论坛 › 电商B2B › 2022年外贸网站关键词分析布局仔细教程

lbk60ox 发表于 2024-9-30 17:10:16

2022年外贸网站关键词分析布局仔细教程

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">咱们</span>做外贸网站之前，<span style="color: black;">必定</span>会进行选品，选品的时候就会<span style="color: black;">思虑</span>到<span style="color: black;">制品</span>的竞争大不大，市场<span style="color: black;">需要</span>怎么样等等，这些都是<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">制品</span>的关键词seo竞争难度，月均搜索量，cpc出价等等来反应出来。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这篇<span style="color: black;">文案</span>从seo优化的<span style="color: black;">方向</span>来<span style="color: black;">仔细</span>讲述下<span style="color: black;">怎样</span>为外贸网站挑选合适的关键词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">什么是关键词</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词简单<span style="color: black;">来讲</span><span style="color: black;">便是</span>用户在谷歌搜索里面搜索的，有时候它是简短的一个单词<span style="color: black;">或</span>两个单词，有时候它是比较长的一个句子。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，有人在谷歌里面搜索“couple rings”，</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/32c88deedbc9429b8b8436b72fb272db~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=jZity4uMg8Lam4yckSKYC8H10jU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span>有人在谷歌里面搜索“How much do couples rings cost”</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7cef1a15f45042a3a97aba18e13ea6f0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=3jfeLWQYJUfuthVssUsfsUd5GFs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">为何</span>关键词这么重要呢？</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>关键词是谷歌决定你的网页<span style="color: black;">是不是</span>有参加排名机会的敲门砖，假如你的网页内容都是<span style="color: black;">相关</span></span><strong style="color: blue;"><span style="color: black;">足球的</span></strong><span style="color: black;">，<span style="color: black;">那样</span>用户搜索</span><strong style="color: blue;"><span style="color: black;">篮球</span></strong><span style="color: black;">的话，怎么可能会<span style="color: black;">显现</span>你的网页呢？<span style="color: black;">因此</span>你想去参与<span style="color: black;">那些</span>关键词的排名，你的网页就要布局<span style="color: black;">那些</span>关键词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">一，关键词的<span style="color: black;">有些</span>基本概念</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1，关键词的月均搜索量</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">月均搜索量<span style="color: black;">指的是</span>这个关键词在</span><span style="color: black;">过去12个月里面平均<span style="color: black;">每一个</span>月的搜索量</span>，我<span style="color: black;">这儿</span>不是说月均搜索量<span style="color: black;">必定</span>得上了多少才<span style="color: black;">能够</span>用，<span style="color: black;">由于</span><span style="color: black;">区别</span>的行业<span style="color: black;">选取</span><span style="color: black;">区别</span>，有些行业关键词月均搜索量可能有1000都算是大词了，有些行业关键词月均搜索量要上10000才算大词，这个<span style="color: black;">大众</span><span style="color: black;">能够</span>多<span style="color: black;">按照</span>自己的行业来进行判断。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>用<span style="color: black;">非常多</span>工具来分析关键词的月均搜索量，例如下面会介绍的谷歌关键词规划师，kwfinder，ubersuggest等等。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c49d929c4e8b457ca61f31cd02545335~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=1wAA%2Bhi%2FE6e5byFs35x0OjAaQN0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（这是ubersuggest工具<span style="color: black;">查找</span>关键词couple rings的月均搜索量截图）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2，关键词的seo难度</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">seo难度是<span style="color: black;">表率</span>关键词获取谷歌首页排名的难度，<span style="color: black;">通常</span>得分从0-100，分数越大<span style="color: black;">表率</span>难度越大。</p><span style="color: black;">日前</span>谷歌官方是<span style="color: black;">无</span>推出给关键词seo难度排名的，<span style="color: black;">然则</span>市面上<span style="color: black;">非常多</span>工具会给关键词seo进行打分，需要<span style="color: black;">重视</span>的是
    <strong style="color: blue;"><span style="color: black;"><span style="color: black;">区别</span>的工具给同一个关键词seo难度打分的分数是<span style="color: black;">区别</span>的</span></strong><span style="color: black;">，<span style="color: black;">大众</span><span style="color: black;">能够</span>结合多款工具进行对比下，就<span style="color: black;">晓得</span>这个关键词到底难不难了。</span>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f8b11f4547334bb2a3e957b8e1256de5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=whn21uBzo54MBNrBWNRM%2F7J8MMI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（这是ubersuggest工具<span style="color: black;">查找</span>的couple rings关键词seo难度）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3，关键词的cpc出价</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词的cpc出价<span style="color: black;">通常</span>都<span style="color: black;">指的是</span>谷歌<span style="color: black;">宣传</span>的，<span style="color: black;">由于</span>谷歌竞价系统是</span><strong style="color: blue;"><span style="color: black;">实时竞价的</span></strong><span style="color: black;">，<span style="color: black;">因此</span><span style="color: black;">每一个</span>关键词的cpc出价都是在变化<span style="color: black;">其中</span>的，<span style="color: black;">因此</span>市面上的关键词出价分析工具，<span style="color: black;">包含</span>谷歌关键词规划师，<span style="color: black;">咱们</span>只能用来参考下。