论坛 › 陕西 › 疫情之下，乐陵老板，你线上做推广了么？

7wu1wm0 发表于 2024-9-30 20:19:59

疫情之下，乐陵老板，你线上做推广了么？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">~1</span><span style="color: black;">~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">先分享几个乐陵线上营销成功案例</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">[颐景天麦香火烧千层馒头]&nbsp;</span></strong></span><span style="color: black;">年销量超10万&nbsp;<span style="color: black;">营销</span>额超千万</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oWpbrRr2jiaAmQnacJOlmmFhia3LSMM23ZEEs9BJwwPtaFgeBudyDHxoB7ubgJwbGibNba0uFg7picznI6hJP0K0MQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">商铺位置：</span></strong><span style="color: black;">澳林农贸</span><span style="color: black;">市场北楼沿街沿街东南方向288号</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">特&nbsp; &nbsp; &nbsp; 色：</span></strong><span style="color: black;"><span style="color: black;">专业新<span style="color: black;">媒介</span>团队直播运营，充分利用当地<span style="color: black;">优良</span>的传统面点工艺，结合消费者对营养<span style="color: black;">口味</span><span style="color: black;">平衡</span><span style="color: black;">需要</span>，<span style="color: black;">持续</span><span style="color: black;">开发</span>新的核心<span style="color: black;">制品</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">突&nbsp; 破&nbsp; 点：</span></span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>规模化、品质稳定不可取代，固定消费者客群，复购率高；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">[殷记猪肉]</span></strong></span><span style="color: black;">抖音蓝V商户 获赞10.3万&nbsp;&nbsp;月接单60单</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oWpbrRr2jiaDibQPyAGG6ibtmEykTfuQEmPph5WxEIYIR9Ycic0u4ymTlXzRfQA8E6SLRibwQcj7Z8WAgP8UiazWPuWQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">商铺位置：</span></strong><span style="color: black;"><span style="color: black;">澳林农贸</span>市场南楼&nbsp;TW169-TW170</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">特&nbsp; &nbsp; &nbsp; &nbsp;色：</strong><span style="color: black;">抖音粉丝基数</span>不高，但同城观看量达70%，<span style="color: black;"><span style="color: black;">通常</span>3000+以上的抖音视频，都能给她带来10单<span style="color: black;">上下</span>的生意；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">突&nbsp;&nbsp;破&nbsp;&nbsp;点：</span></span></strong><span style="color: black;"><span style="color: black;">抖音猪肉类蓝V认证商家，以乐陵守望人角色，平均每两天出1个视频的频率让乐陵<span style="color: black;">20万<span style="color: black;">上下</span>往返京冿冀的打工人认可度非常高</span>，其内容<span style="color: black;">亦</span>紧握流量<span style="color: black;">秘码</span>，想乐陵人所想</span></span><span style="color: black;"><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">[二姐蔬菜]</span></strong></span></span><span style="color: black;">线上月接单400余单&nbsp; 固定供货单位8家</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oWpbrRr2jiaDibQPyAGG6ibtmEykTfuQEmPfcXdXKwUic3icG6kSfAs5ic7ShvF9UkZhv3Ml9qxhfu3Bq7pFpWNyOjXw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">商铺</span><span style="color: black;">位置</span><span style="color: black;">：</span></strong><span style="color: black;">澳林农贸</span><span style="color: black;">市场</span><span style="color: black;">北楼TW25-TW26&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">特&nbsp; &nbsp; &nbsp; &nbsp;色：</strong>一家4口全上阵，在保持商品<span style="color: black;">鲜嫩</span>的<span style="color: black;">同期</span>，把服务做到极致，老板<span style="color: black;">传媒<span style="color: black;">机构</span>转投卖蔬菜，在传统行业里<span style="color: black;">各样</span>创新打法，零售，集采全面开花。