网站推广29种常用办法，网络营销推广干货技巧篇
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/NgJc3LaPbGZrm1jF5EMwmjPtRfEAk05EgyT5GMy34eqs9HDknXN4hyiaeenu1TehwzMf02zhLD4oWGQLnS6nUUA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以网站最重要的关键词在<span style="color: black;">重点</span>搜索引擎中排名领先，这是搜索引擎推广中最重要的策略。搜索引擎的<span style="color: black;">"</span><span style="color: black;">搜索<span style="color: black;">设备</span>人</span><span style="color: black;">spiders"</span><span style="color: black;">会自动搜索网页内容，<span style="color: black;">因此呢</span>搜索引擎策略从优化网页<span style="color: black;">起始</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NgJc3LaPbGYiaLv1iaHicEib1IMtdHOVyhlAK1wDibB4deLEFbsVicZd6QWyGW2nfUMHl74OxZRppd6Uukxic7ZVh8dBw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1<span style="color: black;">、添加网页标题（</span><span style="color: black;">title</span><span style="color: black;">）。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要说明该页面、该网站最重要的内容是什么。网页标题将出<span style="color: black;">此刻</span>搜索结果页面的链接上，<span style="color: black;">因此呢</span><span style="color: black;">能够</span>写得稍带煽动性，以吸引搜索者点击该链接。网页标题位置在网页代码的<span style="color: black;"><HEAD></HEAD></span><span style="color: black;">之间，形式如</span><span style="color: black;"><TITLE></span><span style="color: black;">站长<span style="color: black;">新闻</span></span><span style="color: black;"></TITLE></span><span style="color: black;">。<span style="color: black;">同期</span>在首页内容中写上你的<span style="color: black;">机构</span>名和你最重要的关键词，而<span style="color: black;">不可</span>只是写<span style="color: black;">机构</span>名。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：网站的每一个页面都应该有针对该页面的标题，而不要<span style="color: black;">所有</span><span style="color: black;">运用</span><span style="color: black;">同样</span>的标题，这是<span style="color: black;">非常多</span>站点尤其是动态站点容易犯的错误。<span style="color: black;">同期</span>，在<span style="color: black;">重点</span>网页标题中还应有尽可能丰富的关键词。例如“站长<span style="color: black;">新闻</span></span><span style="color: black;">,-XXX</span><span style="color: black;">”，<span style="color: black;">倘若</span><span style="color: black;">无</span>破折号后面的辅助描述，就会<span style="color: black;">显出</span>关键词贫乏，在用户利用关键词“网络营销”来检索时，</span></span><span style="color: black;">营销</span><span style="color: black;">就不<span style="color: black;">必定</span>被检索到，<span style="color: black;">或</span>排名靠后。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2<span style="color: black;">、添加描述性</span><span style="color: black;">META</span><span style="color: black;">标签。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了网页标题，不少搜索引擎会搜索到<span style="color: black;">META</span><span style="color: black;">标签。这是一句说明性文字，描述网页正文的</span><span style="color: black;"><HEAD></HEAD></span><span style="color: black;">之间，形式是</span><span style="color: black;"><METANAME="DESCRIPTION"CONTENT="</span><span style="color: black;">国内最大的网站建设<span style="color: black;">新闻</span>、教程基地。</span><span style="color: black;">..."></span><span style="color: black;">，例如：换链接</span><span style="color: black;">,</span><span style="color: black;">搜索引擎策略</span><span style="color: black;">,</span><span style="color: black;">搜索引擎优化</span><span style="color: black;">,</span><span style="color: black;">搜索引擎递交</span><span style="color: black;">,</span><span style="color: black;">排名</span><span style="color: black;">"></span><span style="color: black;"><span style="color: black;">日前</span>，含关键词的</span><span style="color: black;">META</span><span style="color: black;">标签已对排名<span style="color: black;">帮忙</span>不大，但有时</span><span style="color: black;">META</span><span style="color: black;">标签会用于付费登录技术中。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：尽管<span style="color: black;">此刻</span>的搜索引擎<span style="color: black;">已然</span>不会将</span><span style="color: black;">META</span><span style="color: black;">标签中的内容<span style="color: black;">做为</span>检索的基本依据，<span style="color: black;">然则</span></span><span style="color: black;">META</span><span style="color: black;">标签中的关键词仍然有<span style="color: black;">必定</span>的价值。<span style="color: black;">同期</span>应<span style="color: black;">重视</span>，</span><span style="color: black;">META</span><span style="color: black;">标签应该<span style="color: black;">尽可能</span>符合当前页</span><span style="color: black;">META</span><span style="color: black;">标签中的内容<span style="color: black;">诈骗</span>搜索引擎是不明智的<span style="color: black;">行径</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3<span style="color: black;">、在网页粗体文字（<span style="color: black;">通常</span>为<span style="color: black;">文案</span>标题）中<span style="color: black;">亦</span>填上你的关键词。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎很<span style="color: black;">注重</span>加粗文字，以为这是本页很重要的内容，<span style="color: black;">因此呢</span>，<span style="color: black;">保证</span>在一两个粗体文字标签中写上你的关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：<span style="color: black;">运用</span>如</span><span style="color: black;">h1</span><span style="color: black;">、</span><span style="color: black;">h2</span><span style="color: black;">、</span><span style="color: black;">h3</span><span style="color: black;"><span style="color: black;">这般</span>的标签定义标题，<span style="color: black;">包含</span><span style="color: black;">文案</span>标题和段落的标题。<span style="color: black;">尽可能</span>避免将重要的标题都制<span style="color: black;">做为</span><span style="color: black;">照片</span>的形式，更不要将<span style="color: black;">全部</span>首页都做成一个<span style="color: black;">照片</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4<span style="color: black;">、<span style="color: black;">保证</span>在你的正文<span style="color: black;">第1</span>段就<span style="color: black;">显现</span>关键词。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎<span style="color: black;">期盼</span>在<span style="color: black;">第1</span>段文字中就找到你的关键词。但<span style="color: black;">不可</span>充斥<span style="color: black;">太多</span>关键词。