百度优选苏州AI直播基地揭牌
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5月30日，以"百度优选，智选<span style="color: black;">将来</span>"为主题的2024百度移动生态大会电商分论坛在苏州举行。AI直播计划发布后，现场举办了百度优选苏州AI直播基地揭牌仪式。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/b602049059a94b559ed06e1e9a9494b1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728466947&x-signature=EQzLpCstA2GhJCJ2IgZL8A1puHc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">将来</span>，百度优选将凭借AI直播能力<span style="color: black;">优良</span>，<span style="color: black;">经过</span>AI直播基地打造、电商人才培训、<span style="color: black;">地区</span>溯源<span style="color: black;">优秀</span>商家AI赋能等方式，<span style="color: black;">帮忙</span>苏州传统企业数字化转型，助力电商行业获取新增量与新动力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度集团资深副总裁、百度移动生态事业群组总经理何俊杰提出，大模型带来了新一轮的技术革命，智能体既是生产力，又是创造力，智能电商<span style="color: black;">已然</span><span style="color: black;">作为</span>行业共识，是拉动电商新增长的新引擎。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/eacc7d3f232344e8a7539021bfde0250~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728466947&x-signature=BlouXjsh2gvRE7IzXqi8WnsVk%2Fo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">苏州商务局张皓副局长<span style="color: black;">暗示</span>，AI电商已<span style="color: black;">作为</span>行业的发展新趋势，<span style="color: black;">期盼</span>苏州丰富的服装、家电及文旅等产业资源，能够与百度强大的AI技术结合，<span style="color: black;">经过</span>百度平台流量资源，<span style="color: black;">帮忙</span>苏州传统企业数字化转型，促进电商行业的正向发展和良性循环。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度副总裁、百度电商总经理平晓黎</span><span style="color: black;">介绍，百度优选围绕用户购物全流程，帮用户购前实现<span style="color: black;">有效</span>选购</span><span style="color: black;">、购中买到物美价优的商品、购后享受无忧的售后服务，</span><span style="color: black;"><span style="color: black;">经过</span> AI 的力量，为用户带来真正的实惠。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f992f11ebb974f8ba8b6970da6e9adae~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728466947&x-signature=u%2BnS0KbQjEV0%2BUqwWS4maxKIexE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>帮用户实现全链路省心购物？百度电商用户业务部负责人蒋擎做了进一步阐释。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">在搜索场景下，</span></strong><span style="color: black;">智能导购是基于大模型时代新的电商Agent能力，以及在电商<span style="color: black;">行业</span>的数据沉淀，为用户带来全新的购物体验，实现了新满足和新交互。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">在内容电商场景下</span><span style="color: black;">，</span></strong><span style="color: black;">百度优选<span style="color: black;">经过</span>“行家选”、“产地选”和“口碑选”三大IP，让用户能够购买到经过精心挑选的优质商品。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">在售后环节，</span></strong><span style="color: black;">用户<span style="color: black;">能够</span>享受“随心退，买贵赔”：如</span><span style="color: black;">退货补运费、极速退款、闪电退货、仅退款、买贵必赔</span><span style="color: black;">等多重<span style="color: black;">保证</span>，真正做到闭眼买，无后顾之忧。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5e29bf7f2b9040a8bbf25663e26b6fab~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728466947&x-signature=56EsPm8d8OsZUINRMRMruxRiGio%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在商家侧，慧播星超级智能体是业内首个AI全栈式数字人直播<span style="color: black;">处理</span><span style="color: black;">方法</span>，依托多项生成式AI技术，<span style="color: black;">经过</span>智能展现、智能大脑、智能场控三大核心能力，让直播带货实现“自动驾驶”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度电商<span style="color: black;">商场</span>业务部负责人、数字人直播负责人吴晨霞介绍，慧播星将彻底重塑直播带货的<span style="color: black;">将来</span>发展趋势，智能展现能够全面满足商家直播展示场景，打造最真实的购物体验， 智能大脑由文心一言大模型驱动，不仅<span style="color: black;">能够</span>实现脚本的个性化仿写与多样风格定制，还实现了对互动问答的深度接管，做到既懂商品，更懂用户。再借助智能场控，数字人直播间能够多维协同、灵活调度，真正实现智能全接管，推动转化。<span style="color: black;">运用</span>慧播星，人人都能在短短五分钟内打造出自己的数字分身，<span style="color: black;">持有</span>自己的超级智能体，并<span style="color: black;">极重</span><span style="color: black;">提高</span>直播的带货效率。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cb12a0af66b0402abd6856ba73cce76b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728466947&x-signature=7V4DPErE3fDXPC2igWil0zwmHJ4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度电商商家运营部负责人尹冠东<span style="color: black;">暗示</span>，<span style="color: black;">截止</span><span style="color: black;">日前</span>，</span><span style="color: black;">商家入驻数同比增长近6倍，日均开播主播数增长近7倍，达人开播数量自2023年起<span style="color: black;">亦</span><span style="color: black;">提高</span>了6倍以上。<span style="color: black;">日前</span>，百度优选已</span><span style="color: black;">完<span style="color: black;">成为了</span></span><span style="color: black;">服饰、珠宝、食品酒水、家居、美妆等八大行业</span><span style="color: black;">的全面覆盖；扎根25个源头产业带；并与超过50家综合服务商合作共建。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">编辑：苏小新</span></span></p>
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