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">突&nbsp;&nbsp;破&nbsp;&nbsp;点：</span></span></strong><span style="color: black;"><span style="color: black;">市场</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">第1</span>家美团蔬菜店，<span style="color: black;">第1</span>家微店，二姐蔬菜将其早年创业的专业知识应用到传统蔬菜行业里，做得风声水起，疫情刚来就与市场其它商户全面升级服务：提出满10元免费配送的服务，<span style="color: black;">提高</span><span style="color: black;">营销</span>量的<span style="color: black;">同期</span>，<span style="color: black;">累积</span>了<span style="color: black;">海量</span>老客户</span></span></span><span style="color: black;"><span style="color: black;">；</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">[格莱斯瓷砖]</span><span style="color: black;">抖音粉丝10000+ &nbsp;澳林建材城粉丝量<span style="color: black;">第1</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oWpbrRr2jiaDibQPyAGG6ibtmEykTfuQEmPiaGzDUhCNgKVh1rqTvK9S2tSG8m62bRODlkiacyCxwjIt10d0IdeDaEw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">商铺</span><span style="color: black;">位置</span><span style="color: black;">：</span></strong><span style="color: black;">澳林购物中心西</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">特&nbsp; &nbsp; &nbsp; &nbsp;色：</strong>以本<span style="color: black;">地区</span>言开场，视频内容丰富，<span style="color: black;"><span style="color: black;">包含</span>搞笑段子、<span style="color: black;">制品</span>创意写实、<span style="color: black;">专</span><span style="color: black;">业知识</span><span style="color: black;">分享</span>等<span style="color: black;">接地气</span>内容。网友感叹：“被瓷砖耽误的演员”！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">突&nbsp;&nbsp;破&nbsp;&nbsp;点：</span></span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">是澳林家具建材品牌城最<span style="color: black;">注重</span>线上营销的老板之一，在抖音上占得一席之地的<span style="color: black;">同期</span>，组建运营各小区业主<span style="color: black;">微X</span>群，以线上<span style="color: black;">精细</span>营销模式带动<span style="color: black;">营销</span>。</span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">[欧仕莱墙布]</span></span><span style="color: black;">澳林建材线上分享大赛冠军&nbsp;&nbsp;年上客近50组</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oWpbrRr2jiaDibQPyAGG6ibtmEykTfuQEmPWhiaATfuC23LN8MqNfaybDkaYHmUqZEBtjY5bV14zCW0WGu9vu61kVA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">商铺</span><span style="color: black;">位置</span><span style="color: black;">：</span></strong><span style="color: black;">澳林家具建材城北区8号楼108#</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">特&nbsp; &nbsp; &nbsp; &nbsp;色：</strong>亲和力强，以乐陵话讲装修专业知识，视频同城观看较多，装修类网友互动性强；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">突&nbsp;&nbsp;破&nbsp;&nbsp;点：</span></span></strong><span style="color: black;"><span style="color: black;">紧抓消费者预防装修被坑<span style="color: black;">心理</span>，</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">真人出镜</span>，讲述专业知识，是咱乐陵真正能从公域流量平台<span style="color: black;">得到</span><span style="color: black;">精细</span>客户的建材老板。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/oWpbrRr2jiaAbG9iaiaboGvH8Hv1nica84Vpnl74IL3ytFI4icKYUialBaQsjVIU7VcSLPIoRz0s46p3J1e7Libtz9TeQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">小结：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从2019年<span style="color: black;">起始</span>，<span style="color: black;">宣传</span>的寿命越来越短:以前一条<span style="color: black;">宣传</span>能“活”35天，<span style="color: black;">此刻</span>的<span style="color: black;">宣传</span><span style="color: black;">仅有</span>3天的寿命。随着移动端客户画面停留时间越来越短，流量更趋向于兴趣电商平台<span style="color: black;">（抖音、快</span><span style="color: black;">手），</span><span style="color: black;">关联</span><span style="color: black;">宣传</span><span style="color: black;">移植</span><span style="color: black;">内容<span style="color: black;">亦</span></span>越来越重要。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上</span>商家<span style="color: black;">经过</span>其<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈、<span style="color: black;">微X</span>群、视频号上（私域）与老客群之间的产生高频互动，促进<span style="color: black;">营销</span>。<span style="color: black;">同期</span>，把重点放<span style="color: black;">在从兴趣电商（抖音、快手）公域流量获取新客户。</span>无论是公域或是私域，<span style="color: black;"><span style="color: black;">经过</span></span><span style="color: black;">移植</span>兴趣化内容<span style="color: black;">经过</span>平台算法推广，并得到相应回馈。<span style="color: black;">当然，其推广频率、推广时间<span style="color: black;">亦</span>非常重要。