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esc0rp 发表于 2024-9-29 18:48:27

2016年湖南省酒店业网络口碑分析报告

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">发布：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">湖南省旅游饭店协会</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">北京众荟信息技术股份有限<span style="color: black;">机构</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">前 &nbsp;言</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">随着</span>“互联网+”的贯彻落实，企业互联化步伐进一步加快，2016年4月，习近平总书记在网络安全和信息化工作座谈会上提出“要推动我国网信事业发展，让互联网更好造福人民”，<span style="color: black;">将来</span>互联网<span style="color: black;">做为</span>信息社会的<span style="color: black;">基本</span><span style="color: black;">设备</span>，将进一步对中国政治、经济、文化、社会等领域发展产生深刻影响；据中国互联网络信息中心 (CNNIC) 发布《第39次中国互联网络发展<span style="color: black;">情况</span>统计报告》<span style="color: black;">表示</span>，截止2016年12月</span><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;">网上预订机票、酒店、火车票<span style="color: black;">或</span>旅游度假<span style="color: black;">制品</span>的网民规模达到</span>2.99亿，网民<span style="color: black;">运用</span>率为40.9%，相较于2015年全年增长率为15.3%。近几年，在政治、经济、社会环境等<span style="color: black;">许多</span><span style="color: black;">原因</span><span style="color: black;">好处</span>的<span style="color: black;">状况</span>下，“互联网+旅游业”强势发展，以及市场中<span style="color: black;">各样</span>营销活动的推波助澜，使得在线旅游<span style="color: black;">反常</span>火热；消费者预定酒店模式从线下<span style="color: black;">快速</span>向线上转移，向移动端转移，预订酒店的决策依据<span style="color: black;">同期</span>从传统的<span style="color: black;">宣传</span>宣传转移到<span style="color: black;">此刻</span>的用户评论、评级、照片和社交<span style="color: black;">媒介</span>评论等。酒店在线点评<span style="color: black;">已然</span>越来越<span style="color: black;">显著</span>地影响酒店在在线点评网站、第三方分销<span style="color: black;">途径</span>（OTA）上的排名，而在线酒店排名直接与酒店的<span style="color: black;">营销</span>额和转换率挂钩。<span style="color: black;">因此呢</span>，酒店经营者<span style="color: black;">怎样</span>利用庞杂的客户点评，解析顾客点评中所<span style="color: black;">包含</span>的消费者体验信息，扩大好评的正面效力，降低差评的<span style="color: black;">消极</span>影响，从而<span style="color: black;">加强</span>酒店忠诚度，进行实时的在线声誉管理。<span style="color: black;">加强</span>酒店的在线声誉得分，必将为酒店营销、分销直至绩效<span style="color: black;">提高</span>带来质的改变，体验经济是酒店在大数据时代对酒店业赋予的机遇与挑战。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2017年1月湖南省旅游饭店协会联合北京众荟信息技术股份有限<span style="color: black;">机构</span>对湖南省内酒店网络点评进行分析，<span style="color: black;">经过</span>对网络点评的分析<span style="color: black;">帮忙</span>酒店及社会更深入<span style="color: black;">认识</span>消费者对湖南省酒店的满意程度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">提 &nbsp;要</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">本报告采集的数据时间段为</span></span><span style="color: black;">2014</span><span style="color: black;"><span style="color: black;">年</span></span><span style="color: black;">1</span><span style="color: black;"><span style="color: black;">月</span></span><span style="color: black;">1</span><span style="color: black;"><span style="color: black;">日至</span></span><span style="color: black;">2016</span><span style="color: black;"><span style="color: black;">年</span></span><span style="color: black;">12</span><span style="color: black;"><span style="color: black;">月</span></span><span style="color: black;">31</span><span style="color: black;"><span style="color: black;">日，基于国内外</span></span><span style="color: black;">18</span><span style="color: black;"><span style="color: black;">大主流点评网站（网站<span style="color: black;">重点</span><span style="color: black;">包含</span>携程等</span></span><span style="color: black;">OTA</span><span style="color: black;"><span style="color: black;">、去<span style="color: black;">哪里</span>等元搜索网站及<span style="color: black;">公众</span>点评等点评网站）的酒店点评进行语义分析和综合评测；本报告采集的酒店为湖南省内共</span></span><span style="color: black;">16772</span><span style="color: black;"><span style="color: black;">家酒店；</span></span><span style="color: black;">2016</span><span style="color: black;"><span style="color: black;">年共采集的网络点评为</span></span><span style="color: black;">816,714</span><span style="color: black;"><span style="color: black;">条；分析出</span></span><span style="color: black;">2,908,165</span><span style="color: black;"><span style="color: black;">个消费者点评观点。