u1jodi1q 发表于 2024-9-29 20:38:48

传统企业倘若要做百度推广，SEO和SEM哪个效果更好？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从过去到<span style="color: black;">此刻</span>，有<span style="color: black;">非常多</span>客户都会问：<span style="color: black;">倘若</span>要做百度这类传统搜索引擎营销推广的话，SEO和SEM的效果哪个会更好？<span style="color: black;">倘若</span>只做SEO优化行不行？或是SEM竞价推广是不是更有前景？.......</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，今天就和<span style="color: black;">大众</span>聊一聊SEO和SEM两者的概念、用途以及价值分别是什么。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01.SEO和SEM的概念</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.1 SEO是什么</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">定义：SEO中文译名「搜索引擎优化」，是一种利用搜索引擎的规则<span style="color: black;">加强</span>网站在<span style="color: black;">相关</span>搜索引擎内的自然排名的方式。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">目的：<span style="color: black;">帮忙</span>企业在行业内占据领先地位，<span style="color: black;">得到</span>品牌收益。很大程度上是网站经营者的一种<span style="color: black;">商场</span><span style="color: black;">行径</span>，将自己或自己<span style="color: black;">机构</span>的排名前移。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO在百度搜索结果中的标识：</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b086f0d54bc94e19b9fe26e206cd7707~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727784667&amp;x-signature=9PV5alsfUj84mo0S3cHV5Mb%2FMJs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">*SEO在百度搜索结果中的标识</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.2 SEM是什么</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">定义：SEM中文译名「搜索引擎竞价推广」，是一种基于搜索引擎平台的网络营销，利用人们对搜索引擎的依赖和<span style="color: black;">运用</span>习惯，在人们检索信息的时候将信息传递给<span style="color: black;">目的</span>用户</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">目的：企业能够有效地利用搜索引擎让用户<span style="color: black;">发掘</span>信息，并<span style="color: black;">经过</span>点击进入网页，让用户<span style="color: black;">能够</span>直接与<span style="color: black;">机构</span>客服进行交流、<span style="color: black;">认识</span>，实现交易。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEM在百度搜索结果中的标识：</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f121e6cb4dbf4d55a945f6a043909db9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727784667&amp;x-signature=QJXTOQ9sP1spk4D7jxplyjekXIk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">*SEM在百度搜索结果中的标识</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02.SEO和SEM存在<span style="color: black;">那些</span>差异？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.1关键词的数量<span style="color: black;">区别</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO：<span style="color: black;">因为</span>网站内容中每一处都要设置关键词，<span style="color: black;">因此</span>SEO项目会有一个整体策略，<span style="color: black;">倘若</span>已设定好<span style="color: black;">目的</span>关键词列表并<span style="color: black;">起始</span>执行优化，<span style="color: black;">半途</span>是<span style="color: black;">没法</span>随时<span style="color: black;">增多</span><span style="color: black;">或</span>修改关键词。即使做了<span style="color: black;">调节</span>，短期内可能<span style="color: black;">没法</span>看到效果。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEM：基于按次点击收费的特性，SEM在技术上对关键词无限制，随时<span style="color: black;">增多</span><span style="color: black;">或</span>减少关键词都是<span style="color: black;">能够</span>的，但前提是你的预算要足够。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.2网站的<span style="color: black;">基本</span>标准<span style="color: black;">区别</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO：<span style="color: black;">针对</span>网站的<span style="color: black;">基本</span><span style="color: black;">需求</span>会有<span style="color: black;">必定</span>标准，需要网站本身<span style="color: black;">基本</span>建设较好，并且有<span style="color: black;">必定</span>的内容沉淀，<span style="color: black;">这般</span><span style="color: black;">才可</span>将<span style="color: black;">有些</span>热门词锁定为<span style="color: black;">目的</span>关键词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEM：<span style="color: black;">针对</span>网站<span style="color: black;">无</span>任何<span style="color: black;">需求</span>，<span style="color: black;">由于</span>是付费<span style="color: black;">宣传</span>，<span style="color: black;">因此</span>无论网站质量的好坏还是<span style="color: black;">体积</span>，都是<span style="color: black;">能够</span>任意<span style="color: black;">选取</span>关键词进行投放。