30条可有效执行的站内SEO优化意见，纯干货
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么是站内SEO？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实<span style="color: black;">便是</span><span style="color: black;">经过</span><span style="color: black;">各样</span>方式把一个页面做到极致的过程，从而<span style="color: black;">加强</span>Google上的关键词排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小鲸为<span style="color: black;">大众</span>整理了30条超实用SEO<span style="color: black;">意见</span>如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.网页取得排名的首要<span style="color: black;">要求</span><span style="color: black;">便是</span>页面被谷歌抓取。把你的网页链接放到这个工具中：http://tools.ranksider.com/header-checker；<span style="color: black;">就可</span>验证你的页面抓取<span style="color: black;">是不是</span>有问题。<span style="color: black;">倘若</span><span style="color: black;">表示</span>200 OK，即成功抓取。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1b637dd1c0d64aeba2c23e30fc01866c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727880522&x-signature=YDkqlVk7TwoVRYnUCqGXE1N6wDE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.确认你的页面<span style="color: black;">是不是</span>被谷歌收录。把页面URL放到谷歌里面<span style="color: black;">就可</span><span style="color: black;">检测</span>页面<span style="color: black;">是不是</span>被收录。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/97d0f2972b514d6594c9a82144b57582~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727880522&x-signature=EOZaS0KBgusa5n9c7F%2FoH09vL%2Bk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>页面没被收录，就需要到谷歌站长工具后台，去提交这个页面，并且请求编入索引。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cb3dcb7c90e64c73b358f152896e9399~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727880522&x-signature=LF95MMGGuCfgqTTXgBU1MBbf%2BWU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.借助谷歌分析工具查看数据</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">把握</span>页面数据，如跳出率、用户停留时间、用户来源、国家等等。数据的支撑能方便<span style="color: black;">咱们</span>后续进行针对性的优化。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8e215d28ad594ec8a029c67c85999bde~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727880522&x-signature=Rk9fCGluXMvb9zV3ssNnsSd74Lg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.监控关键词排名变化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需要实时监控<span style="color: black;">关联</span>关键词的排名，从而<span style="color: black;">即时</span><span style="color: black;">按照</span>排名变化去<span style="color: black;">调节</span>你的页面。关键词监控工具：SEM rush 。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8c54110bd12d4d9bbd3728a610e61f3b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727880522&x-signature=0q07HiLBC%2Fyuj1aw8%2FpMnNoPFkQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.确认页面<span style="color: black;">是不是</span>完全满足用户的搜索意图</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，用户本来是要找玻璃瓶“材质”<span style="color: black;">关联</span>的信息。但你用一个玻璃瓶的<span style="color: black;">制品</span>页面，去优化这个关键词，即使页面排名到谷歌首页了，询盘转化率<span style="color: black;">亦</span>会非常低，相反跳出率会<span style="color: black;">尤其</span>高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.<span style="color: black;">尽可能</span>在一个页面集中优化一个词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人一个页面上面，放了<span style="color: black;">非常多</span><span style="color: black;">制品</span>，<span style="color: black;">这般</span>很难有好的排名。需要集中到一个词上面，谷歌会<span style="color: black;">更易</span><span style="color: black;">知道</span>核心<span style="color: black;">便是</span>要优化那个主词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7.在页面上添加关键词的“<span style="color: black;">相关</span>词”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>Medical mask. <span style="color: black;">亦</span><span style="color: black;">能够</span>叫 face mask. <span style="color: black;">亦</span><span style="color: black;">能够</span>叫 protection mask。你的页面，需要把这些“<span style="color: black;">相关</span>词”加到页面里去，<span style="color: black;">增多</span>核心词的<span style="color: black;">相关</span>性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.网页内容<span style="color: black;">第1</span>段要有核心关键词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9.SEO标题里要有核心关键词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">必定</span>要写SEO标题！这个对关键词排名很重要。核心词<span style="color: black;">亦</span>要放进标题里。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9b43ed91855845e8967f7b07715c456f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727880522&x-signature=aTWvJR2YgAZkJZtux0v2W3jCwGU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">10.SEO Description里要有核心关键词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">核心关键词出<span style="color: black;">此刻</span>SEO的描述里<span style="color: black;">能够</span><span style="color: black;">增多</span>SERP的<span style="color: black;">关联</span>性。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6ec692ee8584413dae7dc6da274e0e1e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727880522&x-signature=jYHyFuaR3RioOcTuas%2FSvNomObU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11. Heading标签中尽可能<span style="color: black;">显现</span>核心关键词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Heading标签对SEO排名有很大<span style="color: black;">功效</span>。核心关键词放heading 标签中<span style="color: black;">能够</span>告诉谷歌你页面的主词。