怎么样快速查看制品的关键词排名
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4天前，义乌宣布全市实行静默，所有公交、客车、火车、飞机<span style="color: black;">所有</span>都停运。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">所有工厂都暂停开工，全市的快递<span style="color: black;">亦</span>停运5天，这对跨境卖家的影响是巨大的，义乌是<span style="color: black;">全世界</span>的小商品之都，<strong style="color: blue;"><span style="color: black;">义乌停工，<span style="color: black;">全世界</span>小商品就缺货</span></strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>有几个<span style="color: black;">制品</span><span style="color: black;">亦</span>受到了暂缓补货的影响，<span style="color: black;">然则</span>好在之前<span style="color: black;">研发</span>过其他的供应商，<span style="color: black;">因此</span>没受到大的波及，只是交货日期稍微推迟了<span style="color: black;">1星期</span><span style="color: black;">上下</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我在前年的<span style="color: black;">文案</span>里就说过这个事情，<span style="color: black;">由于</span>受疫情影响，<span style="color: black;">大众</span>在<span style="color: black;">研发</span>供应商的时候<strong style="color: blue;"><span style="color: black;"><span style="color: black;">必定</span>要做好“备胎”</span></strong>，这个备胎有两重含义：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一个是供应商的备胎</strong>，除了主力供应商之外，其他的供应商<span style="color: black;">途径</span><span style="color: black;">亦</span>要准备一点，以防止主力供应商自己<span style="color: black;">显现</span><span style="color: black;">没法</span>预测的交货<span style="color: black;">危害</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">另一个<span style="color: black;">便是</span>供应商所在地的备胎</strong>，这个就<span style="color: black;">触及</span>到疫情的影响，<span style="color: black;">重点</span>是让大家<span style="color: black;">尽可能</span>把备用供应商跟主力供应商不要放在一个城市，<span style="color: black;">这般</span>就<span style="color: black;">能够</span>避免<span style="color: black;">由于</span>静默带来的交货<span style="color: black;">危害</span>（当然，部分产业带太过聚集的类目<span style="color: black;">亦</span>没办法找到其他城市的供应资源）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不管怎么说，<span style="color: black;">此刻</span><span style="color: black;">已然</span>受到影响的卖家还是要<span style="color: black;">调节</span>好自己的运营策略，<span style="color: black;">亦</span><span style="color: black;">期盼</span>义乌<span style="color: black;">早点</span>战胜这次突如其来的疫情。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>在私密圈里，<span style="color: black;">大众</span>问的一个比较多的一个问题是：<strong style="color: blue;"><span style="color: black;">怎样去监测自己的关键词排名？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词的排名<span style="color: black;">为何</span>这么受<span style="color: black;">大众</span>的关注？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>在亚马逊的流量分配中，关键词的搜索流量占据了绝大部分的流量<span style="color: black;">源自</span>，而在关键词的搜索流量中，你<span style="color: black;">制品</span>关键词的搜索排位高低，就决定了<span style="color: black;">制品</span>被顾客看到的机率高低（<span style="color: black;">揭发</span>），排在搜索结果前面的<span style="color: black;">制品</span>，必定是<span style="color: black;">揭发</span>量要多于搜索结果页后面的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而在亚马逊是运营<span style="color: black;">规律</span>中，<span style="color: black;">揭发</span>量的多少是一个<span style="color: black;">基本</span>数据，是“漏斗模型”的<span style="color: black;">第1</span>道关卡，<span style="color: black;">倘若</span><span style="color: black;">揭发</span>量这个数值很少，后面的点击和转化就不太可能让你满意，<span style="color: black;">由于</span><span style="color: black;">揭发</span>基数在那里，<span style="color: black;">揭发</span>是点击和转化的<span style="color: black;">基本</span>数据。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">之前，<span style="color: black;">非常多</span>卖家<span style="color: black;">常常</span>是<span style="color: black;">经过</span><span style="color: black;">有些</span>圈内流传的excel表格来进行关键词排名的手工记录。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/12b74f5afb1341f88920ab4ce16282f5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728461360&x-signature=B7ElKkY9FhbPpIrFTM2Wg43Erpc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>手工记录无疑比较耗费时间，本来<span style="color: black;">大众</span><span style="color: black;">每日</span>的运营时间就比较紧张，<span style="color: black;">因此</span>这个时候<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>借助<span style="color: black;">有些</span>工具，来对关键词的排名进行自动的<span style="color: black;">查找</span>和监测。