想晓得网站的数据以及流量状况？一个工具容易搞定！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>卖家在进行推广引流之初，都会犹豫一个问题，那<span style="color: black;">便是</span>这个网站值不值得我投入资金去进行推广？<span style="color: black;">倘若</span>这个网站的流量达不到预期，那我岂不是白花钱了？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这就需要用到一个辅助你<span style="color: black;">查找</span>网站流量热度的工具——similarweb.com，这是一个免费<span style="color: black;">供给</span>网站应用排名和竞争性数据分析的网络平台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">similarweb的<span style="color: black;">重点</span>功能<span style="color: black;">包含</span>分析网站及竞争对手的网站流量信息、分析网站流量<span style="color: black;">源自</span>、关键字以及用户粘性，如网站停留时间、跳出率，网页浏览量等等。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">1. 界面介绍</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">打开similarweb.com，<span style="color: black;">第1</span>次<span style="color: black;">运用</span>需要进行注册登录，完成这一<span style="color: black;">过程</span>之后就会进入到主界面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以google为例，<span style="color: black;">咱们</span>在搜索框上输入google.com，就会<span style="color: black;">显现</span>google.com的<span style="color: black;">关联</span>数据。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>是总<span style="color: black;">拜访</span>量以及网站的<span style="color: black;">全世界</span>排名，<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到Google前四个月的<span style="color: black;">拜访</span>量达到了惊人的三千亿，<span style="color: black;">全世界</span>排名<span style="color: black;">第1</span>。网站在流量方面的排名，数字越小<span style="color: black;">表率</span>排名越高。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/7059bfef9b6f4accb94e797189f6a07f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727804228&x-signature=%2BBZ0DOQxvPHhjARlRTysGj8z4GI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接着是参与度概览，<span style="color: black;">重点</span>是概括了月<span style="color: black;">拜访</span>量、<span style="color: black;">拜访</span><span style="color: black;">连续</span>时间、<span style="color: black;">拜访</span>页面数以及跳出率。这几项数据<span style="color: black;">能够</span>比较<span style="color: black;">精细</span>地看出用户<span style="color: black;">针对</span>这个网站的依赖性有多高，跳出率越低越好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其次还<span style="color: black;">能够</span>看到<span style="color: black;">全世界</span>热门国家或地区的<span style="color: black;">拜访</span>量，<span style="color: black;">例如</span>google，美国的访客数量占大头，紧接着是印度和巴西。<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>这项数据来大体判断网站<span style="color: black;">或</span>是说竞争对手的<span style="color: black;">重点</span>市场，<span style="color: black;">认识</span>市场的流量占比。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ff31a34a7e124401b1d64a8386032c48~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727804228&x-signature=YHnqr55Zfoj67uNxR3GdH0v2lgA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而流量<span style="color: black;">源自</span><span style="color: black;">途径</span>77%都是来自直接网页搜索，小部分来自自然搜索<span style="color: black;">或</span>是社媒<span style="color: black;">转</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>还<span style="color: black;">能够</span>看到它的一个出站流量，这个是看网站<span style="color: black;">最后</span><span style="color: black;">转</span>到哪个平台最多，<span style="color: black;">能够</span>看到<span style="color: black;">经过</span>google<span style="color: black;">转</span>到Facebook的占最多，其次是维基百科。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于similarweb.com的简单介绍就到<span style="color: black;">这儿</span>，下面<span style="color: black;">咱们</span>用一个deal网站来做<span style="color: black;">仔细</span>的<span style="color: black;">诠释</span>，告诉你<span style="color: black;">怎样</span><span style="color: black;">经过</span>similarweb.com<span style="color: black;">认识</span>这个deal网站<span style="color: black;">是不是</span>值得作为卖家的你投入。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">2. 举例</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">假设你是一个亚马逊<span style="color: black;">或</span>速卖通的卖家，你的<span style="color: black;">目的</span>群体是欧美市场，你<span style="color: black;">此刻</span>需要找一个deal网站发帖促销，那哪个deal网值得下手呢？<span style="color: black;">咱们</span>用英国最大的deal网Hotukdeals.com为例来讲解。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①打开similarweb.com，输入Hotukdeals.com，<span style="color: black;">能够</span>看到以下<span style="color: black;">仔细</span>数据。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今年1月到3月的总<span style="color: black;">拜访</span>量在六千万<span style="color: black;">上下</span>，行业排名靠前，很<span style="color: black;">显著</span>是一个热度很高的deal网站。访客平均停留页面数在四页<span style="color: black;">上下</span>，<span style="color: black;">亦</span><span style="color: black;">便是</span>说，就算你的帖子掉到了第四页，仍有很大几率会被访客看到。