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f23ae7055fa54d5ca1e65abc97e7cb9b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=xL6piTKz%2BBa7CYP2p558H2053f0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（这是ubersuggest工具<span style="color: black;">查找</span>关键词couple rings的平均cpc出价）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">二，好用的关键词工具</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1，kwfinder (有<span style="color: black;">供给</span>这款工具）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">kwfinder是我挺<span style="color: black;">爱好</span>的一款工具，我最<span style="color: black;">重点</span>用来查看关键词的seo难度以及月均搜索量，<span style="color: black;">然则</span>有个问题要<span style="color: black;">重视</span>，kwfinder<span style="color: black;">查找</span>出来的关键词难度</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">广泛</span>会适中一点</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">。</p>如下图，couple rings我上面用ubersuggest工具<span style="color: black;">查找</span>出来的seo难度是66，<span style="color: black;">然则</span>ahrefs工具<span style="color: black;">查找</span>出来的关键词难度是最低的，我<span style="color: black;">此刻</span>都是kwfind和ubersuggest<span style="color: black;">同期</span><span style="color: black;">查找</span>，<span style="color: black;">这般</span>就基本<span style="color: black;">能够</span>大概的<span style="color: black;">晓得</span>这个关键词的seo难度到底怎么样。
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d11d2f22b27448f9b8270777b2b1a467~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=TbRK0hyHE9di2DvtCjC5UsxVCmQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2，ubersuggest</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这款工<span style="color: black;">拥有</span>终身版本<span style="color: black;">能够</span>购买120美元，非常的划算，之前在其他文案里面<span style="color: black;">亦</span><span style="color: black;">举荐</span>过给<span style="color: black;">大众</span>，把电脑ip设置成</span><span style="color: black;"><span style="color: black;">加拿大，香港，巴西，阿根廷</span></span><span style="color: black;">等国家才<span style="color: black;">能够</span>找到120美元的最低价格。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这款工具，我<span style="color: black;">通常</span>用来<span style="color: black;">查找</span>关键词seo难度，月均搜索量，它还有一个非常强大的功能<span style="color: black;">便是</span>查看竞争对手网站的关键词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如下图，<span style="color: black;">能够</span>看到竞争对手网站，<span style="color: black;">那些</span>关键词<span style="color: black;">得到</span>了谷歌什么位置的排名，<span style="color: black;">况且</span>这些关键词的月均搜索量<span style="color: black;">亦</span><span style="color: black;">能够</span>看到。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c6f8989e78c54fe8bbd1a74e064cc270~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=GuYNGyzZAg5LUUKctuLMN2%2BTxQY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3，谷歌关键词规划师</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个是谷歌官方的关键词分析工具，<span style="color: black;">能够</span>看到关键词的</span><span style="color: black;">月均搜索量和cpc出价</span>（这两个数据在所有的工具里面肯定是最准确的了），<span style="color: black;">然则</span><span style="color: black;">没法</span>看到关键词的seo难度。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5503e28bc7c34432804f7ff0b91fc2ba~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=WXRZA2xfZOn%2FSQRlszSv7ujFOMA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4，keywordtooldominator.com</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b82dc3bfcc284ec3bcd5e6a50bdf2cad~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=s7Xs8uBVuoEVA%2BqYniTjd0d5aMI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是一款免费的工具，它<span style="color: black;">同期</span><span style="color: black;">供给</span>了谷歌关键词分析，亚马逊站内关键词分析，youtube关键词分析，<span style="color: black;">然则</span>有点遗憾的是<span style="color: black;">无</span><span style="color: black;">供给</span>关键词的月均搜索量和seo难度，cpc出价，<span style="color: black;">然则</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>结合其他的工具<span style="color: black;">一块</span><span style="color: black;">运用</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5，其他关键词工具</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然还有<span style="color: black;">非常多</span>其他的关键词分析工具，有免费的，<span style="color: black;">亦</span>有付费的，<span style="color: black;">大众</span>都<span style="color: black;">能够</span>去尝试用下，那个是自己最<span style="color: black;">爱好</span>的，例如：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://keywordtool.io</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://tools.wordstream.com/fkt</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">三，常用的几个找关键词的网站</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">制品</span>关键词，我<span style="color: black;">举荐</span>在这几个网站找关键词：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>关键词虽然<span style="color: black;">能够</span>利用上面介绍的这些关键词工具去进行整理收集，<span style="color: black;">然则</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">难免</span>还是有<span style="color: black;">非常多</span>遗漏的</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，好的关键词，<span style="color: black;">那样</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>直接在亚马逊，速卖通等网站上面去整理收集<span style="color: black;">弥补</span>。