用AI开淘宝店，单月卖出500多件！是能复制的好生意吗？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>，<span style="color: black;">商场</span><span style="color: black;">媒介</span>36氪用AI开了一家淘宝女装店。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2a57a95d4a6c49ec9dc728877f018acc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=Za6USN2cH%2FLpoMZqWzGBteWldUM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">36氪用AI开的淘宝店（中）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小到店铺名、店铺Logo，大到每件衣服的设计、模特图、详情页文案，无一例外，都<span style="color: black;">是由于</span>AI生成的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全程无需雇佣任何设计师、摄影师、模特、文案专员，<span style="color: black;">亦</span><span style="color: black;">无</span>一件真实商品，效果却与主流的淘宝服饰类店铺无异。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6fab792635524b7ba9622ab8b3fe6fcc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=uhxhuovUVr9lbzcYjQtCw5ggy3w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">正当我感慨：“这是什么新型的无实物表演”时，居然还真有人下单！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">看到这，相信<span style="color: black;">包含</span>我在内的<span style="color: black;">非常多</span>人，搞钱基因都动了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在《我用AI开了家“假”淘宝店，居然真的有人下单？》这条视频中，36氪<span style="color: black;">仔细</span>介绍了，用ChatGPT和AI绘画工具Midjourney辅助开店的全过程。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>，这条视频在B站已有311万播放，18万点赞，<span style="color: black;">关联</span><span style="color: black;">专题</span>还上过<span style="color: black;">博客</span>热搜。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/827cb44016e543ac807685f4393b236f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=DeYdLcX1VVzNDdGHsR2zxRtDRek%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当时，店内展示的衣服并无实物。 </span><strong style="color: blue;"><span style="color: black;">时隔一个多月，这家“假”淘宝店竟然成真了！不仅亮相TVB淘宝直播间，还首次参加618，<span style="color: black;">运用</span>AI数字人直播，2个小时吸引超16万人次观看。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>店铺在售的印花T恤和渐变色半身裙，月销量分别为500+和95，<span style="color: black;">评估</span>里还有<span style="color: black;">非常多</span>真人买家秀。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/81b7b2792a384143ba424b1480a25b34~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=XZrtEvknlClhtbfl4ijz0sx5qnw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">至此，用AI开店这件事有了确切的可行性和真实感。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6月14日，36氪发布关于这家AI淘宝店的第二条视频，分享了将AI设计的衣服真正落地——找工厂打版、制作样衣、生产、履约的过程。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">毫无经验的电商小白<span style="color: black;">怎样</span>利用AI快速开店？用AI开淘宝店<span style="color: black;">挣钱</span>真有这么容易？AI在电商行业的应用和前景<span style="color: black;">怎样</span>？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>，<span style="color: black;">咱们</span>跟36氪AI淘宝店项目<span style="color: black;">关联</span>负责人（以下简<span style="color: black;">叫作</span>36氪）聊了聊，<span style="color: black;">认识</span>到开AI淘宝店<span style="color: black;">背面</span>的<span style="color: black;">更加多</span>思考。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9c825811ecc14e6e95d1e8aa311e5ce8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=jfFmVDeMYSnJrsaL62zR6CsfA7o%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">AI的确能<span style="color: black;">加强</span>开店的速度和效率</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">为何</span>会突发奇想，用AI开一家女装淘宝店？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">36氪<span style="color: black;">叫作</span>，这一切都源于一个网红女装店老板发的<span style="color: black;">伴侣</span>圈。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/237714c6f4f84d5481e38de1546a2d8b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=FwvSbB1zvslxxgAci6DKXZFekhA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“AI取代人类”喊了这么久，<span style="color: black;">到底</span>进行到什么地步了？36氪决定躬身入局，在AI的<span style="color: black;">帮忙</span>下亲自开一家女装淘宝店。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在前期的店铺搭建<span style="color: black;">周期</span>，店铺名、商品信息和文案等文字物料，<span style="color: black;">所有</span>由ChatGPT生成。店铺Logo、<span style="color: black;">制品</span>实拍图和模特图，则交给Midjourney。