Seo网站关键词以及网站内容优化技巧
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词的概念<span style="color: black;">非常多</span>人还不是很清楚，关键词源于英文“keywords”，关键词搜索是网络搜索索引<span style="color: black;">重点</span><span style="color: black;">办法</span>之一，<span style="color: black;">便是</span><span style="color: black;">拜访</span>者<span style="color: black;">期盼</span><span style="color: black;">认识</span>的<span style="color: black;">制品</span>、服务和<span style="color: black;">机构</span>等的<span style="color: black;">详细</span>名<span style="color: black;">叫作</span>用语。从seo网站优化<span style="color: black;">方向</span>看，关键词是给网站设定的方便用户<span style="color: black;">经过</span>搜索引擎搜索到本网站的词汇。关键词<span style="color: black;">能够</span>是一个词语、一个短语或一句话，搜索引擎会自动将较长的关键词分割为多个关键词，<span style="color: black;">咱们</span>来看下在百度中输入“坐飞机<span style="color: black;">不可</span>带的东西有<span style="color: black;">那些</span>”关键词搜索的结果，<span style="color: black;">这儿</span>的短语其实<span style="color: black;">已然</span>被分割。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/930b769ed35a4b6e903e290120924b4a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727920435&x-signature=RX4LF1XNUCj9FASpHgPnEGFwXig%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关键词<span style="color: black;">重点</span><span style="color: black;">归类</span>：</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ea17758db7f44e17a64ae990af851d87~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727920435&x-signature=ovUOFZp6QlmMTBCaTh%2BJVcVhiOU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">热门关键词：比较热的词汇，<span style="color: black;">表现</span>在搜索量上面，<span style="color: black;">通常</span>搜索量<span style="color: black;">很强</span>的词都是热门关键词，<span style="color: black;">例如</span>手机这个词搜索量达到1亿，是热门关键词。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3efd0528613c4a1f9eefb954fbb65dda~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727920435&x-signature=ciqgrjfL8EmqOW45htWxlPuOZpY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">冷门关键词：<span style="color: black;">运用</span>比较少<span style="color: black;">或</span>专业性比较强的词汇，<span style="color: black;">引起</span>搜索量较小的词是冷门关键词，<span style="color: black;">例如</span>某某<span style="color: black;">机构</span>这个词搜索量<span style="color: black;">仅有</span>90，是一个冷门关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">核心关键词：<span style="color: black;">便是</span>跟<span style="color: black;">咱们</span>网站核心业务、网站<span style="color: black;">重点</span>内容<span style="color: black;">关联</span>的关键词，如淘宝网、京东等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">长尾关键词：在核心关键词的<span style="color: black;">基本</span>上延伸的关键词，<span style="color: black;">一般</span>字数较多，围绕核心关键词拓展的词汇，<span style="color: black;">例如</span>2021年手机排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关键词的<span style="color: black;">选取</span>与优化：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词是SEO的<span style="color: black;">基本</span>，<span style="color: black;">选取</span>网站的关键词是其重要的工作之一，在<span style="color: black;">选取</span>关键词时应该<span style="color: black;">谨慎</span>。<span style="color: black;">选取</span>关键词的时候应该<span style="color: black;">重视</span>，关键词要与网站主题<span style="color: black;">关联</span>，不要选太冷门的关键词，<span style="color: black;">选取</span><span style="color: black;">拥有</span><span style="color: black;">商场</span>价值的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面<span style="color: black;">咱们</span><span style="color: black;">一块</span><span style="color: black;">瞧瞧</span>筛选关键词的几种<span style="color: black;">办法</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">经过</span>分析讨论，总结出<span style="color: black;">有些</span>关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">经过</span>分析竞争对手的网站关键词，查看竞争对手的网站TDK设置，总结出符合<span style="color: black;">自己</span>网站需要的关键词。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1cdd241241d64c448e78a66ebdce1dad~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727920435&x-signature=JOgxCv9EWeU947w%2F%2F01BjQB415s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.<span style="color: black;">经过</span>搜索引擎的下拉框和<span style="color: black;">关联</span>搜索，提炼需要的关键词。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b1b9b52a5c6648a5b0e0f9db626af0eb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727920435&x-signature=E0je8CJD1pZ%2BeVgZZiyJYSlAM%2FI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/65ab3e04f051454f93c203a3b4041e27~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727920435&x-signature=tymw7uCjOhfpSU%2BPgOvUl3M62gA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<span style="color: black;">经过</span>工具挖掘出<span style="color: black;">关联</span>关键词，<span style="color: black;">例如</span>爱站网的关键词挖掘、站长之家等。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6783da42ba8a4d64a3a5e20b2e04c5e7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727920435&x-signature=gFvAwKGl8p4DhBB5yKW9fqOIccY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词的布局优化，核心关键词要放在首页，长尾关键词放在<span style="color: black;">文案</span>页面，<span style="color: black;">经过</span>百度站长和百度统计工具，<span style="color: black;">定时</span>查看关键词排名<span style="color: black;">状况</span>，<span style="color: black;">定时</span><span style="color: black;">调节</span>需要优化的关键词，对优化效果较差价值较低的词替换掉，把效果好的词汇进一步优化，<span style="color: black;">定时</span>筛选关键词。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e69ba4951d7b4ddabb8d68998bf6b93f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1727920435&x-signature=ukrYtgAOhgtlkQEvpGukuKXoWCg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">排名比较靠前且点击率较高的关键词，需要重点关注和优化。点击率和排名都比较靠后的关键词，需要立刻替换。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">网站内容优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.内容需要原创，并且需要<span style="color: black;">包括</span>关键词，<span style="color: black;">保准</span><span style="color: black;">文案</span>的关键词密度在2%-8%之间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.网站要<span style="color: black;">定时</span>更新。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.<span style="color: black;">文案</span>需要添加锚文本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<span style="color: black;">文案</span>页需要有<span style="color: black;">关联</span><span style="color: black;">文案</span>或热点<span style="color: black;">举荐</span>。</p>
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