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1，亚马逊网站</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊是欧美发达国家的<span style="color: black;">重点</span>在线购物网站，<span style="color: black;">因此</span>是一个非常重要的挖掘关键词的<span style="color: black;">地区</span>。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">通常</span>会在搜索框输入</span><span style="color: black;">主关键词+a-z字母</span>，如下图，下拉框会<span style="color: black;">显现</span><span style="color: black;">非常多</span>用户经常在亚马逊搜索的关键词（这些关键词都是高转化率，高<span style="color: black;">精细</span>性的），<span style="color: black;">咱们</span>都<span style="color: black;">能够</span>对感兴趣的关键词进行整理收集起来，以作备用。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/361e390a37284001ba1f1aa284249fdf~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=f3%2BKWgxsvwcXWcymUf%2BLOVGAzdY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2，速卖通网站</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通搜索框找关键词的<span style="color: black;">办法</span>和亚马逊基本<span style="color: black;">同样</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>在搜索框输入关键词，<span style="color: black;">而后</span>输入主关键词+a-z字母，<span style="color: black;">这般</span>就<span style="color: black;">能够</span>看到<span style="color: black;">非常多</span>长尾关键词了。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a12afcc1c18045beae012adf607d7555~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=kJorMdkAgj7uIs7hUJj4HxwAi1s%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>一种<span style="color: black;">便是</span>利用速卖通<span style="color: black;">制品</span>的标题拆解法，这个我在之前的谷歌<span style="color: black;">宣传</span>关键词投放有讲过，我<span style="color: black;">这儿</span>再举例一下。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>看到一个情侣戒指的<span style="color: black;">制品</span>标题如下：速卖通<span style="color: black;">制品</span>的标题写法和国内淘宝<span style="color: black;">同样</span>，<span style="color: black;">持续</span>的堆砌关键词。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://www.aliexpress.com/item/3256803757881427.html</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>标题：Punk Heart Magnet Couple Rings Chain Charm For Women Men 2Pcs Rings For Lovers Friend Adjustable Jewelry Party Gift Trendy Ring</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span><span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>找出标题里面的主关键词和多个形容词，<span style="color: black;">而后</span>拆解出如下这么多的关键词：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Punk Couple Rings</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Heart Couple Rings</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Magnet Couple Rings</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Lovers Couple Rings</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Friend Couple Rings</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Adjustable Couple Rings</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">咱们</span>把找到的关键词，利用kwfinder，ubersuggest等工具来查询下seo难度，月均搜索量等来决定是不是采用。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">针对</span>写博客<span style="color: black;">文案</span>，我<span style="color: black;">举荐</span>在这几个网站找关键词：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">博客<span style="color: black;">文案</span><span style="color: black;">通常</span>都是针对list，guide，best，reveiw，how to，why，what，where等信息类的关键词来写的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1，谷歌</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，我在谷歌搜索gold necklce，如下图<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到其他用户的问题，这些都是<span style="color: black;">能够</span>用来写<span style="color: black;">文案</span>的，当然在写之前，你需要查看下搜索量是多少。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cf6809c06f6045bcae8f6e1a6eee031b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=b3OuVvxSelNdR9i2BXG4%2BJroZuw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2，https://answerthepublic.com/</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个网站是免费<span style="color: black;">运用</span>的，它<span style="color: black;">能够</span>最全面<span style="color: black;">仔细</span>的<span style="color: black;">供给</span><span style="color: black;">各样</span>长尾关键词，如下图，<span style="color: black;">剧烈</span><span style="color: black;">意见</span><span style="color: black;">大众</span>写<span style="color: black;">文案</span>的时候<span style="color: black;">能够</span>多<span style="color: black;">运用</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如下图，我搜索关键词gold