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">全部</span>过程，<span style="color: black;">她们</span>只需要用尽可能<span style="color: black;">知道</span>的指令，把活儿派出去，并充当“监工”的角色，把控结果的质量。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这就不得不提，<span style="color: black;">运用</span>ChatGPT这类对话式AI的基本素养之一：<span style="color: black;">知道</span>自己的<span style="color: black;">需要</span>、将<span style="color: black;">繁杂</span>问题拆解、<span style="color: black;">需求</span><span style="color: black;">详细</span>化。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>让ChatGPT起店铺名时，<span style="color: black;">因为</span>36氪最初的<span style="color: black;">需求</span>“好听”过于宽泛，<span style="color: black;">不足</span><span style="color: black;">详细</span>，ChatGPT给出了“花语时尚”“梦想衣橱”，这类老气横秋、缺乏个人IP色彩的名字。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8bb86f480438445baa126f87587b8b0e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=ifqBe8A25duu1AYzaRRWBlJs0eA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">思虑</span>到ChatGPT可能<span style="color: black;">针对</span>中文的理解<span style="color: black;">不足</span>深入，36氪干脆让它起英文名，并对风格和<span style="color: black;">目的</span>人群进行了<span style="color: black;">详细</span>限定：俏皮可爱、鬼马精灵、千禧年辣妹风，适合00后<span style="color: black;">青年</span>女生。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">果不其然，ChatGPT给出的<span style="color: black;">选取</span>一下就高级多了。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/98401fa11d4443ba8edb4063c35e0868~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=PmcQcvtP%2FtnJbsGz0KFITnP6XmI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/38619c95f26f4ae58834de1f9ecbe43b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=p2AWR5kpOYljEQGby%2Fp%2B7V3yHaU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">又经过一番简化<span style="color: black;">调节</span>，36氪<span style="color: black;">最后</span><span style="color: black;">选取</span>了“LumiWink”及其中文译名“卢咪微”，<span style="color: black;">做为</span>店铺名。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9020a7b76be2478e950bdf161bf4bcf0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=QadV7TBBerJafINQvpjBACPRhio%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d4ae1ce853674e41b9e17fbeffb9802c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=Lo%2BzLMMZB4SCJzt1U5KutpG41x8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">至于店铺Logo、<span style="color: black;">制品</span>图和模特图，36氪的做法是，让ChatGPT生成相应的英文关键词，<span style="color: black;">而后</span>输入Midnourney批量出图。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">最后</span>选定了这张图<span style="color: black;">做为</span>店铺Logo：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9a4d62e6a6ce4a0395297ae646807b4d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=XkciQQn5dNz6tGeSRt%2BfEDewTbk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">基本</span>的商品信息、品牌定位和品牌风格之上，ChatGPT洋洋洒洒地生<span style="color: black;">成为了</span>商品名<span style="color: black;">叫作</span>、商品详情页文案、直播话术、小红书推广文案、Midjourney关键词等等。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bb454c0b63d54eed8f43926b57bc497a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=8aGZ%2BcStqgFeMI7AZeQpUBN7ftE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“甜酷风”“性价比之选”“<span style="color: black;">保准</span>舒适度和时尚感”等描述信手拈来，不仅用词考究，<span style="color: black;">况且</span><span style="color: black;">规律</span>清晰、细节满满，几乎不需要做任何<span style="color: black;">调节</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">让它针对<span style="color: black;">详细</span>的场景设计衣服，或围绕一个主题设计多款衣服，<span style="color: black;">亦</span>不在话下。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/44c8d6d3b192445c83f1a67a94ca55a2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=PVgkiIgp2WCs%2FIvNf%2Bj8jmR0eOc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">而后</span>重头戏来了，把这些商品信息转换成英文关键词，输入Midjourney，生成<span style="color: black;">制品</span>图和模特图。