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b14305c4497e45a4871127ae8e3aa8b6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727880522&x-signature=Pur990S8VBfzKoamv5IvlSRVnZ8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12.URL中需要<span style="color: black;">包括</span>核心关键词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网页链接需要加入核心的关键词，<span style="color: black;">同期</span>你的网页链接<span style="color: black;">不可</span>太长，<span style="color: black;">尽可能</span>短<span style="color: black;">有些</span>，<span style="color: black;">能够</span>是描述性的短语。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">13.页面加入<span style="color: black;">关联</span>的关键词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把谷歌底部搜索时，<span style="color: black;">举荐</span>的<span style="color: black;">关联</span>关键词有<span style="color: black;">选取</span>性地加入到页面中。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8aeb6ad515ba47a2b55cffe4457421e3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727880522&x-signature=alqjjhedQn7iphQ9DtrnjFVyTWA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">14.关键词浓度不宜过高</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有<span style="color: black;">非常多</span><span style="color: black;">伴侣</span>的网页，为了优化而优化，疯狂的重复关键词，<span style="color: black;">这般</span>可能起到反<span style="color: black;">功效</span>。查关键词浓度<span style="color: black;">是不是</span>过高，<span style="color: black;">能够</span>用这个工具https://www.seoreviewtools.com/keyword-density-checker/</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/299d031972564bc682f7c7a1abde250b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727880522&x-signature=u%2Bd4XeyVhUrbGPmDy%2BIn%2Bez6yvo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9f6a07d769fb4f43847d94e9ec583bd3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727880522&x-signature=iUokpWoFhpQQhri7tnPpQR%2FxNVQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">15.<span style="color: black;">尽可能</span>减少页面文案的拼写以及语法错误</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案写好之后，<span style="color: black;">能够</span>用Grammarly 这个工具检测下。它<span style="color: black;">能够</span>修正<span style="color: black;">非常多</span>简单的语法及拼写错误。网址如下https://www.grammarly.com/</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3afaa7c3ef924b91b112e1d30b35cc94~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727880522&x-signature=V649da04IAaowYkhOD%2FKZ%2FxegMY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">16.原创文案的重要性</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span><span style="color: black;">伴侣</span>的网站文字，都是东拼西凑来的。重复的文案，<span style="color: black;">不但</span>会<span style="color: black;">引起</span>你的页面<span style="color: black;">无</span>排名，<span style="color: black;">况且</span>还有被投诉的<span style="color: black;">危害</span>。<span style="color: black;">因此</span>文案原创很重要！文案查重工具<span style="color: black;">举荐</span>：https://copyleaks.com/</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2d762cf966df46b98fc20bdd3f943474~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727880522&x-signature=het1%2FZ5hqoONjGZJn6ZtCPrgTg8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">17.<span style="color: black;">制品</span>描述应简单易懂，并且用第二人<span style="color: black;">叫作</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">千万不要把你的文案写成律师文。以第二人<span style="color: black;">叫作</span>来写<span style="color: black;">能够</span>拉近与读者的距离。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">18.文案<span style="color: black;">不可</span>堆在<span style="color: black;">一块</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">页面文案堆积在<span style="color: black;">一块</span>会让浏览者<span style="color: black;">没法</span>看到重点或心生烦躁。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">19.页面里应有Bullet的内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Bullet <span style="color: black;">便是</span>前面一个小点点的内容。<span style="color: black;">能够</span>把你的内容用短语总结，更易于用户阅读。<span style="color: black;">加强</span>页面的用户体验。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">20.页面<span style="color: black;">照片</span>需要有ALT标签</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌只能<span style="color: black;">经过</span>ALT标签来判断<span style="color: black;">照片</span>内容。<span style="color: black;">因此</span>你的每张<span style="color: black;">照片</span>，都需要有一个描述性的ALT标签， <span style="color: black;">同期</span>最好<span style="color: black;">包括</span>核心的关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">21.<span style="color: black;">照片</span><span style="color: black;">体积</span>不可过大</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你的网页里的<span style="color: black;">照片</span>尺寸都<span style="color: black;">尤其</span>大，几百KB<span style="color: black;">乃至</span>是一两兆，你的页面加载速度<span style="color: black;">必定</span>不会快。<span style="color: black;">通常</span><span style="color: black;">来讲</span>，页面每张图的<span style="color: black;">体积</span>，在<span style="color: black;">保准</span>清晰度的<span style="color: black;">同期</span>，不要超过100KB。<span style="color: black;">举荐</span>这个工具压缩<span style="color: black;">照片</span>。https://tinypng.com/</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7f1c7a5d300d4380be9461fbb3c3e0e4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727880522&x-signature=iyhePvNwnVHM2wYuzAdEWzkSFf8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">22.