论坛 › 湖南 › 谷歌SEO和SEM的区别和怎么样协同营销？

nykek5i 发表于 2024-9-30 13:34:20

谷歌SEO和SEM的区别和怎么样协同营销？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEM与SEO的区别在哪里？从更大的范围来看，SEO（搜索引擎优化）是<span style="color: black;">包括</span>在SEM（搜索引擎营销）中的，二者是被<span style="color: black;">包括</span>与<span style="color: black;">包括</span>的关系。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，<span style="color: black;">非常多</span>人对SEM存在误解，认为SEM<span style="color: black;">便是</span>竞价，<span style="color: black;">实质</span>上，SEM<span style="color: black;">包含</span>付费推广和SEO。本文将讲解<span style="color: black;">相关</span>SEO与SEM的区别以及<span style="color: black;">怎样</span>运用去<span style="color: black;">协同</span>营销。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/23fe14925f354ec697e5dd8a54008a16~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727851849&amp;x-signature=2lG0Rv%2FoWgprpueUcGoPudD6Xd0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>SEO获取的流量<span style="color: black;">拥有</span>叠加和累计属性，当你的内容布局做了一段时间后，你会<span style="color: black;">发掘</span>之前做的内容可能还在<span style="color: black;">连续</span>的给你带来流量。而SEM的流量<span style="color: black;">拥有</span>很强的时效性，付费购买就有流量，一旦停止付费，流量马上停止。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">两者并无好坏之分，只是特点不<span style="color: black;">同样</span>。SEO的流量价格贵，钱停则流量停，<span style="color: black;">无</span><span style="color: black;">连续</span>性；而SEM则更加可控，完全<span style="color: black;">能够</span>按需采购，且在流量质量和<span style="color: black;">精细</span>度上，都<span style="color: black;">拥有</span>SEO不具备的<span style="color: black;">优良</span>。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bc99c1a4518147a0aca70dd21147015f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727851849&amp;x-signature=qlVLHk2Q3IUbCpM2gEy9zHcHy9s%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEM是<span style="color: black;">经过</span>对<span style="color: black;">宣传</span>账户的搭建、关键词出价的<span style="color: black;">调节</span>等方式<span style="color: black;">得到</span>性价比更高的直接付费流量，在某种程序上<span style="color: black;">能够</span>理解为是一种直接的流量采购<span style="color: black;">行径</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO则是侧重于<span style="color: black;">经过</span>内容的优化、关键词的<span style="color: black;">选取</span>等方式<span style="color: black;">提高</span>自然流量，二者各有<span style="color: black;">优良</span>。从网络营销的范畴来看，推广<span style="color: black;">制品</span>、服务，需要二者<span style="color: black;">一起</span>发力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">SEM的优缺点</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1 </span></strong><span style="color: black;">►</span><strong style="color: blue;"><span style="color: black;">SEM的优点</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">► </span><strong style="color: blue;"><span style="color: black;">立即性</span></strong><span style="color: black;">：SEO是一个耗时的过程，可能需要几个月的时间<span style="color: black;">才可</span>上到<span style="color: black;">第1</span>页，<span style="color: black;">倘若</span>想到快读<span style="color: black;">提高</span>搜索能见度，投放<span style="color: black;">宣传</span>是最快的方式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">► </span><strong style="color: blue;"><span style="color: black;">品牌度</span></strong><span style="color: black;">：投放<span style="color: black;">宣传</span><span style="color: black;">能够</span>使品牌<span style="color: black;">得到</span><span style="color: black;">更加多</span>能见度，即使搜索用户<span style="color: black;">无</span>点击<span style="color: black;">宣传</span>，都有机会使他加深印象，记住你的企业品牌。这<span style="color: black;">针对</span>当下<span style="color: black;">帮忙</span>或许不大，<span style="color: black;">不外</span>日积月累和数量的影响下将是非常有用的。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d559798b324447808eb529030f8eb180~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727851849&amp;x-signature=tM4ncM%2BP8pDwXJrVzJj6Bw7kT%2BE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">► </span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">精细</span>流量</span></strong><span style="color: black;">：这不只是SEO的优点，<span style="color: black;">同期</span><span style="color: black;">亦</span>是搜索<span style="color: black;">宣传</span><span style="color: black;">拥有</span>的特性，<span style="color: black;">况且</span><span style="color: black;">亦</span>能一次锁定多个<span style="color: black;">区别</span>的关键词，藉此连结<span style="color: black;">更加多</span>潜在客户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">► </span><strong style="color: blue;"><span style="color: black;">快速<span style="color: black;">调节</span></span></strong><span style="color: black;">：在<span style="color: black;">宣传</span>后台中，你<span style="color: black;">能够</span>快速地查看<span style="color: black;">宣传</span><span style="color: black;">关联</span>数据，花多少<span style="color: black;">花费</span>、带来多少流量、<span style="color: black;">认识</span>投资<span style="color: black;">报答</span>率等，并且能够依据数据即时进行<span style="color: black;">调节</span>修正。