怎么样运营推广一款新的app？上线前、后该做哪些事？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/oNfLuzLT26K7KJ5M61lCwEibictzIw2HibiaibMibQrlE4M3RzS97y5qncNkNg9vJuX6qot8PVQnWsSZzqZhAkGPjKicA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在谈App运营之前，先清楚<span style="color: black;">一款<strong style="color: blue;">新app是<span style="color: black;">怎样</span>诞生</strong></span><strong style="color: blue;">的</strong>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.曾几何时，有了一个idea；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">需要</span>梳理、沟通、分析，勾画<span style="color: black;">制品</span>设计草图（<span style="color: black;">制品</span>经理<span style="color: black;">按照</span>沟通、交流、分析结果制作出<span style="color: black;">制品</span>功能脑图）；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.绘制<span style="color: black;">制品</span>原型图（①全局流的图，方便后期与程序猿对接；②<span style="color: black;">制品</span>业务流程的泳道图，<span style="color: black;">按照</span>项目<span style="color: black;">详细</span><span style="color: black;">需求</span>；③简单交互的原型，工具：axure，墨刀等）；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.UI设计、验收；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.项目规划（①细化<span style="color: black;">需要</span>；②技术<span style="color: black;">方法</span>；③项目管理：项目排期、任务分解）；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.<span style="color: black;">制品</span><span style="color: black;">研发</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.交付测试、验收合格、上线；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.运营推广。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/oNfLuzLT26K7KJ5M61lCwEibictzIw2Hibiao8BoFns7EicLicz027jIcALfHj9Qs6dl7jMOibsmUG8Gtx9K2ruKeTQUA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（App推广框架图）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">APP环境</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据不完全统计<span style="color: black;">每日</span>有上千款app诞生，<span style="color: black;">寓意</span>着每分钟<span style="color: black;">上下</span>就一款新的app诞生，且大部分app的生命周期未扛过三个月。相信<span style="color: black;">非常多</span>cp们都有同感，app的推广变得越来越难了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">究其<span style="color: black;">原由</span>，打开任意一个应用商店不难<span style="color: black;">发掘</span>应用类app同质化太严重了，<span style="color: black;">供给</span><span style="color: black;">一样</span>功能同种服务的app<span style="color: black;">不堪</span>枚举。<span style="color: black;">例如</span>相机：快手，美颜相机，相机360，天天p图，玩图，美人相机，美妆相机等等好几百种，<span style="color: black;">况且</span>好多名字还<span style="color: black;">类似</span>。大环境如此严峻，<span style="color: black;">那样</span><span style="color: black;">做为</span><span style="color: black;">制品</span>运营人员该怎么办呢？</span></p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/oNfLuzLT26K7KJ5M61lCwEibictzIw2HibiaSj1QLbf16GLpnjn9XgIXvicCwibcicJjQDVPLpPCqZqKHicqiaibGYDUYsGw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>上线前</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个新app上线前<span style="color: black;">咱们</span>该做<span style="color: black;">那些</span>事呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">理清自家<span style="color: black;">制品</span>的每一个<strong style="color: blue;">小细节</strong>，</span><span style="color: black;">倘若</span>你自己都不清楚将来怎么去跟别人讲清楚。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<strong style="color: blue;"><span style="color: black;">认识</span><span style="color: black;">制品</span>定位</strong>，<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>是什么，有<span style="color: black;">那些</span>功能？<span style="color: black;">制品</span>受众有<span style="color: black;">那些</span>，在哪里？<span style="color: black;">咱们</span>的<span style="color: black;">制品</span><span style="color: black;">能够</span><span style="color: black;">处理</span>用户在什么<span style="color: black;">状况</span>下的什么问题？为用户<span style="color: black;">供给</span>什么服务？其实你弄明白了这四个问题，你<span style="color: black;">亦</span>就<span style="color: black;">发掘</span>了<span style="color: black;">制品</span>的宣传推广点在哪，你后期推广的方向<span style="color: black;">亦</span>就有了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.<strong style="color: blue;">竞品调研分析</strong>，你得去<span style="color: black;">认识</span>市场上和你同类app有<span style="color: black;">那些</span>？