<span style="color: black;">Google</span><span style="color: black;">大概将全文每</span><span style="color: black;">100</span><span style="color: black;">个字中<span style="color: black;">显现</span></span><span style="color: black;">1.5-2</span><span style="color: black;">个关键词视为最佳的关键词密度，可<span style="color: black;">得到</span>好排名。其它可<span style="color: black;">思虑</span><span style="color: black;">安置</span>关键词的<span style="color: black;">地区</span><span style="color: black;">能够</span>在代码的</span><span style="color: black;">ALT</span><span style="color: black;">标签或</span><span style="color: black;">COMMENT</span><span style="color: black;">标签里。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：网站信息是<span style="color: black;">持续</span>变化的，有时很难<span style="color: black;">保准</span>正文<span style="color: black;">第1</span>段中都能<span style="color: black;">显现</span>关键词，<span style="color: black;">此时</span>候就需要在编辑<span style="color: black;">文案</span>内容时<span style="color: black;">思虑</span><span style="color: black;">有些</span><span style="color: black;">解救</span><span style="color: black;">办法</span>，如加一个批注等。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NgJc3LaPbGYiaLv1iaHicEib1IMtdHOVyhlAa42xGnyhPhjVDwHEvHePjnHoAwUMYwyI64TDY2S0nHTVP4X4KRFMSw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5<span style="color: black;">、导航设计要易于搜索引擎搜索。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些人在网页制作中<span style="color: black;">运用</span>框架，但这对搜索引擎<span style="color: black;">来讲</span>是一个严重的问题。即使搜索引擎找到你的内容页面，<span style="color: black;">亦</span>可能<span style="color: black;">错失</span>其中关键性的导航栏目，从而<span style="color: black;">不可</span>进入搜索到其它页面。用<span style="color: black;">Java</span><span style="color: black;">和</span><span style="color: black;">Flash</span><span style="color: black;">做的导航按钮看起来是很<span style="color: black;">美丽</span>美观，但搜索引擎找不到<span style="color: black;">她们</span>。<span style="color: black;">解救</span>的办法是在页面底部用常规</span><span style="color: black;">HTML</span><span style="color: black;">链接再做一个导航条，<span style="color: black;">保证</span><span style="color: black;">能够</span><span style="color: black;">经过</span>此导航条的链接进入网站每一页。你还<span style="color: black;">能够</span>做一个网站地图，<span style="color: black;">亦</span><span style="color: black;">能够</span>链接每一页面。<span style="color: black;">另外</span>，有些内容管理系统和电子商务目录运用动态的网页，这些页面的网址后面<span style="color: black;">通常</span>都有一个问号带上数字，工作过度的搜索引擎<span style="color: black;">常常</span>在问号前停下，<span style="color: black;">再也不</span>继续搜索。<span style="color: black;">针对</span>这种<span style="color: black;">状况</span>，<span style="color: black;">能够</span><span style="color: black;">经过</span>更改</span><span style="color: black;">URL</span><span style="color: black;">，付费登录等手段加以<span style="color: black;">处理</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：动态站点<span style="color: black;">能够</span><span style="color: black;">经过</span>生成静态页面的技术方便搜索引擎的抓取。网站地图要<span style="color: black;">尽可能</span>能链接到所有的<span style="color: black;">重点</span>页面，并单独把站点地图页面提交给搜索引擎。<span style="color: black;">尽可能</span><span style="color: black;">运用</span></span><span style="color: black;">HTML</span><span style="color: black;">静态网页，<span style="color: black;">这般</span>虽然<span style="color: black;">增多</span>了工作人员的工作量，但<span style="color: black;">亦</span><span style="color: black;">增多</span>了搜索引擎的友好性，从而为<span style="color: black;">得到</span>好的排名打下了<span style="color: black;">基本</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6<span style="color: black;">、针对某些<span style="color: black;">尤其</span>重要的关键词，专门做几个页面。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎优化专家不<span style="color: black;">举荐</span><span style="color: black;">运用</span>任何针对搜索音型的<span style="color: black;">诈骗</span>性过渡页面，<span style="color: black;">由于</span>这些几乎是复制出来的网页可能受到搜索引擎的<span style="color: black;">处罚</span>。但<span style="color: black;">能够</span>做几个网页，每页集中<span style="color: black;">包括</span><span style="color: black;">区别</span>的关键词、词组。例如，无须在某一页上介绍你所有的服务内容，而是为每种服务分别做一页。<span style="color: black;">这般</span>，每一页都有相对应的关键词，这些页面内容<span style="color: black;">由于</span><span style="color: black;">包括</span>针对性的关键词而不是笼统的内容，从而<span style="color: black;">能够</span><span style="color: black;">提高</span>排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：<span style="color: black;">增多</span>一个含有丰富关键词的网页，你的网站在搜索引擎中就<span style="color: black;">增多</span>了一次“露脸”的机会，尤其<span style="color: black;">针对</span>网站内容很少的小网站，这种“拆分法”是<span style="color: black;">特别有</span>效的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7<span style="color: black;">、向搜索引擎提交网页。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在搜索引擎上找到<span style="color: black;">"AddYourURL."</span><span style="color: black;">（网站登录）的链接。搜索</span><span style="color: black;">robot</span><span style="color: black;">将自动索引你提交的网页。美国最著名的搜索引擎是：</span><span style="color: black;">Google,Inktomi,AltaVista</span><span style="color: black;">和</span><span style="color: black;">Tehoma</span><span style="color: black;">。这些搜索引擎向其它<span style="color: black;">重点</span>搜索引擎和门户网站<span style="color: black;">供给</span>搜索内容。在欧洲和其它地区你<span style="color: black;">能够</span>发布到区域性的搜索引擎。至于花钱请人帮你提交“成百上千”的搜索引擎的做法是在白花钱。<span style="color: black;">亦</span>不要在<span style="color: black;">哪些</span></span><span style="color: black;">FFA(FreeForAllpages)</span><span style="color: black;">网站，即<span style="color: black;">所说</span>将你的网站免费自动提交到数百搜索引擎的站点。这类提交不仅效果<span style="color: black;">欠好</span>，还会给你带来<span style="color: black;">海量</span>垃圾邮件，并可能<span style="color: black;">引起</span>搜索引擎对你的网站进行<span style="color: black;">处罚</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：直到<span style="color: black;">此刻</span>，还有<span style="color: black;">有些</span><span style="color: black;">所说</span>的“网络营销软件”声<span style="color: black;">叫作</span><span style="color: black;">能够</span>一次性将你的网站提交给数以千计的搜索引擎，<span style="color: black;">并不</span>仅是不可能的，<span style="color: black;">亦</span>是<span style="color: black;">无</span><span style="color: black;">实质</span>价值的。