ikkhksvu 发表于 2024-9-30 14:49:15

SEO关键词归类及选取原则


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO优化是企业在网络发展中<span style="color: black;">起步</span>的门槛，而关键词的<span style="color: black;">选取</span>是影响最深的<span style="color: black;">原因</span>。<span style="color: black;">仅有</span><span style="color: black;">选取</span>好合适的关键词，<span style="color: black;">才可</span>逐月吸引有价值的自然搜索流量，直接影响后续的推广进程和效果。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/946a8bf85cb5443e9a8921c6835b9ac7~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727866946&amp;x-signature=RXUq2G3fNP9A09kfohC8EjLpBwk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>怎么<span style="color: black;">选取</span>合适并且有效的关键词呢？<span style="color: black;">首要</span>，<span style="color: black;">咱们</span>来聊聊顾客搜寻意图的几种关键词类型。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bb51208cb90a433eb3d008244fdf38dc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727866946&amp;x-signature=LUrrq6BnH%2FblNCMbCg50aewExtk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">关键词<span style="color: black;">归类</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">信息型关键词 Informational Keyword</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">信息型关键词是人们想要<span style="color: black;">得到</span>某件事物的信息时会搜寻的关键词类型，<span style="color: black;">一般</span>这类型的关键词都带有「</span><span style="color: black;">什么、<span style="color: black;">为何</span>、<span style="color: black;">怎样</span></span>」的字词。<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">思虑</span>把这类型的关键词撰写成<span style="color: black;">文案</span>来介绍自家<span style="color: black;">制品</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">导航型关键词 Navigational Keyword</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在这个<span style="color: black;">周期</span><span style="color: black;">运用</span>者<span style="color: black;">一般</span>是在脑海中已对一个或几个特定的品牌留下了印象，所以直接搜寻</span><span style="color: black;">特定的品牌或网站名<span style="color: black;">叫作</span></span>，来搜寻想要的信息。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">交易型关键词 Transactional Keyword</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">搜寻这类型关键词的用户在<span style="color: black;">短期</span>内在网站采取</span><span style="color: black;">购买或询价</span>的<span style="color: black;">行径</span>，在搜寻的特定关键词后<span style="color: black;">期盼</span>看到<span style="color: black;">制品</span>的<span style="color: black;">关联</span>信息，如规格、<span style="color: black;">特殊</span>或价格等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">到<span style="color: black;">这儿</span>你对关键词类型<span style="color: black;">已然</span>有初步的<span style="color: black;">认识</span>，接下来<span style="color: black;">咱们</span><span style="color: black;">能够</span>按以下几个原则来<span style="color: black;">选取</span>关键词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">关键词原则</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">1、关键词盈利度</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关键词盈利度与它的<span style="color: black;">宣传</span>点击<span style="color: black;">花费</span>密切<span style="color: black;">关联</span>，是判断你的<span style="color: black;">宣传</span><span style="color: black;">是不是</span>盈利的关键。<span style="color: black;">倘若</span>某个关键词<span style="color: black;">意见</span>出价很高，一旦你出价太低就会<span style="color: black;">无</span>流量，但当你<span style="color: black;">加强</span>出价时，ACoS就会很高，超出<span style="color: black;">目的</span>值。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e13a4143405c41ce9d4ae54053d6d907~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727866946&amp;x-signature=MAH5oaTQyW4cL9nt46yjupwK6Rg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">参考公式：</span><span style="color: black;">CPC（<span style="color: black;">宣传</span>单次点击<span style="color: black;">花费</span>）=最大ACoS（<span style="color: black;">宣传</span><span style="color: black;">营销</span>成本比）*转化率*单价</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2、贴近<span style="color: black;">目的</span>用户的搜索习惯</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在行业优化的专业术语叫关键词，而用户的习惯用词却是搜索词。<span style="color: black;">同期</span><span style="color: black;">咱们</span>要<span style="color: black;">认识</span>，用户只会对<span style="color: black;">制品</span>进行简单的概述，对<span style="color: black;">制品</span>的功能、形状、或颜色等进行简单的搜索。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3c680259294e4b2e838619094565b01c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727866946&amp;x-signature=8hOksWJGUx8qlVCaxSVv7TM8CKA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>，关键词的<span style="color: black;">选择</span><span style="color: black;">必定</span>要贴近<span style="color: black;">目的</span>用户的</span><span style="color: black;">搜索习惯</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">3、避开热门关键词</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有一个关键词<span style="color: black;">非常多</span>企业都在<span style="color: black;">运用</span>，用户搜索<span style="color: black;">运用</span>频率非常高，<span style="color: black;">然则</span>缺乏<span style="color: black;">精细</span>定位用户。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>，在<span style="color: black;">选择</span>关键词时最好避开热门关键词，不要<span style="color: black;">茫然</span>跟风<span style="color: black;">选择</span>，<span style="color: black;">选取</span>最适合自己<span style="color: black;">制品</span>的关键词，即</span><span style="color: black;">搜索量大、转化率高、有<span style="color: black;">商场</span>价值</span>的关键词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">4、减少<span style="color: black;">选择</span>过于冷门的关键词</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">快速<span style="color: black;">提高</span>网站排名则<span style="color: black;">寓意</span>着比竞争对手多了<span style="color: black;">有些</span>流量和成交的机会，而</span><span style="color: black;">冷门关键词</span><span style="color: black;"><span style="color: black;">寓意</span>着</span>优化难度低，容易优化。<span style="color: black;">通常</span><span style="color: black;">状况</span>下，这类关键词搜索量不大、转化率<span style="color: black;">亦</span>不高。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f91a7409701641e99343188894fed0de~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727866946&amp;x-signature=ZSIVRDlqmhWjNqKNMXK2jhV8Udk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span>关键词的<span style="color: black;">归类</span>及<span style="color: black;">选择</span>原则。<strong style="color: blue;">关键词是SEO优化的<span style="color: black;">基本</span></strong>。关键词的<span style="color: black;">选取</span>决定了<span style="color: black;">咱们</span>的用户在寻找<span style="color: black;">咱们</span>网站时候的<span style="color: black;">需要</span>内容展示。<span style="color: black;">因此呢</span>，<span style="color: black;">咱们</span>要<span style="color: black;">重视</span><span style="color: black;">小心</span><span style="color: black;">选择</span>。</span></p>




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