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">下面感受一下Midjourney带来的小小震撼：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e284dea91802409bb4bd590ffd3acfe8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=DodgQlcvFNop6U7c8zZ65fF3Vnk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6f5ad88b99b14f7d9a01e76dbc60acb1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=KyK%2BKkis66k%2Bn3BE0hOReTHUWBQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">整体上看，这些图<span style="color: black;">已然</span>非常接近真人实拍的效果了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后，只需要把商品图文信息、尺码、定价等信息上传至淘宝，一家女装淘宝店就搭建好了。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d38660110d7d4d33b431334561764804~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=rV%2FnjuFxrsqaDLI%2FiVEXJoqvZV8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">能够</span>肯定的是，</span><strong style="color: blue;"><span style="color: black;">相比于人力头脑风暴，请设计师、摄影师、模特和修图师，AI的确大大<span style="color: black;">加强</span>了前期效率，降本增效<span style="color: black;">明显</span>。</span></strong><span style="color: black;">在AI工具的辅助下，哪怕<span style="color: black;">仅有</span>一个人，<span style="color: black;">亦</span>能把一家动辄需要几十上百人的淘宝店，运营得明明白白。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9cad6c691d364506afb180e5ae25b153~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=%2BS%2FQ8QmnSPekNFjv%2F6bPU6FJ4Ac%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“假”店成真，有<span style="color: black;">那些</span>不确定性？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">店有了，商品图有了，衣服一件<span style="color: black;">无</span>。在36氪视频的评论区，不乏有网友<span style="color: black;">暗示</span>：“就<span style="color: black;">不可</span>真的开个店吗？”</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4001e83d8f9a4e3f89947edf5c0d3efa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=CtvUKz9UNWqSb%2FP1BlGO%2Flc%2FaAo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/db2c89c4038d47e6ac79a5b0c181d6b2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=F9R0nbgsHVWTsUbsNoDjHxQC3yI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/69115306902044fa92822d3da521adfa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=TCLOS%2FwrBET1K6e31QRws2KwJF0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/eb8bf7fbb3e640fca236eecb32dc71fd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=c9dv7FLSlh%2FP7Rusf%2FQj6UlPRwM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">于是36氪决定把开店这件事做到底。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">想让这家“假”的淘宝店成真，<span style="color: black;">日前</span>常规的思路有两种：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1. 把AI设计的衣服做出来；2. 依托<span style="color: black;">实质</span>的衣服货源，用AI重新生成模特图上架，并进行多<span style="color: black;">途径</span>推广，做分销、代理。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">就前者而言，今年3月，有一款AI画的小绿裙，<span style="color: black;">成为了</span>小红书爆款，敏锐的商家<span style="color: black;">马上</span>对其进行打版、预售和生产。</span><span style="color: black;">（<span style="color: black;">关联</span>阅读：《AI生成的小绿裙，<span style="color: black;">成为了</span>小红书电商爆款》）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">理论上，有了AI的辅助，在设计成本大幅度降低的<span style="color: black;">状况</span>下，卖家<span style="color: black;">能够</span>大批量产出服装设计图和媲美真人的AI模特图，<span style="color: black;">而后</span><span style="color: black;">经过</span>预售验证市场欢迎度，按需生产，既能降低<span style="color: black;">危害</span>、避免库存积压，还能<span style="color: black;">加强</span>爆款率。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这种做法虽可行，但在实操和落地过程中，仍存在<span style="color: black;">非常多</span>不确定性。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一方面，AI生成的<span style="color: black;">照片</span><span style="color: black;">拥有</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">较强的创意性和随机性</span></span></strong><span style="color: black;">，对真实场景的还原、细节的<span style="color: black;">掌控</span>略显不足，<span style="color: black;">常常</span>更适合设计简单图案的T恤、卫衣等<span style="color: black;">基本</span>款。<span style="color: black;">倘若</span>是较为<span style="color: black;">繁杂</span>的造型和款式，AI生成的模特图很可能会丢失细节。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">即便是公认的可控性较强的Stable Diffusion，<span style="color: black;">亦</span>很难做到完全一致，需要人工进行局部重绘。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在36氪用AI生成的服装和模特图中，衣服的领口、袖口、裙摆、腰部抽绳等细节部位，每张图都会存在细微<span style="color: black;">区别</span>。