【超级干货】游戏推广的6种办法
<span style="color: black;"><span style="color: black;">首要</span>你们要<span style="color: black;">晓得</span><span style="color: black;">做游戏推广的核心要素是什么？</span></span><span style="color: black;"><span style="color: black;">大众</span><span style="color: black;">能够</span>自己想一想</span><span style="color: black;">核心要素<span style="color: black;">便是</span><span style="color: black;">怎样</span><span style="color: black;">得到</span>玩家</span><span style="color: black;">今天给<span style="color: black;">大众</span>讲一讲做<span style="color: black;">游戏推广有哪几种模式</span>以及<span style="color: black;"><span style="color: black;">优良</span>和劣势</span></span><span style="color: black;"><span style="color: black;">第1</span>种获客方式：</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">tel</span>营销</span></strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/icibTxYSBwNph2jSZmgic9lhS6iaGEmqB3qyVVmLgGBPOiaEclLjrH3Ut0KF6jJvVFRxby9bvUfA5Xb8hUAagicwlnhg/640?wx_fmt=other&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">之前<span style="color: black;">非常多</span>团队会采用这种方式，<span style="color: black;">此刻</span><span style="color: black;">亦</span>有人在用这种方式，<span style="color: black;">每日</span>拨打<span style="color: black;">海量</span>的<span style="color: black;">tel</span>给玩家用户，<span style="color: black;">例如</span>采取<span style="color: black;">有些</span>话术：</p>
</span><span style="color: black;">老哥还记得<span style="color: black;">咱们</span><span style="color: black;">一块</span>玩过的某某仙侠游戏吗，还记得<span style="color: black;">一块</span>玩过的某某仙侠游戏吗，<span style="color: black;">近期</span>有空吗，要不要<span style="color: black;">一块</span>玩一款新游戏？</span><span style="color: black;">又<span style="color: black;">或</span>是：</span><span style="color: black;">你好，<span style="color: black;">这儿</span>是游戏<span style="color: black;">机构</span>的客服，小哥哥，<span style="color: black;">咱们</span>出来了一款很火的福利手游，开区就送多少多少的充值......等等</span><span style="color: black;">这种方式的好处是什么，直接，快捷的接触客户，<span style="color: black;">不消</span>进游戏练级，<span style="color: black;">不消</span>扯太多没用的，我<span style="color: black;">便是</span>直接<span style="color: black;">营销</span></span><span style="color: black;">能<span style="color: black;">挣钱</span>吗？肯定是能<span style="color: black;">挣钱</span>的。</span><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">tel</span><span style="color: black;">营销</span>的难点是什么</span><span style="color: black;"><span style="color: black;">第1</span>是<strong style="color: blue;">容易被拒绝</strong>，推广员需要有一颗金子般的心灵</span><span style="color: black;">第二是<span style="color: black;">此刻</span><span style="color: black;">非常多</span><span style="color: black;">tel</span>打多了，<strong style="color: blue;">会<span style="color: black;">引起</span>呼不出去</strong>，需要找寻<span style="color: black;">tel</span>的网络服务商来<span style="color: black;">处理</span>这个问题，<span style="color: black;">另一</span><span style="color: black;">便是</span><span style="color: black;">此刻</span>的人<span style="color: black;">每日</span>接到太多推销<span style="color: black;">tel</span>了，<span style="color: black;">因此</span>基本上不会接听你拨打的<span style="color: black;">tel</span></span><span style="color: black;">第三是很难买到好料子的；有的料子可能<span style="color: black;">已然</span>被其他<span style="color: black;">机构</span>洗了<span style="color: black;">非常多</span>轮；</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">博主</span>还是<span style="color: black;">意见</span>能<span style="color: black;">不消</span>电销就<span style="color: black;">不消</span>电销，毕竟电销<span style="color: black;">危害</span>大，<span style="color: black;">况且</span><span style="color: black;">触及</span>违法。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二种获客方式</p>
</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">经过</span>软件</span></strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/icibTxYSBwNph2jSZmgic9lhS6iaGEmqB3qyZKUzpK92zz0Qxibia8f0MMxLjcfxcqf3rhtHxmDfCUXApobCrhBQcPuA/640?wx_fmt=other&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每日</span>筛选出一批玩家的<span style="color: black;">微X</span>号， QQ号，<span style="color: black;">例如</span>有的软件能获取到几年前的天龙八部玩家群啊，仙侠玩家群啊，魔兽玩家群，奇迹玩家群，等等。</p>