<span style="color: black;">因此呢</span>，不要<span style="color: black;">思虑</span>购买什么自动登录搜索引擎的软件，最重要的是做好网站的优化设计，<span style="color: black;">针对</span><span style="color: black;">重点</span>搜索引擎，采用逐个手工提交的方式来进行，<span style="color: black;">针对</span>付费搜索引擎，更不可能依靠软件来提交。事实上，有效的搜索引擎营销策略<span style="color: black;">基本</span>不需要将网站登录到数以千计的搜索引擎（何况<span style="color: black;">基本</span>就<span style="color: black;">无</span>这么多搜索引擎），<span style="color: black;">由于</span><span style="color: black;">拜访</span>量最大的几个搜索引擎几乎集中了</span><span style="color: black;">98</span><span style="color: black;">％以上的<span style="color: black;">拜访</span>量，即使<span style="color: black;">能够</span>登录到数量众多鲜为人知的“搜索引擎”（有些网站其实只<span style="color: black;">不外</span>是类似黄页网站那样<span style="color: black;">陈列</span>的<span style="color: black;">区别</span>行业的网站），<span style="color: black;">亦</span>几乎不可能带来<span style="color: black;">实质</span>的<span style="color: black;">拜访</span>量，这种登录<span style="color: black;">亦</span>就<span style="color: black;">无</span>任何<span style="color: black;">道理</span>。<span style="color: black;">另一</span>要<span style="color: black;">重视</span>的是，提交网页<span style="color: black;">不该</span>该是一次性的，随着内容的更新，应该<span style="color: black;">定时</span>重新递交页面，<span style="color: black;">因为</span>网络页面越来越多，<span style="color: black;">非常多</span>搜索<span style="color: black;">设备</span>人回访的时间很长，<span style="color: black;">定时</span>递交<span style="color: black;">能够</span>让搜索引擎前来抓取最</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8<span style="color: black;">、<span style="color: black;">调节</span>重要内容页面以<span style="color: black;">加强</span>排名。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将你认为最重要的页面（或许是首页）做<span style="color: black;">有些</span><span style="color: black;">调节</span>，以<span style="color: black;">加强</span>它们的排名。有<span style="color: black;">有些</span>软件<span style="color: black;">能够</span>让你<span style="color: black;">检测</span>当前的排名，比较跟你的关键词相同的竞争者的网页排名，还<span style="color: black;">能够</span>获知搜索引擎对你网页的首选统计数据，从而对自己的页面进行<span style="color: black;">调节</span>。你<span style="color: black;">能够</span><span style="color: black;">运用</span><span style="color: black;">WebPositionGold(www.wilsonweb.com/afd/webposition.htm)</span><span style="color: black;">自己做这项工作，但<span style="color: black;">因为</span>很花时间，<span style="color: black;">亦</span><span style="color: black;">能够</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：搜索引擎的排名算法<span style="color: black;">亦</span>在<span style="color: black;">持续</span>变化，<span style="color: black;">因此呢</span>要经常关注<span style="color: black;">有些</span>最新的动态，您<span style="color: black;">能够</span>到“</span></span><span style="color: black;">营销</span><span style="color: black;">网”<span style="color: black;">认识</span><span style="color: black;">有些</span>最新的信息。<span style="color: black;">另一</span>，搜索引擎营销<span style="color: black;">常常</span>不是立杆见影的，有时需要一段时间<span style="color: black;">才可</span>产生效果，<span style="color: black;">乃至</span>有<span style="color: black;">必定</span>的运气<span style="color: black;">成份</span>在内，但从长远来看，在搜索引擎方面多做<span style="color: black;">有些</span>工作是<span style="color: black;">特别有</span>价值的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NgJc3LaPbGYiaLv1iaHicEib1IMtdHOVyhlAE9cKm4ibNLkYcBs1HCv05qicI1nFpGtEXJGCaOdP94eVTQgHT6AI500g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">链接策略</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在其它网站做链接<span style="color: black;">能够</span>带来<span style="color: black;">更加多</span><span style="color: black;">拜访</span>量。自从<span style="color: black;">google</span><span style="color: black;">等<span style="color: black;">重点</span>搜索引擎将网站的链接广泛度<span style="color: black;">做为</span>排名参考的重要<span style="color: black;">原因</span>以后，越多网站链接你，你的网站排名越高。<span style="color: black;">同期</span>，链接的质量<span style="color: black;">亦</span>是搜索引擎<span style="color: black;">思虑</span>的重要<span style="color: black;">原因</span>。链接在<span style="color: black;">拜访</span>量高的网站比链接在<span style="color: black;">拜访</span>量低的网站更有<span style="color: black;">优良</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">9<span style="color: black;">、将网站提交到<span style="color: black;">重点</span>的检索目录。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">登录审查的网站。该分级目录为所有<span style="color: black;">重点</span>搜索引擎<span style="color: black;">供给</span>它的目录内容供搜索。<span style="color: black;">google</span><span style="color: black;">很看重你的网站<span style="color: black;">是不是</span>在这类重要的网站有链接。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">录时要非常仔细地按网站提示<span style="color: black;">过程</span>进行。提示：描述网站的字数最好比规定的最高字数少，不要刚好达到字数极限，<span style="color: black;">以避免</span>冗长的文字描述使得网站审核人员删除<span style="color: black;">有些</span>句段。<span style="color: black;">日前</span><span style="color: black;">商场</span>网站登录<span style="color: black;">yahoo!</span><span style="color: black;">每年要交</span><span style="color: black;">$299</span><span style="color: black;">，最好让<span style="color: black;">她们</span>在</span><span style="color: black;">7</span><span style="color: black;">个工作日内就将你的网站登录上去。其它<span style="color: black;">能够</span><span style="color: black;">思虑</span>登录的检索目录有</span><span style="color: black;">About.com</span><span style="color: black;">和</span><span style="color: black;">Business.com</span><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：国内有<span style="color: black;">非常多</span>网站导航站点，例如</span><span style="color: black;">http://www.hao123.com,http://www.265.com</span><span style="color: black;">，</span><span style="color: black;">http://www.cnww.net</span><span style="color: black;">等，<span style="color: black;">亦</span>能带来非常大的流量。