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f42b8d0d02344575b3190aa7843bf6f6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727784667&amp;x-signature=okPY%2BbdAxVUlCHEI4QZY160k%2B3Y%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.3效果<span style="color: black;">连续</span>时间<span style="color: black;">区别</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO：SEO前期效果显现虽不如SEM快，但一旦出效果，效果<span style="color: black;">连续</span>时间<span style="color: black;">能够</span>长达1年，尤其<span style="color: black;">针对</span>小众行业<span style="color: black;">来讲</span>，SEO效果<span style="color: black;">连续</span>周期<span style="color: black;">乃至</span>可长达3年。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEM：效果需要用钞能力来维持，钞能力一旦消失，效果立即消失。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.4<span style="color: black;">长时间</span>投资效益<span style="color: black;">区别</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO：以20万为例，<span style="color: black;">按照</span>行业的特征和行业属性<span style="color: black;">区别</span>，可能会有每年50%-200%的<span style="color: black;">连续</span>增长，<span style="color: black;">倘若</span>以<span style="color: black;">每一个</span><span style="color: black;">拜访</span>量的单次<span style="color: black;">花费</span>计算，SEO所耗费的成本其实很低。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEM：以20万为例，SEM<span style="color: black;">第1</span>年<span style="color: black;">能够</span>买到8-10万的<span style="color: black;">拜访</span>量，但<span style="color: black;">因为</span>竞价的排名机制，<span style="color: black;">每一个</span><span style="color: black;">拜访</span>量的单词<span style="color: black;">花费</span>是逐年<span style="color: black;">升高</span>的，相当于第二年你用<span style="color: black;">一样</span>的价格只能买到5万的<span style="color: black;">拜访</span>量，<span style="color: black;">倘若</span>再遇到同行恶意点击，所投入成本会更大。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总结：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">SEO就像是养鸡人，</strong>想要天天吃到鸡肉，就需要在前期花上的<span style="color: black;">必定</span>的时间与精力，用正确的<span style="color: black;">办法</span>饲养鸡仔，后期仅需<span style="color: black;">经过</span>简单的<span style="color: black;">守护</span>就能永远吃到，<span style="color: black;">乃至</span>能<span style="color: black;">经过</span>其他方式，<span style="color: black;">得到</span>新效益。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">SEM就像是买鸡人，</strong>想吃鸡肉的话直接买现成就行，可<span style="color: black;">倘若</span>钱花完了，就吃不到了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03.SEO和SEM，该<span style="color: black;">怎样</span><span style="color: black;">选取</span>？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实企业要做搜索引擎推广，在SEO和SEM的<span style="color: black;">选取</span>上并不是<span style="color: black;">独一</span>性，基于每家<span style="color: black;">机构</span>和业务发展形态<span style="color: black;">区别</span>，有的<span style="color: black;">机构</span>会<span style="color: black;">选取</span>SEO，有的<span style="color: black;">机构</span>会<span style="color: black;">选取</span>SEM，还有的<span style="color: black;">机构</span>会<span style="color: black;">选取</span>组合出击。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>，我<span style="color: black;">陈列</span>出<span style="color: black;">平常</span>的4种<span style="color: black;">机构</span><span style="color: black;">状况</span>和<span style="color: black;">选取</span><span style="color: black;">意见</span>：</p><span style="color: black;">倘若</span>你有足够的预算和<span style="color: black;">浑厚</span>的资金实力，<span style="color: black;">意见</span><span style="color: black;">选取</span>SEM，用现成的资金买到现成的鸡肉；<span style="color: black;">倘若</span>你只是在某一个时段需要做搜索引擎营销，<span style="color: black;">意见</span><span style="color: black;">选取</span>SEM，<span style="color: black;">由于</span>买鸡比养鸡划算；<span style="color: black;">倘若</span>你看重长远收益，<span style="color: black;">期盼</span>能稳扎稳打且能<span style="color: black;">连续</span>作战，<span style="color: black;">意见</span><span style="color: black;">选取</span>SEO，<span style="color: black;">能够</span><span style="color: black;">选取</span>自己养鸡<span style="color: black;">或</span>请人代理养鸡和经营养鸡场；<span style="color: black;">倘若</span>你有钱，但不想一下子将钱<span style="color: black;">所有</span>投出去，<span style="color: black;">意见</span><span style="color: black;">选取</span>SEO+SEM，在鸡仔<span style="color: black;">无</span>长大之前先吃市面上的鸡肉，等到鸡仔<span style="color: black;">成长</span>后就<span style="color: black;">能够</span>自给自足了，<span style="color: black;">况且</span>对自己吃鸡丝毫不影响。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>关于SEO和SEM<span style="color: black;">关联</span>的内容介绍，<span style="color: black;">期盼</span>对各位在<span style="color: black;">选取</span>上有起到<span style="color: black;">帮忙</span>或启发。<span style="color: black;">倘若</span>你<span style="color: black;">相关</span>于搜索引擎优化的疑问，<span style="color: black;">能够</span>咨询思企互联，<span style="color: black;">咱们</span>将免费为您<span style="color: black;">供给</span>咨询服务。</p>




4lqedz 发表于 2024-10-3 06:46:22

“板凳”（第三个回帖的人）‌
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