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>打开卖家精灵的<strong style="color: blue;"><span style="color: black;">“反查流量词”</span></strong>功能，将你想<span style="color: black;">查找</span>的<span style="color: black;">制品</span>asin<span style="color: black;">或</span>自己的<span style="color: black;">制品</span>asin输入进搜索框。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0b59d3244acf48dab11fbb63ed254963~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728461360&x-signature=T4WnUlqJY5L3KLg8Vnbzv9SSZUk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：卖家精灵）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>点击<span style="color: black;">查找</span>，就<span style="color: black;">能够</span>看到在下方的搜索结果中，<span style="color: black;">显现</span>了该asin项下的流量词和其排名<span style="color: black;">状况</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2d55fe8dc946446ead7272843076fc3a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728461360&x-signature=Out3pGCUMQAbYCE9WNKQjIwZ2vA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：卖家精灵）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>的排名分为<strong style="color: blue;"><span style="color: black;">自然排名</span></strong>和<strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>排名</span></strong>，自然排名<span style="color: black;">便是</span>关键词自然搜索结果页的排位，<span style="color: black;">宣传</span>排名<span style="color: black;">便是</span>该<span style="color: black;">制品</span>的<span style="color: black;">宣传</span>位置在关键词搜索结果页中的排位（排位<span style="color: black;">次序</span>都是<span style="color: black;">包括</span>了SP、SBV等<span style="color: black;">宣传</span>类型）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>来测试一下该排名的<span style="color: black;">精细</span>度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>还是以上面<span style="color: black;">咱们</span>举例的这个手机支架的<span style="color: black;">制品</span>为例进行测试。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8f41416c21394d11a0e06f0814fc6412~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728461360&x-signature=a0xCnxB9m%2FE0wKKU2xFFoIAE40Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：亚马逊前台）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，这个<span style="color: black;">咱们</span><span style="color: black;">查找</span>的手机支架<span style="color: black;">制品</span>，卖家精灵<span style="color: black;">表示</span>其在<strong style="color: blue;"><span style="color: black;">“phone stand”</span></strong>这个关键词项下的自然搜索排名是<strong style="color: blue;"><span style="color: black;">第1</span>页的第3个位置</strong>（自然位置），如下图所示。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ffaf74f07a244795af08a8d806aac902~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728461360&x-signature=Kcsj9S5fLjKWdtEBlYVjaemxHi0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：卖家精灵）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>就去亚马逊的前台搜索一下该词（phone stand)。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">咱们</span><span style="color: black;">不消</span>做复制粘贴的操作，比较麻烦，<span style="color: black;">这儿</span><span style="color: black;">咱们</span>直接把鼠标放在这个关键词上，在后面<span style="color: black;">显现</span>的小标识中，卖家精灵<span style="color: black;">供给</span>了一键搜索功能，直接点击<span style="color: black;">就可</span>进行亚马逊前台<span style="color: black;">针对</span>这个关键词的搜索。