</span><span style="color: black;"><span style="color: black;">而后</span>就<span style="color: black;">按照</span>这些<span style="color: black;">微X</span>，QQ，推广员积极的去加好友，广撒网，玩家<span style="color: black;">经过</span>以后还是<span style="color: black;">经过</span><span style="color: black;">有些</span>话术，<span style="color: black;">例如</span>：还记得<span style="color: black;">大众</span><span style="color: black;">一块</span>曾经玩过的什么游戏吗？来拉近和用户之间的距离</span><span style="color: black;">这种方式需要推广员多准备<span style="color: black;">微X</span>，QQ，<span style="color: black;">由于</span>加人会有限制，避免被封号</span><span style="color: black;">有一种方式，<span style="color: black;">便是</span>企点QQ号，宣<span style="color: black;">叫作</span><span style="color: black;">便是</span>游戏客服</span><span style="color: black;">每年要给腾讯付费的，<span style="color: black;">这般</span>就<span style="color: black;">能够</span>批量加人</span><span style="color: black;">这种方式优点<span style="color: black;">便是</span>节约时间，大规模开展添加好友，<span style="color: black;">显示</span><span style="color: black;">自己</span>身份，减少无效沟通</span><span style="color: black;">缺点是需要付费，需要<span style="color: black;">必定</span>数量才有效果</span><span style="color: black;">第三种获客方式</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">进游戏带团</span></strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/icibTxYSBwNpjjoODmG33SeX0yHjYayK5eGGn0sPjmZcQczgVsG6Z8opGzbayCicBCLUpUO2ialVk2u7nic12QDVVnw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种方式比较<span style="color: black;">举荐</span>，<span style="color: black;">便是</span>你<span style="color: black;">选取</span><span style="color: black;">有些</span>便于挖人的游戏，进游戏不管是加<span style="color: black;">微X</span>群还是自己建<span style="color: black;">微X</span>群，都能快速找到对标的玩家</p>
</span><span style="color: black;">好处<span style="color: black;">便是</span>这些玩家都是<span style="color: black;">近期</span>活跃度比较高的，<span style="color: black;">况且</span>你做仙侠就去类似的仙侠手游挖人，做仙侠就去类似的仙侠游戏挖人，在培养出<span style="color: black;">必定</span>的聊天<span style="color: black;">基本</span>以后，引导玩家换到自己推广的游戏来玩的几率还是很大的</span><span style="color: black;">这种方式的优点是你能和玩家真实互动，让他记住你，并且你能很清楚<span style="color: black;">晓得</span>这个玩家的脾气，经济能力，定位方向</span><span style="color: black;">当然缺点<span style="color: black;">便是</span>你需要练级，混入<span style="color: black;">微X</span>群，<span style="color: black;">况且</span><span style="color: black;">非常多</span>游戏<span style="color: black;">此刻</span>越来越难发言，尤其是发<span style="color: black;">微X</span>号什么的马上就被禁言，<span style="color: black;">因此</span>需要挑选一款游戏，<span style="color: black;">认识</span>它的规则，<span style="color: black;">通常</span><span style="color: black;">很强</span>厂商的游戏，限制会低一点，小<span style="color: black;">机构</span>就狠一点</span><span style="color: black;">其实这种方式比较<span style="color: black;">举荐</span>自己<span style="color: black;">创立</span>帮派，自己<span style="color: black;">创立</span>帮会群，冲点小钱，带<span style="color: black;">哪些</span>人在里面玩游戏，你<span style="color: black;">1星期</span>进3个区，<span style="color: black;">同期</span>和这3个区的人玩，<span style="color: black;">一月</span>能进7,8个区，就能认识7，8拨的玩家，<span style="color: black;">持续</span>吸收<span style="color: black;">鲜嫩</span>血液。其实心不要太大，一个区，你能拉到20多个能上语音聊个两三天的，就有机会在这个区扩展成最大的那个帮派</span><span style="color: black;">等这些前期工作比较稳了，之后你就<span style="color: black;">每日</span>时不时冒个泡就完事，<span style="color: black;">况且</span>自己是帮主，<span style="color: black;">通常</span><span style="color: black;">便是</span><span style="color: black;">需求</span>成员自己加你<span style="color: black;">微X</span>，<span style="color: black;">这般</span>又不浪费加人的次数了，你都是群主了，又让<span style="color: black;">她们</span>都加到你<span style="color: black;">微X</span>了，关键<span style="color: black;">她们</span>都信任你</span><span style="color: black;"><span style="color: black;">然则</span>这种方式变现的速度会慢一点，<span style="color: black;">通常</span>一个区你两三天<span style="color: black;">乃至</span>三五天再去进行转换，有耐心的<span style="color: black;">能够</span>再晚点。</span><span style="color: black;">第四种获客方式</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">短视频以及直播</span></strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/icibTxYSBwNpjjoODmG33SeX0yHjYayK5eVy2V7on362ggdOL1ZKGGqR12KZNUibBPvVCc2fuA3icZ4aaGsExiaVAiag/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">短视频吸粉，这个就需要你有能够吸纳到粉丝的创作能力了，关键还得能吸引到<span style="color: black;">她们</span>加你的粉丝群，<span style="color: black;">或</span>加你的<span style="color: black;">微X</span>，<span style="color: black;">此刻</span>抖音的粉丝群<span style="color: black;">做为</span>私域流量，是<span style="color: black;">能够</span>操作的了，<span style="color: black;">重视</span>多学习下抖音的打字规则，别违规就行了。