18篇SEM/网络营销推广/SEO知识集合 | 1星期文案回顾
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">点击关注▲艾奇SEM</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">知识 | <span style="color: black;"><strong style="color: blue;">经验</strong></span>| <span style="color: black;">新闻</span> | 资料 四大版块</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从SEM到互联网整合营销</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIFtICQ9bFUUjWfQicqZpYKdIUbO87p9B4P9s6Zc94JasV4Gm5WZ1AMSpibpwWNEUMYJiaZH0AUFOBOLQ/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">周末愉快~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">又进入了新的<span style="color: black;">一月</span>,距离2017年除夕还有55天,想必<span style="color: black;">大众</span>的工作都进入了年终总结盘点<span style="color: black;">周期</span>。而每周的周末<span style="color: black;">亦</span><span style="color: black;">一样</span>是本周工作学习的盘点时期,接下来就由艾奇菌为<span style="color: black;">大众</span>盘点一下,本周又为<span style="color: black;">大众</span>送上了<span style="color: black;">那些</span>知识。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">注 / 正文蓝色字带超链接,<span style="color: black;">能够</span>点击</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEM篇</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">-01-</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">临近年底,<span style="color: black;">便是</span>骗子横行<span style="color: black;">谋财</span>的时候了,<span style="color: black;">各样</span>电信诈骗、街头扒手都在冲击过年前最后一波“业绩”,竞价行业<span style="color: black;">亦</span>不例外,邮件、商桥留言、在线咨询等企业的对外窗口纷纷沦陷——钓鱼盗号的骗子又来了!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">骗子都是<span style="color: black;">怎样</span>行骗的?<span style="color: black;">倘若</span>推广账户被盗号会有什么后果?应该怎么处理?要<span style="color: black;">怎样</span>防范钓鱼盗号的骗局?请仔细阅读这篇<span style="color: black;">文案</span>→</span><a style="color: black;"><span style="color: black;">又有竞价客户中招了,千万<span style="color: black;">警觉</span>这种骗局!</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">-02-</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在SEM大行业中,除了<span style="color: black;">咱们</span>最常说到的甲方(推广企业方)、乙方(百度等<span style="color: black;">媒介</span>和代理商),其实还有一类<span style="color: black;">奥秘</span>而不容小觑的人群,那<span style="color: black;">便是</span>第三方代运营。<span style="color: black;">她们</span>专注于SEM账户的效果优化,兼具甲方的优化专业度与乙方的行业洞察力,死磕自己,服务客户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>这一类人眼中的SEM行业是什么样的?有<span style="color: black;">无</span><span style="color: black;">尤其</span>的SEM优化<span style="color: black;">办法</span>和思维方式?<span style="color: black;">针对</span>整合营销<span style="color: black;">是不是</span>有更深入的见解?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答案就在这篇<span style="color: black;">文案</span>里→</span><a style="color: black;"><span style="color: black;">专访 | 揭开SEM竞价第三方托管<span style="color: black;">机构</span>的<span style="color: black;">哪些</span>事儿</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">-03-</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span>人都在说,数据分析在SEM中有着至关重要的<span style="color: black;">功效</span>。有了数据分析结果的<span style="color: black;">指点</span>,<span style="color: black;">才可</span><span style="color: black;">知道</span>账户的优化方向。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可是SEM中有<span style="color: black;">那样</span><span style="color: black;">都数</span>据指标和报表,<span style="color: black;">那些</span>指标和报表是对<span style="color: black;">咱们</span>的优化工作有用的呢?做竞价应该要制作<span style="color: black;">那些</span>表格呢?竞价老司机把他个人的数据分析经验无私分享给<span style="color: black;">大众</span>→</span><a style="color: black;"><span style="color: black;">五张表格教你做好SEM数据分析 | 实战经验分享</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">-04-</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当一位SEMer征服了“<span style="color: black;">调节</span>优化账户”这个<span style="color: black;">周期</span>,就要进入下一个<span style="color: black;">周期</span>——制定推广<span style="color: black;">方法</span>。制定一份完整的推广<span style="color: black;">方法</span>,<span style="color: black;">不仅</span>是搜索引擎竞价,更要<span style="color: black;">包括</span>新<span style="color: black;">媒介</span>、线下活动等方方面面。把推广<span style="color: black;">方法</span>做好了,<span style="color: black;">那样</span>你离升职加薪<span style="color: black;">亦</span>就不远了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>推广<span style="color: black;">方法</span>要从<span style="color: black;">那些</span>方面入手呢?<span style="color: black;">每一个</span>方面需要<span style="color: black;">详细</span>到<span style="color: black;">那些</span>细节呢?