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">~2~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">进入第3年，社区团购在县城留给咱们的空间</strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自2020年多多买菜、美团优选等国内近8家电商力拼社区团购这个赛道后，其动辄几十、上百亿烧钱的结果却是：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oWpbrRr2jiaAbG9iaiaboGvH8Hv1nica84Vp929iaiahbjiablOBPiao208LHNopeczKP7G330dhjSLJ4dBiampbEBTaEUw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">摘自蓝鲸财金<span style="color: black;">4月7日</span>《裁员、关停、撤城<span style="color: black;">信息</span><span style="color: black;">持续</span>，社区团购模式该<span style="color: black;">怎样</span><span style="color: black;">连续</span>？》</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">基于<span style="color: black;">状况</span>，<span style="color: black;">博主</span>认为有几大硬伤制约其发展：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.供应链过于庞大</span><span style="color: black;">带来的一系列后果：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">A.<span style="color: black;">制品</span><span style="color: black;">鲜嫩</span>度<span style="color: black;">不足</span>：</span></strong><span style="color: black;">全国性调度，运输时间远高于区域供需双方物流时间，<span style="color: black;">导致</span>商品<span style="color: black;">鲜嫩</span>度<span style="color: black;">不足</span>，<span style="color: black;">从而</span>影响<span style="color: black;">制品</span>的质量；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">B.<span style="color: black;">制品</span>质量把控参差不齐:</span></strong><span style="color: black;">采购<span style="color: black;">途径</span>多元丰富化<span style="color: black;">引起</span>品控员很难<span style="color: black;">保证</span><span style="color: black;">制品</span>的<span style="color: black;">连续</span>稳定，<span style="color: black;">引起</span>同类商品隔天购买质量<span style="color: black;">一样</span>会<span style="color: black;">显现</span><span style="color: black;">很强</span>差异；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">C.<span style="color: black;">运输、分检环节<span style="color: black;">太多</span>：</span></span></strong><span style="color: black;"><span style="color: black;">环节<span style="color: black;">太多</span>，</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">导致</span>程式化磨损，<span style="color: black;">从而</span>影响<span style="color: black;">制品</span>质量;</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/oWpbrRr2jiaDZ4vr8ohUTByetiaExceJ6VR9Ervg4CNo2JbcmiaLeoQoULEeTkIW7dgKrnqWaslZx34SOnRAHjZGw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.消费者采购<span style="color: black;">途径</span>多样化：</span></strong><span style="color: black;">算法再优化<span style="color: black;">亦</span>改变不了消费者采购<span style="color: black;">途径</span>多样化的</span><span style="color: black;">习惯，从而<span style="color: black;">引起</span><span style="color: black;">需</span><span style="color: black;">求</span><span style="color: black;">不稳</span><span style="color: black;">定</span>下的人为性滞销；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.消费习惯下的非专业配货：</span></strong><span style="color: black;">各类果蔬产地不<span style="color: black;">同样</span>，口味<span style="color: black;">亦</span>不<span style="color: black;">同样</span>，<span style="color: black;">各地</span><span style="color: black;">消费</span><span style="color: black;">习惯</span><span style="color: black;">都不<span style="color: black;">同样</span></span>，<span style="color: black;">仅有</span>当地从业人更了</span><span style="color: black;">解，而数据算法背景下的执行者无论是经验还是职位本身，专业性很难<span style="color: black;">累积</span>并应用；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.电商成就终端：</span></strong><span style="color: black;">运营</span><span style="color: black;">闭环关键环节是各类社区底商，而广大电商大概率会<span style="color: black;">选取</span>临街超市，一方面档口好，便于提货，另一方面可<span style="color: black;"><span style="color: black;">做为</span>业态互补，还可发展为下线经销商，但无利不起早，<span style="color: black;">以上</span>前三点的不足，在很大程度上决定了合作终端只会薅羊毛，</span>