</span><span style="color: black;"><span style="color: black;">或</span>评论区挖人，<span style="color: black;">然则</span><span style="color: black;">此刻</span><span style="color: black;">非常多</span>平台私信<span style="color: black;">太多</span>就会被封</span></span><span style="color: black;"><span style="color: black;">不外</span><span style="color: black;">能够</span>注册企业号，没事发发游戏视频，买买抖音DOU+ ，<span style="color: black;">提高</span>视频的<span style="color: black;">揭发</span>率，还是会有玩家主动来问链接的。这个方式<span style="color: black;">非常多</span>人在用，有的舍得投资的，<span style="color: black;">每日</span>都在投DOU+</span><span style="color: black;">直播的话就需要主播有<span style="color: black;">必定</span>的能力，会引导玩家加你的私域（<span style="color: black;">便是</span><span style="color: black;">微X</span>QQ）</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">短视频的优点<span style="color: black;">便是</span>门槛低新手<span style="color: black;">亦</span><span style="color: black;">能够</span>做</p>
</span><span style="color: black;">缺点<span style="color: black;">便是</span>前期效果不<span style="color: black;">显著</span>，周期比较长</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播的优点<span style="color: black;">便是</span><span style="color: black;">能够</span>实时和玩家沟通交流，<span style="color: black;">即时</span>引导玩家</p>
</span><span style="color: black;">缺点<span style="color: black;">便是</span>对<span style="color: black;">自己</span>能力的<span style="color: black;">需求</span>比较高，不是<span style="color: black;">每一个</span>人都<span style="color: black;">能够</span>做得好</span><span style="color: black;">第五种获客方式</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">各大平台发<span style="color: black;">文案</span>链接</span></strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/icibTxYSBwNph2jSZmgic9lhS6iaGEmqB3qyn4CMqVmv1siajO6pdHcFB1w4zsjGA89auibD2UDibVUhUT1YHxLhxn0NQ/640?wx_fmt=other&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">便是</span>到处加QQ群推广，<span style="color: black;">或</span>在<span style="color: black;">博客</span>，博客，知乎，软文网站上去发<span style="color: black;">文案</span>，<span style="color: black;">然则</span>QQ群容易被踢，<span style="color: black;">倘若</span>能不踢出群的话，群发的多，绝对<span style="color: black;">挣钱</span>，基本上每次发新款去打<span style="color: black;">宣传</span>，都会有充值</span><span style="color: black;">这个就<span style="color: black;">触及</span>到前面说的，自己<span style="color: black;">能够</span>多创建些玩家群。<span style="color: black;">或</span>去加官方游戏的玩家群，<span style="color: black;">例如</span>有些游戏即将公测，你是不是<span style="color: black;">能够</span>去<span style="color: black;">创立</span>个备战群，自己当群主，拉<span style="color: black;">非常多</span>对这款游戏有期待的玩家进来，等人多了，<span style="color: black;">大众</span>等待新游戏上线的时候是不是很无聊，你就<span style="color: black;">能够</span><span style="color: black;">举荐</span>游戏给<span style="color: black;">她们</span></span><span style="color: black;">这种方式效率高<span style="color: black;">然则</span>不<span style="color: black;">精细</span></span><span style="color: black;">第六种获客方式</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">邮件推广以及<span style="color: black;">短信推广</span></span></strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/icibTxYSBwNph2jSZmgic9lhS6iaGEmqB3qyGPxUVtO7YmsxBkhgNX6jVEWjQF089Eq43a7BkpzqW8MNDcibz5KRia2A/640?wx_fmt=other&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">有些</span>辅助软件获取玩家加群时候留下的QQ号，自动发送QQ邮件给对方。<span style="color: black;">另一</span><span style="color: black;">便是</span>短信</span><span style="color: black;">，一大堆文字加<span style="color: black;">照片</span>，送<span style="color: black;">各样</span>福利</span><span style="color: black;">低成本，</span></span><span style="color: black;">这种成本低，快速发送，当然效果<span style="color: black;">通常</span></span><span style="color: black;">以上<span style="color: black;">便是</span>给<span style="color: black;">大众</span>讲的几种<span style="color: black;">办法</span>，我个人<span style="color: black;">意见</span>第三种和第四种。<span style="color: black;">然则</span>你们还是要<span style="color: black;">按照</span>你们自己的<span style="color: black;">状况</span><span style="color: black;">选取</span>适合你们自己的方式</span><span style="color: black;"><strong style="color: blue;">END</strong></span><span style="color: black;"><a style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/QRP9wFI1MeEYRX6kZg2fbibwegWiaM4qsH8fsdlPJiaVCCbib5S72Rm3V0h5H00I4jziakvN11g6SGuqv1hDMmDh5rg/640?wx_fmt=png&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></a></span><span style="color: black;">点击卡片关注(务必)</span><span style="color: black;">
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