necklace</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/252b3e4af7364ab8bacfc39857a4ebac~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=rWPTN4hzAA%2BM4uTr42WGMN4rWE0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2401a342b0294800b8e1a2f544f9ab37~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=9DRF6CTuQ7NDfXgqZkW7v%2FbYExo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ebee08aae6d546268e80224d761caca0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=apLa5boLSiDrcr0j19W9mc7kCUU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">四，<span style="color: black;">怎样</span>去布局关键词</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3个避免</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1，避免布局</span><strong style="color: blue;"><span style="color: black;">竞争太大的关键词</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">竞争大的<span style="color: black;">便是</span>指seo难度，我<span style="color: black;">通常</span>利用kwfinder<span style="color: black;">查找</span>的话，</span><span style="color: black;">关键词seo难度不要超过35</span>（<span style="color: black;">倘若</span>你利用其他关键词工具分析的话，可能seo难度会更高一点）。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">布局seo难度太高的关键词是很难竞争的过别人的老网站，权威网站的，例如关键词women dresses，kwfinder工具<span style="color: black;">查找</span>出的</span><strong style="color: blue;"><span style="color: black;">seo难度是56，月均搜索量10万<span style="color: black;">上下</span></span></strong><span style="color: black;">，<span style="color: black;">咱们</span>还<span style="color: black;">能够</span>看到谷歌首页的竞争对手，都是<span style="color: black;">有些</span>国际大品牌的网站，<span style="color: black;">咱们</span>小网站<span style="color: black;">或</span>新网站是万万<span style="color: black;">没法</span>抢的排名的。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/258c61138ee44386bc8c74e63277f15f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=s1t0mZamlDvS1v3QFeCqQ9zvQEc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8ce352d42d8740d6b32f2fbd3f9611e3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=jtMEmpj7M5d2295epEiqFEKmIBQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实我找关键词，最<span style="color: black;">爱好</span>做两种:</p><strong style="color: blue;"><span style="color: black;">每年最新款的<span style="color: black;">制品</span></span></strong><span style="color: black;">，<span style="color: black;">而后</span>去<span style="color: black;">科研</span>它们的关键词月均搜索量和seo难度，<span style="color: black;">由于</span>这些<span style="color: black;">制品</span>刚面市，<span style="color: black;">因此</span>做的人少，seo难度<span style="color: black;">常常</span>都不高，比较容易去做排名。</span><strong style="color: blue;"><span style="color: black;">大的关键词里面的细分</span></strong><span style="color: black;">，例如women dresses，<span style="color: black;">咱们</span><span style="color: black;">能够</span>深挖出<span style="color: black;">非常多</span>长尾细分的，如black pinafore women dresses，专注这类的长尾关键词，<span style="color: black;">咱们</span>才有机会。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2，避免布局</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">无</span>搜索量的关键词</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个问题存在<span style="color: black;">非常多</span>对seo不懂的新手网站上面，我看过<span style="color: black;">非常多</span>人的网站上面的<span style="color: black;">制品</span><span style="color: black;">归类</span>标题，<span style="color: black;">制品</span>标题都放上了<span style="color: black;">基本</span><span style="color: black;">无</span>人搜索的关键词，这个<span style="color: black;">亦</span>是<span style="color: black;">大众</span><span style="color: black;">必定</span>要<span style="color: black;">重视</span>的<span style="color: black;">地区</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3，避免布局</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">无</span>转化的关键词</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些关键词其实是无购买意愿的，就跟<span style="color: black;">咱们</span>跑谷歌<span style="color: black;">宣传</span>的时候，会把amazon+<span style="color: black;">制品</span>关键词给加入到否定关键词列表里面，<span style="color: black;">便是</span><span style="color: black;">由于</span>用户是打算去亚马逊下单的，而非<span style="color: black;">咱们</span>的独立站。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3个<span style="color: black;">包括</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我以在谷歌搜索关键词couple rings 来举例，<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到：</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1，url里面<span style="color: black;">包括</span>关键词</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/272be5bc777949ccb15bd44440873b87~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=0y4IlgR8v4DpO5GrV%2B54izrsbQI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2，网页标题<span style="color: black;">包括</span>关键词</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0a139297d45443928d8673f481482ca6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=E%2BZGikLNfkAxZv%2F%2BnVxav9cycdg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3，网页内容要<span style="color: black;">包括</span>关键词</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b8017c202c5d4f09a66f432bfa7f73f6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=0ylQRy1VrV73XkjE8OM%2Bd%2BIzsio%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">五，<span style="color: black;">怎样</span>去判断关键词排名机会大不大</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上面介绍了用工具去<span style="color: black;">查找</span>关键词的seo难度，虽然说工具都给出关键词seo难度的分数，0-100分，分数越低说明seo竞争难度越低。