怎么样加强营销能力？为么做SEO流量的咱们亦要学习？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">源自</span>：白杨SEO</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>先说下问题</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">怎么<span style="color: black;">加强</span>自己的<span style="color: black;">营销</span>能力呢？有<span style="color: black;">无</span>什么系统性学习<span style="color: black;">提高</span>的途径<span style="color: black;">或</span>课程之类的？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如上图，我相信你看完了，<span style="color: black;">倘若</span>你不看答案的话，你以你自己的精力你会怎么看这个问题？</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>曹大的回答</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>先<span style="color: black;">弥补</span>一下曹大介绍：曹大，原名曹政，caoz的梦呓公众号主理人，前4399CTO，前百度<span style="color: black;">商场</span><span style="color: black;">制品</span>部boss，CNZZ统计工具缔造者，俞军关门弟子（来自知乎回答）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">老一点的SEO可能<span style="color: black;">晓得</span>CNZZ这个网站统计工具，后面被友盟合并了。<span style="color: black;">非常多</span>人<span style="color: black;">晓得</span>CNZZ创始人是姚剑军（网名阿飞），并不<span style="color: black;">晓得</span>还有曹大这一段。（白杨SEO<span style="color: black;">晓得</span>曹大大约八九年前冯大辉<span style="color: black;">文案</span>关注的，后面就<span style="color: black;">始终</span>关注了，<span style="color: black;">亦</span>在曹大星球快六年了。）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">曹大的回答，核心点两个：<span style="color: black;">需要</span>与信任。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1，<span style="color: black;">需要</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对方有<span style="color: black;">需要</span>，你才有<span style="color: black;">营销</span>机会，对方<span style="color: black;">需要</span>都<span style="color: black;">无</span>，你卖给谁，卖什么。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>对方<span style="color: black;">需要</span>是什么，<span style="color: black;">怎样</span>找到有某种<span style="color: black;">需要</span>的用户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">理解<span style="color: black;">需要</span>，<span style="color: black;">才可</span>促进<span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>时候，<span style="color: black;">需要</span>的<span style="color: black;">目的</span>不是<span style="color: black;">制品</span>本身的功能和价值，而是，<span style="color: black;">咱们</span><span style="color: black;">例如</span>说那个词，<span style="color: black;">心情</span>价值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2，信任</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你说你又好又便宜，别人凭什么信你，怎么<span style="color: black;">晓得</span>你不是骗钱的，你能<span style="color: black;">供给</span>什么证明。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>白杨SEO的看法</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上面曹大的回复我非常认可，<span style="color: black;">因此</span>我主动来转分享给<span style="color: black;">大众</span>。除了上面这些，我<span style="color: black;">亦</span>有几点自己看法，仅供参考。毕竟，我自己的<span style="color: black;">营销</span>能力<span style="color: black;">亦</span>不太行！</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">1、多学习，多消费</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>常说一句话是，你最好的学习老师是你的同行。<span style="color: black;">例如</span><span style="color: black;">咱们</span>想要<span style="color: black;">发掘</span>项目商机什么的，<span style="color: black;">通常</span>会去<span style="color: black;">瞧瞧</span>别人都在投什么类型<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">多消费是什么意思？你要做什么样的<span style="color: black;">制品</span>的<span style="color: black;">营销</span>，你完全<span style="color: black;">能够</span>先让自己当消费者，去体验几家，把别人对你的<span style="color: black;">营销</span>流程，<span style="color: black;">营销</span>话术记下来，这<span style="color: black;">便是</span>从消费中学习！简<span style="color: black;">叫作</span>花钱买经验，嘿嘿。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再多<span style="color: black;">弥补</span>一句，你看<span style="color: black;">哪些</span>自己做IP，做社群的人，<span style="color: black;">为何</span><span style="color: black;">亦</span>愿意花钱去别的社群，<span style="color: black;">由于</span>他山之石，<span style="color: black;">能够</span>攻玉。你要说别的付费社群有更<span style="color: black;">精细</span>人群，我真<span style="color: black;">不可</span>反对，是不是？</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">2、多实战，多思考</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">多实战，很简单白话三个字，说白了<span style="color: black;">便是</span>熟能生巧！<span style="color: black;">非常多</span>新入行一来就想要<span style="color: black;">作为</span><span style="color: black;">营销</span><span style="color: black;">能手</span>什么的，殊不知，任何<span style="color: black;">营销</span><span style="color: black;">能手</span>都是从什么不懂<span style="color: black;">起始</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">仅有</span>你<span style="color: black;">持续</span>的去<span style="color: black;">营销</span>，<span style="color: black;">才可</span><span style="color: black;">累积</span><span style="color: black;">营销</span>经验。<span style="color: black;">倘若</span>靠什么系统学习途径<span style="color: black;">或</span>课程就能把<span style="color: black;">营销</span>能力<span style="color: black;">提高</span>起来，<span style="color: black;">那样</span>，你就只是那个消费者，哈哈哈。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">多思考，简单<span style="color: black;">便是</span>去反思自己<span style="color: black;">营销</span>流程，<span style="color: black;">营销</span>话术，<span style="color: black;">营销</span>跟进状态，<span style="color: black;">乃至</span>自己<span style="color: black;">制品</span>优缺点等等该怎么<span style="color: black;">提高</span>等等。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">3、多回访</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人认为<span style="color: black;">营销</span><span style="color: black;">便是</span>从收到钱就结束了！