SEO关键操作过程
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span> SEO<span style="color: black;">来讲</span>，你<span style="color: black;">是不是</span><span style="color: black;">每日</span>都在做呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是不是</span><span style="color: black;">每日</span>都在<span style="color: black;">思虑</span>怎么做呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>你是不是<span style="color: black;">亦</span><span style="color: black;">已然</span>把优化工作给做了呢，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天<span style="color: black;">咱们</span>就来聊一聊 SEO的关键操作<span style="color: black;">过程</span>有<span style="color: black;">那些</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO的关键步<span style="color: black;">重点</span>有三个：优化<span style="color: black;">目的</span>、优化策略和优化<span style="color: black;">调节</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>优化<span style="color: black;">目的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化<span style="color: black;">目的</span><span style="color: black;">便是</span><span style="color: black;">咱们</span>做 SEO的目的，而 SEO又<span style="color: black;">能够</span>分为<span style="color: black;">非常多</span>种，<span style="color: black;">区别</span>的 SEO<span style="color: black;">目的</span>就<span style="color: black;">表率</span>着<span style="color: black;">区别</span>的优化方向，<span style="color: black;">区别</span>的 SEO操作手法、<span style="color: black;">办法</span>都会有一个最适合自己，最适合网站发展和推广的<span style="color: black;">方法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>在做网页页面时，<span style="color: black;">亦</span><span style="color: black;">能够</span>设置<span style="color: black;">必定</span>的关键词进行优化。<span style="color: black;">倘若</span>不<span style="color: black;">晓得</span>该怎么<span style="color: black;">选取</span>关键词，<span style="color: black;">意见</span><span style="color: black;">大众</span><span style="color: black;">运用</span>长尾关键词进行拓展<span style="color: black;">或</span><span style="color: black;">增多</span>长尾关键词数量来<span style="color: black;">增多</span>词量；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你的网站流量不高<span style="color: black;">或</span>排名比较靠后时，就<span style="color: black;">能够</span><span style="color: black;">思虑</span>将你页面中<span style="color: black;">关联</span>度高的字替换成其他不<span style="color: black;">关联</span>的字或词组；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你要去做 SEO时，<span style="color: black;">首要</span>要<span style="color: black;">知道</span><span style="color: black;">机构</span><span style="color: black;">制品</span>和服务，确定<span style="color: black;">自己</span>核心<span style="color: black;">优良</span><span style="color: black;">制品</span>网站建设和<span style="color: black;">守护</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>以上<span style="color: black;">过程</span>就<span style="color: black;">能够</span>确定一系列优化<span style="color: black;">目的</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span> SEO策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>所说的 SEO策略，并不是简单的复制粘贴百度收录了，百度有自己的一套标准和规则，这套规则是什么呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那<span style="color: black;">便是</span>：网站结构+内容+关键词+内链+外链</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>所说的优化策略，其实<span style="color: black;">便是</span>一个网站结构，<span style="color: black;">包含</span>：站内（<span style="color: black;">文案</span>）+站外（链接）+友情链接；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容<span style="color: black;">包含</span>：<span style="color: black;">制品</span>介绍、<span style="color: black;">处理</span><span style="color: black;">方法</span>、操作<span style="color: black;">办法</span>、技巧讲解；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词：<span style="color: black;">这儿</span><span style="color: black;">重点</span>说的关键词<span style="color: black;">包含</span>：竞争对手、行业<span style="color: black;">关联</span>、长尾<span style="color: black;">关联</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内链<span style="color: black;">包含</span>：内链结构、内链建设、友情链接建设；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词在<span style="color: black;">咱们</span>优化时，<span style="color: black;">通常</span>是不会直接替换百度现有的标准算法来进行排名的优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span> SEO<span style="color: black;">调节</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO是一个<span style="color: black;">长时间</span>的过程，优化策略和操作策略都会随着时间推移而变化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span><span style="color: black;">发掘</span>网站的权重在<span style="color: black;">持续</span>下降的时候，就需要<span style="color: black;">咱们</span><span style="color: black;">即时</span>对网站进行<span style="color: black;">调节</span>，对网站进行改版。