High-Toxic外链险象下：我怎么样一步步完成Echo Neon流量复苏
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/0afa2ics0ibCHwhhGIxQgj0dX3DjjTib0oD7nTzDwzmhd6SicJ4SbvuPg1GMOmYWa6edibGMflpLd9jIre5VwBhrWag/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2023年5月底，我接手了Echo Neon霓虹灯<span style="color: black;">制品</span>独立站运营工作。<span style="color: black;">重点</span>负责<span style="color: black;">全部</span>网站站内SEO优化，高质量外链创建以及EDM邮件营销活动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对网站的<span style="color: black;">最后</span>自然流量和Google关键词排名，一概负责。然而，在对接的时候，<span style="color: black;">经过</span>SEMrush检测，<span style="color: black;">发掘</span>了一个非常严重的问题——网站存在<span style="color: black;">海量</span>的toxic病毒外链。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/0afa2ics0ibCHwhhGIxQgj0dX3DjjTib0oDp6Sbh68RQlXQqX0eGq4bY48pJ3tGtzibBVcuROPIaSmePC4ChhXwkqg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个问题非常致命。<span style="color: black;">通常</span><span style="color: black;">状况</span>下，<span style="color: black;">倘若</span><span style="color: black;">显现</span><span style="color: black;">海量</span>病毒<span style="color: black;">或</span>broken外链，<span style="color: black;">针对</span>网站的<span style="color: black;">损伤</span>，是全方面的。<span style="color: black;">重点</span><span style="color: black;">表现</span>在：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">独立站DA权重下降；</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">自然排名关键词<span style="color: black;">海量</span>丢失；</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Google自然流量下降；</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0afa2ics0ibCHwhhGIxQgj0dX3DjjTib0oDcYKvianmAzibaCic4BVKcNlOSLiaI634oNLB3Bhibwl4m9A4dIvFsqOZIdg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从2023年2月份<span style="color: black;">败兴</span>，网站流量以及各项SEO指标，均<span style="color: black;">处在</span>严重下滑。<span style="color: black;">因此</span>，从数据和经验上判断，这个网站<span style="color: black;">必定</span>需要全面优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，我到底做了<span style="color: black;">那些</span>针对性工作，让Echo Neon的“身体<span style="color: black;">情况</span>“，<span style="color: black;">起始</span><span style="color: black;">显现</span>良好的复苏迹象呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">STEP-1：<span style="color: black;">经过</span>disavow tool提交high toxic外链</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是的，<span style="color: black;">由于</span>我<span style="color: black;">晓得</span>这些高危外链，是影响Echo Neon自然流量的罪魁祸首。我毫不犹豫，在<span style="color: black;">起始</span>的时候，就提交了谷歌，意在撇清它们与独立站的关系。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/0afa2ics0ibCHwhhGIxQgj0dX3DjjTib0oDdibwVL7iaaCxia0pTYFC2yhQGRWPhiaJ00Zv3HJOojfCPprVCwn4usLWBw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Disavow外链刷新的过程，<span style="color: black;">一般</span>会<span style="color: black;">连续</span>8~12周。<span style="color: black;">因此</span>，为了不影响后面的优化效果，我<span style="color: black;">选取</span>在最<span style="color: black;">起始</span>的时候，就提交了high toxic外链。提交过程是：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">打开google disavow tool工具界面；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">选取</span>search console绑定的<span style="color: black;">目的</span>域名；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">自动下载60以上的toxic backlinks列表；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">最后用disavow上传提交；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提交之</span><span style="color: black;">后，<span style="color: black;">全部</span>网站只是做了全面的“炎症清理”，仍然<span style="color: black;">处在</span><span style="color: black;">非常</span>虚弱的<span style="color: black;">周期</span>。<span style="color: black;">因此呢</span>，我并<span style="color: black;">无</span>急于创建新的外链，而是把接下来的重点，放在站内优化上面。