SEM和SEO是什么意思？怎么做
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在业内，谈及搜索营销方式，<span style="color: black;">大众</span><span style="color: black;">通常</span>分为SEM和SEO两大类，SEM指的是竞价排名和信息流<span style="color: black;">宣传</span>，<span style="color: black;">亦</span><span style="color: black;">便是</span>常说的</span><strong style="color: blue;"><span style="color: black;">花钱买排名<span style="color: black;">或</span>花钱买流量</span></strong><span style="color: black;">，SEO则指的是利用搜索引擎的规则，凭借过硬的内容和权威性优化上来的自然排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但其实<span style="color: black;">这般</span>的说法<span style="color: black;">不足</span>严谨，</span><strong style="color: blue;"><span style="color: black;">SEM意为百度、谷歌搜索引擎营销，<span style="color: black;">实质</span>上<span style="color: black;">包括</span>了SEO和所有付费搜索营销</span></strong><span style="color: black;">，<span style="color: black;">大众</span>可不要继续混淆咯~关于SEM和SEO的关系</span><span style="color: black;">百快</span>抖网络<span style="color: black;">博主</span>就啰嗦到<span style="color: black;">这儿</span>。下面就进入正题，付费SEM和SEO应该先做哪个？</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/26d072a4b66542eeabc6d66219e6e23e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727798917&x-signature=HN8yiNVv94glTxxNZehB3lPVF64%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">事实上，付费SEM和SEO两类搜索营销方式各有千秋，要说先做哪个？这<span style="color: black;">重点</span>取决于企业推广预算有多少。</span><strong style="color: blue;"><span style="color: black;">预算少的做SEO，预算多的做付费SEM，<span style="color: black;">乃至</span>是SEM+SEO双管齐下</span></strong><span style="color: black;">（反正SEO免费，两种营销都做<span style="color: black;">能够</span>占据搜索引擎大部分版面，何乐而不为）。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/aacfb645711d44259330ab1cd0780d8c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727798917&x-signature=T5PICN%2BFaLHFlLoSULnqKH2hVLo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>付费SEM只要有钱就能有排名有效果，有些企业<span style="color: black;">经过</span>付费SEM转化就能盈利，但大部分企业就算配备最厉害的优化师，但还是抵消不了价格贵、被恶意点击的缺陷，不管哪类企业非得资金充足不可。而SEO虽然见效没<span style="color: black;">那样</span>快，</span><span style="color: black;">但胜在</span>推广成本低，小投入大<span style="color: black;">报答</span>是企业家都喜闻乐见的，尤其是中小传统企业。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a926d7c2441d46d6badffafa3ee46e77~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727798917&x-signature=tTKSR3gJSVjpEI3OFoT6p1UGLgs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了<span style="color: black;">帮忙</span><span style="color: black;">大众</span>更快做出抉择，深圳百快抖网络将从以下五个方面讲一下SEO和SEM的区别，相信看完<span style="color: black;">大众</span>就<span style="color: black;">晓得</span>先做什么推广了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.呈现方面</span></strong><span style="color: black;">：假如同一关键字，SEO所<span style="color: black;">表示</span>的<span style="color: black;">便是</span>设定好TDK,SEM并不<span style="color: black;">必定</span>，可<span style="color: black;">按照</span>推广历史随时变化，<span style="color: black;">选择</span>最佳T、D来呈现给网民。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(TDK所指的title.descriptionkeyword，中文分别是标题.说明.关键字)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.价格方面</span></strong><span style="color: black;">：SEO点击无限制<span style="color: black;">亦</span>不收一分钱，SEM<span style="color: black;">便是</span>点击一次，收取一次<span style="color: black;">花费</span>，价格为最低几分，最高不封顶。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.难度方面</span></strong><span style="color: black;">：<span style="color: black;">每一个</span>SEO优化关键字<span style="color: black;">一般</span>不可能<span style="color: black;">每一个</span>排名在首页(<span style="color: black;">况且</span>相当难),专业的SEMr<span style="color: black;">能够</span>轻易地把关键词排名到首页</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.效果方面</span></strong><span style="color: black;">：SEO<span style="color: black;">生效</span>周期很慢，<span style="color: black;">通常</span>都是3个月<span style="color: black;">上下</span>，<span style="color: black;">不外</span>品牌词，<span style="color: black;">通常</span><span style="color: black;">1星期</span>内会起<span style="color: black;">功效</span>，且排在头版首位。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5. 转化方面</span></strong><span style="color: black;">：普通SEM<span style="color: black;">宣传</span>在SEO排名前，单纯从首页一个关键词<span style="color: black;">来讲</span>，点击率高的肯定是SEM<span style="color: black;">宣传</span>，转化率相对<span style="color: black;">亦</span>比较高。当然，转化率与许多<span style="color: black;">原因</span><span style="color: black;">相关</span>。</span></p>
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