独立站做Google 推广怎么样收费？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>什么是谷歌推广?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌推广说白了<span style="color: black;">便是</span>在谷歌上宣传自己的网站(或平台)这个宣传的途径有两种。一种是谷歌竞价推广，<span style="color: black;">另一</span>一种是谷歌SEO推广。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌SEO推广是<span style="color: black;">经过</span><span style="color: black;">按照</span>谷歌排名机制对网站进行搜索引擎优化，使其符合谷歌排名靠前标准，从而达到<span style="color: black;">更加多</span>关键词搜索结果里(尤其是首页)里有你的网站排名。但这种方式工作繁重且漫长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌SEO的<span style="color: black;">花费</span><span style="color: black;">通常</span>按关键词个数、冷热度报价。但<span style="color: black;">由于</span>SEO很难100%<span style="color: black;">保准</span>所<span style="color: black;">相关</span>键词都达标，<span style="color: black;">因此</span>，大<span style="color: black;">都数</span>SEO<span style="color: black;">机构</span>都是打包数百个词，只<span style="color: black;">保准</span>达标<span style="color: black;">必定</span>比例的词，<span style="color: black;">例如</span>30%。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">因谷歌竞价推广即SEM效果来得快，<span style="color: black;">因此</span>，<span style="color: black;">咱们</span>重点谈这个方面的收费<span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>谷歌推广<span style="color: black;">详细</span><span style="color: black;">花费</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总结<span style="color: black;">来讲</span>，谷歌竞价推广，是按点击收费的。即每次点击就扣一次<span style="color: black;">花费</span>，开户时候需要预存<span style="color: black;">必定</span>金额的<span style="color: black;">宣传</span>费在里面，用完再续费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌推广的收费<span style="color: black;">规律</span>:<span style="color: black;">宣传</span>费+服务费+开户费+增值税</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">花费</span>一年到底要多少钱，不确定，但<span style="color: black;">亦</span>不是无限大，<span style="color: black;">由于</span>，谷歌推广需要设置一个每日推广预算，<span style="color: black;">按照</span>每日预算<span style="color: black;">就可</span>大概算出一年的<span style="color: black;">花费</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>以官方<span style="color: black;">指点</span>的出口易套餐为例(人民币)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">广告费12000元+服务费3600元+开户费1000元+增值税720元=17320元。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说<span style="color: black;">必定</span>要问多少钱，<span style="color: black;">根据</span>官方<span style="color: black;">意见</span>的<span style="color: black;">便是</span>这个价格<span style="color: black;">然则</span><span style="color: black;">每一个</span>企业预算<span style="color: black;">区别</span>，投入就会有巨大的差异。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>:Google的<span style="color: black;">宣传</span>会<span style="color: black;">按照</span>你<span style="color: black;">实质</span><span style="color: black;">状况</span>:<span style="color: black;">例如</span>网站质量、<span style="color: black;">宣传</span>质量、每日预算、竞争<span style="color: black;">状况</span>、关键词<span style="color: black;">选取</span>等，影响到你的<span style="color: black;">实质</span>支出。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌竞价<span style="color: black;">宣传</span>的运作模式，<span style="color: black;">经过</span>多种定位方式找到你的意向客户当<span style="color: black;">她们</span>在谷歌<span style="color: black;">或</span>谷歌的合作网盟上去搜关键词<span style="color: black;">或</span>类似关键词会触发到你的<span style="color: black;">宣传</span>，只要点击了<span style="color: black;">宣传</span>，后台相应扣除一次<span style="color: black;">花费</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌竞价<span style="color: black;">宣传</span><span style="color: black;">详细</span>的<span style="color: black;">每一个</span>月<span style="color: black;">怎样</span>收费，<span style="color: black;">包含</span><span style="color: black;">怎样</span>推广，以及能有什么样的效果，都跟关键词，网站结构布局等有很大的关系。里面<span style="color: black;">触及</span>的技巧<span style="color: black;">亦</span>比较多，很难一句两句得说清楚。