<span style="color: black;">认识</span>竞品ios和android端的下载<span style="color: black;">状况</span>、流量。<span style="color: black;">认识</span>竞品做了<span style="color: black;">那些</span>热词？<span style="color: black;">能够</span>用APPying搜索竞品<span style="color: black;">自己</span>品牌词的热度，以及这些词<span style="color: black;">是不是</span>上过热搜榜。<span style="color: black;">瞧瞧</span>竞争对手在推广上有什么值得借鉴的<span style="color: black;">地区</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.做好<span style="color: black;">制品</span>的<strong style="color: blue;"><span style="color: black;">仔细</span>描述图文</strong>，<span style="color: black;">包含</span><span style="color: black;">制品</span>描述文案，<span style="color: black;">制品</span>的截图，关键词，一句话描述等。最好还准备<span style="color: black;">有些</span>数据分析模板，<span style="color: black;">包含</span>app的留存，活跃度，新增用户，各<span style="color: black;">途径</span>推广效果等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.开通app的<strong style="color: blue;">官方<span style="color: black;">博客</span>和<span style="color: black;">微X</span>公众号</strong>，这个很重要，<span style="color: black;">博客</span>和<span style="color: black;">微X</span>是<span style="color: black;">公众</span>化的<span style="color: black;">制品</span>，基本上智能机上都装有。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.<span style="color: black;">创立</span><strong style="color: blue;">百度、搜狗等百科词条</strong>，知识问答。当然这个<span style="color: black;">亦</span>非常重要，<span style="color: black;">由于</span>在app刚上线初期，网上关于你app描述基本上是一片空白，<span style="color: black;">创立</span>app百科，将会<span style="color: black;">作为</span>用户<span style="color: black;">认识</span>你<span style="color: black;">制品</span>的一个重要<span style="color: black;">途径</span>，<span style="color: black;">同期</span>，后期做品牌营销的话，<span style="color: black;">亦</span>能为你引来<span style="color: black;">更加多</span>的潜在用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7.申请各大<strong style="color: blue;">应用市场<span style="color: black;">研发</span>者账号</strong>，整理各大市场首发<span style="color: black;">需求</span>的文件。<span style="color: black;">因为</span>许多应用商店对新上线的app设有新品<span style="color: black;">举荐</span>栏目，<span style="color: black;">因此</span>你的去<span style="color: black;">认识</span><span style="color: black;">她们</span><span style="color: black;">举荐</span>的的规则。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.<span style="color: black;">按照</span>以上的准备制定一个<strong style="color: blue;">推广计划</strong>，最好是先策划好几个活动，<span style="color: black;">由于</span>后期宣传推广比较忙怕没时间。</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/oNfLuzLT26K7KJ5M61lCwEibictzIw2HibiaG544bsOmYLsdL3FGLHQAGuFc49wYOmLSG7F2B4YCeS5QG2uVbzZbPw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>上线后</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">app上线后的推广，推广<span style="color: black;">途径</span>分为四大类：线上、线下、自<span style="color: black;">媒介</span>和综合<span style="color: black;">途径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">线上推广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.上线各大<strong style="color: blue;">android平台和app store</strong>，<span style="color: black;">此刻</span>各大安卓市场都有活动，<span style="color: black;">况且</span>都是免费的，<span style="color: black;">能够</span>去申请。联想、小米、华为、机锋、搜狗每周都有专题。<span style="color: black;">倘若</span>你的<span style="color: black;">制品</span>打磨的非常好还可<span style="color: black;">以避免</span>费<span style="color: black;">得到</span>新品<span style="color: black;">举荐</span>：像应用宝、小米、360、华为新品<span style="color: black;">举荐</span>，魅族的尝鲜榜，联想乐商店的<span style="color: black;">鲜嫩</span>热辣，百度的金熊掌奖，豌豆荚设计奖等等。这些资源都不错，都<span style="color: black;">能够</span>去尝试。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<strong style="color: blue;">刷榜冲榜</strong>，刷榜价格比较高，国内榜top25名价格在<span style="color: black;">每日</span>1万<span style="color: black;">上下</span>。但即使<span style="color: black;">这般</span>刷榜在国内还是非常受欢迎，尤其是appstore，毕竟绝大部iphone用户都会去appstore下载app，<span style="color: black;">况且</span>ios榜现<span style="color: black;">周期</span>除了花钱冲榜，或有重大<span style="color: black;">资讯</span>使得用户主动在app store去搜索下载，否则<span style="color: black;">通常</span>app基本不可能上热搜榜。