跳出率在34%<span style="color: black;">上下</span>，这是一个很不错的数据，说明用户粘性比较高。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b7482e2dc6524bd5baddff81c78cd21f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727804228&x-signature=W%2BK%2F9v7LHy6jrO9KVy3SRiDoi5A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②<span style="color: black;">能够</span>看到有91%<span style="color: black;">上下</span>的用户都来自英国，这个定位就非常<span style="color: black;">精细</span>了，市场的流量占比非常<span style="color: black;">知道</span>，<span style="color: black;">倘若</span>你是做英国市场的电商平台，<span style="color: black;">那样</span>用Hotukdeals准没错。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/235ee40ff5954ddbb51547f9413641c0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727804228&x-signature=%2BtdAa2S6Vl48p3yhCaK2f50hOWY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③再<span style="color: black;">瞧瞧</span>流量<span style="color: black;">源自</span><span style="color: black;">途径</span>，62%<span style="color: black;">上下</span>是来自直接搜索，还有31%以上是来自自然搜索，这指的是<span style="color: black;">经过</span>搜索引擎进入网站的占比，<span style="color: black;">倘若</span>流量比例比<span style="color: black;">很强</span>的话，说明他在搜索引擎上面的排名比较靠前。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社交版块占到了4%<span style="color: black;">上下</span>，这<span style="color: black;">表率</span>了从社交<span style="color: black;">途径</span>过来的流量。这<span style="color: black;">显示</span>Hotukdeals<span style="color: black;">运用</span>了社交营销的手段且比较成功，在社媒上<span style="color: black;">能够</span>找到<span style="color: black;">她们</span>的网站并点击<span style="color: black;">转</span>过来。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/da8f2d45394048b5bf47701c7ccb59f1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727804228&x-signature=vCDrBS64gFf%2F6a1hBc49580jYak%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④再看到出站流量这块，35%流向亚马逊，10%流向eBay，说明这两个平台的卖家更适合在Hotukdeals上发帖。当然这<span style="color: black;">亦</span>不是绝对的，<span style="color: black;">倘若</span>你是想做英国市场的独立站卖家，<span style="color: black;">亦</span><span style="color: black;">能够</span>试着在Hotukdeals上发帖。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cf7ce8845fb842a59391c205626474a1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727804228&x-signature=c1%2Fk1Da7iLbzLZojm5vKLIsoGGw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑤再看社交版块，这指的是网站社交运营的<span style="color: black;">途径</span>，并<span style="color: black;">表示</span>了<span style="color: black;">那些</span><span style="color: black;">途径</span>的引流效果最佳。从图上数据<span style="color: black;">咱们</span><span style="color: black;">能够</span>看出，Hotukdeals<span style="color: black;">重点</span>的社交运营<span style="color: black;">途径</span>是YouTube、Facebook和twitter，其中YouTube的效果最佳。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b527ba5a9ad145f791d54d92f6a24659~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727804228&x-signature=dEe7D%2BfuZ6fwtbEhSzMLGubErHM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑥最后是展示<span style="color: black;">宣传</span>，<span style="color: black;">经过</span>这项数据<span style="color: black;">咱们</span><span style="color: black;">能够</span>知道网站<span style="color: black;">是不是</span>投放了展示<span style="color: black;">宣传</span>，还<span style="color: black;">能够</span>看到给网站带来流量排名前5的展示<span style="color: black;">宣传</span>的平台，<span style="color: black;">这儿</span>前五分别是Google、YouTube、Facebook、WhatsApp和Pinterest。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9ddfd84cf34b4c1a8cd0c71f6eb022b1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727804228&x-signature=WIDeHDXoUxmNJuVAavkMsz7hWw4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">3. 结论</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">综上所述<span style="color: black;">能够</span>看出Hotukdeals这个deal站还是<span style="color: black;">非常</span>适合想做英国市场的卖家投入的，同理，<span style="color: black;">倘若</span>是想做美国市场的<span style="color: black;">或</span>中东市场的卖家，都<span style="color: black;">能够</span><span style="color: black;">根据</span>这个方式去搜索对应的deal站流量<span style="color: black;">状况</span>，判断<span style="color: black;">是不是</span>值得自己投入资金。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你认为自己<span style="color: black;">没法</span>独立进行deal站操作，<span style="color: black;">亦</span><span style="color: black;">能够</span>联系<span style="color: black;">咱们</span>，<span style="color: black;">咱们</span>会<span style="color: black;">供给</span>一条龙<span style="color: black;">帮忙</span>卖家进行上帖，<span style="color: black;">倘若</span>有疑问<span style="color: black;">能够</span>戳我或在底下评论，点点关注后续会有<span style="color: black;">更加多</span>干货分享哦！</span></p>
你的留言真是温暖如春，让我感受到了无尽的支持与鼓励。
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