模特的动作、面部表情、手指等，<span style="color: black;">亦</span>难以实现精细化<span style="color: black;">掌控</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bad10657d7d24b4fb15483c9c71a5e4a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=v59MmfMbKy7W1gKVdfDFDHPsZ%2BM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">再加上<span style="color: black;">非常多</span>时候，淘宝女装模特图展示的，并非仅仅是单纯的一件衣服，而是</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">整体的搭配效果和氛围感</span></span></strong><span style="color: black;">。这决定了商家必须采用真人拍摄，花费<span style="color: black;">海量</span>时间精力在服饰搭配、场景<span style="color: black;">选取</span>与<span style="color: black;">部署</span>、模特<span style="color: black;">心情</span>动作引导设计，以及后期修图上。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">公众</span>接受度方面，有相当一部分消费者，对无实物的纯AI商品图态度消极。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一方面，<span style="color: black;">详细</span>到生产环节，需要<span style="color: black;">思虑</span>的，不单单是还原AI设计图的美感和创意，还有</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">服装面料、制作工艺的<span style="color: black;">繁杂</span>度、版型、功能性、成本和定价</span></span></strong><span style="color: black;">等<span style="color: black;">许多</span>现实问题。</span><strong style="color: blue;"><span style="color: black;">AI缺的从不是天马行空，而是<span style="color: black;">实质</span>落地的可行性和品质。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这不仅考验着下游师傅的手艺，<span style="color: black;">况且</span><span style="color: black;">能够</span>预见，有些商家可能会为了降低成本，<span style="color: black;">运用</span><span style="color: black;">低价</span>的面料、辅料，<span style="color: black;">或</span>简化做工，<span style="color: black;">引起</span>货不对版。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过内部投票，36氪<span style="color: black;">最后</span><span style="color: black;">选取</span>将AI设计的一款<span style="color: black;">基本</span>印花T恤，和一款粉蓝渐变色半裙进行打版生产。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e1d4bda8638b48d39e1dbc7c33a2d9cc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=2oxppoAwEkXpS%2FR2hDF8w9jW9jU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">两款衣服的设计理念</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">她们</span>还聊到，虽然印花T恤的制作工艺没什么难度，找工厂打版生产的过程很顺利，但裙子遇到了<span style="color: black;">阻碍</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“<span style="color: black;">咱们</span>前前后后在1688上，找了得有20家工厂，都直接被拒绝了，说渐变工艺太难做了、做不了。要么<span style="color: black;">便是</span>一次几百的打样费和100件的起订数量，这不是<span style="color: black;">通常</span>小店家能承担起的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">最后</span>有一家工厂说，<span style="color: black;">能够</span>打版试试。在衣服细节的沟通上，又花了相当长的时间。好在样衣出来后，无论是颜色、版型还是垂坠感，都比较还原，挺超出<span style="color: black;">咱们</span>预期的。”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">裙子的制作工艺相对<span style="color: black;">繁杂</span>，出于<span style="color: black;">掌控</span>成本的<span style="color: black;">思虑</span>，36氪采取了预售的形式，下单满50件后才<span style="color: black;">起始</span>生产。而印花T恤则做了现货，下单后基本一天内就会发货。两者均<span style="color: black;">经过</span>1688平台一件代发。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关于衣服的退货率和毛利率，36氪透露：“可能<span style="color: black;">由于</span>衣服价格不高，再加上质量绝对是物超所值的，<span style="color: black;">亦</span>比较还原先前的模特图，退货很少。<span style="color: black;">咱们</span>的毛利率大概在20%<span style="color: black;">上下</span>，还没算人力成本，在服装行业算是比较低的。”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">能够</span>说，36氪这次的AI开店实践，无论是前期店铺搭建，中期打版生产，还是后期的销量、退货率，整体都<span style="color: black;">叫作</span>得上AI落地应用的一个典型案例。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">对话中，<span style="color: black;">她们</span><span style="color: black;">亦</span>对“36氪品牌效应自带流量”“<span style="color: black;">实质</span>淘宝店靠自然流量冷<span style="color: black;">起步</span>更难”等疑问作出了<span style="color: black;">回复</span>：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“这种声音有<span style="color: black;">必定</span>道理，正如<span style="color: black;">咱们</span>在第二条视频里给出的结论，<span style="color: black;">咱们</span>所秉持的态度是——</span><strong style="color: blue;"><span style="color: black;">AI不是万能的，比起设计、做图、直播这些AI能参与的环节，流量才是最难获取的一环，这部分现<span style="color: black;">周期</span>AI只是触手之一，需要更有经验的人类参与。