即使网络营销预算不多，但<span style="color: black;">重点</span>的搜索引擎如<span style="color: black;">外链</span>、<span style="color: black;">外链论坛： http://www.fok120.com</span>等<span style="color: black;">亦</span>是<span style="color: black;">特别有</span>必要登记的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">10<span style="color: black;">、将网站登录到行业站点和专业目录中。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">了<span style="color: black;">许多</span>会员站点，你可向该协会网站申请加入你的站点，哪怕付费<span style="color: black;">亦</span>是应该的，<span style="color: black;">由于</span>这会为你带来许多<span style="color: black;">目的</span><span style="color: black;">拜访</span>者。能找到<span style="color: black;">非常多</span><span style="color: black;">关联</span>的行业目录站点，应该<span style="color: black;">尽可能</span>登录这些站点。</span><span style="color: black;">营销</span><span style="color: black;"><span style="color: black;">做为</span>网络营销的门户网站，随着内容的日益丰富，将集中<span style="color: black;">海量</span>的网络营销信息，<span style="color: black;">倘若</span><span style="color: black;">供给</span>网络营销服务的企业经常有信息在</span><span style="color: black;">营销</span><span style="color: black;">发布，<span style="color: black;">那样</span>被用户<span style="color: black;">发掘</span>的机会就会大大<span style="color: black;">增多</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">11<span style="color: black;">、请求互换链接。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">寻找<span style="color: black;">有些</span>与你的网站内容互补的站点并向对方<span style="color: black;">需求</span>互换链接。最理想的链接对象是<span style="color: black;">哪些</span>与你的网站流量相当的网站。流量太大的网站管理员<span style="color: black;">因为</span>要应付太多<span style="color: black;">需求</span>互换链接的请求，容易将你忽略。小<span style="color: black;">有些</span>的网站<span style="color: black;">亦</span>可<span style="color: black;">思虑</span>。互换链接页面要放在在网站比较偏僻的<span style="color: black;">地区</span>，<span style="color: black;">以避免</span>将你的网站<span style="color: black;">拜访</span>者<span style="color: black;">火速</span>引向他人的站点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">找到<span style="color: black;">能够</span>互换链接的网站之后，发一封个性化的<span style="color: black;">Email</span><span style="color: black;">给对方网站管理员，<span style="color: black;">倘若</span>对方<span style="color: black;">无</span>回复，再打<span style="color: black;">tel</span>试试。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：在进行交换链接过程中<span style="color: black;">常常</span>存在<span style="color: black;">有些</span>错误的做法，如不管对方网站的质量和<span style="color: black;">关联</span>性，片面追求链接数量，<span style="color: black;">这般</span>只能适得其反。有些网站<span style="color: black;">乃至</span><span style="color: black;">经过</span><span style="color: black;">海量</span>发送垃圾邮件的方式请求友情链接，这是非常错误的做法。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">12<span style="color: black;">、<span style="color: black;">发布</span>免费<span style="color: black;">文案</span>，附带站点签名</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">免费为其它网站的<span style="color: black;">资讯</span>邮件（电子通讯<span style="color: black;">/</span><span style="color: black;">杂志）写<span style="color: black;">有些</span>专业性<span style="color: black;">文案</span>，<span style="color: black;">文案</span>里用简短的文字附带描述你<span style="color: black;">供给</span>的东西，并请求对方链接你的网站。这是一种有效的病毒营销<span style="color: black;">办法</span>，你的<span style="color: black;">文案</span>将<span style="color: black;">做为</span>成百上千的用户订阅信息发出去，让你的网站一次性<span style="color: black;">得到</span>几百个链接。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：并非<span style="color: black;">每一个</span>网站都有能力<span style="color: black;">供给</span>自己的原创<span style="color: black;">文案</span>，<span style="color: black;">况且</span>现实中<span style="color: black;">非常多</span>网站在转载别人<span style="color: black;">文案</span>时<span style="color: black;">常常</span>不加上链接，<span style="color: black;">因此呢</span>这种<span style="color: black;">办法</span>在<span style="color: black;">实质</span>应用中的效果会有<span style="color: black;">必定</span>的折扣，但只要有可能，就有必要尝试一下。<span style="color: black;">此刻</span><span style="color: black;">有些</span>网站<span style="color: black;">供给</span>个人专栏<span style="color: black;">文案</span>和博客<span style="color: black;">文案</span>的服务，自己在自己的<span style="color: black;">文案</span>中加上链接是最好的方式。<span style="color: black;">倘若</span>你有<span style="color: black;">必定</span>的网络营销专业知识和专业<span style="color: black;">文案</span>的写作能力，不妨到小注册个专栏作者，自己为自己推广：求人不如求己<span style="color: black;">吗</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;"><span style="color: black;">关联</span>知识</span><span style="color: black;">]</span><span style="color: black;">：链接广泛度（</span><span style="color: black;">LinkPopularity)</span><span style="color: black;"><span style="color: black;">指的是</span>链接到一个站点的站点多少。下面站点<span style="color: black;">供给</span>的这个免费工具<span style="color: black;">能够</span>帮你<span style="color: black;">认识</span>你的站点以及你的竞争站点的链接广泛度<span style="color: black;">状况</span></span><span style="color: black;">http://www.axandra.com</span><span style="color: black;">。<span style="color: black;">另一</span>一个以网站<span style="color: black;">亦</span><span style="color: black;">能够</span>查看你的网站被链接的<span style="color: black;">状况</span>：</span><span style="color: black;">http://www.alexa.com</span><span style="color: black;">，可过一段时间<span style="color: black;">瞧瞧</span>自己网站流量和链接<span style="color: black;">状况</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">传统营销策略</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网下的传统推广<span style="color: black;">办法</span>依然奏效。多种手段并用的方式尤其有效。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">13<span style="color: black;">、将你的网址印在信纸、名片、宣传册、印刷品上。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种简单的办法有时却被忽略了。确信网址拼写正确。<span style="color: black;">意见</span>把<span style="color: black;">http://</span><span style="color: black;">部分省略，只写</span><span style="color: black;">www.domain.com</span><span style="color: black;">部分。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：在利用传统方式推广网站时，域名<span style="color: black;">是不是</span>便于记忆就<span style="color: black;">作为</span>影响网站推广效果的重要<span style="color: black;">原因</span>之一，<span style="color: black;">因此呢</span>，域名<span style="color: black;">选取</span>时要<span style="color: black;">思虑</span>到网站推广的需要。