英文网站推广运营技巧
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1 写在前面</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">写给个人站长的,英文站推广运营模式。英文站是一个公认的<span style="color: black;">奥密</span>金矿,<span style="color: black;">非常多</span>人去挖了,<span style="color: black;">得到</span>了丰厚的<span style="color: black;">报答</span>。还有<span style="color: black;">非常多</span>人想去挖,却又不<span style="color: black;">晓得</span>该<span style="color: black;">怎样</span>动手,<span style="color: black;">始终</span><span style="color: black;">无</span>行动,<span style="color: black;">那样</span><span style="color: black;">这儿</span>值得犹豫不前不知<span style="color: black;">怎样</span>下手的你<span style="color: black;">瞧瞧</span>。</span></p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/Yw6riczH5jwWgarFEcTjNl6KQxhibpia1a9Gk2R2n8Tyl3EGVNeZcicOdEZgTHcPTicghKMjxwjXw0190bQTic66QxDw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2 整<span style="color: black;">身体</span>容</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.1 内容意见</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>谋划构思一个站点,无论是什么语言什么类型的站点都是很重要的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.1.1 做什么内容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个问题是个最不是问题的问题。<span style="color: black;">大众</span>都是地球人,兴趣<span style="color: black;">兴趣</span>都是<span style="color: black;">同样</span>的,只是语言<span style="color: black;">区别</span>。英文站你找不到内容做那中文站你肯定<span style="color: black;">亦</span><span style="color: black;">同样</span>找不到内容做。<span style="color: black;">保存</span>这一条的思维,拿中文站的内容举一反三。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.1.2<span style="color: black;">百度与google</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度很懂中文,其实<span style="color: black;">亦</span>很懂英文。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">top.baidu.com和index.baidu.com肯定<span style="color: black;">已然</span>是你必去之地(<span style="color: black;">倘若</span>还<span style="color: black;">无</span>,你可能需要吃点钙片了)再<span style="color: black;">举荐</span>一个dict.baidu.com这三个二级域名,<span style="color: black;">便是</span>百度给<span style="color: black;">咱们</span>的进攻英文站的有力后盾。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">google<span style="color: black;">始终</span>是老大</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">热榜<span style="color: black;">亦</span>有<span style="color: black;">必定</span>参考www.google.cn/rebang/home</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">英语八级<span style="color: black;">亦</span>得用的translate.google.com</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.1.3 内容重要参考站点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词:论坛,虽然人气都很低迷,<span style="color: black;">然则</span>资料里<span style="color: black;">亦</span>难免不暴露站点(点用户的签名看<span style="color: black;">她们</span>的站吧)美国的空间商有<span style="color: black;">非常多</span>都<span style="color: black;">供给</span>了论坛支持,美国最大IDC的官方客服论坛lunarforum.com。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然,<span style="color: black;">倘若</span>有这心思,当然<span style="color: black;">不可</span>放过webmasterworld.com。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.1.4 内容从哪里来</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有前途的内容要有前途的人<span style="color: black;">才可</span>找到。辛辛苦苦找到的一个好关键词,千万要记得<span style="color: black;">保护</span>好它。最好的办法<span style="color: black;">便是</span>匀速<span style="color: black;">增多</span>原创内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内容<span style="color: black;">怎样</span>原创,自己写,拼凑单词,节选别人修改,自动翻译填充的都<span style="color: black;">能够</span>,<span style="color: black;">然则</span>千万不要ctr+v.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.2 程序<span style="color: black;">选取</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人都在英文站程序的问题的犹豫着。其实程序<span style="color: black;">选取</span>的问题不是一个问题。自己熟练的才是最好的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.2.1 体验建站程序</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自己在本机搭建好环境,把主流的CMS或blog程序都在本地调试一次,有个<span style="color: black;">选取</span>,有个概念,有个底。即使是打算自己做程序<span style="color: black;">亦</span><span style="color: black;">举荐</span>体验一下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">几个常用国外程序:Drupal Joomla! Moodle Nucleus WordPress Geeklog pLog Serendipity (去下载站搜索软件寻找对比观察)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.2.2 关于国产CMS</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>对国产cms<span style="color: black;">运用</span>烂熟或对英语一窍不通的<span style="color: black;">伴侣</span>,其实国产的CMS<span style="color: black;">亦</span>不失为一个好<span style="color: black;">选取</span>。<span style="color: black;">一样</span>uft-8编码<span style="color: black;">一样</span>生成html,所有的程序<span style="color: black;">不外</span>是完成这一步,仅仅是后台操作的<span style="color: black;">区别</span>。html既然都<span style="color: black;">同样</span>生成,<span style="color: black;">那样</span>内容和优化才是重点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.3 空间<span style="color: black;">意见</span><span style="color: black;">稳定的空间,独立的IP是必要<span style="color: black;">亦</span>是必须的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.3.1 空间哪里来</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">代购,或自己直接兑换palpay在网站上直接买,非常简单,国外空间很容易购买,只是<span style="color: black;">运用</span>稍麻烦点,但<span style="color: black;">通常</span><span style="color: black;">亦</span><span style="color: black;">无</span>问题。