亚马逊SEO优化----怎么样深度挖掘核心关键词！
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跨境电商张志强，一个亚马逊老鸟、雨果网特约专栏作者，创蓝论坛知名网络红人，四年亚马逊运营经验。深圳枪花网络有限<span style="color: black;">机构</span>亚马逊运营总监、<span style="color: black;">熟练</span>网 络建站和百度SEO，亚马逊大卖都在讲情怀，我却要对亚马逊新手说“活下来”。让新手小伙伴短 期内有可观的单量，<span style="color: black;">快速</span>活下来，是我的奋斗<span style="color: black;">目的</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊SEO优化，<span style="color: black;">怎样</span>深度挖掘核心关键词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新进入亚马逊的小伙伴们在写商品详情页之前<span style="color: black;">必定</span>要确立好<span style="color: black;">制品</span>的关键词，我认为<span style="color: black;">无</span>关键词<span style="color: black;">亦</span>就没办<span style="color: black;">法来描写标题和描述以及特性。<span style="color: black;">那样</span><span style="color: black;">咱们</span>要<span style="color: black;">怎样</span>快速的确立好<span style="color: black;">制品</span>关键词。下面<span style="color: black;">详细</span><span style="color: black;">来讲</span>说我个人的方</span><span style="color: black;">法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我以苹果手机壳为例：case for Iphone ,</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.在平台找，如图在搜索框中输入case for ,亚马逊自动为你匹配了一系列的关键词。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/6WTIv969BHIVUeMCZkk53UtfUia7cnZujVibdZUwU3e1VPUsTIiaMTyOWSgzFCAoES66ooAGuJdtnfibtrQtHpa0uA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.在竞争对手的详情页找，<span style="color: black;">这儿</span>我不截图了。<span style="color: black;">重点</span><span style="color: black;">便是</span>看竞争对手的标题，五点特性，描述。要是英<span style="color: black;">文<span style="color: black;">欠好</span>，就用翻译软件吧。我<span style="color: black;">通常</span>用有道，<span style="color: black;">能够</span>划词翻译。找到所有跟手机壳<span style="color: black;">相关</span>的词。<span style="color: black;">经过</span>我的<span style="color: black;">查询</span></span><span style="color: black;">，我拓展了几个关于手机壳的新词如 cover 还有skin。<span style="color: black;">重视</span>了：就像有人叫我全名张志强有人叫我小名</span><span style="color: black;">大强还有人叫我网名老鸟，<span style="color: black;">实质</span>上叫的都是我。有些<span style="color: black;">制品</span>有<span style="color: black;">区别</span>的叫法，<span style="color: black;">因此</span><span style="color: black;">区别</span>叫法的关键词都得收</span><span style="color: black;">集。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.<span style="color: black;">经过</span>软件找以及拓展长尾词，前面所的关键词工具<span style="color: black;">此刻</span>能派上用场啦。<span style="color: black;">大众</span>还记得吗？merchantwords <span style="color: black;">，好了，打开merchantwords，在搜索框里面输入case for Iphone，结果如下：</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/6WTIv969BHIVUeMCZkk53UtfUia7cnZujWrJxUwPTwOibnPAeiaibDHFfex7S7ebnmv1nFJqPYzL3Hknz2h1mtNA0A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">OK，<span style="color: black;">由于</span>图幅太小，我只截取了部分。这种<span style="color: black;">办法</span>是<span style="color: black;">帮忙</span>你拓展关键词，<span style="color: black;">大众</span><span style="color: black;">发掘</span><span style="color: black;">无</span>，上面的关键词都<span style="color: black;">是只<span style="color: black;">包括</span>了case for Iphone 任意的一个词。<span style="color: black;">那样</span>完全没<span style="color: black;">表示</span><span style="color: black;">咱们</span><span style="color: black;">经过</span>在卖家详情页找到的cover 还有</span><span style="color: black;">skin。怎么办，<span style="color: black;">咱们</span>重复一下这个工作，在软件里面继续把这剩下的关键词搜出来，<span style="color: black;">而后</span>再汇总。<span style="color: black;">这儿</span></span><span style="color: black;">我不重复操作了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">汇总就万事大吉了吗？