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">14<span style="color: black;">、<span style="color: black;">运用</span>传统<span style="color: black;">媒介</span><span style="color: black;">宣传</span>。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">传统<span style="color: black;">媒介</span><span style="color: black;">宣传</span>方式<span style="color: black;">不该</span>废止。但无论是报纸还是杂志<span style="color: black;">宣传</span>，<span style="color: black;">必定</span><span style="color: black;">保证</span>在其中展示你的网址。要将查看网站<span style="color: black;">做为</span><span style="color: black;">宣传</span>的辅助内容，提醒用户浏览网站将获取<span style="color: black;">更加多</span><span style="color: black;">关联</span>信息。别<span style="color: black;">忽略</span>在<span style="color: black;">有些</span>定位相对较窄的杂志或贸易期刊登<span style="color: black;">宣传</span>，有时这些<span style="color: black;">宣传</span>定位会更加准确、有效，<span style="color: black;">况且</span>比网络<span style="color: black;">宣传</span>更便宜。还有其它传统方式可<span style="color: black;">增多</span>网站<span style="color: black;">拜访</span>量，如直邮、<span style="color: black;">归类</span><span style="color: black;">宣传</span>、明信片等等。电视<span style="color: black;">宣传</span>恐怕更适合于<span style="color: black;">哪些</span><span style="color: black;">营销</span><span style="color: black;">公众</span>化商品的网站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：让网址出<span style="color: black;">此刻</span><span style="color: black;">宣传</span>中显眼的位置，相信比<span style="color: black;">tel</span>号码更好记。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">15<span style="color: black;">、<span style="color: black;">供给</span>免费服务。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人们都<span style="color: black;">爱好</span>免费的东西。<span style="color: black;">经过</span>免费信息内容吸引人们<span style="color: black;">拜访</span>你的网站，比单纯叫人来<span style="color: black;">拜访</span><span style="color: black;">认识</span>你的业务更有效。<span style="color: black;">创立</span>免费资源需要花费时间和精力，但对<span style="color: black;">增多</span><span style="color: black;">拜访</span>量非常有效。你<span style="color: black;">供给</span>的免费内容要与你<span style="color: black;">营销</span>的东西非常接近，<span style="color: black;">这般</span>你吸引来的<span style="color: black;">拜访</span>者才有可能是<span style="color: black;">目的</span>潜在客户。<span style="color: black;">供给</span>免费服务的<span style="color: black;">同期</span>，网站要<span style="color: black;">供给</span>多种链接方式将获取免费信息的用户<span style="color: black;">重视</span>力引向你<span style="color: black;">营销</span>的<span style="color: black;">制品</span>部分。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：免费邮箱、免费网站登记、免费发布信息……可惜这些最受用户欢迎的免费服务并非<span style="color: black;">每一个</span>网站都能<span style="color: black;">供给</span>，事实上<span style="color: black;">亦</span>不可能所有的网站都<span style="color: black;">供给</span>这些常规的网络服务，<span style="color: black;">不外</span><span style="color: black;">按照</span>自己网站的特点<span style="color: black;">供给</span><span style="color: black;">有些</span>免费服务还是可能的。例如，<span style="color: black;">供给</span><span style="color: black;">有些</span><span style="color: black;">制品</span>优惠卷下载、<span style="color: black;">供给</span>免费电子书（就像本电子书<span style="color: black;">同样</span>）等等还是可行的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">16<span style="color: black;">、发布<span style="color: black;">资讯</span>。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">期刊和网站期刊上。你<span style="color: black;">能够</span><span style="color: black;">运用</span><span style="color: black;">有些</span>网络<span style="color: black;">资讯</span>发布服务，<span style="color: black;">例如</span><span style="color: black;">XpressPress</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(www.wilsonweb.com/afd/xpresspress.htm)<span style="color: black;"><span style="color: black;">或</span>免费的</span><span style="color: black;">PRWeb(www.prweb.com)</span><span style="color: black;">。<span style="color: black;">资讯</span>中添加上你的网址可能会<span style="color: black;">增多</span>链接广泛度。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：<span style="color: black;">资讯</span>推广总是有效的，即使读者一下子记不住你的网址，<span style="color: black;">亦</span>会留下<span style="color: black;">必定</span>印象，<span style="color: black;">倘若</span><span style="color: black;">不消</span><span style="color: black;">增多</span>花费，<span style="color: black;">为何</span>不试试呢？</span></span><span style="color: black;">营销</span><span style="color: black;">正是<span style="color: black;">思虑</span>到这一点，才为网络营销服务企业<span style="color: black;">供给</span>了免费发布<span style="color: black;">资讯</span>的机会，企业会员<span style="color: black;">能够</span>在线提交自己的<span style="color: black;">资讯</span>，<span style="color: black;">乃至</span><span style="color: black;">BANNER</span><span style="color: black;"><span style="color: black;">宣传</span><span style="color: black;">亦</span><span style="color: black;">能够</span>提交给</span></span><span style="color: black;">营销</span><span style="color: black;">，经审核后可出<span style="color: black;">此刻</span><span style="color: black;">相关</span>的栏目中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Email<span style="color: black;">策略</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Email<span style="color: black;">是<span style="color: black;">增多</span><span style="color: black;">拜访</span>量的重要<span style="color: black;">办法</span>，但前提是<span style="color: black;">不可</span><span style="color: black;">海量</span>发送未经许可的垃圾邮件。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">17<span style="color: black;">、在你发出的邮件中创建一个“签名”，让潜在客户与你联系。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大部分的邮件系统都有创建签名的功能。签名会自动出<span style="color: black;">此刻</span>你发出去的每封邮件末尾。