围观adidas三叶草的千变万化，还是你记忆中的样子吗？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">说到</span>adidas,你最先想到的是什么?是经典贝壳头球鞋Superstar,还是运动服上的三条纹设计?<span style="color: black;">博主</span>最先想到的是那个深入人心的三叶草logo,<span style="color: black;">做为</span>品牌最直观的特征展现,在<span style="color: black;">区别</span>时代,<span style="color: black;">区别</span>人群<span style="color: black;">亦</span>会从各个<span style="color: black;">方向</span>对其做出不<span style="color: black;">同样</span>的<span style="color: black;">诠释</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今年,阿迪达斯<span style="color: black;">尤其</span>推出了「一双经典 千重回响」的年度企划,从三大经典鞋款Superstar、Gazelle、Samba出发,打造三支影片,讲述它们<span style="color: black;">怎样</span>从运动场走向文化<span style="color: black;">行业</span>的故事,展现出adidas Originals的过去、<span style="color: black;">此刻</span>和<span style="color: black;">将来</span>,<span style="color: black;">导致</span>Z世代青年的思考与<span style="color: black;">回复</span>,掀起<span style="color: black;">全世界</span>“热潮”。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/68e66e4f2efc4aaaa0ddd1f93b162af0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727884987&x-signature=1eSbgbCJuUs0hmVK8gOQCRLnS%2BQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">VOL.1 Superstar</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>阿迪达斯的经典鞋款之一,Superstar 的影响与<span style="color: black;">道理</span>,不止在潮流趋势单品的层面,<span style="color: black;">乃至</span>衍生出了「球鞋DIY手绘」乃至当代盛行的Remake文化风潮,<span style="color: black;">亦</span>为当下的球鞋文化的发展打开了更广阔的空间。“我觉得 Superstar 是一个开放式的,给<span style="color: black;">区别</span>的社群<span style="color: black;">亦</span>好、文化<span style="color: black;">亦</span>好,都能有自己的输出。”NOWRE潮流生活<span style="color: black;">媒介</span>联合创始人Peter如是说。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在影片中,adidas<span style="color: black;">亦</span>用镜头描述了Superstar从球场利器到流行<span style="color: black;">表率</span>的蜕变过程。从职业篮球运动员到令人瞩目的RUN DMC说唱组合,Superstar在<span style="color: black;">持续</span>演进中,<span style="color: black;">作为</span>了Hip Hop文化和流行文化里不可替代的重要象征。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/09c5cbfddabf4053926270c82bdccedc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727884987&x-signature=4Cp6UvDaYkuOQqzMsJGvzS6Czgc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">VOL.2 Gazelle</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>说,Superstar缘起于篮球,<span style="color: black;">那样</span>Gazelle则与跑步息息<span style="color: black;">关联</span>,纵使时代<span style="color: black;">持续</span>变化,但以Gazelle为<span style="color: black;">表率</span>的经典基因会<span style="color: black;">始终</span>流传。在镜头里,一位<span style="color: black;">青年</span>人身穿各个时代的adidas Originals经典服饰在时间线上跳跃,先后与职业滑板手Mike Arnold和Miles Silvas相遇,记录下Gazelle在体育和时尚<span style="color: black;">行业</span>的强大影响力。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3bf8b53a8996428bb3d6c4c001f1ac92~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727884987&x-signature=ugpghrlTofPog0Gw7lH5jHZm8v8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">VOL.3 Samba</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后一位主角Samba是当下社交<span style="color: black;">媒介</span>中最火热的鞋款之一,这双诞生于上世纪中期的球鞋,脱胎于足球运动,因绿茵场上的「灵动舞步」而得名。其复古美学带来的人气<span style="color: black;">亦</span>为adidas探索<span style="color: black;">更加多</span>可能性带来启发。著名视觉艺术家Justyna Obas用镜头讲述了Samba<span style="color: black;">背面</span>的故事:最<span style="color: black;">起始</span>面世之时,Samba并非它真正的名字,但<span style="color: black;">由于</span>当年<span style="color: black;">媒介</span>把足球运动员花式的脚法比作桑巴舞,后便把这双经典的鞋款<span style="color: black;">叫作</span>为「Samba」。这个鲜为人知的小故事赋予了这双鞋款新的<span style="color: black;">道理</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3d7c116a80d9446d9afd2c4944f134d1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727884987&x-signature=u3FeZZCKwF5wROiOXIIaFCcblbo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经历了风风雨雨,三叶草在adidas的发展史上留下<span style="color: black;">新鲜</span>的印记,<span style="color: black;">伴同</span>着一个又一个故事的沉淀,从赛场到街头,从音乐到时尚,adidas Originals从一双经典,激起千重回响。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">#adidas #三叶草 #Superstar #Gazelle #Samba</span></p>
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