揭秘百度竞价推广加强对话量的6个有效办法
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/QoskhPFEjyiapHWd6emqYuS03eJptwq5Q61jS2iaovcgIEOwtFuvL2icE7icmrx5ITXfTk848TR9QHtb8JvPPztL8Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在百度竞价推广过程中，对话量是一个很关键的指标，</span></span><span style="color: black;"><span style="color: black;">是衡量推广有<span style="color: black;">无</span>效果重要环节，</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">提高</span>百度竞价推广账户对话量<span style="color: black;">始终</span>是<span style="color: black;">非常多</span>竞价员伤脑筋的一件事情。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1<span style="color: black;">、关键词与创意、关键词与页面都要<span style="color: black;">关联</span>联</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">创意与关键词<span style="color: black;">关联</span>才吸引网名点击，页面与关键词<span style="color: black;">关联</span><span style="color: black;">才可</span>留住网民咨询。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span>新医疗固定的医疗页面，但<span style="color: black;">亦</span>有<span style="color: black;">必定</span>细节可操作。</span></span><span style="color: black;"><span style="color: black;">有些</span>SEMer<span style="color: black;">经常会忽略这一点，页面和关键词毫不<span style="color: black;">关联</span>。</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举个栗子：</span></span></strong><span style="color: black;"><span style="color: black;">关键词是早餐加盟，但页面用的是大排档的专题；<span style="color: black;">然则</span>页面并<span style="color: black;">无</span>体验早餐加盟<span style="color: black;">关联</span>的信息，<span style="color: black;">这般</span>很难<span style="color: black;">导致</span>网</span></span><span style="color: black;"><span style="color: black;">民</span></span><span style="color: black;"><span style="color: black;">的咨询，<span style="color: black;">因此</span><span style="color: black;">意见</span>各位</span>SEMer<span style="color: black;">要经常优化账户的着陆页。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">办法</span>：用</span>Excel<span style="color: black;">分列出着陆页，<span style="color: black;">而后</span>在账户用分列出的着陆页去搜索</span><span style="color: black;">(</span><span style="color: black;">选<span style="color: black;">包括</span></span><span style="color: black;">)</span><span style="color: black;">，<span style="color: black;">检测</span>关键词，看哪个关键词<span style="color: black;">无</span>跟页面对应，<span style="color: black;">而后</span>再作修改改；小账户<span style="color: black;">能够</span></span><span style="color: black;">1-2</span><span style="color: black;">个月<span style="color: black;">检测</span>一次，大账户<span style="color: black;">意见</span><span style="color: black;">1星期</span>或半月<span style="color: black;">检测</span>一次。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2<span style="color: black;">、<span style="color: black;">保准</span>意向词有排名并优化出价</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">要<span style="color: black;">提高</span>百度竞价推广账户的对话量，<span style="color: black;">重点</span>靠<span style="color: black;">有些</span>有意向度的词，其次是流量词。<span style="color: black;">例如</span></span></span><span style="color: black;"><span style="color: black;">：</span>“</span><span style="color: black;"><span style="color: black;">百度竞价培训</span></span><span style="color: black;">”、</span><span style="color: black;"><span style="color: black;"><span style="color: black;">通常</span>百度竞价培训</span></span><span style="color: black;">“</span><span style="color: black;"><span style="color: black;"><span style="color: black;">花费</span></span></span><span style="color: black;">”</span><span style="color: black;"><span style="color: black;">或</span></span><span style="color: black;">“</span><span style="color: black;"><span style="color: black;">哪家好</span></span><span style="color: black;">”</span><span style="color: black;"><span style="color: black;">这两个词意向度较高，<span style="color: black;">因此</span>对这类词<span style="color: black;">必定</span>要<span style="color: black;">保准</span>有排名，这点就需要去优化价格和质量度了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3<span style="color: black;">、页面注重用户体验、打开速度及客服工具的设置</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">页面内容<span style="color: black;">必定</span>要<span style="color: black;">优秀</span>，<span style="color: black;">包含</span>风格设计，颜色搭配，内容设计需要符合用户的审美<span style="color: black;">需求</span>。页面内容<span style="color: black;">通常</span>在<span style="color: black;">机构</span><span style="color: black;">重点</span>由文案策划负责，<span style="color: black;">然则</span>竞价<span style="color: black;">亦</span>需要提出自己的<span style="color: black;">意见</span>。