本报告酒店等级划分采用符合</span></span><span style="color: black;">OTA</span><span style="color: black;"><span style="color: black;">常用划分酒店的<span style="color: black;">办法</span>，即<span style="color: black;">豪气</span>型酒店（国家挂牌五星级酒店及未挂牌但<span style="color: black;">拥有</span>五星级同等水准的酒店）、高档型酒店（国家挂牌四星级酒店及未挂牌但<span style="color: black;">拥有</span>四星级同等水准的酒店）、中档型酒店（国家挂牌三星级酒店及未挂牌但<span style="color: black;">拥有</span>三星级同等水准的酒店）和经济型酒店（国家挂牌二星级、一星级酒店及未挂牌但<span style="color: black;">拥有</span>经济型特征的酒店）、其他类酒店（未达到低星级标准的酒店及非标住宿类<span style="color: black;">制品</span>）。本报告由四个部分<span style="color: black;">形成</span>：<span style="color: black;">第1</span>部分<span style="color: black;">重点</span>分析湖南近几年网络口碑发展趋势以及湖南各大城市</span></span><span style="color: black;">2016</span><span style="color: black;"><span style="color: black;">年酒店等级分布和点评分布；第二部分<span style="color: black;">重点</span>分析消费者对湖南各大城市的六大维度（服务、<span style="color: black;">设备</span>、价格、餐饮、卫生、位置）满意程度；第三部分分析<span style="color: black;">区别</span>出行目的对湖南各大城市的关注度及满意度；第四部分分析</span></span><span style="color: black;">2016</span><span style="color: black;"><span style="color: black;">年相较于</span></span><span style="color: black;">2015</span><span style="color: black;"><span style="color: black;">年消费者满意度变化比较<span style="color: black;">明显</span>的服务点。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、在经历了连续三年点评高速增长后，</span></span><span style="color: black;">2016</span><span style="color: black;"><span style="color: black;">年湖南网络点评量增长速度放缓，湖南省</span></span><span style="color: black;">2016</span><span style="color: black;"><span style="color: black;">年网络点评为</span></span><span style="color: black;">861,714</span><span style="color: black;"><span style="color: black;">条，同比增长为</span></span><span style="color: black;">-22.6%</span><span style="color: black;"><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、2016</span><span style="color: black;"><span style="color: black;">年，湖南各大城市在线酒店有</span></span><span style="color: black;">16772</span><span style="color: black;"><span style="color: black;">家，长沙在线酒店数量最多，占比为</span></span><span style="color: black;">36%</span><span style="color: black;"><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、湖南省中高端酒店占比为</span></span><span style="color: black;">7.84%</span><span style="color: black;"><span style="color: black;">，点评量占比为</span></span><span style="color: black;">37.48%</span><span style="color: black;"><span style="color: black;">，反映出中高端酒店消费者更乐于分享入住感受。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4、从<span style="color: black;">设备</span>维度分析</span></span><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;">高端和<span style="color: black;">豪气</span>型酒店消费者<span style="color: black;">褒扬</span>率略高于其他类型酒店；价格满意度经济型酒店略胜一筹；卫生维度各城市<span style="color: black;">区别</span>等级酒店消费者满意度差异<span style="color: black;">很强</span>，永州的<span style="color: black;">豪气</span>型酒店满意度高于其他城市，<span style="color: black;">同期</span><span style="color: black;">亦</span>是本城市各等级酒店中满意度最高，张家界的经济型酒店卫生最赢得消费者满意。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5、<span style="color: black;">区别</span>出行目的消费者对各城市各等级酒店综合满意度差异<span style="color: black;">亦</span>比<span style="color: black;">很强</span>，综合所有出行目的看，<span style="color: black;">伴侣</span>出游的各服务点<span style="color: black;">需求</span>最低，<span style="color: black;">需要</span>较容易得到满足，各城市整体满意度最稳定；家庭亲子游对酒店的各方面服务<span style="color: black;">需求</span>最高，综合满意度相较于其他出行目的最低。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">第1</span>章</span> <span style="color: black;">湖南省各城市酒店网络口碑概述</span></span></strong></span></h1><img src="http://mmbiz.qpic.cn/mmbiz_jpg/RSPZfHN30IG9Qx79j2kp39RUbeAxytaD0hp3rJc57MSiag2CvtEePicv73zcvZRgMT97fGHfhwahUa1QPZ79t6Zg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.1 湖南省点评量及慧评得分变化趋势分析</span></strong></span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由湖南省与全国点评量趋势图<span style="color: black;">能够</span>看出，湖南省与全国点评量趋势一致，在经历了连续三年点评高速增长后，</span></span><span style="color: black;">2016</span><span style="color: black;"><span style="color: black;">年湖南省网络点评量增长速度放缓。酒店住客<span style="color: black;">经过</span>点评分享入住体验，已<span style="color: black;">作为</span>消费者预订酒店的重要决策之一。