别愣着，这5大APP出海推广途径赶紧用起来
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>大<span style="color: black;">都数</span>移动应用APP团队<span style="color: black;">来讲</span>，设计<span style="color: black;">研发</span>一个APP并不难，难的是<span style="color: black;">怎样</span>将<span style="color: black;">制品</span>推广出去，实现千万级<span style="color: black;">乃至</span><span style="color: black;">更加多</span>的用户。Facebook代理YinoLink易诺今天来给<span style="color: black;">大众</span>梳理一下移动应用APP出海比较<span style="color: black;">平常</span>的线上推广<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>应用商店</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">应用商店无疑是移动应用APP推广的<span style="color: black;">重点</span><span style="color: black;">途径</span>，应用商店推广<span style="color: black;">重点</span>有以下两块：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. 官方<span style="color: black;">举荐</span>位</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">官方<span style="color: black;">举荐</span>位是应用商店为精选<span style="color: black;">制品</span><span style="color: black;">供给</span>的免费<span style="color: black;">揭发</span>位置，由官方<span style="color: black;">掌控</span>，<span style="color: black;">思虑</span>的<span style="color: black;">原因</span><span style="color: black;">重点</span>有UI设计、用户体验、本地化、创新性、独特性、App Store <span style="color: black;">制品</span>页等。Google Play<span style="color: black;">日前</span>不接收<span style="color: black;">研发</span>人员自荐应用，Apple APP Store<span style="color: black;">能够</span><span style="color: black;">经过</span>自荐的方式<span style="color: black;">得到</span><span style="color: black;">举荐</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 应用商店优化（ASO）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">应用商店优化（App Store Optimization，ASO）的目的是<span style="color: black;">提高</span>移动应用APP在各类应用商店、市场排行榜和搜索结果的排名，<span style="color: black;">加强</span>应用<span style="color: black;">揭发</span>并<span style="color: black;">得到</span><span style="color: black;">更加多</span>下载。ASO<span style="color: black;">重点</span>优化的内容<span style="color: black;">包含</span>移动应用APP的名<span style="color: black;">叫作</span>（<span style="color: black;">包含</span>副标题）、关键词、应用描述、图标、应用截图、用户<span style="color: black;">评估</span>等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关键词搜索优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键字权重优化<span style="color: black;">能够</span>说是最基本、最<span style="color: black;">平常</span>的ASO手段了，这是一个<span style="color: black;">长时间</span>的过程，需要<span style="color: black;">连续</span>监控并<span style="color: black;">持续</span>更新<span style="color: black;">调节</span>APP各个板块内容中的关键词，以<span style="color: black;">提高</span>在应用商店中的搜索排名。<span style="color: black;">能够</span>借助例如App Annie，Sensor Tower等工具检测APP数据、排名、关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索的用户<span style="color: black;">通常</span><span style="color: black;">拥有</span>高<span style="color: black;">需要</span>，<span style="color: black;">经过</span>此方式获取的用户<span style="color: black;">通常</span>活跃度、留存率较高。为了获取这部分高意向客户，搜索排名优化只是<span style="color: black;">第1</span>步。还需要优化APP介绍页面上的截图、图标等，赢得用户<span style="color: black;">喜爱</span>，<span style="color: black;">最后</span>促成下载<span style="color: black;">行径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">下载量及评论优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高评分对搜索排名有积极影响，<span style="color: black;">因此呢</span>引导用户给出好的评论，减少<span style="color: black;">消极</span>评论是非常重要的。<span style="color: black;">能够</span>在移动应用APP中<span style="color: black;">插进</span>引导好评的场景，<span style="color: black;">亦</span>应该有<span style="color: black;">能够</span>直接向<span style="color: black;">研发</span>者提出意见的入口，降低差评可能性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">移动应用APP的下载激活量<span style="color: black;">亦</span>是排名的重要<span style="color: black;">原因</span>，<span style="color: black;">运用</span>例如积分墙、锁屏App等方式<span style="color: black;">提高</span>下载量是常用手段，但成本较高且有被处罚的<span style="color: black;">危害</span>。