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>谷歌推广点击收费原理<span style="color: black;">仔细</span>分析</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、Google Ads 的<span style="color: black;">花费</span>计算方式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google Ads<span style="color: black;">宣传</span>费的数额完全由您自己决定</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>不设下限。相反，您<span style="color: black;">能够</span>设置平均每日预算，并决定<span style="color: black;">怎样</span><span style="color: black;">运用</span>这笔<span style="color: black;">花费</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、<span style="color: black;">按照</span>您的<span style="color: black;">目的</span><span style="color: black;">选取</span>出价策略</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每当用户在 Google 上进行搜索时，Ads 就会进行竞价，确定要在搜索结果页上展示<span style="color: black;">那些</span><span style="color: black;">宣传</span>，以及这些<span style="color: black;">宣传</span>在网页上的排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要让自己的<span style="color: black;">宣传</span>参加这种竞价，您<span style="color: black;">首要</span>必须<span style="color: black;">选取</span>您<span style="color: black;">期盼</span><span style="color: black;">运用</span>的出价方式。<span style="color: black;">尽可能</span><span style="color: black;">按照</span>您的<span style="color: black;">目的</span><span style="color: black;">选取</span>出价策略，<span style="color: black;">例如</span>说您是关注<span style="color: black;">宣传</span><span style="color: black;">得到</span>的点击次数、展示次数还是转化次数。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关注<span style="color: black;">宣传</span><span style="color: black;">得到</span>的点击次数。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>将这种出价策略<span style="color: black;">叫作</span>为每次点击<span style="color: black;">花费</span>(CPC)出价。<span style="color: black;">倘若</span>您<span style="color: black;">期盼</span>为网站吸引流量，<span style="color: black;">咱们</span><span style="color: black;">意见</span>您<span style="color: black;">选择</span>每次点击<span style="color: black;">花费</span>出价方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关注<span style="color: black;">宣传</span><span style="color: black;">得到</span>的展示次数。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>将这种出价策略<span style="color: black;">叫作</span>为每千次展示<span style="color: black;">花费</span>(CPM)出价。<span style="color: black;">倘若</span>您<span style="color: black;">期盼</span><span style="color: black;">加强</span>自己的品牌知名度，<span style="color: black;">咱们</span><span style="color: black;">意见</span>您<span style="color: black;">选择</span>每千次展示<span style="color: black;">花费</span>出价方式。请<span style="color: black;">重视</span>，每千次展示<span style="color: black;">花费</span>出价仅可用于展示<span style="color: black;">宣传</span>网络的<span style="color: black;">宣传</span>系列。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、<span style="color: black;">选取</span>出价策略</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">大<span style="color: black;">都数</span> AdWords <span style="color: black;">宣传</span>客户<span style="color: black;">一般</span>会先<span style="color: black;">运用</span>基本的每次点击<span style="color: black;">花费</span>出价策略，即按<span style="color: black;">宣传</span><span style="color: black;">得到</span>的点击次数计费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>您<span style="color: black;">运用</span>每次点击<span style="color: black;">花费</span>出价策略，<span style="color: black;">咱们</span>针对每次点击收取的<span style="color: black;">花费</span><span style="color: black;">必定</span>程度上取决于您在帐户中设置的每次点击<span style="color: black;">花费</span>的最高出价。该金额<span style="color: black;">暗示</span>您愿意为一次<span style="color: black;">宣传</span>点击支付的最高金额(除非您设置了出价<span style="color: black;">调节</span>，或启用了智能点击付费)。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">事实上，您需要支付的最高费用是保持<span style="color: black;">宣传</span>排名以及您的<span style="color: black;">宣传</span>所展示的任何<span style="color: black;">宣传</span>格式所需的最低<span style="color: black;">花费</span>(<span style="color: black;">包含</span>可能适用于展示<span style="color: black;">宣传</span>网络的<span style="color: black;">宣传</span>系列的任何服务费)。