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2 </span></strong><span style="color: black;">►</span><strong style="color: blue;"><span style="color: black;">SEM的缺点</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">► </span><strong style="color: blue;"><span style="color: black;">专业知识</span></strong><span style="color: black;">：这一点与SEO相同，<span style="color: black;">运用</span>与投放<span style="color: black;">宣传</span><span style="color: black;">也</span>需要专业知识，绝非只是花钱了事 这么简单，<span style="color: black;">况且</span>最大的<span style="color: black;">宣传</span>平台（可能<span style="color: black;">无</span>之一）-Google Ads，其<span style="color: black;">宣传</span>后台设计对<span style="color: black;">通常</span>新手<span style="color: black;">来讲</span>并不友好，有些<span style="color: black;">繁杂</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a946c8e4645e44428deacdbcab602df2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727851849&amp;x-signature=zUd6U544%2FLvwUcSGkqukmlt8GUQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">► </span><strong style="color: blue;"><span style="color: black;">花费时间</span></strong><span style="color: black;">：关键词<span style="color: black;">科研</span>、学习<span style="color: black;">宣传</span>投放技巧都需要时间，但并不止于此，这点跟其他<span style="color: black;">宣传</span>平台<span style="color: black;">同样</span>，投放<span style="color: black;">宣传</span>后只是<span style="color: black;">起始</span>，需要不间断的监控和优化<span style="color: black;">才可</span>达到最佳效果</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">► </span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">连续</span>花费</span></strong><span style="color: black;">：<span style="color: black;">宣传</span>顾名思义<span style="color: black;">便是</span>要花钱才有，一旦停止花费就<span style="color: black;">马上</span>消失不见了，<span style="color: black;">况且</span><span style="color: black;">倘若</span>每日预算不足，<span style="color: black;">亦</span>会<span style="color: black;">没法</span><span style="color: black;">得到</span>任何<span style="color: black;">连续</span>性<span style="color: black;">揭发</span>。<span style="color: black;">针对</span>某些行业<span style="color: black;">来讲</span>，关键词的点击成本很高，相对地，某些行业的点击成本相当划算，这跟市场竞争程度<span style="color: black;">相关</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">SEO的优缺点</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1 </span></strong><span style="color: black;">►</span><strong style="color: blue;"><span style="color: black;">SEO的优点</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">► </span><strong style="color: blue;"><span style="color: black;">低预算</span></strong><span style="color: black;">：<span style="color: black;">倘若</span>愿意花费时间学习与<span style="color: black;">自动</span>操作，SEO相对<span style="color: black;">来讲</span>是低成本的有效营销方式，相对地，<span style="color: black;">选取</span>外包<span style="color: black;">常常</span>会贵得多</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">► </span><strong style="color: blue;"><span style="color: black;">公平竞争</span></strong><span style="color: black;">：搜索引擎的运作机制越来越聪明，虽然<span style="color: black;">暗示</span><span style="color: black;">没法</span>轻易投机作<span style="color: black;">坏处</span>，这<span style="color: black;">亦</span><span style="color: black;">暗示</span>即使你只是个人或微型企业，只要<span style="color: black;">把握</span>到诀窍，仍然<span style="color: black;">能够</span>得到比大品牌的搜索排名位置</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/870f04b77ac1439c8ad47d8a7d44cb83~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727851849&amp;x-signature=XkAvyfJQujLMMOBdbnFn043by4w%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">► </span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">精细</span>流量</span></strong><span style="color: black;">：<span style="color: black;">每一个</span>搜索都源自一个疑惑或<span style="color: black;">需要</span>，<span style="color: black;">况且</span>搜索引擎会<span style="color: black;">供给</span>用户需要的<span style="color: black;">关联</span>内容，<span style="color: black;">因此呢</span>引导到网站的流量不只是<span style="color: black;">揭发</span>，而是对服务或<span style="color: black;">制品</span>真正感兴趣或有需要的潜在客户，<span style="color: black;">同期</span>不需要为任何点击与流量而付费</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">► </span><strong style="color: blue;"><span style="color: black;">高转化率</span></strong><span style="color: black;">：<span style="color: black;">因为</span>能得到更<span style="color: black;">精细</span>性的网络流量，<span style="color: black;">因此呢</span>将更高可能性转化为<span style="color: black;">营销</span>、订阅...