其实那才是<span style="color: black;">营销</span>的<span style="color: black;">起始</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">回访一是<span style="color: black;">认识</span>购买者<span style="color: black;">运用</span>感受，二是<span style="color: black;">能够</span>进一步<span style="color: black;">增多</span>信任感，三是以后可能还会有新客户介绍。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说实话，在回访这块白杨SEO<span style="color: black;">亦</span>做得不足，我<span style="color: black;">不可</span>拿自己一个人精力有限做借口，这是我以后要<span style="color: black;">提高</span>的重点。不管是2B还是2C客户。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">4、关于<span style="color: black;">需要</span>、<span style="color: black;">制品</span>、流量、信任、转化</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于<span style="color: black;">需要</span>，其实<span style="color: black;">针对</span><span style="color: black;">咱们</span>做流量的<span style="color: black;">来讲</span>，是要重中之重。<span style="color: black;">由于</span>用户的<span style="color: black;">需要</span>是<span style="color: black;">咱们</span>做流量精不<span style="color: black;">精细</span>前提。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于<span style="color: black;">制品</span>，<span style="color: black;">非常多</span>做流量认为<span style="color: black;">制品</span>不重要，<span style="color: black;">或</span>认为先搞来流量再说。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量很重要，准确说非常重要！<span style="color: black;">非常多</span>人之<span style="color: black;">因此</span><span style="color: black;">营销</span>不多，核心还是客户不多，<span style="color: black;">由于</span>客户少，<span style="color: black;">因此</span>就盯着那几个客户。就像上面说的，多实战，没客户怎么实战？核心还是要把流量搞得多多的！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于信任，曹大<span style="color: black;">说到</span>的<span style="color: black;">各样</span>外在认证等等确实需要。但其实<span style="color: black;">亦</span>有<span style="color: black;">另一</span>一种方式，就<span style="color: black;">例如</span>像白杨SEO这种，<span style="color: black;">长时间</span>专注一件事，真诚分享，别人多看几篇<span style="color: black;">文案</span>就<span style="color: black;">晓得</span>。<span style="color: black;">倘若</span>是你，你<span style="color: black;">能够</span><span style="color: black;">持续</span>做好内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">信任的<span style="color: black;">创立</span>，只是靠<span style="color: black;">各样</span>什么外在<span style="color: black;">基本</span>靠不住。就像曹大，有太多的响亮的名头，但我真正<span style="color: black;">始终</span><span style="color: black;">连续</span>关注，是<span style="color: black;">由于</span>他写的<span style="color: black;">文案</span>经得起时间考验，给我有很大启发。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后关于转化，这个我<span style="color: black;">无</span>多大发言权，毕竟限时促销之类我<span style="color: black;">亦</span>做得<span style="color: black;">欠好</span>。我觉得好的转化应该是水到渠成，自然而然的事。<span style="color: black;">倘若</span>非要加一个，<span style="color: black;">想要</span>转化好，那就用一个让用户无<span style="color: black;">危害</span>购买，<span style="color: black;">例如</span>三天无理由退款什么的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然这个要取决于什么<span style="color: black;">制品</span>，并不是所有<span style="color: black;">制品</span>都适合，<span style="color: black;">例如</span>吃的。有的东西<span style="color: black;">能够</span>试用，试看，自己能做判断。<span style="color: black;">倘若</span>自己判断不了，那就不要买！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>做SEO流量的<span style="color: black;">咱们</span><span style="color: black;">亦</span>要学习？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>我<span style="color: black;">发掘</span>，在白杨SEO三个付费群1000人里，<span style="color: black;">非常多</span>人只关注SEO，关注技术，却<span style="color: black;">无</span>关注<span style="color: black;">营销</span>，关注转化。<span style="color: black;">非常多</span>人只会搞流量，但搞来流量转化<span style="color: black;">欠好</span>不<span style="color: black;">晓得</span>怎么办？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>在群里有聊过，<span style="color: black;">通常</span>小<span style="color: black;">机构</span>，老板<span style="color: black;">便是</span><span style="color: black;">机构</span>最大的<span style="color: black;">营销</span>。<span style="color: black;">倘若</span>你是个人自由职业，你是工作室，几个人合伙，我<span style="color: black;">意见</span>你<span style="color: black;">亦</span>要<span style="color: black;">加强</span>你自己的<span style="color: black;">营销</span>能力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你不要总想着，<span style="color: black;">咱们</span>合伙人XXX<span style="color: black;">营销</span>能力好，我只负责XXX就好了，殊不知，不管任何行业，基本都是会<span style="color: black;">营销</span>的拿得多。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就<span style="color: black;">例如</span>在<span style="color: black;">咱们</span>这个搜索引擎营销<span style="color: black;">行业</span>，<span style="color: black;">为何</span>从打工<span style="color: black;">方向</span>看，做SEM<span style="color: black;">宣传</span>投放的<span style="color: black;">通常</span>比<span style="color: black;">咱们</span>做SEO自然优化的工资更高？<span style="color: black;">由于</span>前者离<span style="color: black;">营销</span>更近，效果更直接啊。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假想一下，假如你懂<span style="color: black;">怎样</span>搞流量了，再加上<span style="color: black;">营销</span><span style="color: black;">亦</span>懂了，<span style="color: black;">那样</span><span style="color: black;">非常多</span>事情你<span style="color: black;">能够</span>自己做。至于<span style="color: black;">制品</span>，说句难听点，<span style="color: black;">此刻</span><span style="color: black;">基本</span>不缺<span style="color: black;">制品</span>，哪怕好<span style="color: black;">制品</span>。你有流量，你又懂转化，<span style="color: black;">制品</span>定价权在你。</p>
感谢你的精彩评论，带给我新的思考角度。 谷歌外链发布 http://www.fok120.com/ 你的见解真是独到，让我受益匪浅。 论坛外链网http://www.fok120.com/
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