5k1umn 发表于 2024-10-23 09:34:46

认真阅读了楼主的帖子，非常有益。

b1gc8v 发表于 2024-11-10 17:25:27

这篇文章真的让我受益匪浅，外链发布感谢分享！
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