计划组织 | 怎么样开展对上海老字号制品做推广宣传？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/hJ9kLAhr0FeDbmBvia0KCZ606tclMBQ8SA4QyQXRanyCu5wDkdRQsibnmZdIPWGcvCrFZJSFeTS27QLukIUYJdeA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2019年上海市公务员面试真题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（3月29日下午）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你单位要对上海老字号<span style="color: black;">制品</span>做推广宣传，加大<span style="color: black;">制品</span>的销量，由你负责组织，请问你计划<span style="color: black;">怎样</span>开展。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/hJ9kLAhr0FezCUgXV7W5wxWArR0vc3fLJv0EuQ7yqJaia6rDo8O13uyrIzNCfO6E7qPO3xL3VMEJFobCm1QpQBA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">【思路点拨】</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">此题为<strong style="color: blue;">计划组织题</strong>。内容是“对上海老字号<span style="color: black;">制品</span>做推广宣传”，目的是“加大<span style="color: black;">制品</span>销量”，<span style="color: black;">首要</span>要对“老字号<span style="color: black;">制品</span>”的特点做一个说明，<span style="color: black;">认识</span>现有市场的<span style="color: black;">制品</span>销量<span style="color: black;">状况</span>，分析问题所在。重点是“<span style="color: black;">怎样</span>做”，<span style="color: black;">包含</span>宣传手段的拓宽，运用新的宣传思路等，以达成目的。最后再总结<span style="color: black;">提高</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">【核心解析】</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">能够</span><span style="color: black;">这般</span>回答</strong>▼</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“老字号”是劳动人民在历史发展中的智慧结晶，<span style="color: black;">亦</span>是中华<span style="color: black;">商场</span>文化的重要载体，承载了人们的美好记忆和情感。<span style="color: black;">数年</span>传承的老字号<span style="color: black;">制品</span><span style="color: black;">通常</span>都存在质量过硬，但宣传<span style="color: black;">营销</span>方式单一的问题。为老字号<span style="color: black;">制品</span>做推广宣传，<span style="color: black;">能够</span>更好地<span style="color: black;">加强</span>品牌效应，<span style="color: black;">同期</span><span style="color: black;">亦</span>是对传统文化的继承和发扬。<span style="color: black;">倘若</span>由我组织这次活动，我会从以下几个方面开展：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>，<span style="color: black;">认识</span>老字号<span style="color: black;">制品</span>的<span style="color: black;">关联</span><span style="color: black;">状况</span>。<span style="color: black;">首要</span><span style="color: black;">经过</span><span style="color: black;">查找</span>历史资料，走访企业、老居民等方式收集老字号<span style="color: black;">制品</span>的信息，充分挖掘每一个<span style="color: black;">制品</span>的故事与内涵，在尊重原有文化的前提下，邀请专业人员对<span style="color: black;">制品</span>进行内涵和包装方面的挖掘优化。其次，做一个调研，<span style="color: black;">重点</span>针对老字号<span style="color: black;">制品</span>的现有宣传方式，<span style="color: black;">制品</span>销量，以及市场上对老字号<span style="color: black;">制品</span>的<span style="color: black;">认识</span>程度，易于接受的宣传方式等。最后，学习其他城市的老字号<span style="color: black;">制品</span>推广经验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二，多种推广宣传方式并举。一是制作<span style="color: black;">有些</span>视频和短文，在<span style="color: black;">商场</span>网站，公众号、<span style="color: black;">博客</span>，移动<span style="color: black;">资讯</span>端加强老字号故事与内涵的介绍，利用最快速的网络传媒扩大老字号<span style="color: black;">制品</span>的知名度。二是与上海电视台、非物质文化遗产管理<span style="color: black;">分部</span>合作，<span style="color: black;">仔细</span>介绍老字号的文化历史传承，与上海<span style="color: black;">地区</span>文化的契合等，邀请嘉宾现场参观老字号<span style="color: black;">制品</span>的制作工艺，将文化与<span style="color: black;">制品</span>，情怀与品牌相结合，进一步<span style="color: black;">提高</span>宣传效果。三是向线上淘宝、京东等网店，线下沃尔玛、家乐福、大润发等大商场，推介老字号<span style="color: black;">制品</span>的质量<span style="color: black;">优良</span>，文化<span style="color: black;">优良</span>。四是利用<span style="color: black;">制品</span>推介会，博览会的机会，向各大经销商发放纪念性<span style="color: black;">制品</span>和介绍手册，<span style="color: black;">乃至</span><span style="color: black;">能够</span>将眼光放到国外市场，将<span style="color: black;">制品</span>推向世界。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三，<span style="color: black;">周期</span>性总结宣传效果和<span style="color: black;">制品</span><span style="color: black;">营销</span><span style="color: black;">状况</span>，针对市场反应<span style="color: black;">持续</span>丰富宣传手段，力争实现<span style="color: black;">制品</span>销量大增的效果。</p>
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