SEM工作的发展前景怎么样？还有‘钱’途吗？
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c97f5a8e5b214addabfaf05954f95df8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727800078&x-signature=2Epfn7n8zfkb3nj6RRY5WxyeKDM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我是Dora，从事谷歌SEO超过10年时间，为7-Eleven、微软、腾讯等集团<span style="color: black;">供给</span>Google SEO营销顾问服务。点头像关注，有需要直接留言<span style="color: black;">就可</span>，感谢。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看一个岗位的发展前景，<span style="color: black;">意见</span><span style="color: black;">能够</span>从其所在行业的前景来预估。行业前景好，那这个行业的从业者自然发展的空间就比<span style="color: black;">很强</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国内的sem很久之前<span style="color: black;">重点</span>是做搜索引擎的关键词竞价的，<span style="color: black;">亦</span><span style="color: black;">便是</span>行内人说的“大搜”的竞价。<span style="color: black;">不外</span><span style="color: black;">近期</span>几年随着信息流<span style="color: black;">宣传</span>的兴起，<span style="color: black;">起始</span>有<span style="color: black;">非常多</span>专门做信息流竞价的人，这当然<span style="color: black;">亦</span>是sem的一部分。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a52e3c46d14841ceaa0ee48bf8f3cbbd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727800078&x-signature=cnpCgJ2V5%2F5lO%2Bl58lfvkZD6Ek4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>把sem理解为是一种流量的采购工作，工作性质更类似投资。花费<span style="color: black;">一样</span>的预算<span style="color: black;">能够</span>拿到<span style="color: black;">更加多</span>有效流量，<span style="color: black;">便是</span>这个工作的价值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那反观国内的营销市场<span style="color: black;">或</span>流量市场，不难<span style="color: black;">发掘</span><span style="color: black;">此刻</span>几乎所有对互联网流量有<span style="color: black;">需要</span>的行业，几乎都<span style="color: black;">没法</span>逃脱<span style="color: black;">宣传</span>投放的问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然<span style="color: black;">能够</span><span style="color: black;">选取</span>做优化、做社群、做私域流量，<span style="color: black;">然则</span>这些其实都是<span style="color: black;">创立</span>在有<span style="color: black;">必定</span>流量<span style="color: black;">基本</span>上的，锦上添花的方式。这和海外的流量市场有很大的<span style="color: black;">区别</span>，这个做外贸的应该比较有感受。<span style="color: black;">此刻</span>做海外市场<span style="color: black;">倘若</span>seo做得确实好，那一个网站完全就<span style="color: black;">能够</span>帮<span style="color: black;">机构</span>盈利，且利润空间还不错。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fe6e9de2ae194d798c7229de7a6946dc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727800078&x-signature=y8Dz6IC0jacycDfy6tX%2BJhNjUVs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>国内不<span style="color: black;">同样</span>，国内虽然<span style="color: black;">亦</span>有做优化和私域社群<span style="color: black;">这般</span>的方式，<span style="color: black;">然则</span><strong style="color: blue;"><span style="color: black;">日前</span>来看都很难独立存在</strong>。<strong style="color: blue;">这些方式<span style="color: black;">没法</span>做到完全支撑一个企业的发展所需。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">结论<span style="color: black;">便是</span>随着互联网的发展，sem这个行业必然会<span style="color: black;">连续</span>存在，且<span style="color: black;">需要</span>会越来越大。<span style="color: black;">原由</span><span style="color: black;">便是</span>在有限的流量池内随着<span style="color: black;">宣传</span>主的变多，竞争会越来越惨烈。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在如此激烈的竞争中怎么投放、怎么花费有限的预算拿到性价比最高的流量，这是对sem从业者的考验，当然，<span style="color: black;">亦</span>是机会。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/99aa2dfdcba946e082c931319a07b63a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727800078&x-signature=at5LzD4geNMmpzSmXe932SWuZWo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">之前那种粗放式的盲投时代早就过去了，<span style="color: black;">此刻</span>更看重投放的<span style="color: black;">精细</span>和策略的制定。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">最后算是给sem行业的人<span style="color: black;">有些</span>不成熟的小<span style="color: black;">意见</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、不要局限于某种<span style="color: black;">宣传</span>形式<span style="color: black;">或</span>某个<span style="color: black;">途径</span>，<span style="color: black;">例如</span>，不要把自己局限在百度大搜里，百度之外的世界很大，大搜之外的世界<span style="color: black;">亦</span>很大。<span style="color: black;">况且</span>就<span style="color: black;">通常</span>企业<span style="color: black;">来讲</span>，对大搜的<span style="color: black;">需要</span>可能并不强。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1ae6cd2af8de458abb50a445b20f7299~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727800078&x-signature=OSE2w2jqaPpsCs8rkmSwLRHuIuE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、术业有专攻当然是对的，<span style="color: black;">不外</span><span style="color: black;">意见</span>抽时间<span style="color: black;">认识</span>一下<span style="color: black;">区别</span>的运营方式，<span style="color: black;">例如</span>seo。国内<span style="color: black;">此刻</span>虽然很难靠seo独立门户，<span style="color: black;">然则</span>sem的职业成长路径<span style="color: black;">步行到</span>最后基本都是要走项目管理岗的，这个时候你就需要有<span style="color: black;">有些</span>seo的常识，<span style="color: black;">能够</span>不精通，<span style="color: black;">然则</span>要<span style="color: black;">晓得</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">写在最后：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、不<span style="color: black;">定时</span>分享海外推广流量市场走势、出海推广操盘<span style="color: black;">办法</span>，关注我或私信都可；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、偶尔会写<span style="color: black;">有些</span>SEO职业发展问题，避免走弯路，让SEO新人<span style="color: black;">朋友</span><span style="color: black;">能够</span>活得很好的<span style="color: black;">有些</span><span style="color: black;">意见</span>；</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">举荐</span>阅读</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">SEO<span style="color: black;">重点</span>是做什么的？零<span style="color: black;">基本</span>能学习吗？</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <a style="color: black;">个人SEO成长指南：该怎么开启你的SEO业务</a> </p>
“NB”（牛×的缩写，表示叹为观止） 你说得对，我们一起加油，未来可期。
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