<span style="color: black;">咱们</span>还得做一件事，那<span style="color: black;">便是</span>检验这些关键词<span style="color: black;">是不是</span>说的是你这个<span style="color: black;">制品</span>。怎么检验？<span style="color: black;">把你找到的关键词一个一个再去amazon.com搜索框搜索一下，搜出来，<span style="color: black;">表示</span>的<span style="color: black;">制品</span>不是你要卖的<span style="color: black;">制品</span>类</span><span style="color: black;">型，<span style="color: black;">那样</span>这个词<span style="color: black;">能够</span>舍去，反之则留下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看到<span style="color: black;">这儿</span>心细的小伙伴们应该有疑问了，确定了这么多词，标题和描述里<span style="color: black;">基本</span>写不全，怎么办？<span style="color: black;">那样</span>我<span style="color: black;">们就要分关键词的关键程度了。主关键词分别在标题和特性以及描述里面用就<span style="color: black;">能够</span>了，至于长尾词，我</span><span style="color: black;">们填写到后台的search terms。小提示：<span style="color: black;">能够</span>用关键词的搜索量来区分到底哪个个是<span style="color: black;">重点</span>的词<span style="color: black;">那些</span>是长</span><span style="color: black;">尾词。红框处<span style="color: black;">表示</span>的<span style="color: black;">便是</span>搜索数量。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/6WTIv969BHIVUeMCZkk53UtfUia7cnZujLhyGv2FKds56UgObhQuKb44cRNjkcEstyiajWNZAea7IdicTzO6QaahA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span><span style="color: black;">弥补</span>一点，怎么去<span style="color: black;">查找</span>对手的关键词？<span style="color: black;">经过</span>软件跟踪ASIN码<span style="color: black;">能够</span><span style="color: black;">查找</span>到对手的关键词的。说到<span style="color: black;">这儿</span></span><span style="color: black;">我接着延伸一点，<span style="color: black;">大众</span>有<span style="color: black;">无</span><span style="color: black;">发掘</span>，自动<span style="color: black;">宣传</span>下载的报表里面，关键词（customer search terms）栏目</span><span style="color: black;"><span style="color: black;">显现</span>的<span style="color: black;">非常多</span>别的卖家的ASIN码，<span style="color: black;">况且</span>这些<span style="color: black;">制品</span>跟自己的<span style="color: black;">制品</span>都是<span style="color: black;">关联</span>的<span style="color: black;">制品</span>（如图）</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/6WTIv969BHIVUeMCZkk53UtfUia7cnZujmfIHwR9uDtzq8t96XescMshC1aXWLg0wmWWgyCpq1vrWMlAjqco7tg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我<span style="color: black;">通常</span>用声呐软件尝试着翻查一下对手ASIN的关键词，入口：sonar-tool.com 如图，输入对手ASIN码</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/6WTIv969BHIVUeMCZkk53UtfUia7cnZujqUGpHDGNWATJhHw3RqnM3M5YjsQn9ccBxk4n6LHM1PmMIpnuGrAMiaA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/6WTIv969BHIVUeMCZkk53UtfUia7cnZujj7zORvR5gjAB5tjAZYqZzJlhrjOGibzYRibA8KeODiao6OaribTJ2zTbHw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>一来就能跟踪对手用了些什么关键词，你<span style="color: black;">能够</span>对比一下有<span style="color: black;">那些</span>你<span style="color: black;">无</span><span style="color: black;">发掘</span>的词。将你<span style="color: black;">无</span>写的关键<span style="color: black;">词<span style="color: black;">弥补</span>到你的listing，完善你的关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文案</span>仅个人观点，不喜勿喷，如有纰漏欢迎指正，打算组件一个亚马逊纯运营<span style="color: black;">微X</span>群，筛选有经验的小伙伴。我<span style="color: black;">微X</span>：13687360526 公众号：跨境电商张志强</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/6WTIv969BHIVUeMCZkk53UtfUia7cnZujuwWJ9Vy5oGxy0UW9j9oFQubl0Wtbw5mRpw87WceIbDBekvG1b6NhSg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">点击“阅读原文”
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