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>简单介绍一下<span style="color: black;">此刻</span>比较火的微信积分墙，“<span style="color: black;">微X</span>积分墙”的基本流程<span style="color: black;">能够</span>总结为“关注公众号”-“完成新手任务(绑定<span style="color: black;">微X</span>号、苹果账号和手机ID等信息)”—“进行下载任务”—“<span style="color: black;">得到</span>奖励“这一系列的操作并不算太<span style="color: black;">繁杂</span>,基本上在三分钟之内就<span style="color: black;">能够</span>完成一个游戏或应用的下载并拿到相应的积分或奖励,这个无疑降低了用户的时间成本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从<span style="color: black;">宣传</span>主层面看,<span style="color: black;">微X</span>积分墙则<span style="color: black;">能够</span>减少刷量<span style="color: black;">行径</span>的产生,<span style="color: black;">加强</span>数据的真实性。<span style="color: black;">微X</span>在注册的时候就严格限定与手机号绑定,<span style="color: black;">增多</span>了“刷客”们的成本,<span style="color: black;">况且</span>在之后一系列关注公众号等人工操作,更大程度上屏蔽恶意刷量,从而<span style="color: black;">保准</span>了数据的真实性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.<strong style="color: blue;"><span style="color: black;">资讯</span>推广</strong>，一种效果不错的推广手段，能在极<span style="color: black;">短期</span>内使<span style="color: black;">制品</span><span style="color: black;">得到</span><span style="color: black;">海量</span><span style="color: black;">揭发</span>，得花一点预算，撰写一篇<span style="color: black;">资讯</span>稿，<span style="color: black;">重视</span><span style="color: black;">文案</span>标题<span style="color: black;">必定</span>要够吸引眼球，<span style="color: black;">同期</span>发布到多个主流<span style="color: black;">资讯</span>门户网站上，造势，给人一种这款<span style="color: black;">制品</span>很火的感觉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<strong style="color: blue;">换量</strong>，<span style="color: black;">重点</span>谈一下app之间的置换。换量的<span style="color: black;">详细</span>形式有内容合作，开屏<span style="color: black;">宣传</span>、弹窗、焦点图、应用内<span style="color: black;">举荐</span>等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">意见</span>：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①在<span style="color: black;">评定</span>要不要换量时你需要<span style="color: black;">思虑</span>两者的用户<span style="color: black;">是不是</span>一致，<span style="color: black;">是不是</span>有竞争关系，对方品牌形象等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②在换量时不要拘泥于等量或<span style="color: black;">同期</span>换量，而应注重双方的资源价值<span style="color: black;">是不是</span>基本对等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③资源好点的CP们多<span style="color: black;">帮忙</span>资源有限的小伙伴，要相信，<span style="color: black;">最后</span>都会达到互利互惠的效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">线下推广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<strong style="color: blue;">地推</strong>，地推最大的<span style="color: black;">优良</span><span style="color: black;">便是</span>让<span style="color: black;">咱们</span>的潜在客户遇到，而不是仅仅看到。当地推人员将自己<span style="color: black;">制品</span>信息亲自送到群众手里的时候，人们更加容易记住。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>论：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①地推派送的小礼物印上<span style="color: black;">制品</span>的logo或<span style="color: black;">制品</span>介绍的二维码，地推人员穿印有<span style="color: black;">制品</span>logo的T恤；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②公交车站放一把印有<span style="color: black;">制品</span>logo的太阳伞宣传效果是不是很好，公交车wifiapp下载；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③老用户拉新或奖励;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④ 口碑营销等等.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. <strong style="color: blue;">手机厂商预装，大厂商</strong>：华为、酷派、联想、oppo、Vivo、小米、魅族、中兴、三星。中小厂商基本以深圳的中小厂商为主，亿通、邦华、朵唯，这些品牌手机可能<span style="color: black;">大众</span>很少出过，<span style="color: black;">由于</span><span style="color: black;">她们</span>的<span style="color: black;">途径</span>厂商和上面的特点不<span style="color: black;">同样</span>，<span style="color: black;">她们</span>都是在四线的城市以下<span style="color: black;">创立</span><span style="color: black;">途径</span>。