1fy07h 发表于 2024-9-30 03:52:03

短视频SEO怎么做?实操级的短视频SEO教程来啦!


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">短视频SEO怎么做?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文内容不多,我直接上面操作<span style="color: black;">过程</span>。<span style="color: black;">倘若</span>对<span style="color: black;">过程</span>不是很理解的<span style="color: black;">伴侣</span>,<span style="color: black;">能够</span>多看几遍,多实践。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">先来理解短视频SEO的概念:短视频SEO,<span style="color: black;">便是</span><span style="color: black;">经过</span>短视频搜索引擎优化,将短视频排名靠前,从而获取搜索用户的优先<span style="color: black;">选取</span>权。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f706ac1cb92449138ccf11cb012131aa~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727832393&amp;x-signature=oRBijI9b0uavLulAiq0uA10%2FDa0%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、短视频SEO流量获取入口</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">短视频平台搜索框</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>主打的短视频搜索平台,咱们做优化的,<span style="color: black;">重点</span>有抖音、快手、小红书、头条、西瓜、微视、视频号、贴吧、知乎、<span style="color: black;">博客</span>。其他的短视频平台能操作的<span style="color: black;">伴侣</span>,<span style="color: black;">亦</span><span style="color: black;">能够</span>去操作,这几个平台都是当前主流短视频APP。<span style="color: black;">经过</span>这些各大短视频APP本身自带的搜索框搜索自己想要搜索的内容,就会出来相应的结果。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">浏览器搜索框</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>短视频平台最<span style="color: black;">起始</span>都是<span style="color: black;">不可</span>搜索引擎开放,但随着市场的发展,几乎<span style="color: black;">每一个</span>短视频平台都<span style="color: black;">已然</span><span style="color: black;">逐步</span>来抢占搜索引擎。<span style="color: black;">日前</span><span style="color: black;">重点</span>针对百度、搜狗、360,这三大平台,其他的浏览器,<span style="color: black;">亦</span>会有优化。只需要在浏览器里面输入相应的搜索内容,<span style="color: black;">就可</span>获取自己相要的内容。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">电商平台搜索框</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做过电商的<span style="color: black;">伴侣</span>都<span style="color: black;">晓得</span>,只要做电商,不管你是真数据,还是开车,都是为了排名靠前。<span style="color: black;">日前</span><span style="color: black;">重点</span>有淘宝、天猫、闲鱼、拼多多、唯品汇、阿里巴巴,<span style="color: black;">经过</span>优化自己的<span style="color: black;">制品</span>标准关键词,直接在电商APP平台搜索排名靠前。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/888f4ea4de474b098ba65c8f0e53bea6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727832393&amp;x-signature=5TZFAvzbN5AqCtNnL6Ij%2F38aLhE%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、短视频账号的准备</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>不做电商,那就<span style="color: black;">不消</span>做电商平台的账号。短视频账号运营初期,先从一个平台到三个平台,到10个平台,<span style="color: black;">这般</span><span style="color: black;">持续</span>的递增。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前期<span style="color: black;">重点</span>准备抖音,快手,小红书,视频号,<span style="color: black;">博客</span>,知乎,微视,这7个平台。<span style="color: black;">倘若</span>觉得平台多,<span style="color: black;">能够</span>先只注册抖音平台的账号,或是<span style="color: black;">选取</span>这7个平台其中一个平台注册账号。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注册账号需要手机号,新手<span style="color: black;">能够</span>先不要实名,避免<span style="color: black;">由于</span>自己不懂运营,<span style="color: black;">引起</span>封号带来损失。刚运营,不要<span style="color: black;">思虑</span>矩阵,<span style="color: black;">因此</span>不<span style="color: black;">想要</span>着注册多账号,这是后续要做的事情。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注册账号重点准备头像,和一张封面,账号昵<span style="color: black;">叫作</span>,介绍,还有<span style="color: black;">便是</span>账号。<span style="color: black;">每一个</span>平台注册的时候,<span style="color: black;">能够</span>把账号昵<span style="color: black;">叫作</span>统一,账号与<span style="color: black;">微X</span>号统一,介绍统一。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>注册的时候,<span style="color: black;">运用</span>一个表格管理好账号。<span style="color: black;">例如</span>什么平台,账号多少,<span style="color: black;">秘码</span>多少,手机号,邮箱,注册时间,昵<span style="color: black;">叫作</span>,介绍,头像,首图。先注册完一个平台,其他平台直接<span style="color: black;">运用</span><span style="color: black;">就可</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>平台的操作会有些区别,大同小异,<span style="color: black;">详细</span>的每一步,<span style="color: black;">这儿</span>就不演示。在后续咱们《截流猎客系统》里面,我会<span style="color: black;">仔细</span>的讲解。