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/RSPZfHN30IG9Qx79j2kp39RUbeAxytaDHW0YB57bdxibe2bCATcv2y9tevIFKj4kyezqc8bugTYRVIyAWVOIfOw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图</span><span style="color: black;">1-1</span><span style="color: black;">湖南省及全国点评量趋势图</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">慧评得分<span style="color: black;">能够</span>客观反映消费者对酒店的满意程度，细察湖南省与全国慧评得分对比数据</span></span><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;">湖南省和全国慧评得分趋势趋同，均在</span></span><span style="color: black;">2014</span><span style="color: black;"><span style="color: black;">年呈<span style="color: black;">提升</span>趋势，在</span></span><span style="color: black;">2015</span><span style="color: black;"><span style="color: black;">年<span style="color: black;">提升</span>趋势放缓，总体<span style="color: black;">安稳</span>，稳中有进，但在</span></span><span style="color: black;">2016</span><span style="color: black;"><span style="color: black;">年<span style="color: black;">显现</span>负增长。湖南省慧评得分略<span style="color: black;">小于</span>全国慧评得分，侧面反映出湖南省酒店业还有<span style="color: black;">必定</span>的<span style="color: black;">提高</span>空间。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/RSPZfHN30IG9Qx79j2kp39RUbeAxytaD8xO08rZ9iayEHj1MzMNsZormDD2SACUjX9ov0xXhPqRwLicRS0ice9X4A/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图</span><span style="color: black;"> 1-2 </span><span style="color: black;">湖南省及全国慧评得分趋势图</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">1.2 </strong><strong style="color: blue;"><span style="color: black;">湖南省各城市酒店数及点评数分布</span></strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">众荟信息数据库统计，湖南省在点评网站上共上线</span></span><span style="color: black;">16772</span><span style="color: black;"><span style="color: black;">家酒店，其中，长沙上线酒店数最多，共计</span></span><span style="color: black;">6207 </span><span style="color: black;"><span style="color: black;">家，占全省上线酒店数</span></span><span style="color: black;">35.93%</span><span style="color: black;"><span style="color: black;">，张家界（</span></span><span style="color: black;">1724</span><span style="color: black;"><span style="color: black;">家）、常德（</span></span><span style="color: black;">1011</span><span style="color: black;"><span style="color: black;">家）位居第<span style="color: black;">2、</span>第三位，见图</span></span><span style="color: black;">1-3</span><span style="color: black;"><span style="color: black;">。各城市酒店应充分利用网络分销<span style="color: black;">途径</span>，<span style="color: black;">提高</span>酒店知名度，从而<span style="color: black;">提高</span>酒店收益。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/RSPZfHN30IG9Qx79j2kp39RUbeAxytaDNxVOYfLARWmA7ZOlibk0fGH1O3yGJffLkjNZko1V6L7ASg2ha6kKaqQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图</span><span style="color: black;"> 1-3 </span><span style="color: black;">湖南省各城市酒店分布<span style="color: black;">状况</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">纵观</span></span><span style="color: black;">2016</span><span style="color: black;"><span style="color: black;">年湖南省各城市点评量对比数据，其中长沙以</span></span><span style="color: black;">456431</span><span style="color: black;"><span style="color: black;">条点评领跑全省，张家界（</span></span><span style="color: black;">91521</span><span style="color: black;"><span style="color: black;">条）、湘西（</span></span><span style="color: black;">56517</span><span style="color: black;"><span style="color: black;">条）仅次于长沙。常德酒店数位居第三，但其点评数却位居第九，侧面反映出常德还需加强对住客入住后分享入住体验的引导；湘西酒店数位居第八，但其点评数位居第三，这可能得力于湘西酒店有<span style="color: black;">认识</span>地推动住客分享入住体验。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/RSPZfHN30IG9Qx79j2kp39RUbeAxytaDVfTXibUZhg9orMZZkr7oOcfibRA2bOrhTs70Uian7brseZ8vaDN2h75CA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图</span><span style="color: black;"> 1-4 2016</span><span style="color: black;">年湖南省各城市点评量对比</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">1.3 </strong><strong style="color: blue;"><span style="color: black;">湖南省各等级酒店顾客关注度<span style="color: black;">状况</span></span></strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">湖南省各星级酒店分布<span style="color: black;">状况</span>为，其他类酒店占比最高（</span></span><span style="color: black;">77.40%</span><span style="color: black;"><span style="color: black;">）、经济型酒店为</span></span><span style="color: black;">14.76%</span><span style="color: black;"><span style="color: black;">，即经济型及其他类酒店占比为</span></span><span style="color: black;">92.16%</span><span style="color: black;"><span style="color: black;">，中高档及以上酒店占比仅为</span></span><span style="color: black;">7.84%</span><span style="color: black;"><span style="color: black;">，如图</span></span><span style="color: black;">1-5</span><span style="color: black;"><span style="color: black;">所示；湖南省点评量分布<span style="color: black;">状况</span>为，低星级酒店点评量占比为</span></span><span style="color: black;">62.52%</span><span style="color: black;"><span style="color: black;">，中高档及以上酒店占比为</span></span><span style="color: black;">37.48%</span><span style="color: black;"><span style="color: black;">。