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">改版的<span style="color: black;">重点</span>目的<span style="color: black;">便是</span>要优化网站权重，让搜索引擎能够更好地识别并收录你的网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在改版完成后，<span style="color: black;">咱们</span>就要找专业运营人员对<span style="color: black;">咱们</span>做最后一次测试，<span style="color: black;">经过</span>测试来确定<span style="color: black;">最后</span>结果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化<span style="color: black;">调节</span>需要<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>来进行：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、内容修改：<span style="color: black;">针对</span>关键词排名比较好的内容，<span style="color: black;">能够</span><span style="color: black;">选取</span>在<span style="color: black;">文案</span>中添加长尾关键词进去；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、网页修改：<span style="color: black;">针对</span>优化效果<span style="color: black;">欠好</span><span style="color: black;">或</span>排名下降的页面，<span style="color: black;">能够</span><span style="color: black;">选取</span>在其中添加<span style="color: black;">有些</span>内容进去<span style="color: black;">调节</span>，但不要<span style="color: black;">太多</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span>网站安全设置</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站安全设置<span style="color: black;">重点</span><span style="color: black;">包含</span>：域名安全、服务器安全以及主机空间安全。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在优化的过程中，网站的安全性问题是<span style="color: black;">咱们</span>必须要<span style="color: black;">重视</span>和<span style="color: black;">注重</span>的一个方面，<span style="color: black;">亦</span>是<span style="color: black;">咱们</span>网站能否顺利地进行搜索引擎收录与排名操作的重要<span style="color: black;">原因</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span> SEO本身<span style="color: black;">便是</span>对 SEO思维以及优化<span style="color: black;">办法</span>的一个应用过程，<span style="color: black;">因此</span>在操作中<span style="color: black;">咱们</span>要<span style="color: black;">保准</span>这个过程是非常正确的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但<span style="color: black;">亦</span>不要以为只需要遵守正确的流程就<span style="color: black;">能够</span>了，在进行 SEO工作时必须要<span style="color: black;">保准</span><span style="color: black;">全部</span>流程是一个完整且正确的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>，在对网站进行运营时还要<span style="color: black;">重视</span>服务器空间以及主机空间中主机名<span style="color: black;">叫作</span>的准确性以及服务器<span style="color: black;">位置</span><span style="color: black;">是不是</span>正确（如服务器不在本地）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>还要<span style="color: black;">思虑</span>网站<span style="color: black;">是不是</span>存在病毒木马以及网站本身<span style="color: black;">是不是</span>存在漏洞等<span style="color: black;">原因</span>，<span style="color: black;">保证</span>能够为搜索引擎带来一个良好稳定并且健康安全的网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、</span>网站更新发布策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站发布策略有<span style="color: black;">非常多</span>种，如：首页、栏目页、<span style="color: black;">归类</span>页面、内页、外页等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、首页<span style="color: black;">重点</span>是展现最核心的内容，<span style="color: black;">重点</span>表<span style="color: black;">此刻</span>栏目页面，外页<span style="color: black;">重点</span><span style="color: black;">表现</span>在首页上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、栏目页：<span style="color: black;">通常</span><span style="color: black;">状况</span>下都需要发布<span style="color: black;">有些</span>关于本类主题的<span style="color: black;">文案</span>，<span style="color: black;">因此</span><span style="color: black;">能够</span>利用<span style="color: black;">有些</span>热点<span style="color: black;">资讯</span>以及热门<span style="color: black;">文案</span>来做栏目，<span style="color: black;">例如</span>：热点<span style="color: black;">资讯</span>（社会时事）是非常好的<span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">归类</span>页<span style="color: black;">亦</span>会有<span style="color: black;">非常多</span><span style="color: black;">文案</span>来做<span style="color: black;">关联</span>介绍，<span style="color: black;">然则</span><span style="color: black;">归类</span>页需要<span style="color: black;">重视</span>的一点<span style="color: black;">便是</span>要把核心关键词和长尾关键词进行结合，<span style="color: black;">否则</span>很容易被搜索引擎判定为不<span style="color: black;">关联</span><span style="color: black;">或</span>垃圾站页面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、内页<span style="color: black;">一般</span>是对某个功能模块的一个介绍，目的在于引导用户点击某一个功能模块<span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、外篇（首页）：外篇<span style="color: black;">亦</span><span style="color: black;">便是</span>内页<span style="color: black;">文案</span>了，<span style="color: black;">重点</span>以行业内容为主。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、</span>外链建设与<span style="color: black;">守护</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>外链<span style="color: black;">来讲</span>，<span style="color: black;">咱们</span><span style="color: black;">通常</span><span style="color: black;">意见</span>用<span style="color: black;">外边</span>链接的方式去获取外链。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">经过</span>搜索引擎<span style="color: black;">供给</span>的网站链接</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、发布软文（<span style="color: black;">包括</span>行业<span style="color: black;">新闻</span>以及网站的整体结构），发布软文要<span style="color: black;">重视</span>质量，不要写<span style="color: black;">有些</span>垃圾<span style="color: black;">文案</span>，<span style="color: black;">这般</span>会被百度视为作<span style="color: black;">坏处</span><span style="color: black;">行径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">经过</span>行业论坛、博客以及问答平台<span style="color: black;">创立</span>与推广自己的网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<span style="color: black;">经过</span>搜索引擎抓取外链平台和社交平台去推广企业网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、利用 SEO工具去发布外链以及交换友情链接，<span style="color: black;">经过</span>社交平台发布外链需要<span style="color: black;">重视</span>的是，<span style="color: black;">必定</span>要和用户互动，否则就会被视为垃圾账号。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、<span style="color: black;">能够</span>利用高权重网站来交换<span style="color: black;">有些</span>外链。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、</span>网站排名测试及跟踪策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在 SEO过程中，最重要的是测试网站排名，并<span style="color: black;">经过</span>测试网站排名来分析排名<span style="color: black;">是不是</span>稳定。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化<span style="color: black;">办法</span><span style="color: black;">通常</span>都是<span style="color: black;">经过</span>关键词堆砌或高密度和长尾来<span style="color: black;">加强</span>网站的搜索排名，<span style="color: black;">倘若</span>想要<span style="color: black;">加强</span>网站的收录<span style="color: black;">能够</span><span style="color: black;">经过</span>内链建设和外链建设来<span style="color: black;">提高</span>网站的收录。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>要<span style="color: black;">重视</span>一点是，<span style="color: black;">倘若</span>你对自己的网站内容不满意，<span style="color: black;">必定</span>不要将其设置为友情链接。<span style="color: black;">由于</span>在谷歌搜索引擎中对友情链接设置了非常严格的<span style="color: black;">需求</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>还要<span style="color: black;">重视</span>关键词堆砌、内链建设等这些方式都<span style="color: black;">不可</span><span style="color: black;">作为</span>作<span style="color: black;">坏处</span>点<span style="color: black;">或</span><span style="color: black;">诈骗</span>搜索引擎。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你经常操作某一个关键词，那就说明这个关键词<span style="color: black;">已然</span>有<span style="color: black;">非常多</span>用户在<span style="color: black;">运用</span>了，<span style="color: black;">因此</span><span style="color: black;">咱们</span>需要<span style="color: black;">经过</span>分析关键词的点击<span style="color: black;">状况</span>来分析这个关键词<span style="color: black;">是不是</span><span style="color: black;">已然</span>被用户所<span style="color: black;">爱好</span>了，<span style="color: black;">经过</span><span style="color: black;">有些</span> SEO手段来<span style="color: black;">提高</span>这个<span style="color: black;">目的</span>关键词在 Google搜索引擎中的收录及排名<span style="color: black;">状况</span>。</p>
“BS”（鄙视的缩写） “NB”（牛×的缩写，表示叹为观止）
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