<span style="color: black;">因此呢</span>，您需要支付的金额<span style="color: black;">一般</span><span style="color: black;">小于</span>最高出价。您<span style="color: black;">实质</span>支付的金额<span style="color: black;">叫作</span>为<span style="color: black;">实质</span>每次点击<span style="color: black;">花费</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.、<span style="color: black;">掌控</span><span style="color: black;">花费</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">至此您<span style="color: black;">已然</span><span style="color: black;">认识</span>了<span style="color: black;">相关</span><span style="color: black;">宣传</span>在 AdWords 中<span style="color: black;">怎样</span>产生<span style="color: black;">花费</span>的基本知识，下面将会为您介绍<span style="color: black;">怎样</span>控制<span style="color: black;">花费</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每日预算<span style="color: black;">指的是</span>您平均<span style="color: black;">每日</span>愿意为账户中的各个<span style="color: black;">宣传</span>系列支付的金额。预算数额完全由您决定，<span style="color: black;">况且</span>您随时<span style="color: black;">能够</span>修改此数额。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请<span style="color: black;">重视</span>，<span style="color: black;">倘若</span>您设置了每次点击<span style="color: black;">花费</span>的最高出价，您在某次竞价中支付的<span style="color: black;">宣传</span>点击<span style="color: black;">花费</span>可能会<span style="color: black;">小于</span>这个出价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说，您为每次<span style="color: black;">宣传</span>点击支付的金额，即您的<span style="color: black;">实质</span>每次点击<span style="color: black;">花费</span>，可能会在每次竞价中有所<span style="color: black;">区别</span>。虽然<span style="color: black;">实质</span>每次点击<span style="color: black;">花费</span>可能会<span style="color: black;">出现</span>变化，但您设置的每日预算仍会限制<span style="color: black;">每日</span>累积的点击<span style="color: black;">花费</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google <span style="color: black;">准许</span><span style="color: black;">宣传</span>的点击次数在一天之内有最高 20% 的上浮空间而不必严格执行您的每日预算。<span style="color: black;">咱们</span>将这种<span style="color: black;">状况</span><span style="color: black;">叫作</span>为超额投放。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在流量较低的时候，您的<span style="color: black;">宣传</span><span style="color: black;">没法</span><span style="color: black;">得到</span>足够的展示机会，而超额投放有助于弥补这种<span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>，在一个结算周期内，系统向您收取的<span style="color: black;">花费</span>绝不会超过月平均天数(30.4)乘以您的每日预算所得的金额。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>其他问题<span style="color: black;">平常</span>问题解答</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、谷歌推广收费方式一句话简单介绍?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌竞价推广是按点击计费的，<span style="color: black;">倘若</span>只展示不点击，不计费，需要预先在后台里充值一部分<span style="color: black;">花费</span>，<span style="color: black;">而后</span>按点击扣除<span style="color: black;">花费</span>。每次点击扣费多少，取决于设置的每次点击出价以及<span style="color: black;">宣传</span>评级分数。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每月或每年的Google推广<span style="color: black;">花费</span>不是固定的，<span style="color: black;">详细</span>取决您的<span style="color: black;">宣传</span>预算。<span style="color: black;">亦</span><span style="color: black;">便是</span>说，个人SOHO的预算和集团企业的预算有巨大的区别，都<span style="color: black;">能够</span>投放Google Ads竞价<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、Google Ads最低充值多少?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google Ads账户充值，理论上和充话费<span style="color: black;">同样</span>，充值100元<span style="color: black;">亦</span><span style="color: black;">能够</span>，上不封顶。但代理商<span style="color: black;">通常</span>会<span style="color: black;">意见</span>充多些，设置了<span style="color: black;">有些</span>充值套餐。目的是双方都省事，节约双方的时间。当然，<span style="color: black;">倘若</span>充值太少，<span style="color: black;">无</span>多<span style="color: black;">少许</span>据展示和点击，<span style="color: black;">亦</span><span style="color: black;">无</span>办法达到效果预期。</p>
你的见解独到，让我受益匪浅，非常感谢。
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