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1bf3500705dc490fa48baba6da6f069f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727832393&amp;x-signature=wA7GusCcKFasQsqkoNIeQrgYEuY%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、关键词的优化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">找关键词</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>一:<span style="color: black;">经过</span>5118或是星网大数据,<span style="color: black;">能够</span>搜索长尾在关键词,下拉词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>二:在百度、360、搜狗这三大浏览器里面,搜索你需要优化的<span style="color: black;">制品</span>,或是行业,出来的下拉词,即是需要找的关键词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>三:打开需要优化的短视频平台,在搜索框内输入行业词或是产品词,出来的下拉词即是咱们要找的关键词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>四:在浏览器搜索行业词或是<span style="color: black;">制品</span>词,点击搜索,往下拉,到最底部,出来的<span style="color: black;">关联</span>搜索词,<span style="color: black;">这儿</span><span style="color: black;">亦</span>是咱们需要寻找的关键词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">选取</span>关键词</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你要先准备一个文档,记录这些词。<span style="color: black;">第1</span>列为主词,<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">咱们</span>讲的一级词。第二列为二级词,接下来<span style="color: black;">便是</span>三级词,四级词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>百度、360、搜狗三大搜索引擎搜索行业词、<span style="color: black;">制品</span>词、品牌词、地域词,这些<span style="color: black;">能够</span>统<span style="color: black;">叫作</span>为一级词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在搜索引擎中,输入一级词,弹出来的<span style="color: black;">便是</span>二级词。下面的<span style="color: black;">关联</span>搜索,<span style="color: black;">亦</span>是二级词。<span style="color: black;">此时</span>候,你把搜索时弹出来的下拉词,及<span style="color: black;">关联</span>搜索词,放在表格二级词列。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来继续在搜索引擎里输入二级词,弹出来的及<span style="color: black;">关联</span>搜索,就三级词。以此类推,输入三级词,得出来的<span style="color: black;">便是</span>四级词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主词和一级词,二级词,三级词,你都要<span style="color: black;">所有</span>记录在表格里面。<span style="color: black;">通常</span>做到三级词就<span style="color: black;">能够</span>了,<span style="color: black;">无</span>必要做到四级词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">组合关键词</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>快速组合关键词?组合关键词,<span style="color: black;">这儿</span><span style="color: black;">重点</span>应用在账号昵<span style="color: black;">叫作</span>,账号介绍,视频内容文案,视频标题文案。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>昵<span style="color: black;">叫作</span>,<span style="color: black;">能够</span><span style="color: black;">运用</span>1-3个主关键词,<span style="color: black;">能够</span><span style="color: black;">运用</span>品牌,行业,<span style="color: black;">制品</span>,地域,组装<span style="color: black;">作为</span>昵<span style="color: black;">叫作</span>。然后介绍处,能<span style="color: black;">移植</span>多少个关键词都<span style="color: black;">能够</span>尽可能的去<span style="color: black;">移植</span>,<span style="color: black;">一般</span><span style="color: black;">能够</span><span style="color: black;">移植</span>10-30个,<span style="color: black;">每一个</span>平台介绍入许可的文字数量不<span style="color: black;">同样</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">组合关键词,标题格式:<span style="color: black;">需要</span>关键词+核心关键词+<span style="color: black;">处理</span><span style="color: black;">方法</span>。<span style="color: black;">这儿</span>不会操作的<span style="color: black;">伴侣</span>,<span style="color: black;">能够</span>直接把三级关键词套用上去<span style="color: black;">就可</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>标题,<span style="color: black;">最少</span>要<span style="color: black;">移植</span>2-5个关键词。下面的内容,<span style="color: black;">最少</span>需要<span style="color: black;">移植</span>5-10个关键词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>平台的调性不<span style="color: black;">同样</span>,有些平台<span style="color: black;">能够</span>留联系方式,<span style="color: black;">都数</span>平台不行。优化的目的<span style="color: black;">便是</span>为了引流,<span style="color: black;">因此</span>,在短视频优化的时候,<span style="color: black;">亦</span><span style="color: black;">能够</span>在标题里面变向<span style="color: black;">移植</span>联系方式,或是引流进入联系方式。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">时间关系,<span style="color: black;">这儿</span><span style="color: black;">仔细</span>的在后续咱们聚点客引流系统团队的《截流猎客系统》里面<span style="color: black;">仔细</span>讲解。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">先完成,<span style="color: black;">才可</span>做到完美。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/91b8fe97914343d2b267b2f21c2af374~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727832393&amp;x-signature=%2FQFj3%2F0rAlnJPNkpVZs%2FjIEnsP0%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、制作发布原创短视频</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">收集素材</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">短视频素材<span style="color: black;">能够</span>是<span style="color: black;">照片</span>,视频。搜索素材的<span style="color: black;">途径</span><span style="color: black;">重点</span><span style="color: black;">经过</span>采集工具,大数据工具下载,360、百度、搜狗,搜索点击视频,或是<span style="color: black;">照片</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span><span style="color: black;">经过</span>短视频平台,抖音、快手、小红书、视频号、微视频、B站等平台去收集。这种方式,收集出来的内容<span style="color: black;">能够</span>对票。