</span></span><span style="color: black;">7.84%</span><span style="color: black;"><span style="color: black;">的酒店产生了</span></span><span style="color: black;">37.48%</span><span style="color: black;"><span style="color: black;">的点评，这<span style="color: black;">亦</span>反映出中高档以上酒店住客更乐于分享入住体验。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/RSPZfHN30IG9Qx79j2kp39RUbeAxytaDJibzHjJg0xYlYxmDAXv6kKX1ufYlBg1pibDl0EPdnEdaRQcbvesbZj2g/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图</span><span style="color: black;"> 1-5 </span><span style="color: black;">湖南省各等级酒店分布<span style="color: black;">状况</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/RSPZfHN30IG9Qx79j2kp39RUbeAxytaD5zzcz8sIVJ0iawnTNEqibDlZxGHfz4821O1icv2wPNDGiazYME5ggGjAEg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图</span><span style="color: black;"> 1-6 </span><span style="color: black;">湖南省各等级酒店分布<span style="color: black;">状况</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从各城市各等级酒店顾客点评量分布对比看，除常德其他类酒店住点评量最高，其他城市均是经济型酒店点评量最高。邵阳、湘西、永州需要有<span style="color: black;">认识</span>地推动中高档及以上的酒店住客分享入住体验。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/RSPZfHN30IG9Qx79j2kp39RUbeAxytaDny13MPUs7kjTEhKP86RA68Cue5iaV3Iw08Oa69QXJVqTYxl2ibybPIAg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图</span><span style="color: black;"> 1-7 </span><span style="color: black;">各城市各等级酒店顾点评量分布对比</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从各城市各等级酒店点评量同期对比增长率的<span style="color: black;">方向</span>观察，<span style="color: black;">都数</span>城市</span></span><span style="color: black;">2016</span><span style="color: black;"><span style="color: black;">年点评量同期<span style="color: black;">显现</span>负增长；经济型、其他类酒店同</span></span><span style="color: black;">2015</span><span style="color: black;"><span style="color: black;">年相比，相对<span style="color: black;">安稳</span>；半数城市<span style="color: black;">显现</span>各等级酒店都是点评量负增长的<span style="color: black;">状况</span>；其中，中档型酒店郴州、湘潭同期对比增长率变动<span style="color: black;">很强</span>，<span style="color: black;">豪气</span>型酒店益阳同期对比增长率变动<span style="color: black;">很强</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/RSPZfHN30IG9Qx79j2kp39RUbeAxytaD558T0SIIIMNa17QXEyhzz5kjTlAWgLjZbSLTT8olxz7pZ1Fj9nmsLQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图</span><span style="color: black;"> 1-8 </span><span style="color: black;">湖南省各城市各等级点评量同期对比增长率</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第二章</span></strong><strong style="color: blue;"><span style="color: black;">湖南省各城市顾客满意度分析</span></strong></span></h1>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/RSPZfHN30IG9Qx79j2kp39RUbeAxytaD0hp3rJc57MSiag2CvtEePicv73zcvZRgMT97fGHfhwahUa1QPZ79t6Zg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></h1>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">2.1 </strong><strong style="color: blue;"><span style="color: black;">湖南省各城市</span></strong><strong style="color: blue;"><span style="color: black;">“服务”满意度</span></strong><strong style="color: blue;"><span style="color: black;">分析</span></strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从各城市服务要素的满意度看，各城市表现参差不齐。从各等级酒店满意度看，常德中档型酒店服务要素满意度与其他等级酒店相差<span style="color: black;">很强</span>；永州各等级酒店满意度差距略大；值得<span style="color: black;">褒扬</span>的是，<span style="color: black;">都数</span>城市各等级酒店服务要素的满意度均高于</span></span><span style="color: black;">80%</span><span style="color: black;"><span style="color: black;">，达到了良好的水平。