      </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谁是主角，终端说了算。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/oWpbrRr2jiaDZ4vr8ohUTByetiaExceJ6VOhXwu2PBqowVUibDrLqvY64hh6EzCWJxlfoFjQiazUmgfOLHcM7fmP0w/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">综上所述，县城个体商家完全<span style="color: black;">能够</span>发挥主场<span style="color: black;">优良</span>，<span style="color: black;">霸占</span>市场。在展开线上推广的<span style="color: black;">同期</span>，<span style="color: black;">必定</span>要<span style="color: black;">重视</span>以下几点：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">严把<span style="color: black;">制品</span>品质：</strong>质量是生命，唯有把控好<span style="color: black;">制品</span>质量和<span style="color: black;">鲜嫩</span>度才能真正<span style="color: black;">得到</span>消费者信任；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">服务全面升级：</strong>疫情反复、电商最后1<span style="color: black;">千米</span>酣战的大背景下，商家唯有<span style="color: black;">提高</span>服务品质，<span style="color: black;">增多</span>如免费配送等环节等服务体验，锁定<span style="color: black;">青年</span>消费群体；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">加强资源共享：</strong>个体商家在应对大电商冲击，<span style="color: black;">青年</span>群体越来越<span style="color: black;">注重</span>时间成本的背景下，在共享同城客户资源做<strong style="color: blue;"><span style="color: black;">异业联盟的<span style="color: black;">同期</span></span></strong>，其在县域的<strong style="color: blue;"><span style="color: black;">人脉资源</span></strong>、<strong style="color: blue;"><span style="color: black;">售后配送资源共享</span></strong>等都能给彼此带来新客户；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">注重</span>线上营销：</strong>在互联网背景下，个体商家需充分认识到“<span style="color: black;"><strong style="color: blue;">线上营销已<span style="color: black;">作为</span>当下最重要的低成本获客<span style="color: black;">途径</span>之一</strong></span>”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">~3~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">县城家居建材线上推广何去何从？</strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2020年2月22日，尚品宅配联手“顶流”设计师阿爽开启直播团购活动，5个小时内超过770万人在线观看、9223户有设计意向、成交定金13919笔，预计这场活动给尚品宅配带来的<span style="color: black;">最后</span><span style="color: black;">营销</span>额达到4亿元以上，刷新了家居行业直播营销的战绩。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如此辉煌战果是<span style="color: black;">创立</span>在顶级团队及线上顶流的<span style="color: black;">基本</span>之上的，<span style="color: black;">那样</span>，即没团队<span style="color: black;">亦</span>没厂方顶流直播支持的绝大<span style="color: black;">都数</span>县城建材商户<span style="color: black;">怎样</span>做线上？</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在算法时代下，<strong style="color: blue;"><span style="color: black;">内容创作远大于SEO店面优化，<span style="color: black;">一个内容够爆的</span>视频尤为重要</span></strong>，<span style="color: black;">以下为四大内容表现形式</span>供广大建材商户参考：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1.工地打卡冲突类：</strong></span>衣着光鲜美女工地扛砖、工地大骂师傅施工不认真，需拆除返工，打造认真、负责、<span style="color: black;">可靠</span>人设；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">制品</span>细节功能类：</span><strong style="color: blue;">真人出镜</strong>展示<span style="color: black;">制品</span>功能，配上<span style="color: black;">日前</span>热门音乐，<strong style="color: blue;">内容要多</strong>
    </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拍，以量取胜；</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.知识分享正能量类：</span>分享避坑知识&nbsp;，让业主感受到商家的专业性，产生信任；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.量房送货类：</span>此类视频建材商户在<span style="color: black;">微X</span>端口应用已非常普及，但<span style="color: black;">要求</span><span style="color: black;">准许</span>的话，加入小区业主对话有容，在抖音、快手上做一组系列视频的放，相信<span style="color: black;">必定</span>能给建材商户带来新客户关注，互动。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oWpbrRr2jiaDZ4vr8ohUTByetiaExceJ6VrXEwGZ9gEyticwtibUXLd485zUeNkTfdNqDIG6jazg3pt0BictrIQjLWg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">建材低频次消费决定了进店获客成本高的事实，而一个有趣的内容同城</span><span style="color: black;">浏览量达到3000以上的抖音视频，<span style="color: black;">一般</span>会5-8个<span style="color: black;">上下</span>的同城<span style="color: black;">精细</span>业主互动，</span><strong style="color: blue;"><span style="color: black;">业主互动后产生信任会观看其视频，提前<span style="color: black;">认识</span><span style="color: black;">制品</span>，利于现场成交。