<span style="color: black;">况且</span><span style="color: black;">她们</span>的<span style="color: black;">营销</span><span style="color: black;">办法</span><span style="color: black;">亦</span>是不<span style="color: black;">同样</span>的，<span style="color: black;">她们</span>不是<span style="color: black;">经过</span>打<span style="color: black;">宣传</span>，<span style="color: black;">她们</span><span style="color: black;">重点</span>是给<span style="color: black;">营销</span>人员高提成的方式在<span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>论：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">大品牌厂商预装量越大，相对谈判难度就越大，用户起量周期<span style="color: black;">亦</span>比较长。刚<span style="color: black;">起始</span>最好拿<span style="color: black;">她们</span>不是很旗舰机型的项目去谈，在过程<span style="color: black;">其中</span><span style="color: black;">创立</span>关系，<span style="color: black;">而后</span>覆盖<span style="color: black;">全部</span><span style="color: black;">制品</span>链。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.新<span style="color: black;">媒介</span>推广</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">博客</span>推广，很重要的<span style="color: black;">途径</span>，<span style="color: black;">由于</span>平均<span style="color: black;">每日</span>超过8000万人在刷<span style="color: black;">博客</span>，<span style="color: black;">倘若</span>在<span style="color: black;">博客</span><span style="color: black;">发掘</span>一个好玩的app，可能顺手就下载了，<span style="color: black;">因此</span><span style="color: black;">博客</span>宣传推广做的好，会有不错的效果。<span style="color: black;">博客</span>宣传推广的关键点就落在文案内容撰写上了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">方法论：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">① 将<span style="color: black;">制品</span>拟人化，以讲故事的形式输出，构建场景，展现app功能（<span style="color: black;">瞧瞧</span>杜蕾斯）；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">② 载体形式<span style="color: black;">能够</span>是<span style="color: black;">照片</span><span style="color: black;">亦</span><span style="color: black;">能够</span>是视频，<span style="color: black;">照片</span>或视频下面附上下载链接(<span style="color: black;">这儿</span>有些人会设置自动<span style="color: black;">转</span>到下载商店，可能下载量有<span style="color: black;">提高</span>，但用户<span style="color: black;">精细</span>度，留存度<span style="color: black;">亦</span>是你需要<span style="color: black;">思虑</span>的，<span style="color: black;">因此</span><span style="color: black;">到底</span>要不要设置自动<span style="color: black;">转</span>你<span style="color: black;">能够</span>做个对比)。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>推广<span style="color: black;">博客</span>文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">① 关注业内<span style="color: black;">关联</span><span style="color: black;">博客</span>账号，保持互动，<span style="color: black;">加强</span><span style="color: black;">揭发</span>度；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">② 借助热点事件、热点<span style="color: black;">名人</span>，借势营销推广；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③ 策划活动：有奖转发，花钱请大号转发；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④ <span style="color: black;">博客</span>九宫格或空间九宫格，<span style="color: black;">制品</span><span style="color: black;">揭发</span>还不错，价格<span style="color: black;">亦</span>不贵；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑤ 其他<span style="color: black;">途径</span><span style="color: black;">协同</span>宣传推广。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.贴吧论坛发帖</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">找20-30个权重高的论坛发帖，做好帖子的<span style="color: black;">守护</span>并<span style="color: black;">即时</span>回答用户提问，<span style="color: black;">定时</span>收集用户反馈的信息<span style="color: black;">意见</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">办法</span>论：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">① 帖子<span style="color: black;">必定</span>要做精华帖，帖子不在多，而在精，精华帖能<span style="color: black;">长时间</span><span style="color: black;">显现</span>该社区的前面，<span style="color: black;">才可</span><span style="color: black;">得到</span>最理想的效果；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">② 雇水军<span style="color: black;">茫然</span>乱发不如重复跟同一个帖效果好，帖子千万不要以<span style="color: black;">宣传</span>的形式，硬广没人看，<span style="color: black;">亦</span>没人会跟帖；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③ 有资源，有<span style="color: black;">要求</span>，联系论坛或贴吧管理员做<span style="color: black;">关联</span>活动推广。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.