签名要限制在<span style="color: black;">6-8</span><span style="color: black;">行之内，<span style="color: black;">包含</span>：<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>、<span style="color: black;">位置</span>、<span style="color: black;">tel</span>、网址、</span><span style="color: black;">Eail</span><span style="color: black;"><span style="color: black;">位置</span>和一句你的企业的描</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：有些邮件的签名被设计为<span style="color: black;">美丽</span>的<span style="color: black;">照片</span>，虽然视觉效果好多了，<span style="color: black;">然则</span>当用户需要联系资料时<span style="color: black;">没法</span>直接拷贝，不仅为用户<span style="color: black;">增多</span>了麻烦，<span style="color: black;">亦</span><span style="color: black;">增多</span>了在抄写邮件<span style="color: black;">位置</span>中出错的博士在回复</span></span><span style="color: black;">营销</span><span style="color: black;">总编的邮件后面的签名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">18<span style="color: black;">、<span style="color: black;">创立</span>邮件列表</span></span></strong><span style="color: black;">，每月（或隔每<span style="color: black;">2</span><span style="color: black;">个月）向用户发送<span style="color: black;">资讯</span>邮件（电子通讯</span><span style="color: black;">/</span><span style="color: black;">杂这是与客户保持联系、<span style="color: black;">创立</span>信任、发展品牌及<span style="color: black;">创立</span><span style="color: black;">长时间</span>关系的最好<span style="color: black;">办法</span>之一。你<span style="color: black;">能够</span>请网站<span style="color: black;">拜访</span>者填写<span style="color: black;">她们</span>的</span><span style="color: black;">Email</span><span style="color: black;"><span style="color: black;">位置</span>，从而收取你的<span style="color: black;">资讯</span>邮件。发送邮件时需要采用群发服务器。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(www.wilsonweb.com/afd/groupmail.htm),TopicaEmailPublisher</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(www.wilsonweb.com/afd/topica.htm),<span style="color: black;"><span style="color: black;">或</span></span><span style="color: black;">ConstantContact</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(www.wilsonweb.com/afd/roving.htm)<span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：<span style="color: black;">创立</span>自己的邮件列表需要<span style="color: black;">长时间</span>的<span style="color: black;">累积</span>，是一项艰苦的工作，但其价值是巨大的，<span style="color: black;">因此呢</span>是网络营销的重要手段之一。关于邮件列表营销的<span style="color: black;">办法</span>和技巧，在</span></span><span style="color: black;">营销</span><span style="color: black;">总编冯英健的新书《<span style="color: black;">Email</span><span style="color: black;">营销》中有系统的介绍</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">19<span style="color: black;">、向邮件列表用户（客户和<span style="color: black;">拜访</span>者）发布<span style="color: black;">制品</span>信息</span></span></strong><span style="color: black;">，如优惠券、新<span style="color: black;">制品</span>及其它促销信息。<span style="color: black;">倘若</span>将邮件主题和正文进行个性化处理将<span style="color: black;">得到</span>更好的效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：邮件主题对邮件的开信率和阅读率有至关重要的影响，主题有太多值得认真<span style="color: black;">科研</span>的<span style="color: black;">地区</span>。在《</span><span style="color: black;">Email</span><span style="color: black;">营销》（冯英健著）一书中，作者分析了邮件主题的<span style="color: black;">重点</span><span style="color: black;">功效</span>、指出了邮件主题设计中的<span style="color: black;">平常</span>错误，并归纳出邮件主题设计的</span><span style="color: black;">5</span><span style="color: black;">项基本原则：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">1</span><span style="color: black;">）<span style="color: black;">表现</span>出邮件内容的精华；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">2</span><span style="color: black;">）<span style="color: black;">表现</span>出发件人信息中<span style="color: black;">没法</span><span style="color: black;">包括</span>的内容；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">（</span><span style="color: black;">3</span><span style="color: black;">）<span style="color: black;">表现</span>出品牌<span style="color: black;">或</span><span style="color: black;">制品</span>信息；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">4</span><span style="color: black;">）邮件主题含有丰富的关键词；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">5</span><span style="color: black;">）邮件主题不宜过于简单或过于<span style="color: black;">繁杂</span>；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些邮件列表客户在邮件列表商的网站注册时<span style="color: black;">暗示</span>同意接收某类别<span style="color: black;">商场</span>邮件信息，<span style="color: black;">因此呢</span>向这些用户发送你的<span style="color: black;">制品</span>信息是合法的，不属于垃圾邮件。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：这种方式<span style="color: black;">通常</span>是与<span style="color: black;">关联</span>的服务商联合进行，<span style="color: black;">自动</span>用“邮件搜索软件”收集，<span style="color: black;">或</span>购买的邮件<span style="color: black;">位置</span>都属于垃圾邮件，不仅不会带来好处，<span style="color: black;">乃至</span>会受到严重<span style="color: black;">处罚</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">混合策略</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NgJc3LaPbGYiaLv1iaHicEib1IMtdHOVyhlAVQah4dbCjUGClNMVO3OuUiaclGVrHb7K9XSyDNMr5gRlDBsIbG3s0UA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">21<span style="color: black;">、在邮件列表和<span style="color: black;">资讯</span>组中进行促销。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">许多在某一专业<span style="color: black;">行业</span>中有着<span style="color: black;">一起</span>兴趣的人在网上进行讨论交流，形成成千上万<span style="color: black;">区别</span><span style="color: black;">行业</span>的<span style="color: black;">资讯</span>组。找到自己<span style="color: black;">行业</span>内的<span style="color: black;">资讯</span>组（这是确定<span style="color: black;">目的</span>定位），不是要在其中公开宣传你的<span style="color: black;">制品</span>或服务，而是在交流的签名中留下你的<span style="color: black;">e-mail</span><span style="color: black;"><span style="color: black;">位置</span>。当人们<span style="color: black;">逐步</span><span style="color: black;">认识</span>并信任你时，<span style="color: black;">她们</span>会<span style="color: black;">拜访</span>你的网站。