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/693625aa9be4468d91f7ac36d25fff82~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728461360&x-signature=5knhSukP%2BGBYzAIl4FFkMGPQ7vo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：卖家精灵）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在“phone stand”这个关键词项下的搜索排名中，<span style="color: black;">咱们</span><span style="color: black;">能够</span>清晰的看到，<span style="color: black;">咱们</span>测试的这个<span style="color: black;">制品</span>，<strong style="color: blue;"><span style="color: black;">是排在自然搜索位置的第三个（前两个是SP<span style="color: black;">宣传</span>位置）</span></strong>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/77209c2aa08d4323a8fd7fb544d2a6b6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728461360&x-signature=bCXqMATzoOC76G27fMK6NO528qM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：亚马逊前台搜索）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数据的准确性还是很高的，<span style="color: black;">宣传</span>关键词的排名<span style="color: black;">亦</span>是<span style="color: black;">同样</span>的测试<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>要说明的一点是，这个数据抓取是有时间<span style="color: black;">表示</span>的，每次当你想去观察某个关键词的排名时，要看一下数据抓取的时间是不是跟你测试的时间很近，时间越近，数据展示的搜索排名就会越准确。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1cbe93d1c352431e989fde1cc1d12994~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728461360&x-signature=Y%2BTjwWyYySfBD0Sj5kv0QwfMrcs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：卖家精灵）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个是<span style="color: black;">详细</span>的关键词搜索展示位置的展示，还有一点<span style="color: black;">便是</span><strong style="color: blue;">关键词搜索展示位置的曲线展示</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>点击卖家精灵中展示的某个关键词，就<span style="color: black;">能够</span>直接进入到下图中的”关键词排名趋势“的界面，这个界面就<span style="color: black;">能够</span>清晰的看到你的<span style="color: black;">制品</span>在某个关键词项下的搜索排名趋势，自然搜索排名趋势和<span style="color: black;">宣传</span>是分来展示的两条曲线。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c0b719957dc44652ba399a9e649e2116~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728461360&x-signature=vFz4emTrAFBsuMXcgPTFIBrNOvs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：卖家精灵）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从上图中<span style="color: black;">咱们</span><span style="color: black;">能够</span>看出，<span style="color: black;">咱们</span>测试的该手机支架<span style="color: black;">制品</span>，在该关键词的自然排名上<span style="color: black;">始终</span>比较<span style="color: black;">安稳</span>，基本都是在自然搜索位置的前5-10名<span style="color: black;">上下</span>，<span style="color: black;">然则</span>其<span style="color: black;">宣传</span>排名却不是很稳定，在一个多月的时间里<span style="color: black;">显现</span>了几次大的波动，这<span style="color: black;">亦</span>是跟该卖家的<span style="color: black;">宣传</span><span style="color: black;">调节</span>策略<span style="color: black;">相关</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>看到的是，这款<span style="color: black;">制品</span>除了在<span style="color: black;">第1</span>个蓝色的<span style="color: black;">宣传</span>曲线<span style="color: black;">显现</span>下跌的时候，黄色的自然排名有了小幅的下跌以外，其他的时候当蓝色<span style="color: black;">宣传</span>曲线下跌的时候，黄色的自然排名曲线依旧非常<span style="color: black;">安稳</span>，这<span style="color: black;">便是</span>亚马逊上权重<span style="color: black;">累积</span>的效应，当你的<span style="color: black;">制品</span>在某个关键词项下的销量、点击、转化等等数据都<span style="color: black;">连续</span>出色，<span style="color: black;">那样</span>某几天的<span style="color: black;">宣传</span>排位高低<span style="color: black;">或</span><span style="color: black;">宣传</span>预算<span style="color: black;">体积</span>，并不会影响到你自然排名的高低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">便是</span><span style="color: black;">为何</span><span style="color: black;">大众</span>都在拼命的推排名的<span style="color: black;">原由</span>，<strong style="color: blue;">当你把<span style="color: black;">制品</span>推到<span style="color: black;">必定</span>的高度，并且让这个<span style="color: black;">制品</span>的排名稳定一段时间，<span style="color: black;">那样</span>后面再偶尔降低<span style="color: black;">宣传</span>的支出，<span style="color: black;">短期</span>内<span style="color: black;">亦</span>就不会影响<span style="color: black;">制品</span>的自然关键词排名了。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">期盼</span>今天的<span style="color: black;">文案</span>对你有所<span style="color: black;">帮忙</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">以上。</span></strong></p>
你的话语如春风拂面，温暖了我的心房，真的很感谢。
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