ikkhksvu 发表于 2024-10-9 06:42:25

竞价推广怎么样选取关键词？其实是有技巧的


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在做竞价推广的时候，<span style="color: black;">咱们</span>常常遇到<span style="color: black;">这般</span>那样的问题。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如关键词出价太低<span style="color: black;">无</span>展现；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词太偏和<span style="color: black;">制品</span><span style="color: black;">关联</span>度不高，<span style="color: black;">因此</span><span style="color: black;">无</span>点击；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">账户下线太早；还有：<span style="color: black;">无</span>选对关键词。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2db2f27ebdce4548be7d23414cbab661~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728528969&amp;x-signature=lnnd%2Bg%2BywC3JzfWAyHtAOYeadu4%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实关键词的<span style="color: black;">选取</span>在竞价推广里<span style="color: black;">能够</span>说是重中之重，<span style="color: black;">由于</span>它影响着<span style="color: black;">全部</span>后续的流量和点击。有些账户选词选得不对<span style="color: black;">或</span><span style="color: black;">欠好</span>，搜索量就会<span style="color: black;">始终</span>上不去。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><strong style="color: blue;">竞价推广的时候要<span style="color: black;">怎样</span><span style="color: black;">选取</span>关键词？</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3c27955f27e247cf92a3660b91a7b76f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728528969&amp;x-signature=VPOTaXsxnzpHAw67GdSjgp6Hxao%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">技巧一：<span style="color: black;">认识</span>你的用户群体</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无论做什么推广，<span style="color: black;">咱们</span>常常强调的一点<span style="color: black;">便是</span>“<span style="color: black;">认识</span>你的用户”。<span style="color: black;">由于</span>要“<span style="color: black;">认识</span>”<span style="color: black;">才可</span>“对症下药”，不抓住用户痛点又怎么<span style="color: black;">选取</span>到正确的关键词和做出动人的创意呢？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假如你是做保健<span style="color: black;">制品</span>的，那你的用户群体绝大<span style="color: black;">都数</span>是中老年人群，<span style="color: black;">因此</span>在<strong style="color: blue;"><span style="color: black;">选取</span>关键词的时候就要<span style="color: black;">尽可能</span>去贴合<span style="color: black;">她们</span>的心理</strong>，最好是偏豁达<span style="color: black;">有些</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/78942c086c714eba8567aae895d18503~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728528969&amp;x-signature=gggSZnJdgbeIODaeyt37ptNd3Hc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">技巧二：分析用户的<span style="color: black;">需要</span></span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要分析用户的<span style="color: black;">需要</span>，并且<strong style="color: blue;">针对用户买<span style="color: black;">制品</span>的时候<span style="color: black;">期盼</span>你为TA<span style="color: black;">处理</span>什么的心理去<span style="color: black;">选取</span>关键词</strong>，点击率才会更高。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是卖床上用品的，用户肯定更<span style="color: black;">期盼</span>你的<span style="color: black;">制品</span>柔软轻盈、<span style="color: black;">运用</span>天然棉花、温暖舒适。<span style="color: black;">因此</span>在<span style="color: black;">选取</span>关键词的时候<span style="color: black;">能够</span>从舒适、助眠、柔软这个方向出发。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6a676fda05dd47d6af53b1794d5f042f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728528969&amp;x-signature=MRhQBTTDdgByE6SvLcr22Lj3BMc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">技巧三：针对<span style="color: black;">区别</span>人群</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">就算是同一件<span style="color: black;">制品</span>，它在<span style="color: black;">区别</span>年龄段和人群的手里的<span style="color: black;">功效</span>都有可能<span style="color: black;">区别</span>，<span style="color: black;">针对</span><span style="color: black;">她们</span><span style="color: black;">来讲</span><span style="color: black;">需要</span><span style="color: black;">亦</span>可能<span style="color: black;">区别</span>。这个时候<span style="color: black;">咱们</span>就需要去<span style="color: black;">科研</span>、<span style="color: black;">认识</span>，<span style="color: black;">她们</span>想用你的<span style="color: black;">制品</span>来做什么。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如是一台电脑，<span style="color: black;">针对</span>办公室里的人群<span style="color: black;">来讲</span>可能更<span style="color: black;">期盼</span>它不要卡顿；<span style="color: black;">然则</span><span style="color: black;">针对</span>买回来是要在家里用的人<span style="color: black;">来讲</span><span style="color: black;">需求</span>会更<span style="color: black;">繁杂</span>，可能会更<span style="color: black;">期盼</span>它外形更美观啦、配置更高啦等等。<span style="color: black;">因此</span>要针对<span style="color: black;">区别</span>的人群<span style="color: black;">需要</span>来<span style="color: black;">选取</span>关键词。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/54ff2592c0634f768952dc485bdb0d12~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728528969&amp;x-signature=0GWJQQrclnzs5qOdC3xSXzPEudY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">技巧四：清晰用户痛点</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">用户在<span style="color: black;">运用</span><span style="color: black;">制品</span>的过程<span style="color: black;">其中</span>最担心<span style="color: black;">制品</span>的什么问题</strong>？<span style="color: black;">咱们</span>是需要提前清晰的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假如是一台电饭锅，熬着熬着汤盖子没盖稳，被里面的高压蒸汽弹开了，汤溅得到处都是；<span style="color: black;">或</span>是煮着煮着饭锅底糊了；又<span style="color: black;">或</span>储存多余蒸汽水的小盒漏水，滴到插头上插头烧掉......针对这些问题<span style="color: black;">咱们</span>有什么<span style="color: black;">优良</span>？<span style="color: black;">此时</span>候就<span style="color: black;">能够</span>从<span style="color: black;">制品</span>安全上出发。例如“质检过关”“核心技术”“安全<span style="color: black;">靠谱</span>”等等......</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0648cdf719cf4e96a058835f73e8f634~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728528969&amp;x-signature=HnzVv8oCM%2B6Q0lX5xI5OaBJk2WE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天关于<strong style="color: blue;">竞价推广该<span style="color: black;">怎样</span><span style="color: black;">选取</span>关键词</strong>就为<span style="color: black;">大众</span>讲到<span style="color: black;">这儿</span>。假如还有什么不明白的，欢迎留言和<span style="color: black;">咱们</span><span style="color: black;">一块</span>讨论，记得关注<span style="color: black;"><strong style="color: blue;"><span style="color: black;">广州神鹰网络科技有限<span style="color: black;">机构</span>！</span></strong></span></p>
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    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/136f09f9de1c477ea33ecf735966250c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728528969&amp;x-signature=lHZf8rW4e3%2B5AmS%2F5nzjACV7lI8%3D" style="width: 50%; margin-bottom: 20px;"></div>




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