等<span style="color: black;">行径</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2 </span></strong><span style="color: black;">►</span><strong style="color: blue;"><span style="color: black;">SEO的缺点</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">► </span><strong style="color: blue;"><span style="color: black;">花时间</span></strong><span style="color: black;">：SEO无需一蹴而就，这可能需要几周 的时间来完成基本设置或针对现有问题进行<span style="color: black;">调节</span>改善</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，Google<span style="color: black;">亦</span>需要时间观察<span style="color: black;">才可</span><span style="color: black;">评定</span>与更新搜索排名，<span style="color: black;">因此</span>即使非常<span style="color: black;">奋斗</span>地执行网站优化，仍然需要时间<span style="color: black;">才可</span><span style="color: black;">提高</span>在搜索结果页中的排名</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4a292127c49c4d619a5ffa40a6fc67c4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727851849&amp;x-signature=BGyAhLdK4mg4H3%2BbHBk9D2%2BgODI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">► </span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">无</span><span style="color: black;">保准</span></span></strong><span style="color: black;">：除了需要花费时间之外，这一点和许多推广方式<span style="color: black;">同样</span>，投入SEO<span style="color: black;">亦</span><span style="color: black;">没法</span><span style="color: black;">得到</span>任何结果性<span style="color: black;">保准</span>。但跟SEM<span style="color: black;">区别</span>的可能<span style="color: black;">便是</span>，<span style="color: black;">宣传</span>可能<span style="color: black;">一月</span>就能决定<span style="color: black;">是不是</span>继续，SEO需要几个月时间决定。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">► </span><strong style="color: blue;"><span style="color: black;">竞争程度</span></strong><span style="color: black;">：竞争高的词，并不是<span style="color: black;">加强</span>一美金的出价就<span style="color: black;">能够</span>，SEO需要花<span style="color: black;">更加多</span>的资源在竞争度高的词上</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>”dog bed“这个词</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/093c4908556f415da033597b5804c474~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727851849&amp;x-signature=ReWWz7Wh62marMsdQGr8Dc%2BYXJ0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>出价是2美金，那你出到4美金，<span style="color: black;">宣传</span>排名很容易上去。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但自然排名呢？你的前面会有福布斯、纽约杂志之类的巨头</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/89adefa1d5764ec1a959c2c6812d11ee~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727851849&amp;x-signature=OtYYlCZpSlntMBN92OGurhIzbBE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要超过<span style="color: black;">她们</span>就需要砸资源</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">SEO与SEM的<span style="color: black;">重点</span>类别</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">SEO</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1</span></strong><span style="color: black;">►</span><strong style="color: blue;"><span style="color: black;">页内SEO（On-Page SEO）</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是围绕<span style="color: black;">目的</span>客户在Google、Bing和其他搜索引擎中搜索的关键字优化网站的<span style="color: black;">地区</span>。例如，一种页面SEO最佳实践是在标题标签、元描述和网页URL中<span style="color: black;">包括</span><span style="color: black;">重点</span>关键字</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2</span></strong><span style="color: black;">►</span><strong style="color: blue;"><span style="color: black;">页外SEO（Off-Page SEO）</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">页外搜索引擎优化</span></strong><span style="color: black;">：页外搜索引擎优化<span style="color: black;">便是</span>从其他网站<span style="color: black;">得到</span>信任和权威信号。这<span style="color: black;">重点</span><span style="color: black;">触及</span>为网站<span style="color: black;">创立</span>高质量的反向链接。但Google<span style="color: black;">亦</span>可能<span style="color: black;">运用</span>其他页外信号来衡量网站的权限，例如EAT和社交<span style="color: black;">媒介</span>共享</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bf834ca40e854386b44e21d75966e098~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727851849&amp;x-signature=a5b3WRyPHBPrtoEUAzug%2FI555ZM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3</span></strong><span style="color: black;">►</span><strong style="color: blue;"><span style="color: black;">技术SEO（Technical SEO)</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">技术搜索引擎优化</span></strong><span style="color: black;">：在<span style="color: black;">这儿</span>，<span style="color: black;">能够</span><span style="color: black;">保证</span>Google和其他搜索引擎<span style="color: black;">能够</span>抓取网站上的所有页面并将其编入索引。技术SEO还包括<span style="color: black;">保证</span>你的页面快速加载等内容以及站点架构设置正确</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4</span></strong><span style="color: black;">►</span><strong style="color: blue;"><span style="color: black;">用户交互信号</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">用户交互信号</span></strong><span style="color: black;">：用户与网站进行交互的方式可<span style="color: black;">帮忙</span>Google确定页面<span style="color: black;">是不是</span>适合某人的搜索。