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：<span style="color: black;">资讯</span>组在国内应用不多，<span style="color: black;">因此呢</span>算不上常用的网站推广<span style="color: black;">办法</span>，论坛和聊天室曾经被用作宣传<span style="color: black;">制品</span>的阵地，但<span style="color: black;">此刻</span><span style="color: black;">非常多</span>网站并不欢迎在这些网络社区中发布<span style="color: black;">宣传</span>信息，除非有专门的<span style="color: black;">宣传</span>发布版块，否则<span style="color: black;">意见</span><span style="color: black;">尽可能</span>不要采用这种方式。当然，在社区交流中<span style="color: black;">亦</span>会有<span style="color: black;">有些</span>推广自己网站的机会，<span style="color: black;">例如</span>向比较<span style="color: black;">熟练</span>的<span style="color: black;">伴侣</span>介绍，但<span style="color: black;">通常</span>说来这种方式效率很低，不宜<span style="color: black;">做为</span><span style="color: black;">重点</span>推广手段。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">22<span style="color: black;">、运用竞赛。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">能够</span>在网站上设计一个竞赛，奖品要能够吸引<span style="color: black;">哪些</span>你最<span style="color: black;">期盼</span><span style="color: black;">得到</span>的那类客户，<span style="color: black;">例如</span>将奖品设计为你的<span style="color: black;">制品</span>或<span style="color: black;">必定</span>的购买折扣等。运用竞赛<span style="color: black;">能够</span>有效吸引<span style="color: black;">更加多</span><span style="color: black;">拜访</span>量。户的<span style="color: black;">状况</span>下，<span style="color: black;">怎样</span>让用户<span style="color: black;">晓得</span>某个网站在开展竞赛活动<span style="color: black;">亦</span>是一个<span style="color: black;">困难</span>，<span style="color: black;">况且</span>该网站的可信度有多高，在新用户的心里<span style="color: black;">亦</span>会产生疑问。<span style="color: black;">因此呢</span>，<span style="color: black;">无</span>必要生搬硬套这种方式，对有些网站可能并不合适。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">23<span style="color: black;">、让用户将网站加入<span style="color: black;">保藏</span>。<span style="color: black;">咱们</span>的做法是在网站首页上添加一个加入<span style="color: black;">保藏</span>的图标。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：这种方式真的有必要？<span style="color: black;">由于</span><span style="color: black;">倘若</span>用户愿意<span style="color: black;">保藏</span>的话，点击浏览器上的“<span style="color: black;">保藏</span>”<span style="color: black;">亦</span>很方便。<span style="color: black;">因此呢</span>，</span></span><span style="color: black;">营销</span><span style="color: black;">对此<span style="color: black;">办法</span>不做<span style="color: black;">尤其</span><span style="color: black;">意见</span>。顺便指出，<span style="color: black;">有些</span>网站将用户自动设为主页和添加到用户<span style="color: black;">保藏</span>夹的方式是<span style="color: black;">必定</span>要避免的，“<span style="color: black;">是不是</span>将<span style="color: black;">xxx</span><span style="color: black;">设为首页”的提示<span style="color: black;">亦</span>最好</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">24<span style="color: black;">、与互补性的网站交换<span style="color: black;">宣传</span>。利用对方的网站流量，可<span style="color: black;">得到</span>新的<span style="color: black;">拜访</span>人群。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：交换<span style="color: black;">宣传</span>与交换链接都属于网站合作推广的方式，加入交换<span style="color: black;">宣传</span>网是最方便的方式，但<span style="color: black;">初期</span>的<span style="color: black;">宣传</span>交换网经营<span style="color: black;">情况</span>并<span style="color: black;">不睬</span>想，<span style="color: black;">非常多</span>都关闭了。在合作伙伴之间<span style="color: black;">自动</span>交换<span style="color: black;">宣传</span>是比较<span style="color: black;">恰当</span>的<span style="color: black;">办法</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">25<span style="color: black;">、创建病毒营销方式。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">病毒营销是经由<span style="color: black;">各样</span>交流传递的方式如口头传递、<span style="color: black;">资讯</span>发布等，将信息<span style="color: black;">快速</span>扩散开去，本文每封邮件末尾简短介绍自己的服务，该信息随着邮件发送，<span style="color: black;">快速</span>传递给新用户，而后者又可能继续传递给其它新用户。参考<span style="color: black;">文案</span>：病毒营销电子书</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(www.wilsonweb.com/ebooks/viral.htm)<span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：要指出的是，病毒性营销决不等于制造病毒。曾经有些网站<span style="color: black;">因为</span>错误的认识，将病毒性营销真的做<span style="color: black;">成为了</span>病毒，设计了自动回复、自动转发等软件，<span style="color: black;">导致</span><span style="color: black;">海量</span>邮件循环传播，产生了极坏的影响。其实，病毒性营销实质上是<span style="color: black;">供给</span>一种免费的服务，这种服务<span style="color: black;">仅有</span>是有价值的，才会在用户之间自动传播。电子书《网站推广</span><span style="color: black;">29</span><span style="color: black;">种常用<span style="color: black;">办法</span>》就属于病毒性营销工具，<span style="color: black;">倘若</span>你认为有价值，欢迎转发给你的同事、<span style="color: black;">伴侣</span>、<span style="color: black;">朋友</span>。关于病毒性营销的<span style="color: black;">仔细</span>介绍，请参考《网络营销<span style="color: black;">基本</span>与实践》（冯英健著，清华大学出版社，</span><span style="color: black;">2002.1</span><span style="color: black;">）的<span style="color: black;">相关</span>内容。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">付费<span style="color: black;">宣传</span>策略</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">付费<span style="color: black;">宣传</span>将更加<span style="color: black;">快速</span>地推广你的网站。网络<span style="color: black;">宣传</span>价格<span style="color: black;">通常</span>有以下三种计算方式：传统<span style="color: black;">CPM</span><span style="color: black;">方式（每千人次印象成本）；</span><span style="color: black;">PPC</span><span style="color: black;">方式，即按点击数付费；按<span style="color: black;">实质</span>购买数量付费，还有会员联盟计费方式等。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">26<span style="color: black;">、在</span><span style="color: black;">E-Mail</span><span style="color: black;"><span style="color: black;">资讯</span>邮件中购买短小的文本<span style="color: black;">宣传</span>。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">志）中发布简短的文字<span style="color: black;">宣传</span>。较之其它网络<span style="color: black;">宣传</span>，这<span style="color: black;">常常</span>是非常有效又成本不高的<span style="color: black;">宣传</span>方式。高，<span style="color: black;">因此呢</span><span style="color: black;">选取</span>合适的列表进行<span style="color: black;">宣传</span>投放，开信率和反应率都比较高，而平均成本较低。