老板想看的推广<span style="color: black;">方法</span>是什么样的呢?</span><a style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>策划一个SEM营销<span style="color: black;">方法</span>?七招全搞定!</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有<span style="color: black;">无</span>一份能够拿来做模板的现成<span style="color: black;">方法</span>?<span style="color: black;">或</span>说,一个新的企业,<span style="color: black;">怎样</span>从零<span style="color: black;">起始</span>搭建推广体系?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相信这是一份很好的参考:</span><a style="color: black;"><span style="color: black;">棒!一份横跨SEM和新<span style="color: black;">媒介</span>等<span style="color: black;">行业</span>的网络营销全案(可落地)</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">-05-</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在职场中默默摸爬滚打的竞价猿们,<span style="color: black;"><span style="color: black;">是不是</span>忙碌起来就心烦意乱,抱怨<span style="color: black;">机构</span>、抱怨社会?<span style="color: black;">是不是</span>闲下来就找不到活,逛天猫逛淘宝,从<span style="color: black;">晌午</span>就<span style="color: black;">起始</span>下班倒计时?<span style="color: black;">是不是</span>一遇到挫折就打退堂鼓,期望换家雇主来改变<span style="color: black;">状况</span>?<span style="color: black;">是不是</span>永远期待事少钱多离家近,而很少有想过要<span style="color: black;">提高</span>自己?</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是如今职场人的<span style="color: black;">广泛</span><span style="color: black;">心理</span>,<span style="color: black;">咱们</span>都需要调节自己,更好地完成<span style="color: black;">哪些</span>虽然操蛋但<span style="color: black;">亦</span>充满着乐趣的工作。</span><a style="color: black;"><span style="color: black;">一个7年职场老菜鸟的7R工作<span style="color: black;">办法</span></span></a><span style="color: black;">,你值得<span style="color: black;">持有</span>!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">-06-</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>信息流/DSP<span style="color: black;">宣传</span>越发炙手可热,不少企业都把预算挪到了今日头条、广点通等信息流<span style="color: black;">宣传</span>上。其实SEM和DSP/信息流并非此消彼长的竞争关系,双方各有优劣,<span style="color: black;">恰当</span>地整合投放其实会有1+1>2的效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>SEM与DSP各有什么<span style="color: black;">优良</span>与劣势呢?如今的互联网<span style="color: black;">宣传</span>应该<span style="color: black;">怎样</span>分配预算呢?请仔细阅读这篇<span style="color: black;">文案</span>:</span><span style="color: black;"><a style="color: black;">SEM不敌DSP?其实<span style="color: black;">宣传</span>应该<span style="color: black;">这般</span>投……</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">-07-</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">说到全民信息流,360<span style="color: black;">亦</span>推出了PC端的信息流<span style="color: black;">宣传</span>。凭借360浏览器、360安全卫士在PC端超高的装机率和<span style="color: black;">运用</span>频率,相信360PC信息流<span style="color: black;">宣传</span>的流量<span style="color: black;">必定</span>不会少。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span><span style="color: black;">制品</span>介绍请看:<a style="color: black;">360<span style="color: black;">亦</span>玩信息流——360搜索PC信息流<span style="color: black;">宣传</span>上线了!</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">-08-</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本周<span style="color: black;">一块</span>艾奇菌开启了“艾奇学院知识讲堂”之旅,每日更新一个<strong style="color: blue;">SEM+营销</strong>知识点,待完成这段旅程,<span style="color: black;">大众</span>就朝大神之位迈进了一大步。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本周,<span style="color: black;">咱们</span>为<span style="color: black;">大众</span>讲解了五个知识点:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/fbac17wmeIES6IBfB1ZdupdsrPwrEN4M5RJUo4d0f0fNhkEZ1qia2GPEeygeLfXfyxzJmQ8tDYfxSicEHy8CISSg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击以下链接,<span style="color: black;">就可</span>为你的SEM之路奠定营销<span style="color: black;">基本</span>:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">25个SEM中<span style="color: black;">平常</span>的指标<span style="color: black;">诠释</span> | SEM知识第001讲</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">11个SEM数据指标详解 | SEM知识第002讲</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">搜索推广营销漏斗模型详解 | SEM知识第003讲</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">AARRR营销模型详解 | SEM知识第004讲</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><a style="color: black;">详解SEM中的</a>二八法则 | SEM知识第005讲</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网络营销推广类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">-01-</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相信<span style="color: black;">非常多</span>做网络推广的小伙伴,都采用过QQ群导流运营的<span style="color: black;">办法</span>,<span style="color: black;">便是</span><span style="color: black;">经过</span><span style="color: black;">创立</span>QQ群,吸引一大波潜在客户,从而实现流量变现。