例如，<span style="color: black;">倘若</span>页面跳出率很高，这可能表面页面<span style="color: black;">无</span>为某人的<span style="color: black;">查找</span><span style="color: black;">供给</span>答案，<span style="color: black;">倘若</span>Google认为不适合该关键字，<span style="color: black;">她们</span><span style="color: black;">能够</span>稍微降低排名，<span style="color: black;">乃至</span>完全脱离<span style="color: black;">第1</span>页</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2d43ab895d9c4cc99b41635adfbdb1b4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727851849&amp;x-signature=lU55YUN%2BufctDQB5NUbvizcqlbk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">SEM</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1</span></strong><span style="color: black;">►</span><strong style="color: blue;"><span style="color: black;">出价</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无论<span style="color: black;">运用</span>Google Ads还是Bing Ads，搜索中的付费<span style="color: black;">宣传</span>都是关于出价的</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当你对关键字出价时，你的<span style="color: black;">宣传</span>就会<span style="color: black;">显现</span>，<span style="color: black;">宣传</span>的排名<span style="color: black;">一般</span>与出价的多少成正比。<span style="color: black;">因此呢</span>，<span style="color: black;">倘若</span>你是出价最高的人，你将出<span style="color: black;">此刻</span>所有<span style="color: black;">制品</span>的上方</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2</span></strong><span style="color: black;">►</span><strong style="color: blue;"><span style="color: black;">质量得分</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">质量得分是一个非常重要的Google Ads指标。这基本上是Google Ads 确定你的<span style="color: black;">宣传</span><span style="color: black;">是不是</span>与正在搜索的任何内容相匹配的<span style="color: black;">办法</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/994da0da217b4963b500faa4c8dfc75a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727851849&amp;x-signature=U9sAmVBwsmumJFYSqiZZViIEpUg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3</span></strong><span style="color: black;">►</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>文案</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">撰写引人注目的<span style="color: black;">宣传</span>文案是做好PPC（按效果付费）的重要<span style="color: black;">构成</span>部分。出色的<span style="color: black;">宣传</span>文案=高点击率，点击率<span style="color: black;">寓意</span>着良好的质量得分，这以为着你为相同的点击支付的<span style="color: black;">花费</span>更少</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4</span></strong><span style="color: black;">►</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>组和账户管理</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">能够</span><span style="color: black;">这里</span>处<span style="color: black;">运用</span>Google Ads 账户中的数据来优化<span style="color: black;">宣传</span>支出</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3771971151394d08945117c1b82f990b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727851849&amp;x-signature=Z2YIMrfMhGjRg9pjg7eAtbF7J7U%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">SEO与SEM到底有<span style="color: black;">那些</span>区别？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1 </span></strong><span style="color: black;">► SEM是要花钱的，需要给搜索引擎<span style="color: black;">花费</span>，<span style="color: black;">根据</span>点击收费，一旦<span style="color: black;">花费</span>用完了，<span style="color: black;">那样</span>排名<span style="color: black;">亦</span>就没了；而SEO是免费的，<span style="color: black;">然则</span>需要利用SEO技术来做。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>做SEM，投资是源源<span style="color: black;">持续</span>的，只要所交的钱用完了，排名就会消失；而SEO是<span style="color: black;">很久</span>的，在保持优化的前提下，只需支付空间和域名<span style="color: black;">花费</span>、优化<span style="color: black;">花费</span>，相比起SEM成本较低。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2 </span></strong><span style="color: black;">► SEM见效快，<span style="color: black;">通常</span>而言，只要交了钱，<span style="color: black;">火速</span>就能给安排排名的位置，<span style="color: black;">况且</span>位置是<span style="color: black;">能够</span><span style="color: black;">选取</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO比较慢，最<span style="color: black;">起始</span>是<span style="color: black;">无</span>效果的，<span style="color: black;">通常</span>需要1~6个月<span style="color: black;">才可</span>慢慢的有排名，有了排名后还要继续优化，<span style="color: black;">才可</span><span style="color: black;">提高</span>排名。只要排名上去之后，后续工作<span style="color: black;">便是</span><span style="color: black;">每日</span>简单的发发链接、更新<span style="color: black;">文案</span><span style="color: black;">就可</span>。