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/RSPZfHN30IG9Qx79j2kp39RUbeAxytaDmUSBdvT2DN8pxiatbkyzBljjOicFbf7YBfjYLVKziaeahMD9jcrLtlhmw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">图</span> 2-1 <span style="color: black;">各城市各等级酒</span></span><span style="color: black;">店“服务”顾客满意</span><span style="color: black;"><span style="color: black;">度对比</span></span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">2.2 </strong><strong style="color: blue;"><span style="color: black;">湖南省各城市</span></strong><strong style="color: blue;"><span style="color: black;">“<span style="color: black;">设备</span>”满</span></strong><strong style="color: blue;"><span style="color: black;">意度</span></strong><strong style="color: blue;"><span style="color: black;">分析</span></strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">湖南省各城市整体<span style="color: black;">设备</span>要素的满意度差强人意，<span style="color: black;">豪气</span>型酒店的表现优于其他等级酒店，需要<span style="color: black;">导致</span><span style="color: black;">重视</span>的是，湘西的<span style="color: black;">豪气</span>型酒店满意度未达到及格水平；其他等级酒店各城市表现无<span style="color: black;">显著</span>差异。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/RSPZfHN30IG9Qx79j2kp39RUbeAxytaDibx1Eh2laj3EQxvOiaXzwTicT2nS40mjo1ibPNN1XM15iaUruIVSuYRia0tQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">图</span> 2-2 <span style="color: black;">各城市各等级酒</span></span><span style="color: black;">店“<span style="color: black;">设备</span>”顾客</span><span style="color: black;"><span style="color: black;">满意度对比</span></span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.3 </span></strong><strong style="color: blue;"><span style="color: black;">湖南省各城</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">市</span>“价格”满意度分析</span></strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">各城市<span style="color: black;">豪气</span>型酒店差异略大，其他等级酒店各城市间差异相对较小。湘西、益阳的<span style="color: black;">豪气</span>型酒店性价比较低，未达到及格水平；经济型酒店在</span></span><span style="color: black;"><span style="color: black;">这</span></span><span style="color: black;"><span style="color: black;">个方面表现亮眼，除永州价格要素满意度（</span></span><span style="color: black;">79.58%</span><span style="color: black;"><span style="color: black;">）略<span style="color: black;">小于</span></span></span><span style="color: black;">80%</span><span style="color: black;"><span style="color: black;">，其他城市均得到了八成以上的客人的肯定。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/RSPZfHN30IG9Qx79j2kp39RUbeAxytaDhnTeFmQiajE3lpTHag9oJr8xhaRviaiasUNblXiaBQCsNRLyJoAVO1Mo3Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">图</span> 2-3 <span style="color: black;">各城市各等级酒</span></span><span style="color: black;">店“价格”顾</span><span style="color: black;"><span style="color: black;">客满意度对比</span></span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">2.4 </strong><strong style="color: blue;"><span style="color: black;">湖南省各</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">城市</span>“餐饮”满</span></strong><strong style="color: blue;"><span style="color: black;">意度分析</span></strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从各城市各等</span></span><span style="color: black;"><span style="color: black;">级酒店</span>“餐饮”满意</span><span style="color: black;"><span style="color: black;">度对比看，各城市表现良莠不齐</span></span><span style="color: black;"><span style="color: black;">。</span></span><span style="color: black;"><span style="color: black;">其中，湘西的<span style="color: black;">豪气</span>型酒店满意度<span style="color: black;">小于</span></span></span><span style="color: black;">50%</span><span style="color: black;"><span style="color: black;">，与其他城市差距<span style="color: black;">非常</span><span style="color: black;">显著</span>，<span style="color: black;">做为</span>重点旅游城市，<span style="color: black;">加强</span>顾客满意度，才<span style="color: black;">能够</span>为酒店带来<span style="color: black;">更加多</span>的收益。各等级酒店表现无<span style="color: black;">显著</span>差异。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/RSPZfHN30IG9Qx79j2kp39RUbeAxytaDKJsCLQooZumlljd1sNtVs2ksXKunaIL9kibc44zahxhw1mvaxYHFXMQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">图</span> 2-4 <span style="color: black;">各城市各等级酒</span></span><span style="color: black;">店“餐饮”顾</span><span style="color: black;"><span style="color: black;">客满意度对比</span></span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">2.5 </strong><strong style="color: blue;"><span style="color: black;">湖南省各城</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">市</span>“卫生”满</span></strong><strong style="color: blue;"><span style="color: black;">意度分析</span></strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">纵观各城市各等级酒店在卫生要素的满意度，经济型酒店表现优于其他等级酒店。