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">~4~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">最后再给个体商家的几点<span style="color: black;">意见</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.强化私域流量、深耕公域流量：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">县城个体商户在优化<span style="color: black;">微X</span>私域流量内容的<span style="color: black;">同期</span>，需沉淀下来做90后、00后关注的内容创作，从兴趣电商平台获取<span style="color: black;">精细</span>新客户；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.蓝V认证，<span style="color: black;">熟练</span>规则后认证</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>前人经验，无论是快消品，还是低频消费品，在个体商户<span style="color: black;">无</span>搞清<span style="color: black;">关联</span>算法前，不<span style="color: black;">意见</span>商户做蓝V认证，谨防被标注，影响推广；</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.慎投抖加、粉条</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这两种途径<span style="color: black;">能够</span>“寻找”消费者，但很难“创造”消费者，<span style="color: black;">太多</span>的<span style="color: black;">投入</span>抖加、粉条只会让系统认为此号为金主，内容才是王道；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.理智与情感并存：</span></strong><span style="color: black;"><span style="color: black;">受县城人口基数影响</span>，创作内容在县城不宜过于垂直，专业<span style="color: black;">能够</span>理智化与客群形成共鸣，而情感（如同城大事，同龄<span style="color: black;">专题</span>）类内容将会使自己的IP形象更为完整、立体；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8店齐开 线上营销疫情反复下<span style="color: black;">必须</span>工具</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5月中旬，在澳林农贸生鲜批发市场鼓励下，<span style="color: black;">1星期</span>内市场8家商户纷纷开设了线上店，其它商户<span style="color: black;">亦</span>正在上传材料，准备开线上店，与此<span style="color: black;">同期</span>，市场鼓励商户共享<span style="color: black;">微X</span>客户群的工作<span style="color: black;">亦</span>取得<span style="color: black;">必定</span><span style="color: black;">发展</span>，共有8组24位商户形成异业联盟，<span style="color: black;">一起</span>推广。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与此<span style="color: black;">同期</span>，澳林生活超市<span style="color: black;">更加是</span>发动<span style="color: black;">机构</span>三店全员力量，组建小区群，<span style="color: black;">供给</span>免费配送服务，为市民<span style="color: black;">供给</span><span style="color: black;">优秀</span>服务的<span style="color: black;">同期</span>，打通最后一<span style="color: black;">千米</span>，真正做到全城覆盖。长路漫漫，线上营销推广已呈不可逆趋势<span style="color: black;">快速</span>发展，加油共勉!</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;<span style="color: black;">~</span>结语<span style="color: black;">~</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>,中共中央办公厅、国务院办公厅印发了《关于推进以县城为重要载体的城镇化建设的意见》,<span style="color: black;">知道</span>指出,“到2025年,以县城为重要载体的城镇化建设取得重要<span style="color: black;">发展</span>,县城短板弱项进一</span><span style="color: black;">步补齐补强</span><span style="color: black;">”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>县城<span style="color: black;">商场</span>的重要<span style="color: black;">构成</span>部分电商平台正加速<span style="color: black;">途径</span>下沉，县域下沉市场拓展了网络消费增长空间，县域网购正在加速普及化，逐步<span style="color: black;">作为</span>县域经济转型升级的突破口。在去中心化的网络经济时代，构建<span style="color: black;">恰当</span>的网络购物平台、整合<span style="color: black;">途径</span>、完善产业布局<span style="color: black;">作为</span><span style="color: black;">将来</span>县域经济发展的一条重要出路。县域网络购物市场空间巨大，有望迎来全新的增长。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">乐陵的个体商户，下一个风口正在路上，您准备好了么？</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">免责声明：</span></p>
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qzmjef 发表于 2024-10-6 05:50:17

楼主的文章深得我心，表示由衷的感谢！

nqkk58 发表于 2024-10-10 20:12:40

感谢楼主分享，祝愿外链论坛越办越好！

wrjc1hod 发表于 2024-10-30 12:20:38

期待你更多的精彩评论，一起交流学习。

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