毕竟<span style="color: black;">加强</span><span style="color: black;">自己</span>的免疫力，<span style="color: black;">才可</span>更加有效地抵御外界<span style="color: black;">损伤</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">STEP-2：<span style="color: black;">运用</span>site audit检测并优化网站架构</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在完成高<span style="color: black;">危害</span>外链动态修复之后，接下来，我对<span style="color: black;">全部</span>网站<span style="color: black;">自己</span>系统框架，完<span style="color: black;">成为了</span>一次细致扫描。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/0afa2ics0ibCGJ4Nhl7bk9icDhN8JwzD0lJMFfSNkBPOxwWDThsIWaWxlnTjx4dlbOS2mDrTA0mRNyyzEn7FQH8pQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重点</span><span style="color: black;">运用</span>semrush的site audit功能，对网站<span style="color: black;">日前</span>所有的页面，进行快速扫描。随后，site audit给出了<span style="color: black;">全部</span>网站整改与优化<span style="color: black;">意见</span>。其中<span style="color: black;">重点</span><span style="color: black;">包含</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">纯文本内容占比较低；</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">照片</span>alt标签缺失；</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">照片</span><span style="color: black;">位置</span>存在丢失<span style="color: black;">状况</span>（404）；</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">页面title元素过长；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">反向链接设为nofollow标签；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>谷歌SEO<span style="color: black;">来讲</span>，<span style="color: black;">首要</span>要<span style="color: black;">保证</span>，网站不存在任何404提示：所有的页面和链接，必须<span style="color: black;">保准</span><span style="color: black;">转</span>通畅。<span style="color: black;">因此</span>，<span style="color: black;">第1</span>步我进行了<span style="color: black;">照片</span><span style="color: black;">位置</span>的错误修复。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/0afa2ics0ibCGJ4Nhl7bk9icDhN8JwzD0lJK5YpJAibzGJW3qlNuN8ibHiaG1CL5LmJwRDXVk9ficCue65OZpxVT433xQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">处理</span>404问题之后，我立即着手<span style="color: black;">调节</span><span style="color: black;">纯文本内容占比过低的<span style="color: black;">状况</span>。谷歌的排名的算法，非常<span style="color: black;">留意</span>内容质量。<span style="color: black;">做为</span>内容主要载体的文本，<span style="color: black;">必定</span>是SEO工作的重中之重。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>wordpress网站来讲，<span style="color: black;">因为</span><span style="color: black;">运用</span></span><span style="color: black;"><strong style="color: blue;">elementor<span style="color: black;">或</span>wpbakery编辑器</strong></span><span style="color: black;">的<span style="color: black;">有些</span>内容模块，不可避免地，就会产生<span style="color: black;">有些</span>html代码。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当这些前端代码，混杂在纯文本内容中，就会<span style="color: black;">导致</span>后者的占比过低。从而，降低整体页面的纯净度，影响本页面核心关键词的谷歌自然排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/0afa2ics0ibCGJ4Nhl7bk9icDhN8JwzD0lJQIAoPJRwLVFicRL7lbc5J8dMXia50DuM056XrLT7ARbLFP8nIicusz4wQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，我在echoneon的网站后台，针对重点排名页面（</span><span style="color: black;">首页/<span style="color: black;">制品</span><span style="color: black;">归类</span>页/<span style="color: black;">制品</span>详情页/blog页面/custom页面</span><span style="color: black;">），排查并且删减文本模块，存在的css定义的<span style="color: black;">有些</span>数值。从而，降低前端代码的整体占比。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">STEP-3：排名页面SEO内容与结构优化</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">完<span style="color: black;">成为了</span><span style="color: black;">以上</span>2个<span style="color: black;">过程</span>之后，我正式<span style="color: black;">起始</span>核心排名页面的SEO。