抖音信息流宣传推广怎么收费？怎么投放最优化？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做过网络推广的都<span style="color: black;">晓得</span>，这十年来，时代巨变，网络推广的方式<span style="color: black;">亦</span>在<span style="color: black;">出现</span>巨大的变化。从最<span style="color: black;">起始</span>的SEM/SEO，到后来的信息流推广，平台在变，玩法<span style="color: black;">亦</span>在变。<span style="color: black;">那样</span>抖音信息流<span style="color: black;">宣传</span>到底该怎么投放呢？<span style="color: black;">数年</span>网络推广代运营经验，总结了以下3点带你快速<span style="color: black;">认识</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/images01/20241001/84fa1d028508420fbfe476a43cc1e0c8.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.按CPC计费</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用户点击<span style="color: black;">宣传</span>主投放的<span style="color: black;">宣传</span>链接，抖音<span style="color: black;">宣传</span>系统会收取<span style="color: black;">宣传</span>主1-2元的<span style="color: black;">宣传</span>费，按CPC方式的计费优占是<span style="color: black;">宣传</span>主仅需要为用户点击了<span style="color: black;">宣传</span>付费，当<span style="color: black;">宣传</span>真实的被感兴趣的用户点击才扣费，<span style="color: black;">这般</span><span style="color: black;">能够</span>大大<span style="color: black;">提高</span><span style="color: black;">宣传</span>费的投资转化率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.按CPM计费</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">按千次<span style="color: black;">揭发</span>计费，<span style="color: black;">揭发</span>是视频在用户手机屏幕中<span style="color: black;">显现</span>了，不管<span style="color: black;">是不是</span>有观看，都记为一次<span style="color: black;">揭发</span>，假如抖音信息流<span style="color: black;">宣传</span>一个CPM的价格为10元，<span style="color: black;">宣传</span>主<span style="color: black;">选取</span>按<span style="color: black;">揭发</span>收费，<span style="color: black;">宣传</span>每一千次<span style="color: black;">揭发</span>，抖音将收取<span style="color: black;">宣传</span>主10-20元的<span style="color: black;">宣传</span>费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q0.itc.cn/images01/20241001/da8d5ba5683f494fa95d3e6f6ef5b698.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.按CPT计费</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">抖音开屏<span style="color: black;">宣传</span>是采用按CPT的方式购买的，即按投放时间购买。按CPT形式计费的<span style="color: black;">宣传</span>，<span style="color: black;">日前</span>只适用于开屏<span style="color: black;">宣传</span>的投放，<span style="color: black;">因为</span>开屏<span style="color: black;">宣传</span>的特殊性，开屏<span style="color: black;">宣传</span>只支持按CPT形式购买。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在短视频市场爆发的<span style="color: black;">同期</span>不<span style="color: black;">茫然</span>投放，认准自己<span style="color: black;">制品</span>的定位，<span style="color: black;">选取</span>最优策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q6.itc.cn/images01/20241001/fb08a7c506104574b942e24ba40a12c1.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有想做抖音信息流<span style="color: black;">宣传</span>投放的<span style="color: black;">伴侣</span>，欢迎私信或留言咨询。专注于制造业和商务服务业网络营销推广8年，力求<span style="color: black;">保证</span>意向客户数量，不只是<span style="color: black;">处理</span>流量和<span style="color: black;">揭发</span>。</p>
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