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">27<span style="color: black;">、实施会员制营销（</span><span style="color: black;">AffiliateProgram</span><span style="color: black;">）。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">联盟会员在自己的网站上加入盟主网站的链接，<span style="color: black;">经过</span>该链接进入实现<span style="color: black;">营销</span>后，将给予该会员<span style="color: black;">必定</span>佣金。实施会员制营销需要<span style="color: black;">思虑</span>以下<span style="color: black;">原因</span>：给会员的佣金提成比例；<span style="color: black;">研发</span>适合自己的联盟程序；推广会员联盟以<span style="color: black;">得到</span><span style="color: black;">更加多</span>会员链接你的网站。<span style="color: black;">能够</span><span style="color: black;">运用</span><span style="color: black;">有些</span>会员联盟管理软件如<span style="color: black;">UltimateAffiliateProgram(www.wilsonweb.com/afd/groundbreak.htm)</span><span style="color: black;">等进行管理。站的短信联盟普遍采用了这个<span style="color: black;">办法</span>，并取得了很大成功。关于会员制的<span style="color: black;">仔细</span>介绍，请参考《网络营销<span style="color: black;">基本</span>与实践》（冯英健著，清华大学出版社，</span><span style="color: black;">2002.1</span><span style="color: black;">）的<span style="color: black;">相关</span>内容。在</span><span style="color: black;">Overture.com</span><span style="color: black;">购买点击付费<span style="color: black;">宣传</span>（</span><span style="color: black;">PPC</span><span style="color: black;">）</span><span style="color: black;">(www.wilsonweb.com/afd/overture.htm)</span><span style="color: black;">，</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">Google</span><span style="color: black;">购买关键词<span style="color: black;">宣传</span>（</span><span style="color: black;">AdWords</span><span style="color: black;">）</span><span style="color: black;">(https://adwords.google.com/select/)</span><span style="color: black;">。你的购买，则<span style="color: black;">详细</span>排名高低<span style="color: black;">按照</span>出价高低决定。竞价排名<span style="color: black;">按照</span><span style="color: black;">宣传</span><span style="color: black;">实质</span>点击量付费（</span><span style="color: black;">PPC</span><span style="color: black;">），<span style="color: black;">况且</span><span style="color: black;">目的</span>定位准确，是一种成本低、效果好的<span style="color: black;">宣传</span>方式。<span style="color: black;">相关</span></span><span style="color: black;">PPC</span><span style="color: black;">策略，有一本极好的电子书：</span><span style="color: black;">21</span><span style="color: black;">种<span style="color: black;">办法</span><span style="color: black;">加强</span></span><span style="color: black;">Google</span><span style="color: black;">关键词<span style="color: black;">宣传</span>效果</span><span style="color: black;">(www.wilsonweb.com/afd/pagezero.htm)</span><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]:</span><span style="color: black;"><span style="color: black;">日前</span>国内的百度搜索、</span><span style="color: black;">3721</span><span style="color: black;">以及<span style="color: black;">外链论坛： http://www.fok120.com</span>、<span style="color: black;">外链</span>、网易都<span style="color: black;">供给</span>了竞价排名的服务。<span style="color: black;">相关</span>搜索引擎竞价排名的应用<span style="color: black;">情况</span>可参考“</span></span><span style="color: black;">营销</span><span style="color: black;"><span style="color: black;">尤其</span><span style="color: black;">报告</span>；搜索引擎营销的常用方式及竞价排名应用<span style="color: black;">情况</span>”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">29<span style="color: black;">、将商品提交到比较购物网站和拍卖网。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">比较购物网站将你的商品和价格与其它网站同类商品进行比较。<span style="color: black;">Google</span><span style="color: black;">推出的</span><span style="color: black;">Froogle(www.froogle.com)</span><span style="color: black;"><span style="color: black;">日前</span>是免费登录。有<span style="color: black;">有些</span>是按点击付费，如</span><span style="color: black;">mySimon</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(www.mysimon.com),BizRate(www.bizrate.com),PriceGrabber</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(www.pricegrabber.com),<span style="color: black;">和</span><span style="color: black;">DealTime(www.dealtime.com)</span><span style="color: black;">。还有<span style="color: black;">有些</span><span style="color: black;">按照</span><span style="color: black;">营销</span>提取<span style="color: black;">必定</span>佣金，<span style="color: black;">或</span>收取登录费。收取登录费的是<span style="color: black;">哪些</span>本身<span style="color: black;">供给</span>商品的网站，如</span><span style="color: black;">eBay</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(http://auctions.shopping.yahoo.com),AmazonzShops,Marketplace,Auctions(http://zshops.amazon.com),<span style="color: black;">和</span><span style="color: black;">Yahoo!Shopping(http://shopping.yahoo.com)</span><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">国内的易趣以及各大站点推出的商城都<span style="color: black;">能够</span>尝试。<span style="color: black;">另一</span>，利用网上商店平台开展网络营销<span style="color: black;">亦</span>是有效的<span style="color: black;">办法</span>之一。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">结论</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，还会有<span style="color: black;">更加多</span>的推广方式，以上这些只是一些初步的推广<span style="color: black;">办法</span>。要有效推广网站，还需要你花时间在实践中寻找出最适合你的<span style="color: black;">办法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[<span style="color: black;">小注</span><span style="color: black;">]</span><span style="color: black;">：</span></span><span style="color: black;">本文</span><span style="color: black;"><span style="color: black;">中间商</span>绍的推广<span style="color: black;">办法</span>，都是网络营销中非常基本的知识。互联网的飞速发展，<span style="color: black;">持续</span>涌现的新技术、新<span style="color: black;">办法</span>，需要<span style="color: black;">咱们</span><span style="color: black;">持续</span>的学习和实践。</span></p>
我完全同意你的看法，期待我们能深入探讨这个问题。 你的留言真是温暖如春，让我感受到了无尽的支持与鼓励。
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