湘西高档型、<span style="color: black;">豪气</span>型酒店表现差强人意，永州中档型酒店卫生水平住客较为不满。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/RSPZfHN30IG9Qx79j2kp39RUbeAxytaDDYS2tWegoV7xcOgnzag3ut0kltF7soefyMSgqTW1x1CrUbXaYeCLibA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">图</span> 2-5 <span style="color: black;">各城市各等级酒</span></span><span style="color: black;">店“卫生”顾</span><span style="color: black;"><span style="color: black;">客满意度对比</span></span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">2.6 </strong><strong style="color: blue;"><span style="color: black;">湖南省各</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">城市</span>“位置”满</span></strong><strong style="color: blue;"><span style="color: black;">意度分析</span></strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从各城市各等级酒店</span>“位置”满意度对比看，除<span style="color: black;">豪气</span>型酒店外，其他等级酒店均表现良好，且各城市无<span style="color: black;">显著</span>差异，说明酒店的选址得到了消费者的肯定。娄底<span style="color: black;">豪气</span>型酒店刚达到及格水平，邵阳<span style="color: black;">豪气</span>型酒店满意度（38.15%）未达到及格水平，需要<span style="color: black;">导致</span><span style="color: black;">重视</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/RSPZfHN30IG9Qx79j2kp39RUbeAxytaDGgNnj8u6S3tDq8oLWbyFNETI7QF9Qh2vicTbfNUo7x3DKp5CmGxicwPw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">图</span> 2-6 <span style="color: black;">各城市各等级</span></span><span style="color: black;">酒店“位置”满意</span><span style="color: black;"><span style="color: black;">度对比</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第三章</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">区别</span>类型顾客对各城市的满意度分析</span></strong></span><img src="http://mmbiz.qpic.cn/mmbiz_jpg/RSPZfHN30IG9Qx79j2kp39RUbeAxytaD0hp3rJc57MSiag2CvtEePicv73zcvZRgMT97fGHfhwahUa1QPZ79t6Zg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></h1>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.1 </span></strong><strong style="color: blue;"><span style="color: black;">各城市各出行目的满意度对比分析</span></strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由下图<span style="color: black;">能够</span>看出，各城市间各出行目的满意度差异<span style="color: black;">很强</span>，其中团体出游满意度在各城市间波动<span style="color: black;">很强</span>。各城市需要找准自己的<span style="color: black;">优良</span>，并针对性<span style="color: black;">提高</span>服务水平，制定差异化策略，<span style="color: black;">提高</span>住客满意度。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/RSPZfHN30IG9Qx79j2kp39RUbeAxytaDFRhXC9h5x1rRRbWlImpLNOl0JZej7Z1gBczekJ8NmGL3sgxzo899pg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图</span><span style="color: black;">3-1 </span><span style="color: black;">各城市<span style="color: black;">区别</span>出行目的顾客满意度对比</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">3.2 </strong><strong style="color: blue;"><span style="color: black;">各城市</span></strong><strong style="color: blue;">“</strong><strong style="color: blue;"><span style="color: black;">商务出差</span></strong><strong style="color: blue;">”</strong><strong style="color: blue;"><span style="color: black;">满意度分析</span></strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">下图<span style="color: black;">能够</span><span style="color: black;">显著</span>看出，长沙关注度远高于其他城市，其满意度为</span></span><span style="color: black;">84.48%</span><span style="color: black;"><span style="color: black;">。满意度方面各城市<span style="color: black;">无</span><span style="color: black;">显著</span>差异。值得<span style="color: black;">褒扬</span>的是，各城市满意度均高于</span></span><span style="color: black;">80%</span><span style="color: black;"><span style="color: black;">，达到了良好的水平，这<span style="color: black;">亦</span>反映出商务出差型消费者<span style="color: black;">针对</span>湖南省酒店的认可。