5ep9lzv 发表于 2024-9-30 05:44:49

企业网站推广怎么做（企业网站推广常用的三种推广方式）


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对企业来讲，<span style="color: black;">倘若</span>企业网站是跟<span style="color: black;">制品</span><span style="color: black;">或</span>服务<span style="color: black;">相关</span>的，那推广企业网站<span style="color: black;">通常</span>有下面这几种<span style="color: black;">平常</span>办法，咱们<span style="color: black;">一块</span>来瞅瞅。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/v7fBK5jWPkn7ewrm6xbIO5K8dbbsNnFzBzqtibicq7wrZ1lKiafJicE9QM9Cs0FPWibshKL12V5jIHt4FawIuMxru1A/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>SEO 优化</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO 优化<span style="color: black;">亦</span>叫搜索引擎优化，这办法成本<span style="color: black;">通常</span>不高，<span style="color: black;">便是</span>见效慢点。<span style="color: black;">不外</span>要是网站排名上去了，再做好<span style="color: black;">平常</span>优化，那排名能挺稳定，效果<span style="color: black;">亦</span>能挺<span style="color: black;">很久</span>，对推广人员<span style="color: black;">来讲</span><span style="color: black;">亦</span>不错。我认识个做建材的企业，<span style="color: black;">她们</span>就专门请人做 SEO 优化。先把网站的结构、内容整得有条有理，选好关键词，<span style="color: black;">而后</span><span style="color: black;">持续</span>更新<span style="color: black;">优秀</span>内容。过了段时间，网站在搜索引擎上的排名慢慢上去了，咨询和订单<span style="color: black;">亦</span>多了起来。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>SEM 竞价</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEM 竞价<span style="color: black;">便是</span>在搜索引擎上花钱竞价推广。出价高，排名就靠前，见效挺快。但<span style="color: black;">便是</span><span style="color: black;">由于</span>要竞价，推广<span style="color: black;">花费</span>一年比一年多。有个做教育培训的企业，着急招生，就投了不少钱做 SEM 竞价。一<span style="color: black;">起始</span>效果确实好，报名的人多了。可后来<span style="color: black;">花费</span>越来越高，<span style="color: black;">她们</span>就得精打细算，<span style="color: black;">掌控</span>成本。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span>信息流推广</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">信息流推广就像原生<span style="color: black;">宣传</span><span style="color: black;">同样</span>，形式可多了，有<span style="color: black;">照片</span>、有视频。在今日头条、<span style="color: black;">伴侣</span>圈、<span style="color: black;">博客</span>这些平台投<span style="color: black;">宣传</span>，能靠 AI 技术分析用户的搜索<span style="color: black;">行径</span>，找出<span style="color: black;">她们</span>的潜在兴趣，得到更准的用户画像，<span style="color: black;">这般</span>匹配得更好，转化率就高了。<span style="color: black;">例如</span>说一家卖时尚服装的企业，在<span style="color: black;">博客</span>上做信息流推广。<span style="color: black;">按照</span>用户平时的浏览<span style="color: black;">爱好</span>，推给<span style="color: black;">她们</span>适合的服装款式，好多人看到就心动下单了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/v7fBK5jWPkm0xVEosEwXfTPx3gK4R2s6qzLWFsMX1ysgEibpXRaLuW2vXNYscBh16JbylCd6gL5zHw6QViaH4mhg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、</span>成功的企业网站推广案例</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">给您讲个例子，有个做智能家居的企业。<span style="color: black;">她们</span>一<span style="color: black;">起始</span>做了 SEO 优化，把网站里关于<span style="color: black;">制品</span>的介绍、<span style="color: black;">运用</span>案例写得<span style="color: black;">尤其</span><span style="color: black;">仔细</span>，还配了好看的<span style="color: black;">照片</span>和视频。慢慢的，在搜索引擎上能搜到<span style="color: black;">她们</span>的网站了。<span style="color: black;">而后</span>又做了 SEM 竞价，在热门关键词上出价，网站一下子排在前面，<span style="color: black;">拜访</span>量暴增。<span style="color: black;">同期</span>，<span style="color: black;">她们</span>在<span style="color: black;">伴侣</span>圈做信息流推广，展示智能家居的<span style="color: black;">方便</span>和舒适，吸引了好多<span style="color: black;">青年</span>人关注。<span style="color: black;">她们</span>还<span style="color: black;">持续</span>改进网站，<span style="color: black;">增多</span>用户留言、在线客服这些功能，用户体验<span style="color: black;">尤其</span>好。最后，<span style="color: black;">她们</span>的企业网站<span style="color: black;">成为了</span>重要的<span style="color: black;">营销</span><span style="color: black;">途径</span>，生意越来越红火。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、</span>企业网站推广的流程</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步，<span style="color: black;">知道</span><span style="color: black;">目的</span>。想好推广要达到啥效果，是<span style="color: black;">增多</span>流量还是<span style="color: black;">加强</span>销量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二步，分析网站。<span style="color: black;">瞧瞧</span>网站有啥优点缺点，<span style="color: black;">那些</span><span style="color: black;">地区</span>要改。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三步，<span style="color: black;">选取</span><span style="color: black;">办法</span>。<span style="color: black;">按照</span><span style="color: black;">目的</span>和网站<span style="color: black;">状况</span>，决定用 SEO 优化、SEM 竞价还是信息流推广，<span style="color: black;">或</span>几个<span style="color: black;">一块</span>用。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四步，准备内容。<span style="color: black;">例如</span>写好文案、拍好<span style="color: black;">照片</span>视频。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第五步，<span style="color: black;">起始</span>推广。<span style="color: black;">根据</span>选好的<span style="color: black;">办法</span>操作。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第六步，监测效果。<span style="color: black;">瞧瞧</span>数据，分析哪种<span style="color: black;">办法</span>效果好，哪里需要改进。</span></p><span style="color: black;">第七步，<span style="color: black;">连续</span>优化。<span style="color: black;">按照</span>监测结果<span style="color: black;">调节</span>策略，让推广效果越来越好。总之，企业网站推广得用心，选对<span style="color: black;">办法</span>，<span style="color: black;">才可</span>让网站发挥大<span style="color: black;">功效</span>，帮企业发展得更好！</span><strong style="color: blue;">长按下面二维码，限时免费领取【私域引流爆粉秘笈】</strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《让你三个月<span style="color: black;">得到</span>10W+私域用户》</span></strong></span>
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7wu1wm0 发表于 2024-10-8 15:39:52

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