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但是我<span style="color: black;">这儿</span>仍然<span style="color: black;">期盼</span><span style="color: black;">大众</span>除了利用工具<span style="color: black;">查找</span>关键词seo难度之外，</span><strong style="color: blue;"><span style="color: black;">还要学会手动去判断一个关键词的竞争难度<span style="color: black;">状况</span>。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>需要重点从</span><span style="color: black;">这2个<span style="color: black;">原因</span></span><span style="color: black;">去判断：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1，网页的内容质量</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人不<span style="color: black;">晓得</span>什么样的内容才算是好的，什么样的内容才算高质量的。其实，很简单，把自己当成用户去阅读就<span style="color: black;">能够</span>了。</span></p><span style="color: black;">假如针对某个关键词的排名，谷歌首页搜索结果是8篇<span style="color: black;">文案</span>，<span style="color: black;">那样</span>其实<span style="color: black;">咱们</span><span style="color: black;">能够</span>把自己当成是访客，去快速的阅读下这8篇<span style="color: black;">文案</span>，那篇<span style="color: black;">文案</span>是讲的最<span style="color: black;">仔细</span>的，讲的最吸引你的，最能够<span style="color: black;">处理</span>你的问题的，你心里肯定<span style="color: black;">能够</span>给这8篇<span style="color: black;">文案</span>的质量从高到低打个分。</span><span style="color: black;"><span style="color: black;">一样</span>针对某个关键词的排名，谷歌首页搜索结果是8个<span style="color: black;">制品</span>页面，<span style="color: black;">那样</span>就把自己当成是消费者，想买东西的用户就<span style="color: black;">能够</span>了，那个<span style="color: black;">制品</span>最吸引你？那个<span style="color: black;">制品</span>最能够让你<span style="color: black;">安心</span>购买？你就<span style="color: black;">晓得</span>了那个页面的内容是高质量的了。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">倘若</span>当你看到谷歌首页的竞争对手内容质量都不高的话，<span style="color: black;">那样</span>你<span style="color: black;">能够</span>果断的出手了，用高质量的内容去打败<span style="color: black;">她们</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2，网页的外链和da权重</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌虽然<span style="color: black;">近期</span>几年<span style="color: black;">始终</span>说外链不是非常的重要，<span style="color: black;">然则</span>现实<span style="color: black;">状况</span>是谷歌的算法仍然<span style="color: black;">没法</span>完全丢弃外链的影响<span style="color: black;">原因</span>，<span style="color: black;">因此</span><span style="color: black;">大众</span>还是需要去做外链，关于<span style="color: black;">怎样</span>做外链，<span style="color: black;">能够</span>阅读我之前写的做外链文案。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>还要<span style="color: black;">思虑</span>域名的da权重，da分数是对一个域名权重的打分，权重越高，da分数越高，从0-100分的，像亚马逊的da分数是96，etsy的da分数是92，沃尔玛的da分数是93。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span>有一种<span style="color: black;">状况</span>是<span style="color: black;">表率</span>着你<span style="color: black;">能够</span>比<span style="color: black;">很强</span>概率做上谷歌首页排名的。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谷歌首页竞争对手有多个网页的da分数<span style="color: black;">小于</span>10<span style="color: black;">或</span>外链数量<span style="color: black;">小于</span>10。<span style="color: black;">亦</span><span style="color: black;">便是</span>说这两个<span style="color: black;">要求</span>是有其一就<span style="color: black;">能够</span>去尝试的，<span style="color: black;">然则</span><span style="color: black;">倘若</span><span style="color: black;">同期</span>具备的话，胜出率会更高。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如关键词gold dragon necklace，月均搜索量880，seo难度68，<span style="color: black;">亦</span>算是一个小词。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b6d06f1382c842dea89b17bcf3ce7325~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=ZV6%2F9rAsVWzHRmf9Mi9act3QtMM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌首页的竞争对手有多个</span><strong style="color: blue;"><span style="color: black;">外链数量都于10</span></strong><span style="color: black;">，<span style="color: black;">况且</span>还有两个网页的</span><strong style="color: blue;"><span style="color: black;">da分数<span style="color: black;">仅有</span>10</span></strong><span style="color: black;">，<span style="color: black;">那样</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>果断的去做做这个关键词。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a88bb0dbd3fa46e2987a3b221d263702~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727883164&amp;x-signature=fmHQ5pcomSyootEiT1PTbcuoXxk%3D" style="width: 50%; margin-bottom: 20px;"></div>

7wu1wm0 发表于 2024-10-30 15:18:38

你字句如珍珠，我珍藏这份情。

nqkk58 发表于 2024-10-31 11:07:38

你的见解真是独到，让我受益匪浅。

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