<span style="color: black;">经过</span>展示页面、<span style="color: black;">宣传</span>等方式优化<span style="color: black;">提高</span>真实用户下载量<span style="color: black;">能够</span><span style="color: black;">帮忙</span>ASO排名优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>Google搜索推广</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">海外有例如Google、Bing、Yahoo等<span style="color: black;">非常多</span>搜索引擎，YinoLink易诺以Google为例，讲讲<span style="color: black;">怎样</span>利用搜索引擎推广移动应用APP。除了免费的SEO推广，针对APP的付费<span style="color: black;">宣传</span>有Google UAC<span style="color: black;">宣传</span>（Universal App Campaign）和Google Admob<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌UAC<span style="color: black;">宣传</span>的设置简单，会在所有适用于移动应用APP安装的<span style="color: black;">宣传</span>位进行展示，如谷歌搜索网络、Google Play、YouTube等，<span style="color: black;">能够</span>将APP推给潜在<span style="color: black;">目的</span>客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google Admob是<span style="color: black;">全世界</span>最大的移动APP<span style="color: black;">宣传</span>平台，<span style="color: black;">能够</span>将其理解为谷歌<span style="color: black;">宣传</span>联盟。投放的<span style="color: black;">宣传</span>会展示在其他和Google Admob合作的APP应用中，有横幅<span style="color: black;">宣传</span>、插屏<span style="color: black;">宣传</span>、视频<span style="color: black;">宣传</span>等展现形式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>Facebook社交<span style="color: black;">媒介</span>推广</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Facebook、Twitter、TikTok、Snapchat等社交<span style="color: black;">媒介</span><span style="color: black;">亦</span>是移动应用APP推广的一大<span style="color: black;">途径</span>，<span style="color: black;">研发</span>者需要<span style="color: black;">按照</span><span style="color: black;">自己</span><span style="color: black;">制品</span>的特点在<span style="color: black;">区别</span>的<span style="color: black;">途径</span>进行免费及付费<span style="color: black;">宣传</span>推广。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上一篇<span style="color: black;">咱们</span>讲到创建Facebook公共主页进行前期宣传推广，在开通Facebook<span style="color: black;">宣传</span>账户，安装SDK后<span style="color: black;">能够</span><span style="color: black;">起始</span>投放<span style="color: black;">宣传</span>。需要<span style="color: black;">重视</span>的是，特殊类别的APP还需要开通白名单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>Affiliate网盟推广</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网盟Affiliate是海外第三方流量的<span style="color: black;">构成</span>部分之一，为移动应用APP<span style="color: black;">研发</span>者<span style="color: black;">供给</span>了中长尾的流量支持。网盟流量在想要快速起量时<span style="color: black;">能够</span><span style="color: black;">得到</span>较好效果，结算多以CPA为主。以游戏<span style="color: black;">宣传</span>主为例，除了Audience Network和Google Admob，<span style="color: black;">通常</span>还会<span style="color: black;">思虑</span>Unity、Applovin等平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span>KOL<span style="color: black;">媒介</span>博客<span style="color: black;">途径</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上一篇<span style="color: black;">咱们</span>讲到了在推广前<span style="color: black;">能够</span>联系<span style="color: black;">媒介</span>、博客进行初期宣传，在<span style="color: black;">关联</span>论坛活跃发帖获取初始用户。移动应用APP正式上线后<span style="color: black;">能够</span>寻找在<span style="color: black;">制品</span>市场中有<span style="color: black;">必定</span>知名度的KOL合作，<span style="color: black;">连续</span><span style="color: black;">累积</span>知名度及用户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上是Facebook代理YinoLink易诺为<span style="color: black;">大众</span>整理的APP出海推广<span style="color: black;">途径</span><span style="color: black;">基本</span>介绍，有什么问题<span style="color: black;">能够</span>评论留言~</p>
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