<span style="color: black;">因为</span>首页的权重最高，<span style="color: black;">因此</span><span style="color: black;">第1</span>步的优化工作，<span style="color: black;">重点</span>集中在home页面的：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">title与description标签重写；</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">首页核心词与<span style="color: black;">关联</span>词优化；</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">锚文本链接关键词与指向确认；</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">重复性内容的模块删减；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优化首页的内容，需要对<span style="color: black;">全部</span>网站的<span style="color: black;">制品</span>以及服务有所<span style="color: black;">认识</span>，<span style="color: black;">最后</span><span style="color: black;">才可</span>确定文案和关键词的方向。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/0afa2ics0ibCGJ4Nhl7bk9icDhN8JwzD0lJQXhpzgibZWIj0Yb0TribSjVp1CI048HYgrWZ1NRYib32NlufTXVNQ5Oibw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">起始</span>锚文本优化之前，我主要确定三个问题，从而让链接的效果发挥到最大（权重传递与排名增长）：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">目的</span>页面的关键词，<span style="color: black;">是不是</span>与锚文本保持一致或<span style="color: black;">关联</span>；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">同一个锚文本<span style="color: black;">是不是</span>被多次重复<span style="color: black;">运用</span>；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">锚文本词性<span style="color: black;">是不是</span>为commercial和transactional；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这三个<span style="color: black;">原因</span>，<span style="color: black;">一般</span>会决定链接的<span style="color: black;">最后</span>效果，<span style="color: black;">亦</span>是SEO非常核心的细节。<span style="color: black;">因此</span>，我在创建内链的时候，<span style="color: black;">一般</span>会看重锚文本链接的<span style="color: black;">实质</span>价值——基于google蜘蛛<span style="color: black;">经过</span>链接的价值，判断页面的内容质量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0afa2ics0ibCGJ4Nhl7bk9icDhN8JwzD0lJP7YZyxZs3uXPM0dDIdPOc5QR5UNGUa0gicTKGQcUicibgWF5PZ9RcOV2A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首页内容表达，C端网站<span style="color: black;">通常</span><span style="color: black;">需求</span>简练和有设计感。尤其在<span style="color: black;">有些</span>why us<span style="color: black;">或</span>service模块，会采用常规的3～4column结构，<span style="color: black;">因此</span>将<span style="color: black;">有些</span>内容进行简化。<span style="color: black;">这儿</span>，<span style="color: black;">大众</span><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">运用</span></span><span style="color: black;"><strong style="color: blue;">siteliner工具</strong></span><span style="color: black;">，对自己网站的内容重复度，<span style="color: black;">起始</span>监测！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/0afa2ics0ibCGJ4Nhl7bk9icDhN8JwzD0lJzmHKLSC1mLicFyBkogT4jPxCI6zqXibtxAFcFxUtRljEQ3NqtpLefEUg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/0afa2ics0ibCGJ4Nhl7bk9icDhN8JwzD0lJF3NYZeF2qCYMCnDm6wuPV4VVT78wM7HarLHlBKrD3wtG0hxxibNV6YQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">STEP-4：<span style="color: black;">制品</span>页面SEO内容与结构优化</span></strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首页取得了SEO效果之后，为了<span style="color: black;">保证</span><span style="color: black;">制品</span><span style="color: black;">归类</span>词，进一步<span style="color: black;">得到</span>谷歌高位排名。针对<span style="color: black;">制品</span><span style="color: black;">归类</span>和<span style="color: black;">制品</span>详情页，做了深度关键词优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. <span style="color: black;">制品</span><span style="color: black;">归类</span>页面SEO</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">归类</span>页面的SEO框架，是项目<span style="color: black;">起始</span>的时候，echoneon就<span style="color: black;">已然</span>所具备的。当时的<span style="color: black;">状况</span>下，顶部的描述和底部的描述，内容可读性和SEO价值相对较差。<span style="color: black;">因此</span>，这两个部分的内容，我进行了重新编写。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0afa2ics0ibCGJ4Nhl7bk9icDhN8JwzD0lJricdLE0wlObGmfJYu47QcawbRfh06RMRPdhqnGp12ZqUbGickrUibicqMA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在创建<span style="color: black;">归类</span>页面顶部描述过程中，<span style="color: black;">一样</span><span style="color: black;">运用</span><span style="color: black;">关联</span>关键词加强SEO<span style="color: black;">功效</span>。