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/RSPZfHN30IG9Qx79j2kp39RUbeAxytaDzsFs35D623GQAGYRnpvyMQzO6KYlT2ENNIs2wkVo5NOECqibaSAoicLw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">图</span>3-2 <span style="color: black;">各城市</span></span><span style="color: black;">“商务出差”消费者</span><span style="color: black;"><span style="color: black;">关注度与满意度</span></span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.3 </span></strong><strong style="color: blue;"><span style="color: black;">各城市</span></strong><strong style="color: blue;"><span style="color: black;">“家庭亲子”满意</span></strong><strong style="color: blue;"><span style="color: black;">度分析</span></strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从关注度看，各城市间有<span style="color: black;">显著</span>差异，长沙（</span></span><span style="color: black;">94101</span><span style="color: black;"><span style="color: black;">）、张家界（</span></span><span style="color: black;">59725</span><span style="color: black;"><span style="color: black;">）、湘西（</span></span><span style="color: black;">28722</span><span style="color: black;"><span style="color: black;">）关注度位居前三；从满意度看，各城市无<span style="color: black;">显著</span>差异，张家界满意度最高（</span></span><span style="color: black;">86.12%</span><span style="color: black;"><span style="color: black;">），其次是常德（</span></span><span style="color: black;">84.15%</span><span style="color: black;"><span style="color: black;">）、株洲（</span></span><span style="color: black;">83.97%</span><span style="color: black;"><span style="color: black;">）。张家界<span style="color: black;">做为</span>湖南重点旅游城市，其家庭亲子方面关注度和满意度表现都不俗。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/RSPZfHN30IG9Qx79j2kp39RUbeAxytaDraWsLjYszZzpOJ93jDW1gePKDNia4r1eGeBpXQmY5dSpJMTAuFH2ukQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">图</span>3-3 <span style="color: black;">各城</span></span><span style="color: black;">市“家庭亲子”消费者关</span><span style="color: black;"><span style="color: black;">注度与满意度</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第四章</span></strong><strong style="color: blue;"><span style="color: black;">各城市重点关注维度满意度分析</span></strong></span><img src="http://mmbiz.qpic.cn/mmbiz_jpg/RSPZfHN30IG9Qx79j2kp39RUbeAxytaD0hp3rJc57MSiag2CvtEePicv73zcvZRgMT97fGHfhwahUa1QPZ79t6Zg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></h1>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">4.1 </strong><strong style="color: blue;"><span style="color: black;">各</span></strong><strong style="color: blue;"><span style="color: black;">城市“酒店内部噪音”满意度分</span></strong><strong style="color: blue;"><span style="color: black;">析</span></strong></span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">酒</span></span><span style="color: black;"><span style="color: black;">店噪音<span style="color: black;">始终</span>是<span style="color: black;">困惑</span>住客的重要<span style="color: black;">原因</span>之一，从全省关注度看，长沙酒店内部噪音<span style="color: black;">原因</span>的关注度最高，其次是张家界和湘西，各城市关注度有<span style="color: black;">显著</span>差异；从全省满意度看，各城市无<span style="color: black;">显著</span>差异。从满意度同期对比看，</span></span><span style="color: black;">2016</span><span style="color: black;"><span style="color: black;">年各城市均<span style="color: black;">显现</span>大幅度增幅，说明酒店<span style="color: black;">已然</span>致力于改善噪音，并取得<span style="color: black;">显著</span>成果。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/RSPZfHN30IG9Qx79j2kp39RUbeAxytaDNBVK3bgt7MOGeLqAFovAlnqD39xx5BlicUjkK7LSIq7hFpZic34rX3pg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">图</span>4-1 <span style="color: black;">各城市</span></span><span style="color: black;">“酒店内部噪音”满意度分析</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">4.2 </strong><strong style="color: blue;"><span style="color: black;">各城市</span></strong><strong style="color: blue;"><span style="color: black;">“<span style="color: black;">前台服务其他</span>”满</span></strong><strong style="color: blue;"><span style="color: black;">意度分析</span></strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从全省关注度看，长沙前台服务及其他<span style="color: black;">原因</span>的关注度最高，其次是张家界和衡阳，各城市间差距<span style="color: black;">很强</span>；从满意度同期对比看，除娄底、岳阳满意度有所下降，<span style="color: black;">都数</span>城市</span></span><span style="color: black;">2016</span><span style="color: black;"><span style="color: black;">年同期<span style="color: black;">显现</span>小幅度增长。