lunarpages,godaddy什么的,百度一搜<span style="color: black;">非常多</span>,落伍<span style="color: black;">亦</span>有人专门代购。优惠码是个好东西,互利互惠。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.3.2 独立IP</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>国外空间相比国内很夸张,组件支持完备在线率又高。<span style="color: black;">然则</span>会有GFW的危险,<span style="color: black;">因此</span>独立IP是很必须的。当然<span style="color: black;">倘若</span>独立IP<span style="color: black;">亦</span>被GFW了就有必要<span style="color: black;">科研</span>一下你的内容了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.3.3 域名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>空间会送,与空间结合<span style="color: black;">运用</span>良好。优先<span style="color: black;">运用</span>国外的域名。域名优先<span style="color: black;">运用</span><span style="color: black;">平常</span>单词,各方面都有<span style="color: black;">优良</span>。<span style="color: black;">而后</span>这点省略跳过。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.4 推广<span style="color: black;">守护</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一路走来,做出一个站<span style="color: black;">来讲</span><span style="color: black;">针对</span><span style="color: black;">此刻</span>的网络环境<span style="color: black;">来讲</span>简直是不废吹灰之力,<span style="color: black;">然则</span>推广和<span style="color: black;">守护</span><span style="color: black;">始终</span>是所有网站的一个很大的大问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.4.1 <span style="color: black;">不可</span>忘记的<span style="color: black;">过程</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提交搜索引擎,越多越好,这是合法的推广。<span style="color: black;">每一个</span>站只提交一次,<span style="color: black;">而后</span>忘记它,值得关心的<span style="color: black;">仅有</span>google和yahoo.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">google网站管理员,提交sitemap,刚<span style="color: black;">起始</span>的更新时间标记以越慢越好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.4.2 行不通的推广<span style="color: black;">招数</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">群发邮件。<span style="color: black;">然则</span><span style="color: black;">能够</span>点发邮件,如前面重要参考站点上<span style="color: black;">得到</span>的email<span style="color: black;">位置</span><span style="color: black;">能够</span>发送询问技术和内容参考的新手问题,<span style="color: black;">热情</span>人总会为你奉献几个真实的国外IP和PV,设置还有可能<span style="color: black;">得到</span>不错的改良意见。(这招是我的必杀计都给奉献了)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">垃圾链接。<span style="color: black;">然则</span><span style="color: black;">能够</span>抽点评论回复博客之类<span style="color: black;">能够</span>留链接的<span style="color: black;">地区</span>。核心思想跟上一条是<span style="color: black;">同样</span>的,还<span style="color: black;">能够</span>自由发散。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.4.3 友情链接</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span><span style="color: black;">重视</span>,提防和自己人交换友情链接,互相祸害。和自己的站交换就更别去碰了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">和老外交换,勤快的发送你的email,<span style="color: black;">暗示</span>你的诚意,<span style="color: black;">通常</span><span style="color: black;">状况</span>下的老外小站都很好交换链接。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">掌控</span>你的链接数量,我的参考办法是1点PR=5个链接。<span style="color: black;">例如</span>你的PR1,那外链请少于5个,2是10,依此类推。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.4.4 英文站在中文搜索里</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不要刻意去做链接。当然,高PR站的外链当然多多益善。单向过去的链接是个不错的<span style="color: black;">加强</span>PR的办法(高PR的<span style="color: black;">道理</span>在于<span style="color: black;">更易</span>与高PR的老外站换链接)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.5 提醒<span style="color: black;">重视</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.5.1 不作<span style="color: black;">坏处</span>才是王道。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.5.2 <span style="color: black;">无</span>流量没关系,只要你觉得确实自己是有货的,请<span style="color: black;">保持</span>下去。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.5.3 勤快的更新,一天一百篇不如连续十天<span style="color: black;">每日</span>一篇。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.5.4 不要轻易尝试自动采集,即使你的采集器很完美。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.5.5 永远不要把你的英文站亮出来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.5.6 中文站<span style="color: black;">能够</span>高调,但英文站只能低调。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3 最后总结</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">英文站是一个公认的<span style="color: black;">奥密</span>金矿,<span style="color: black;">非常多</span>人去挖了,获得了丰厚的<span style="color: black;">报答</span>。但<span style="color: black;">亦</span>还有<span style="color: black;">非常多</span>人去挖了,<span style="color: black;">然则</span>却毫无收获。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">英文是一个公认的<span style="color: black;">奥密</span>金矿,却不是每一个人的<span style="color: black;">奥密</span>金矿。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/Yw6riczH5jwVU05jcwxUwGNDPwJSLicsPV0aktic1uocBeEb3lhTYXUKCFTcmwVe1yNUxW51TTJoO02y41p5KFVGg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
你的话深深触动了我,仿佛说出了我心里的声音。
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