页面最好多图</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人的<span style="color: black;">制品</span>页面，<span style="color: black;">仅有</span>一两张图，其他全是文字，<span style="color: black;">或</span>连文字都<span style="color: black;">无</span>。这种页面<span style="color: black;">通常</span>很难有排名。<span style="color: black;">通常</span><span style="color: black;">来讲</span>，多图的页面排名要<span style="color: black;">更易</span>些。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">23.你的页面<span style="color: black;">是不是</span>有Video</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你的页面，最好是放一个视频，视频最好是上传到第三方平台，<span style="color: black;">例如</span>Youtube. Wistia等。有视频的页面，同等<span style="color: black;">要求</span>下，<span style="color: black;">更易</span>排名。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a579a3514ba443ddbe4561411f174653~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727880522&x-signature=S2bdqteZkcDR83xjnSevLwUvnmE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">24.<span style="color: black;">保证</span>页面的视频自适应<span style="color: black;">区别</span>屏幕<span style="color: black;">体积</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用这个工具<span style="color: black;">能够</span>生成自适应的代码。https://embedresponsively.com/</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f9135f78c0734143a574648869572236~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727880522&x-signature=vWuOxYle9gHFQ%2FOESbcZSeqxi%2Fg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">25.页面<span style="color: black;">能够</span><span style="color: black;">插进</span>内部链接</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站的内部链接，<span style="color: black;">能够</span>把各个页面串起来，<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">加强</span>被链接的页面的关键词排名。<span style="color: black;">同期</span>锚文本要用<span style="color: black;">关联</span>的描述性的关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">26.<span style="color: black;">检测</span>页面<span style="color: black;">是不是</span>有死链接</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">死链接，英文叫broken link。<span style="color: black;">例如</span>你的页面本来有一条链接是给一个<span style="color: black;">制品</span>的。<span style="color: black;">然则</span>后来你们删掉了那个<span style="color: black;">制品</span>页。这个时候你页面的链接，<span style="color: black;">便是</span>一个Broken link. <span style="color: black;">检测</span>broken link 的工具，<span style="color: black;">举荐</span>https://www.screamingfrog.co.uk/ <span style="color: black;">或</span>https://www.brokenlinkcheck.com/</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/deadd7c5dc2a43a88ca62a3082ecf505~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727880522&x-signature=hWyiCovT8jYwXqPEzPjF0kJOLI0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">27.页面加载速度最好<span style="color: black;">少于</span>3秒</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">加载速度，谷歌<span style="color: black;">已然</span><span style="color: black;">知道</span>说明，这个是关键词排名<span style="color: black;">原因</span>之一。这<span style="color: black;">亦</span>是直接影响你的页面用户体验的<span style="color: black;">原因</span>。<span style="color: black;">检测</span>页面速度的工具https://gtmetrix.com/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">28.你的页面<span style="color: black;">是不是</span>是手机自适应</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这一点，<span style="color: black;">倘若</span>你网站是wordpress 做的，<span style="color: black;">通常</span>都<span style="color: black;">无</span>问题，大部分主题都<span style="color: black;">已然</span>自动自适应了。<span style="color: black;">不外</span><span style="color: black;">日前</span>有些国内的网站，依然不是自适应的，<span style="color: black;">检测</span><span style="color: black;">是不是</span>是手机自适应工具https://search.google.com/test/mobile-friendly</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a4e026eb10e04d6a93e929b600d40b7b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727880522&x-signature=u0atnVKRnCEazyCDhTNDPCumMLw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">29.页面应安装SSL</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>依然<span style="color: black;">非常多</span><span style="color: black;">伴侣</span>的网站是http 开头的， 而不是https. SSL <span style="color: black;">亦</span>是关键词排名的<span style="color: black;">原因</span>之一。<span style="color: black;">另一</span>谷歌浏览器会标注你网站为不安全网站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">30.网站应有清晰的Call to Action</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span><span style="color: black;">伴侣</span>的<span style="color: black;">制品</span>页，只是摆几张<span style="color: black;">制品</span>图，连个表单<span style="color: black;">或</span>button都<span style="color: black;">无</span>，<span style="color: black;">倘若</span>客户要发询盘，只能到contact us页面发。这种页面的询盘转化率是很低的，<span style="color: black;">必定</span>要在<span style="color: black;">每一个</span>页面，有<span style="color: black;">显著</span>的call to action 的元素。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f7f913c7b5ba411fa09eed972db6d552~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727880522&x-signature=k0EHP%2FlKK4wMHCQqMnrF64BB%2BKc%3D" style="width: 50%; margin-bottom: 20px;"></div>
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