1fy07h 发表于 2024-10-9 00:13:54

百度账户怎么样优化？地区、时段、设备、计划4方面优化实操


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量<span style="color: black;">掌控</span>、展现<span style="color: black;">掌控</span>、预算<span style="color: black;">掌控</span>、账户效果<span style="color: black;">掌控</span>……</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“<span style="color: black;">掌控</span>”<span style="color: black;">针对</span>百度竞价<span style="color: black;">来讲</span>是非常的重要，<span style="color: black;">伴同</span>着百度账户优化的全过程。<span style="color: black;">然则</span>有时候<span style="color: black;">咱们</span>会<span style="color: black;">发掘</span>，进行<span style="color: black;">掌控</span>优化之后账户效果<span style="color: black;">提高</span>不起来，这是怎么回事?想要稳步<span style="color: black;">提高</span>效果，百度账户<span style="color: black;">怎样</span>优化?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面就从地区、时段、设备、计划4大方面，来<span style="color: black;">详细</span>跟<span style="color: black;">大众</span>分享一下，百度账户<span style="color: black;">怎样</span>优化，<span style="color: black;">怎么样</span><span style="color: black;">提高</span>整体账户效果。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b79753e870c84ab1a6b612a73ac5a5c3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728450264&amp;x-signature=IoR%2Ft%2Fr6%2FfsoU6Ojdz6F132Kvlk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.地区</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">竞价账户<span style="color: black;">此刻</span>急需拓量、急需<span style="color: black;">提高</span>线索<span style="color: black;">增多</span>消费，<span style="color: black;">首要</span>应该做什么?不是思考怎么提价、怎么加词，而是要先计算出<span style="color: black;">区别</span>地区的转化成本，找出<span style="color: black;">那些</span>地区<span style="color: black;">此刻</span>效果好，<span style="color: black;">那些</span>地区<span style="color: black;">此刻</span>效果比较差。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度账户<span style="color: black;">怎样</span>优化</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你清楚<span style="color: black;">认识</span>哪个<span style="color: black;">区别</span>地区的投放效果，做到心中有数之后，这个时候就<span style="color: black;">能够</span>针对效果比较好的地区，重点进行优化。百度账户优化<span style="color: black;">详细</span>操作如下：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">进入到竞价推广账户后台，找到账户【地域】，对账户地域中各个地区的【出价系数】进行<span style="color: black;">掌控</span>，效果好的出价系数<span style="color: black;">能够</span><span style="color: black;">加强</span><span style="color: black;">有些</span>，效果差的降低一点。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>：除非你是单地区推广，否则哪个地区成本高?哪个地区效果好?<span style="color: black;">必定</span>要清楚。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.时段</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不可能账户<span style="color: black;">每日</span>只推一个小时，<span style="color: black;">详细</span>的<span style="color: black;">每一个</span>时段的转化效果是不<span style="color: black;">同样</span>的。有的<span style="color: black;">制品</span><span style="color: black;">白日</span>转化效果好，有的<span style="color: black;">制品</span><span style="color: black;">夜晚</span>转化效果好，你要能够清楚地计算出你的账户表单获取、<span style="color: black;">包含</span><span style="color: black;">微X</span>复制，<span style="color: black;">详细</span>哪个时段效果表较好，成本比较低，这个<span style="color: black;">必定</span>要<span style="color: black;">晓得</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0b526bc450e34b5c81cfa51163e4696f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728450264&amp;x-signature=a%2F3Dw1JK%2FgV0IGTr8CnX3EcNqKM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度账户<span style="color: black;">怎样</span>优化</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">清楚哪个时段效果比较好之后，就简单了，账户预算少就<span style="color: black;">选取</span>效果好的时段进行投放，账户预算还<span style="color: black;">能够</span>，那就<span style="color: black;">增多</span>效果好的时段的出价系数，<span style="color: black;">增多</span>预算<span style="color: black;">加强</span>出价。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>：两周计算一下地区、时段成本，<span style="color: black;">而后</span>进行整体<span style="color: black;">调节</span>优化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.设备</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">账户各地区、时段成本都差不多，<span style="color: black;">无</span><span style="color: black;">显著</span>的区分，找不到能够<span style="color: black;">增多</span>消费的点，<span style="color: black;">此时</span>百度账户<span style="color: black;">怎样</span>优化?那就去看设备。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">移动端和PC端的流量占比要符合账户整体策略，在账户投放前期，<span style="color: black;">由于</span><span style="color: black;">无</span>数据参考，<span style="color: black;">因此</span><span style="color: black;">能够</span>PC移动端预算各一半，<span style="color: black;">瞧瞧</span>效果，<span style="color: black;">经过</span>一两个月后，再<span style="color: black;">按照</span>投放进行流量偏移，<span style="color: black;">例如</span>经过观察对比，<span style="color: black;">发掘</span>移动端成本很低，那就<span style="color: black;">能够</span>想移动端偏移，<span style="color: black;">增多</span>移动端的预算投入。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>：PC、移动端的预算分配<span style="color: black;">必定</span>要基于账户整体效果。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e70fb94083f44c9c9891a5a04fb85851~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728450264&amp;x-signature=vRt4bOajoaztlrEIqtEzog5%2FBhA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.计划</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">竞价账户中肯定不止一个计划，<span style="color: black;">每一个</span>计划的预算、表单成本，<span style="color: black;">能够</span>计算出，这个计划这个月来了3个表单，另一个计划来了5个，<span style="color: black;">她们</span>账户分别的消费量，<span style="color: black;">她们</span>的表单数量，<span style="color: black;">经过</span>计算<span style="color: black;">能够</span>得出<span style="color: black;">每一个</span>计划的成本。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>竞价成本高，干消费不转化的账户，<span style="color: black;">能够</span><span style="color: black;">选取</span>减少预算<span style="color: black;">或</span>直接停掉。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>百度账户<span style="color: black;">怎样</span>优化的大致思路，你学会了吗？记得“分享、<span style="color: black;">保藏</span>”支持一下哦~</p>




b1gc8v 发表于 2024-11-1 06:07:41

对于这个问题，我有不同的看法...
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