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">图</span>4-2 <span style="color: black;">各城</span></span><span style="color: black;">市“前台服务其他”满意度</span><span style="color: black;"><span style="color: black;">分析</span></span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">4.3</strong><strong style="color: blue;"><span style="color: black;">各城</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">市</span>“<span style="color: black;">停车场</span>”满意</span></strong><strong style="color: blue;"><span style="color: black;">度分析</span></strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从全省关注度看，长沙停车场<span style="color: black;">原因</span>的关注度最高，其次是张家界和湘西，各城市间差距<span style="color: black;">很强</span>；从满意度同期对比看，<span style="color: black;">都数</span>城市</span></span><span style="color: black;">2016</span><span style="color: black;"><span style="color: black;">年同期<span style="color: black;">显现</span>小幅度增长，常德、湘潭、张家界与</span></span><span style="color: black;">2015</span><span style="color: black;"><span style="color: black;">年持平。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">图</span>4-3 <span style="color: black;">各城</span></span><span style="color: black;">市“停车场”满意</span><span style="color: black;"><span style="color: black;">度分析</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第五章</span></strong><strong style="color: blue;"><span style="color: black;">总结</span></strong></span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">综上，湖南省各城市各等级酒店表现各有优劣，长沙<span style="color: black;">做为</span>湖南省重点旅游城市，各项服务<span style="color: black;">优良</span>并不<span style="color: black;">明显</span>；而湘西的高星级酒店表现差强人意，需要重点关注；经济型酒店综合表现优于其他等级酒店，其他等级酒店予以借鉴。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过几年的线上预定热度的洗礼，</span></span><span style="color: black;">2016</span><span style="color: black;"><span style="color: black;">年酒店线上市场在稳定发展中，各个城市各等级酒店在<span style="color: black;">区别</span>维度上表现各有优劣，越来越精细化运营管理中酒店应该审查自己的<span style="color: black;">优良</span>与劣势，发扬<span style="color: black;">自己</span><span style="color: black;">优良</span>，<span style="color: black;">加强</span><span style="color: black;">自己</span>的不足之处，以<span style="color: black;">加强</span>酒店整体满意度水平，赢得消费者的<span style="color: black;">喜爱</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在互联网时代，网络为人们<span style="color: black;">供给</span>了<span style="color: black;">非常多</span>的<span style="color: black;">方便</span>，消费者在网上留下了浏览、搜索、预订等<span style="color: black;">非常多</span>数据，点评数据只是其中的一部分，<span style="color: black;">仅有</span>利用好大数据，<span style="color: black;">才可</span>使酒店实现数据化运营。</span></span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">5.1 </strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">注重</span>网络口碑，发挥网络口碑营销的<span style="color: black;">优良</span></span></strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">网络方便了人与人之间交换信息，酒店点评<span style="color: black;">作为</span><span style="color: black;">非常多</span>顾客<span style="color: black;">选取</span>酒店时的重要参考依据。鼓励消费者在入住之后进行点评，并针对点评数据，<span style="color: black;">持续</span>地优化与改善自己的服务，<span style="color: black;">提高</span>消费者的入住体验，最大化的发挥网络口碑营销的<span style="color: black;">优良</span>，从而为酒店创造<span style="color: black;">更加多</span>的利益。</span></span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">5.</strong><strong style="color: blue;"><span style="color: black;">2</span></strong><strong style="color: blue;"><span style="color: black;">充分利用多<span style="color: black;">途径</span><span style="color: black;">源自</span>数据，实现数据化运营</span></strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">酒店<span style="color: black;">能够</span>利用的数据绝不<span style="color: black;">仅有</span>点评数据，用户在搜索预订平台上的搜索、浏览、预订等<span style="color: black;">行径</span>数据；酒店的预订、平均房价等运营数据，酒店品牌数据，酒店会员数据等都<span style="color: black;">能够</span>为酒店所利用。这些数据<span style="color: black;">能够</span>辅助酒店<span style="color: black;">持续</span>地优化与改善<span style="color: black;">制品</span>与运营体系，<span style="color: black;">提高</span>用户的入住体验，培养与发展<span style="color: black;">更加多</span>的忠诚用户，形成可<span style="color: black;">连续</span>竞争力。</span></span></p><span style="color: black;">点击屏幕右上角，分享给你的小伙伴们吧！</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关注<span style="color: black;">咱们</span>，可选如下三种方式：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、请在<span style="color: black;">微X</span>“添加好友”---“搜索公众账号”里<span style="color: black;">查询</span>“slyfdxh”或“湖南省旅游饭店协会”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、点击本文右上角按钮后，<span style="color: black;">选取</span>“关注公众账号”</span></p>

j8typz 发表于 2024-10-2 00:50:48

我赞同你的看法，你的智慧让人佩服，谢谢分享。

4zhvml8 发表于 2024-10-19 17:05:15

大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。

b1gc8v 发表于 2024-10-20 01:44:00

回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。

查看完整版本: 2016年湖南省酒店业网络口碑分析报告