从而<span style="color: black;">保准</span>谷歌抓取页面的时候，在<span style="color: black;">第1</span>时间，<span style="color: black;">晓得</span>页面的核心内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0afa2ics0ibCGJ4Nhl7bk9icDhN8JwzD0lJplfgib1DjzDiaKaH75fVCbs50ksvZpeu33xKEIj1wibq388RgpnwzbVWQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一样</span>，在页面底部的描述中，加入了<span style="color: black;">为何</span>要<span style="color: black;">选取</span>neon signs，<span style="color: black;">做为</span><span style="color: black;">关联</span>关键词的进一步应用说明。需要<span style="color: black;">重视</span>的是，添加底部描述，<span style="color: black;">针对</span>category页面优化，<span style="color: black;">非常</span>必要。它们的<span style="color: black;">重点</span><span style="color: black;">功效</span>是：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">增多</span>页面核心词的<span style="color: black;">关联</span>内容，便于谷歌更好地理解topics；</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">为用户<span style="color: black;">供给</span>更有价值的ideas，<span style="color: black;">处理</span><span style="color: black;">大众</span>的疑惑；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">实质</span>上，<span style="color: black;">便是</span>谷歌<span style="color: black;">始终</span>倡导的SEO方向：你的内容，<span style="color: black;">是不是</span>对用户的<span style="color: black;">行径</span>有所<span style="color: black;">帮忙</span><span style="color: black;">或</span><span style="color: black;">指点</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2<strong style="color: blue;"><span style="color: black;">. <span style="color: black;">制品</span>详情页结构SEO</span></strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">echoneon的<span style="color: black;">制品</span>详情页，最大的问题是，所有的<span style="color: black;">制品</span>描述模块，都是调用的html block短代码模式。换句话说，这些描述，</span><strong style="color: blue;"><span style="color: black;">并非对应的<span style="color: black;">制品</span>页面本身的文本内容</span></strong><span style="color: black;">。<span style="color: black;">那样</span>，其SEO的<span style="color: black;">功效</span>就微乎其微了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>，立刻对wp网站的<span style="color: black;">制品</span>详情页模块，进行了二次<span style="color: black;">研发</span>。弃用了调用的内容模块，改为<span style="color: black;">运用</span></span><strong style="color: blue;"><span style="color: black;">woocommerce自带的product description结构</span></strong><span style="color: black;">，重新编写<span style="color: black;">制品</span>描述文案，并进行<span style="color: black;">关联</span>关键词优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于<span style="color: black;">怎样</span>编写和优化<span style="color: black;">制品</span>详情页，<span style="color: black;">能够</span>阅读我的<span style="color: black;">另一</span>一篇<span style="color: black;">文案</span><a style="color: black;">《我<span style="color: black;">怎样</span>在30天内：将Shopify独立站自然流量<span style="color: black;">提高</span>126%》</a>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">能够</span>报名参加我的<a style="color: black;">《创业<span style="color: black;">秘码</span>——外贸独立站Google自然流量万级运营实践》</a>实操课程，获取独立站英文写作的<span style="color: black;">更加多</span><span style="color: black;">办法</span>！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">STEP-5：blog英文写作与<span style="color: black;">文案</span>结构优化</span></strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在对echoneon进行了完整的SEO之后，<span style="color: black;">能够</span>确定站内的页面结构和内容，<span style="color: black;">已然</span><span style="color: black;">无</span>太大问题。这个时候，我才<span style="color: black;">起始</span><span style="color: black;">文案</span>的内容建设。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在创建<span style="color: black;">文案</span>的过程中，我<span style="color: black;">重点</span><span style="color: black;">运用</span>了</span><span style="color: black;"><strong style="color: blue;">semrush工具</strong></span><span style="color: black;">，先对<span style="color: black;">文案</span><span style="color: black;">目的</span>关键词进行挖掘。