页面质量好，对话率<span style="color: black;">才可</span>高。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">网站打开速度，<span style="color: black;">那样</span>就要选一个好的服务商了，<span style="color: black;">亦</span>需要网站的建设方优化好网站，需要偶尔<span style="color: black;">检测</span>自己页面的打开速度。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">百度竞价账户推广<span style="color: black;">必定</span>要做好客服工具的设置，<span style="color: black;">平常</span>的<span style="color: black;">重点</span>是商务通、快商通，这就需要竞价<span style="color: black;">或</span>咨询去设置好了，<span style="color: black;">包含</span>常用语、弹窗设置、邀请对话内容和版面设置等。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">医疗是百度消费最大的行业，<span style="color: black;">已然</span>执行</span>“新医疗”政策，页面基本是模板化。<span style="color: black;">然则</span>，还是有策划的空间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4<span style="color: black;">、页面多做</span><span style="color: black;">a/b</span><span style="color: black;">面测试</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEMer<span style="color: black;">除了做关键词转化表，还要经常做专题页转化表。<span style="color: black;">通常</span><span style="color: black;">能够</span>半个月<span style="color: black;">或</span><span style="color: black;">一月</span>做一次，统计出转化率高的页面。<span style="color: black;">而后</span>对关键词进行更换页面。<span style="color: black;">通常</span>医疗教育的页面都非常多，</span><span style="color: black;">a/b</span><span style="color: black;">面测试是必少不了的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5<span style="color: black;">、淘汰转化率低的页面</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">账户要过<span style="color: black;">每一个</span>周期对转化率低的页面进行更换，<span style="color: black;">因此</span>就需要多做新页面做替换准备，<span style="color: black;">倘若</span><span style="color: black;">机构</span><span style="color: black;">无</span>自己的程序员，<span style="color: black;">能够</span><span style="color: black;">拜托</span>自己的建站<span style="color: black;">机构</span>做，<span style="color: black;">倘若</span><span style="color: black;">机构</span>有专门的程序员，<span style="color: black;">能够</span>让程序员做。比较快捷的<span style="color: black;">办法</span><span style="color: black;">能够</span>抄同行的页面，进行修改换成自己的。当然，毕竟是抄袭同行做得好的页面，会遭到同行的反感，但竞价讲的<span style="color: black;">便是</span>效果，抄袭能<span style="color: black;">提高</span>页面效果和节约时间，<span style="color: black;">能够</span>可取的一个办法。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6<span style="color: black;">、做好拓词工作</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">尤其拓对话词的同类词，<span style="color: black;">意见</span><span style="color: black;">每一个</span>月加一批词，拓词<span style="color: black;">咱们</span><span style="color: black;">能够</span>从关键词规划师中找，<span style="color: black;">亦</span><span style="color: black;">能够</span>从搜索词报告中找，还<span style="color: black;">能够</span>从其它<span style="color: black;">途径</span>找</span>(<span style="color: black;"><span style="color: black;">例如</span></span><span style="color: black;">5118</span><span style="color: black;">托词工具</span><span style="color: black;">)</span><span style="color: black;">。在<span style="color: black;">这儿</span>，<span style="color: black;">举荐</span>从搜索词报告找，<span style="color: black;">或</span>从百度<span style="color: black;">举荐</span>的词找，<span style="color: black;">通常</span><span style="color: black;">来讲</span>，效果比外面<span style="color: black;">途径</span>找的词好。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上<span style="color: black;">便是</span><span style="color: black;">提高</span>百度竞价推广对话量少的</span>6<span style="color: black;">个有效<span style="color: black;">办法</span>，<span style="color: black;">倘若</span>对话量少或差，要谨记的一个原则，是竞价的漏斗分析，从展现</span><span style="color: black;">-</span><span style="color: black;">点击</span><span style="color: black;">-</span><span style="color: black;"><span style="color: black;">拜访</span></span><span style="color: black;">-</span><span style="color: black;">咨询</span><span style="color: black;">-</span><span style="color: black;">成交中的找出哪个节点<span style="color: black;">显现</span>了问题，<span style="color: black;">而后</span><span style="color: black;">处理</span>，竞价的优化<span style="color: black;">便是</span>做漏斗分析。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/QoskhPFEjyhgFzSHBYKd93ibCmOZDTBgvHSibPI7h4hboCSIKzoo50MzkGt3lz7geiaVALibrlcmwFLZ3j6OPe1ZFQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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