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但<span style="color: black;">咱们</span>可能更<span style="color: black;">阳光</span><span style="color: black;">有些</span>，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span>的探索是<span style="color: black;">期盼</span>给<span style="color: black;">无</span>电商经验、<span style="color: black;">或</span>有心做这件事的人<span style="color: black;">有些</span><span style="color: black;">详细</span>而微的示范</span></strong><span style="color: black;">，展示把AI运用到电商行业的<span style="color: black;">有些</span>可能性。”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">至于在淘宝搜索“卢咪微LumiWink”，<span style="color: black;">显现</span>多家同名店铺的问题，36氪聊到：“曾试图投诉，但需要注册商标，<span style="color: black;">日前</span>还在办理。倒不是竞争的问题，<span style="color: black;">重点</span>是怕用户<span style="color: black;">由于</span><span style="color: black;">咱们</span>的视频进了别的店，结果被割韭菜。”</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c581ef21a40a4559a894a9023d452a4a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=bv8W4B%2FH26WCLr40P8YQ1l%2FTgSo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2dcac934bb4843908b1226497a84c643~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=kF%2BuY%2FG%2Bt2uV61QlQHz0i8rVmtA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“AI+电商”降本增效是真，但流量和营销依然是关键</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在这波生成式AI<span style="color: black;">诱发</span>的变革中，各行各业都在寻找和AI结合的<span style="color: black;">详细</span>场景。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">日前</span>，AI对电商行业的渗透度肉眼可见地深入，品牌和商家利用AI工具降本增效已不是个例。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">36氪用AI开女装淘宝店的模式，完全<span style="color: black;">能够</span>复制到其他<span style="color: black;">行业</span>。事实上，AIGC<span style="color: black;">亦</span><span style="color: black;">已然</span>在餐饮、珠宝设计等行业崭露头角了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">钟薛高的新品冰棍“SaSaa”，从口味<span style="color: black;">开发</span>、命名，到宣传、包装设计均由AI参与<span style="color: black;">乃至</span>主导。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">伊利、可口可乐、王老吉、安慕希、雀巢等品牌，<span style="color: black;">亦</span>发布了由AI辅助设计的包装。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2c2fc67fb0864f86bc573c081b50fc7b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728490453&x-signature=oCerzxt5cOh0DVVL2X5aClaGPtA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">除了老生常谈的AI生成商品营销文案、模特图、辅助包装设计之外，AI还能参与到虚拟人直播、市场调研、数据分析、<span style="color: black;">宣传</span>营销、店铺运营、搜索优化等方面。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">各大电商平台和内容平台的电<span style="color: black;">商场</span>务，<span style="color: black;">亦</span>在纷纷加码AI。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">毕竟ChatGPT、Stable Diffusion、Midjourney这类AI工具，<span style="color: black;">针对</span>国内电商平台的中小卖家而言，<span style="color: black;">运用</span>门槛显然都不算太低。</span></strong><span style="color: black;">国内的电商平台<span style="color: black;">倘若</span>能<span style="color: black;">供给</span>更为本地化、定制化的实用工具，自然能更好地满足商家<span style="color: black;">需要</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">618大促前夕，京东云发起“免费数字人直播间召集”计划，为部分京东店铺打造“AI主播”、“数字分身”。<span style="color: black;">同期</span>参照ChatGPT推出ChatJD，布局智能对话客服。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">紧接着，淘宝天猫发起“AI生态伙伴计划”，将AI应用于店铺开店装修、商品图像创意、营销策划推广、内容组织创作等7大经营场景，在内容、数据和客服<span style="color: black;">行业</span>为商家<span style="color: black;">供给</span>智能生成式服务。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">百度新开启的电商品牌百度优选，<span style="color: black;">亦</span><span style="color: black;">暗示</span>将上线虚拟导购、AI选购榜、虚拟直播间、AIGC种草等AI新玩法。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">AI技术在电商行业的应用和普及，有望为品牌、商家、电商平台等各方带来新的发展机遇。</span><strong style="color: blue;"><span style="color: black;">但真正的变革所需要的，不是把AI当成单纯的噱头，用于装点门面，而是应该思索<span style="color: black;">怎样</span>把AI进一步落到实处。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">当市场被教育到<span style="color: black;">必定</span>程度，消费者对“AI设计”难免会产生认知和审美疲劳，<span style="color: black;">最后</span>制胜的关键依然是<span style="color: black;">制品</span>、流量，以及<span style="color: black;">优秀</span>的内容营销。</span></strong></span></p>
对于这个问题，我有不同的看法... 外链论坛的成功举办，是与各位领导、同仁们的关怀和支持分不开的。在此，我谨代表公司向关心和支持论坛的各界人士表示最衷心的感谢！ 楼主听话，多发外链好处多，快到碗里来！外链论坛 http://www.fok120.com/
页:
[1]