<strong style="color: blue;"><span style="color: black;">微X</span>、qq及公众号推广</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与<span style="color: black;">博客</span>、论坛推广差不多，<span style="color: black;">尤其</span>适合做冷<span style="color: black;">起步</span>，前期耕耘，后期收获。<span style="color: black;">倘若</span>前期<span style="color: black;">累积</span>相当数量的粉丝，<span style="color: black;">制品</span>上线后<span style="color: black;">同期</span><span style="color: black;">发帖</span>引爆，效果与粉丝数量和<span style="color: black;">文案</span>质量<span style="color: black;">相关</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6.PR推广</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">互联网时代人人都是信息内容的传播者、导流者，无论<span style="color: black;">博客</span>Kol、<span style="color: black;">微X</span>公众号、<span style="color: black;">媒介</span>网站的专栏或各大社交网站，去<span style="color: black;">科研</span><span style="color: black;">怎样</span>利用这些平台来讲述一个好的品牌的故事，当然这些平台<span style="color: black;">亦</span>会是用户对品牌产生UGC的最好<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">办法</span>论：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①创始人<span style="color: black;">背面</span>不为人知的故事，创始人心酸历史，<span style="color: black;">制品</span>的故事，品牌故事…</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②故事反复打磨，但<span style="color: black;">不可</span>包装过度，抓住用户痛点，<span style="color: black;">导致</span>用户共鸣。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7.综合<span style="color: black;">途径</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">适合拿到风投的CP们。能快速使<span style="color: black;">制品</span><span style="color: black;">揭发</span>，<span style="color: black;">霸占</span>市场，有利于品牌的<span style="color: black;">创立</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.电视<span style="color: black;">宣传</span>与网络<span style="color: black;">宣传</span><span style="color: black;">协同</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span>形式：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">① 明星代言与网络<span style="color: black;">宣传</span>（搜索引擎、<span style="color: black;">宣传</span>联盟、导航<span style="color: black;">宣传</span>、超级<span style="color: black;">宣传</span>平台等）<span style="color: black;">协同</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">② 综艺节目赞助或电视<span style="color: black;">移植</span>与网络<span style="color: black;">宣传</span>（搜索引擎、<span style="color: black;">宣传</span>联盟、导航<span style="color: black;">宣传</span>、超级<span style="color: black;">宣传</span>平台 等）<span style="color: black;">协同</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.户外<span style="color: black;">宣传</span>与网络<span style="color: black;">宣传</span><span style="color: black;">协同</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span>形式：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">① 楼宇电梯<span style="color: black;">宣传</span>与网络<span style="color: black;">宣传</span><span style="color: black;">协同</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">② 公交车站<span style="color: black;">宣传</span>与网络<span style="color: black;">宣传</span><span style="color: black;">协同</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③ 公交车身<span style="color: black;">宣传</span>与网络<span style="color: black;">宣传</span><span style="color: black;">协同</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.社会化<span style="color: black;">宣传</span>与BD联盟<span style="color: black;">宣传</span><span style="color: black;">协同</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span>形式：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">微X</span>、<span style="color: black;">微X</span>公众号、<span style="color: black;">博客</span>及社群与BD联盟（协会联盟、校园联盟、同业联盟、异业联盟、<span style="color: black;">媒介</span>联盟、社群联盟等）<span style="color: black;">协同</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者/徐攀辉，转载请注明作者信息及<span style="color: black;">源自</span>出处！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">若觉得<span style="color: black;">文案</span>对您有<span style="color: black;">帮忙</span>，<span style="color: black;">能够</span>分享到<span style="color: black;">伴侣</span>圈哦！</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
外贸B2B平台有哪些？
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