5ep9lzv 发表于 2024-10-1 03:45:01

小红书估值超200亿元？小红书SEO要不要做？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">11月8日，<span style="color: black;">媒介</span><span style="color: black;">报告</span><span style="color: black;">叫作</span>，小红书已完成新一轮融资，投后估值超过200亿美元。随着社区内容渗透进用户消费决策的各个环节，小红书<span style="color: black;">成为了</span>一系列爆款<span style="color: black;">制品</span>和新消费品牌的“孵化器”。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小红书<span style="color: black;">做为</span>一个内容种草平台，用户心智<span style="color: black;">便是</span>做攻略、看测评、<span style="color: black;">举荐</span>好物、分享美好生活方式，来的人都是做种草&amp;想被种草，<span style="color: black;">因此</span>种草营销影响用户心智则至关重要。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">随着一年一度的双十一结束，许多品牌商觉得<span style="color: black;">无</span>必要做SEO了，<span style="color: black;">并不</span>是的，种草不分时间，品牌需要的是<span style="color: black;">连续</span><span style="color: black;">揭发</span>。并且随着小红书完成新一轮融资，其市场<span style="color: black;">需要</span><span style="color: black;">亦</span>成指数<span style="color: black;">提升</span>，<span style="color: black;">那样</span>品牌在小红书做SEO，就更有必要了。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/27664c449ff644c883d6bc715e1efc6d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727931427&amp;x-signature=CRCAUDn5YedHZb6MWqlVZkss0gc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SEO的<span style="color: black;">功效</span>：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">能够</span><span style="color: black;">加强</span>品牌在某一关键词下的自然排名，从而<span style="color: black;">增多</span>品牌的<span style="color: black;">揭发</span>，准确<span style="color: black;">来讲</span>是提高SOV（品牌占比），主动搜索关键词的用户是有直接<span style="color: black;">需要</span>的，<span style="color: black;">因此</span>利用SEO来<span style="color: black;">加强</span><span style="color: black;">揭发</span>，好处是看到笔记的用户都是<span style="color: black;">精细</span>用户。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当用户在关键词下看到品牌的多篇种草笔记，会<span style="color: black;">增多</span>用户对品牌的信任度，从而达到影响用户心智的目的。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ccd10cb872e3402ba4d9cb8164c689ca~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727931427&amp;x-signature=1leRpG38HH3aB4hG6bhfKnCiix0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span>小红书 “千人千面”，<span style="color: black;">不仅</span>只是推介和关注，<span style="color: black;">更加多</span>的还是遵循搜索机制，且小红书30%的流量来自于搜索端。有数据<span style="color: black;">表示</span>，博主粉丝50%以上转化率（点击/关注/<span style="color: black;">保藏</span>）都<span style="color: black;">源自</span>于小红书的搜索。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（大流量平台有几个？20年流量远超抖音的小红书热门营销玩法，小红书KOL、小红书SEO、小红书<span style="color: black;">宣传</span>投放、小红书笔记排名，一篇笔记<span style="color: black;">怎样</span>带来3万粉丝？7万<span style="color: black;">保藏</span>？北京山南海拓<span style="color: black;">宣传</span>有限<span style="color: black;">机构</span>，共种好sou所 B507<span style="color: black;">宣传</span>人）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小红书从搜索优化<span style="color: black;">方向</span>上看，大致可分为两大方向：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一：站内搜索，<span style="color: black;">便是</span><span style="color: black;">大众</span>经常在小红书中搜索品牌，<span style="color: black;">制品</span>词的<span style="color: black;">行径</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/85a5afd1b40a4f9891c795f6b7b61766~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727931427&amp;x-signature=iQbdWdzygSa6%2F1rUtmdHwsNbDV4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">二：站外搜索，举例：百度移动端搜索<span style="color: black;">关联</span>词时，笔记聚合排名中<span style="color: black;">显现</span>种草内容。（少部分为单条内容自然排名）</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/04021e8bd4b2478e8fd8cb74344d9141~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727931427&amp;x-signature=ePALzSzZrxJdCgpl%2FovXfEzfStQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>，最<span style="color: black;">平常</span>的还是站内搜索。<span style="color: black;">因此</span>，<span style="color: black;">日前</span>品牌在小红书做SEO是非常有必要的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>在做小红书SEO的过程中，要<span style="color: black;">重视</span>这几个问题</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、关键词拓展</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">选取</span>关键词时，要<span style="color: black;">重视</span>关键词拓展。例如，搜索下拉词，热搜词，标签词等。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/566bd57645bc4b38b059ef29d4c7480a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727931427&amp;x-signature=fvPZ1fX5CxB9jG2JERFLt9hgnbE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、内容撰写</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">选取</span>好关键词之后，标题中<span style="color: black;">必定</span>要<span style="color: black;">显现</span><span style="color: black;">目的</span>关键词，<span style="color: black;">同期</span>内容中、<span style="color: black;">照片</span>中都最好能够有<span style="color: black;">目的</span>关键词<span style="color: black;">或</span><span style="color: black;">目的</span>关键词的词根词<span style="color: black;">显现</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、KOL&amp;KOC投放</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后一个<span style="color: black;">便是</span><span style="color: black;">选取</span>KOL<span style="color: black;">或</span>KOC进行投放了。<span style="color: black;">举荐</span>投放时进行多样性的<span style="color: black;">选取</span>，品牌合作，腰部KOL，KOC<span style="color: black;">按照</span>预算做<span style="color: black;">恰当</span>分配。<span style="color: black;">详细</span>分配要<span style="color: black;">按照</span>关键词的竞争难易程度来综合<span style="color: black;">思虑</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">仔细</span>讲解<span style="color: black;">能够</span>看往期<span style="color: black;">文案</span>！</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">山南做客户最信赖的小红书合作伙伴~</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/985d12bb0a6c475e8d28bd7b9c83cb60~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727931427&amp;x-signature=qt%2FolynVpDepJXR2AV6ZjRguM9U%3D" style="width: 50%; margin-bottom: 20px;"></div>




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