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">然而这条路<span style="color: black;">亦</span>不是想象中<span style="color: black;">那样</span>好走的,经验<span style="color: black;">不足</span>的话,会有<span style="color: black;">非常多</span>坑,<span style="color: black;">因此</span>你需要一份避坑指南→<a style="color: black;">一位QQ群导流运营失败者的真经验总结</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">-02-</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">除了QQ群运营导流,还有一种<span style="color: black;">平常</span>的网络推广方式,是<span style="color: black;">经过</span>在自己网站上编辑<span style="color: black;">文案</span>,来<span style="color: black;">提高</span>网站排名,拓展网站流量从而变现的方式。这种<span style="color: black;">状况</span>下,网站编辑这个职位就非常重要了,<span style="color: black;">文案</span>的质量会直接影响到网站的流量。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>网站上的<span style="color: black;">文案</span>应该<span style="color: black;">怎样</span>编辑呢?这篇教程<span style="color: black;">亦</span>许能给到很大的<span style="color: black;">帮忙</span>:<a style="color: black;">网站编辑<span style="color: black;">怎样</span>写出好<span style="color: black;">文案</span>?</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-<strong style="color: blue;"><span style="color: black;">01-</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本周百度官方<span style="color: black;">针对</span>更换域名<span style="color: black;">是不是</span>会影响网站收录进行<span style="color: black;">认识</span>答,总而言之,更换域名<span style="color: black;">针对</span>网站收录是<span style="color: black;">必定</span>有影响的,不到万不得已的<span style="color: black;">状况</span>,最好不要更换域名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">那些</span>更换域名的<span style="color: black;">状况</span><span style="color: black;">针对</span>网站收录有影响呢?<span style="color: black;">倘若</span>实在要更换域名,<span style="color: black;">能够</span>做<span style="color: black;">那些</span><span style="color: black;">办法</span><span style="color: black;">解救</span>呢?来<span style="color: black;">瞧瞧</span>百度官方怎么说吧→</span><a style="color: black;"><span style="color: black;">网站换域名,收录会受到影响吗?| 官方说法</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">-</span><strong style="color: blue;"><span style="color: black;">02-</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO作<span style="color: black;">坏处</span>是一个近乎永恒的<span style="color: black;">专题</span>,<span style="color: black;">所说</span>道高一尺魔高一丈,就算官方出台<span style="color: black;">各样</span>算法来打击作<span style="color: black;">坏处</span>,还是会有新的黑帽出来作妖。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而在友链上作<span style="color: black;">坏处</span>,违背的就不仅是官方的SEO法则了,还有人与人之间的信任……<span style="color: black;">怎样</span>识别友链作<span style="color: black;">坏处</span>呢?→<a style="color: black;">揭秘友情链接<span style="color: black;">背面</span>的作<span style="color: black;">坏处</span><span style="color: black;">办法</span>及代码</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">-</span><strong style="color: blue;"><span style="color: black;">03-</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在SEO优化的过程中,经常会遇到<span style="color: black;">各样</span>各样的问题,例如收录<span style="color: black;">始终</span><span style="color: black;">不睬</span>想,网站流量过低等。遇到问题,<span style="color: black;">亦</span>许<span style="color: black;">非常多</span>人的<span style="color: black;">第1</span>反应是上网求助。然而有时网上得到解答的周期过长,<span style="color: black;">或</span><span style="color: black;">仔细</span>解答太少,此时求人,不如求己。自己<span style="color: black;">把握</span><span style="color: black;">处理</span>问题的思维<span style="color: black;">办法</span>,举一反三,触类旁通,不仅工作效率<span style="color: black;">加强</span>了,自己<span style="color: black;">针对</span>知识的<span style="color: black;">把握</span>和思维的运用<span style="color: black;">亦</span>会更加成熟。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">来<span style="color: black;">瞧瞧</span>这篇<span style="color: black;">文案</span>吧:</span><span style="color: black;"><a style="color: black;">教你<span style="color: black;">经过</span>逆向思维,<span style="color: black;">处理</span>SEO难</a>题</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">-THE END-</span></strong></p><span style="color: black;">点击标签云</span>
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