带你认识SEM和SEO的区别
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人都<span style="color: black;">晓得</span>需要做网络推广、网络营销，<span style="color: black;">然则</span><span style="color: black;">针对</span>网络推广的手段就不是很<span style="color: black;">认识</span>了！SEM和SEO都是网络营销的重要手段，今天原创网络<span style="color: black;">博主</span>就带<span style="color: black;">大众</span><span style="color: black;">一块</span>认识一下SEM和SEO，以及它们之间的区别。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">东莞全网营销中，搜索引擎获客里有两种方式：SEM、SEO。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>定义</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.SEM</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEM－搜索引擎营销（Search Engine Marketing），指的是基于搜索引擎平台的网络营销，利用人们对搜索引擎的依赖和<span style="color: black;">运用</span>习惯，在人们检索信息的时候将信息传递给<span style="color: black;">目的</span>用户，<span style="color: black;">重点</span>是直接<span style="color: black;">经过</span>付费<span style="color: black;">宣传</span>手段来获取搜索流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简单<span style="color: black;">来讲</span>，SEM竞价<span style="color: black;">便是</span>直接<span style="color: black;">经过</span>付费<span style="color: black;">宣传</span>来快速<span style="color: black;">提高</span>排名，操作上相对<span style="color: black;">来讲</span>会更加简单粗暴，<span style="color: black;">然则</span>这种方式<span style="color: black;">亦</span><span style="color: black;">不易</span>，<span style="color: black;">由于</span>会<span style="color: black;">触及</span>到关键词处理、内容创意、落地页设计以及数据分析等处理。<span style="color: black;">大众</span>听得最多的SEM<span style="color: black;">便是</span>百度竞价<span style="color: black;">宣传</span>，<span style="color: black;">然则</span>搜索引擎都有付费的<span style="color: black;">宣传</span>的！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.SEO</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO－搜索引擎优化（Search Engine Optimization），指的是利用搜索引擎的规则，<span style="color: black;">经过</span>对网站进行内<span style="color: black;">外边</span>的<span style="color: black;">调节</span>和优化，从而<span style="color: black;">提高</span>网站的自然排名，<span style="color: black;">重点</span>是<span style="color: black;">经过</span>技术手段来获取搜索流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO优化<span style="color: black;">便是</span>对一个网站整体方面的优化，<span style="color: black;">包含</span>网站结构、网站内容、关键词、网站代码、外链等，这优化是<span style="color: black;">包括</span>站内和站外两方面的优化，优化内容又多又细。SEO<span style="color: black;">能够</span>说是网站、搜索引擎和竞争对手三方进行博弈的过程，<span style="color: black;">因此</span>想做好SEO，除了做好自己网站之外，还要理解搜索引擎的基本工作原理以及分析行业内竞争对手的<span style="color: black;">状况</span>，<span style="color: black;">因此呢</span>，SEO优化<span style="color: black;">意见</span>找专业的网站优化团队，<span style="color: black;">这般</span>才有效果。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c7852279899e4760b7a2a83ae720f164~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727784681&x-signature=%2BUC6r%2BNdc%2Fe4J%2B5u54DvxfGwP4k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>区别</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEM和SEO是各有优缺点，它们之前<span style="color: black;">无</span>绝对的好与<span style="color: black;">欠好</span>，<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">按照</span>企业的<span style="color: black;">实质</span><span style="color: black;">状况</span>来<span style="color: black;">选取</span>更适合的推广方式。原创网络告诉你们它们之前的区别如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.见效速度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEM：见效速度快，只要投入预算<span style="color: black;">宣传</span>上线<span style="color: black;">就可</span>快速上首页，<span style="color: black;">况且</span><span style="color: black;">能够</span><span style="color: black;">经过</span>出价来<span style="color: black;">掌控</span>排名位置。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO：见效速度慢，正常排名上首页要3~6个月，技术好点的1~3个月，<span style="color: black;">倘若</span>是快排可能就<span style="color: black;">1星期</span>，<span style="color: black;">然则</span>有<span style="color: black;">危害</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.定向准确性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEM：随意定向，<span style="color: black;">能够</span>指定地域、时间、学历等人群进行针对性推广。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO：<span style="color: black;">没法</span>定向，<span style="color: black;">针对</span>地域、性别、年龄等属性限制<span style="color: black;">没法</span><span style="color: black;">掌控</span>，但<span style="color: black;">亦</span>并不<span style="color: black;">表率</span>流量不<span style="color: black;">精细</span>，只要布局合适关键词，流量<span style="color: black;">精细</span>度<span style="color: black;">同样</span>很高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.流量持久性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEM：流量持久性弱，只要账户预算不足<span style="color: black;">或</span>暂定推广，力量<span style="color: black;">马上</span>下跌<span style="color: black;">乃至</span>为零。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO：流量持久性强，只要网站<span style="color: black;">守护</span>得当没做什么违规操作，红利期<span style="color: black;">通常</span>都好几个月，<span style="color: black;">倘若</span>是<span style="color: black;">有些</span>小众行业更久，<span style="color: black;">乃至</span>一年<span style="color: black;">或</span>两三年。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8bb1a6f24efe46c5b9b3d6528fd95902~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727784681&x-signature=g09LMd2AVH8zEoYKhjarguffBjI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.推广稳定性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEM：稳定性差，预算充足并且推广<span style="color: black;">办法</span>得当，就会相对稳定些，<span style="color: black;">然则</span>一旦别人出价更高，排名就会相应降低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO：稳定性好，只要不是快排方式以及百度算法没<span style="color: black;">调节</span>，<span style="color: black;">通常</span>内容<span style="color: black;">优秀</span>技术过硬，排名<span style="color: black;">长期</span>都会比较稳定，<span style="color: black;">能够</span>维持几个月<span style="color: black;">乃至</span>更<span style="color: black;">长期</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.成本投入</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEM：成本高投入多，<span style="color: black;">况且</span><span style="color: black;">区别</span>行业<span style="color: black;">花费</span><span style="color: black;">亦</span><span style="color: black;">区别</span>，整体<span style="color: black;">来讲</span>一次点击单价就要几元<span style="color: black;">乃至</span>几百不等，而且<span style="color: black;">由于</span>竞价<span style="color: black;">原由</span>，花费还是逐年<span style="color: black;">升高</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO：成本低投入少，一年<span style="color: black;">花费</span>不足SEM竞价的10%，<span style="color: black;">倘若</span>自己有些网站优化方面技术，那就更省钱，<span style="color: black;">不外</span><span style="color: black;">亦</span>要衡量时间成本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>原创网络<span style="color: black;">博主</span>给<span style="color: black;">大众</span>总结的SEM和SEO之前的区别，下期<span style="color: black;">咱们</span><span style="color: black;">一块</span>来<span style="color: black;">认识</span>一下<span style="color: black;">怎样</span><span style="color: black;">选取</span>合适的推广方式吧！</p>
感谢你的精彩评论，带给我新的思考角度。
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