<span style="color: black;">而后</span><span style="color: black;">按照</span>关键词，确定<span style="color: black;">文案</span>结构。<span style="color: black;">重点</span><span style="color: black;">包含</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">H2/H3<span style="color: black;">文案</span>结构化标签；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span>alt标签的<span style="color: black;">关联</span>关键词确认；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">文案</span>标题，确认outline框架；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>编写<span style="color: black;">文案</span>intro paragraph；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>编写<span style="color: black;">文案</span>conclusion结尾；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>引导读者进行comment；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">的确，在<span style="color: black;">全部</span><span style="color: black;">文案</span>的写作过程中，我<span style="color: black;">运用</span>了</span><span style="color: black;"><strong style="color: blue;">Jasper+Surfer SEO</strong></span><span style="color: black;">工具。Jasper帮我确认<span style="color: black;">有些</span>高质量的<span style="color: black;">文案</span>标题/intro paragraph；而<span style="color: black;">文案</span>的架构和<span style="color: black;">关联</span>关键词，<span style="color: black;">重点</span><span style="color: black;">经过</span>Surfer SEO插件进行优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我在<a style="color: black;">《创业<span style="color: black;">秘码</span>——外贸独立站Google自然流量万级运营实践》</a><span style="color: black;">实操课程中，<span style="color: black;">已然</span><span style="color: black;">详细</span>为<span style="color: black;">大众</span>讲解，<span style="color: black;">怎样</span><span style="color: black;">运用</span>jasper+surfer创建高质量的英文blog！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随后的<span style="color: black;">文案</span>上传和多<span style="color: black;">媒介</span>素材，由echoneon内部人员完成。<span style="color: black;">这般</span>，<span style="color: black;">咱们</span>就完<span style="color: black;">成为了</span><span style="color: black;">全部</span>echoneon独立站的SEO工作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">写在最后</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全部</span>echoneon项目的SEO工作，前后<span style="color: black;">连续</span>将近2个多月，<span style="color: black;">时期</span><span style="color: black;">显现</span>了一小段时间（12天）的中断。<span style="color: black;">日前</span>，整体的自然流量，关键词数量，网站权重以及内容质量，<span style="color: black;">已然</span>完全<span style="color: black;">起始</span>复苏，并且大幅度稳定<span style="color: black;">提升</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站的整体流量以及<span style="color: black;">目的</span>关键词的<span style="color: black;">提升</span>，所带来的订单效果，<span style="color: black;">亦</span>是相对之前的低迷状态，有了很大的<span style="color: black;">提高</span>。这<span style="color: black;">亦</span>是双方决定继续合作的最<span style="color: black;">基本</span>的东西！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>，<span style="color: black;">因为</span>之前存在的高<span style="color: black;">危害</span>外链，echoneon仍然需要时间去修复。网站<span style="color: black;">实质</span>SEO的效果，比正常网站的进程更慢<span style="color: black;">有些</span>。这是<span style="color: black;">没法</span>避免的事实。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>借此机会，劝谏所有独立站的运营人员，<span style="color: black;">必定</span>切记：</span><span style="color: black;"><strong style="color: blue;">不要购买任何形式的外链！<span style="color: black;">不要购买任何形式的外链！<span style="color: black;">不要购买任何形式的外链！</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">否则，一旦<span style="color: black;">显现</span>high-toxic的<span style="color: black;">状况</span>，需要修复的时间成本，是不可估量的！</p>
这夸赞甜到心里，让我感觉温暖无比。 外链论坛的成功举办，是与各位领导、同仁们的关怀和支持分不开的。在此，我谨代表公司向关心和支持论坛的各界人士表示最衷心的感谢！ 你说得对，我们一起加油，未来可期。 谷歌网站排名优化 http://www.fok120.com/
页:
[1]