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/487674589c47467491a174e72431f251~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727851849&amp;x-signature=5zrVOG7eMXQDqT689mIGxgwZpVU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3 </span></strong><span style="color: black;">► <span style="color: black;">通常</span>而言，大型的网站、<span style="color: black;">机构</span><span style="color: black;">或</span>有着暴利<span style="color: black;">制品</span>的<span style="color: black;">机构</span>都会<span style="color: black;">选取</span>SEM，<span style="color: black;">由于</span>见效非常快，虽然投入多，<span style="color: black;">然则</span>依然<span style="color: black;">能够</span>保持利润，但<span style="color: black;">亦</span>并不<span style="color: black;">寓意</span>着不需要做SEO。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">像<span style="color: black;">有些</span>小型的<span style="color: black;">机构</span><span style="color: black;">或</span>个人网站，都会<span style="color: black;">选取</span>SEO，只要<span style="color: black;">持有</span>SEO技术，优化得当，<span style="color: black;">亦</span>能让网站有很好的排名。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">一块</span><span style="color: black;">运用</span>SEO与SEM 的好处</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1 </span></strong><span style="color: black;">►</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">长时间</span>和短期<span style="color: black;">一块</span>满足</span></strong><span style="color: black;">：SEM与SEO之间差别<span style="color: black;">很强</span>之一<span style="color: black;">便是</span>时间。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">长时间</span>、<span style="color: black;">将来</span>而言，SEO优于SEM，能创造更高的转化率与品牌度，<span style="color: black;">同期</span>还能降低对付费<span style="color: black;">宣传</span>的依赖性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但短期的流量缺陷需要关键词<span style="color: black;">宣传</span>来补足，如此一来，短期之内不会<span style="color: black;">由于</span>被动等待而丧失市场机会，<span style="color: black;">长时间</span>又能<span style="color: black;">得到</span>更好的投资<span style="color: black;">报答</span>率与节省<span style="color: black;">宣传</span>费。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/33b46adeba1245eabfed297a0c0e4750~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727851849&amp;x-signature=QrtLvuwI8c5aNtE7VaaDypPs5RU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2 </span></strong><span style="color: black;">►</span><strong style="color: blue;"><span style="color: black;">确认关键词功效</span></strong><span style="color: black;">：当你投放关键词<span style="color: black;">宣传</span>时，<span style="color: black;">能够</span>非常<span style="color: black;">知道</span><span style="color: black;">晓得</span><span style="color: black;">那些</span>关键词能为你带来转化，而不是仅仅为网站带来流量，浪费了运营成本。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一旦<span style="color: black;">把握</span>能<span style="color: black;">挣钱</span>的关键词后，就<span style="color: black;">能够</span>运用在SEO<span style="color: black;">其中</span>，借此避免浪费精力与资源。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3 </span></strong><span style="color: black;">►</span><strong style="color: blue;"><span style="color: black;">备用<span style="color: black;">方法</span></span></strong><span style="color: black;">：SEO做好后，就算遇到<span style="color: black;">宣传</span>封号潮<span style="color: black;">亦</span>能撑过一段时间。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4 </span></strong><span style="color: black;">►</span><strong style="color: blue;"><span style="color: black;">分摊<span style="color: black;">宣传</span>成本</span></strong><span style="color: black;">：从<span style="color: black;">宣传</span>的<span style="color: black;">方向</span>来看，哪怕点击成本<span style="color: black;">亦</span>不贵，<span style="color: black;">然则</span><span style="color: black;">长时间</span>要保有这些关键词排名都是一笔不小的<span style="color: black;">花费</span>。<span style="color: black;">然则</span><span style="color: black;">经过</span>SEO，<span style="color: black;">能够</span>针对这些关键词进行优化来<span style="color: black;">得到</span>自然排名，从而减轻<span style="color: black;">宣传</span><span style="color: black;">花费</span><span style="color: black;">包袱</span>的操作策略。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bd29a3f15fe2492b9c1288063c80f1cd~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727851849&amp;x-signature=NeNX0j69G4Ym0Xu6w1mVHT07fmY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO与SEM都有各自的优劣势，<span style="color: black;">大众</span>在<span style="color: black;">选取</span>时要切合<span style="color: black;">自己</span><span style="color: black;">实质</span>来决定，切不可<span style="color: black;">茫然</span><span style="color: black;">选取</span>。在小鲸看来，两者<span style="color: black;">同期</span>进行，取长补短，既有短期快捷的效果，又能有稳定<span style="color: black;">很久</span>的效应。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span>今天的分享！</span></p>

wrjc1hod 发表于 2024-10-11 04:11:30

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j8typz 发表于 2024-10-17 13:50:19

我完全同意你的观点，说得太对了。

b1gc8v 发表于 2024-10-27 17:05:33

太棒了、厉害、为你打call、点赞、非常精彩等。

查看完整版本: 谷歌SEO和SEM的区别和怎么样协同营销？