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后一种方式,<span style="color: black;">便是</span><span style="color: black;">经过</span>购买。<span style="color: black;">例如</span>在淘宝,拼多多等这些平台,几元钱就<span style="color: black;">能够</span>购买到<span style="color: black;">非常多</span>素材。<span style="color: black;">倘若</span>你想免费,<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">有些</span>资源站,或公众号里面,都会有些素材。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">工具混剪</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">剪辑<span style="color: black;">重点</span><span style="color: black;">运用</span>工具通用剪映,还有秒剪。<span style="color: black;">倘若</span>用电脑的<span style="color: black;">伴侣</span>,新手<span style="color: black;">意见</span><span style="color: black;">运用</span>爱剪辑,快剪辑,剪映电脑版本。<span style="color: black;">经过</span>这几款软件,<span style="color: black;">能够</span>完成<span style="color: black;">基本</span>的剪辑。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">需要混剪,<span style="color: black;">那样</span>就要<span style="color: black;">运用</span>到专业的混剪工具。在混剪工具里面,<span style="color: black;">能够</span>直接导入素材,就<span style="color: black;">能够</span><span style="color: black;">选取</span>时间,输出数量等。把参数修改,<span style="color: black;">就可</span>一键生成。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在咱们的联盟伙伴里面,会讲到<span style="color: black;">怎样</span>混剪。<span style="color: black;">同期</span>,<span style="color: black;">详细</span>的操作<span style="color: black;">过程</span>,我<span style="color: black;">亦</span>会在咱们的联盟伙伴培训上讲到,<span style="color: black;">这儿</span>就不<span style="color: black;">仔细</span>讲解。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">视频发布</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">剪辑好的视频,<span style="color: black;">每一个</span>平台<span style="color: black;">同期</span>打开,在电脑上面登录。<span style="color: black;">而后</span>,直接<span style="color: black;">选取</span>平台上传,输入标题,<span style="color: black;">移植</span><span style="color: black;">专题</span>,或是热门<span style="color: black;">专题</span>等 。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频发布<span style="color: black;">能够</span>制作成合集,可以<span style="color: black;">选取</span>商圈(即定位),<span style="color: black;">经过</span>定位来完成热点流量裂变。<span style="color: black;">区别</span>时间,发布同一视频,效果会不<span style="color: black;">同样</span>。<span style="color: black;">区别</span>的文案,同一视频,带来的流量<span style="color: black;">亦</span>会不<span style="color: black;">同样</span>。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要<span style="color: black;">经过</span>视频带货的<span style="color: black;">伴侣</span>,发布<span style="color: black;">这儿</span><span style="color: black;">亦</span>是需要卡的一道关。<span style="color: black;">详细</span>怎么发布会比较好,时间关系,<span style="color: black;">这儿</span>就不<span style="color: black;">仔细</span>分解。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1be17a6e19a64cdabfe9928371398e20~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727832393&amp;x-signature=tzUZGNRvlw8rUFtFPHdxaH9VEKI%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、短视频数据分析</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>平台都有<span style="color: black;">关联</span>的视频数据分析,<span style="color: black;">这儿</span>只需要直接进入到视频后台,去查看数据<span style="color: black;">就可</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然,还<span style="color: black;">能够</span><span style="color: black;">经过</span>大数据平台去监控。数据平台<span style="color: black;">能够</span>查看到播放量,点赞量,转发量,完播率,<span style="color: black;">保藏</span>量等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在抖音上面操作的<span style="color: black;">伴侣</span>,不<span style="color: black;">晓得</span>自己视频到底怎么样,除了自己<span style="color: black;">能够</span>看到的外,还<span style="color: black;">能够</span><span style="color: black;">经过</span>投抖+的方式来测试。<span style="color: black;">倘若</span>用100元投,去了10元的时候,<span style="color: black;">瞧瞧</span>数据<span style="color: black;">是不是</span>变化,数据变了,做增量,数据不变,做<span style="color: black;">减少</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一般</span>测试金额为10元-30元,数据不怎么动,停止投放。直接把视频<span style="color: black;">隐匿</span>,或是把视频设置权益<span style="color: black;">就可</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后<span style="color: black;">这儿</span>给一个<span style="color: black;">办法</span>来测数据,<span style="color: black;">便是</span>AB法。什么是AB法,即咱们在电商里面的测图测款。<span style="color: black;">经过</span>同一视频,换<span style="color: black;">区别</span>的文案,和同一文案,换<span style="color: black;">区别</span>的视频来测试。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后测试的播放量,点赞量,转发量,完播率,<span style="color: black;">保藏</span>量,<span style="color: black;">选取</span>最优的那个,进入发布<span style="color: black;">就可</span>。</p>




b1gc8v 发表于 2024-10-9 04:56:39

说得好啊!我在外链论坛打滚这么多年,所谓阅人无数,就算没有见过猪走路,也总明白猪肉是啥味道的。

4zhvml8 发表于 昨天 01:14

“BS”(鄙视的缩写)‌
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